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Snapchat’s New Update Creates Huge Possibilities for Local SEO

In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either somewhat or highly integrated into their SEO strategies. In the past, this has meant the number of Facebook posts and Tweets but now, Snapchat could become a main platform for promoting your business locally. Snapchat has created its own responsive map called Snap Map which enables users to share what they are doing with their friends and people near them.  You can easily access the map by pinching your fingers…

5 Ways Facebook is Moving to Compete in the Local Search Industry

Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just last week they became the first social site to reach over 2 billion users! However, the social media giant isn’t stopping there. Now, they are setting their sights on the local search industry as well. This isn’t the first time we have heard of Facebook’s attempts to break into the area of local search, but for the most part they have been pretty much off the radar in comparison to sites like…

Interview with Jared Feldman, Founder and CEO, Canvs

"Emotions drive behavior and advertisers must aim to strike an emotional chord with audiences, and form an ongoing connection and narrative that consumers can relate to"On Marketing Technology MTS: Tell us about your role at Canvs and how you got here? (What inspired you to be a part of a technology innovation company?)  I am CEO and founder of Canvs, an emotion analytics company, and I spend most of the time thinking about how we create empathy for the client and solve their problems. Canvs started out as Mashwork,…

The Influencer Economy is Booming

We hear from Venture Capital investors, Jessica Nilsson and Wendy Xiao Schadeck of Northzone Investments, on why they are betting big on Influencers. Northzone has invested in over 120 companies, injecting some 200 years of collective operational and investment experience into businesses that truly make a difference. Notable investments include Spotify, Trustpilot, Avito, Lastminute, Pricerunner, Nextgentel, and Stepstone — and full disclosure, also an investor in Bloglovin’! Why did you just decide to read this blog…

Snaplytics Publishes Activities’ Comparison for Instagram Stories versus Snapchat

More brand mentions on Instagram Stories vs. Snapchat among influencers according to the Snaplytics Quarterly Report Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. This month, they are expected to launch their Brand Listening service to analyze brands share of voice among influencers and which influencers are most active on the story based platforms. According to the company, influencers are more active endorsing beauty brands through Instagram Stories than on…

Interview with David Simon, CMO, SteelHouse

"Marketers will have to grow with the consumer's expectations of a seamless, placeless, timeless experience or be left behind."On Marketing Technology MTS: Tell us a bit about your role at SteelHouse and how you got here? I’m the CMO at SteelHouse and oversee all communication, brand and product marketing for the company. Before joining the firm earlier this year, I ran marketing for SocialFlow out of New York and before that, for PointRoll, when it was a division of Gannett. I got my start with marketing guru, Seth Godin…

The Secrets to Pharma’s Success in Mobile Advertising

The Challenge The tortoise of digital advertising might pull off yet another win. In 2017, the pharmaceutical industry has learned important lessons from early adopters and is now enjoying enviable success. By focusing on a mobile-first strategy, harnessing the power and sophistication of mobile apps, and utilizing only the best performing placements, pharma’s digital advertising strategy is paying dividends. The pharmaceutical industry is known for moving slowly due to regulations, policies, and oversight. The Food…

Demandbase Unveils “Real-Time Intent” to Transform B2B and Account-Based Marketing

Demandbase New Artificial Intelligence-Based Technology Gives B2b Companies A Head Start On The Buying Cycle More than 70% of B2B buyers start their research with a generic search. For ABM success, it is critical for companies to identify, reach and engage the key decision makers as early as possible in the buyer’s journey. Leveraging Artificial Intelligence and Machine Learning (AI/ML) can prove to be very handy for B2B marketers seeking a head start. To help such marketers, Demandbase, the pioneer in Account-Based…

The Three Best Prospecting/List Building And Automation Tools

Aside from the message itself, cold email campaigns live or die by the prospect list. If you aren’t reaching out to the right type of people you might as well just pack it up and go home. Building a prospect list isn’t as simple as finding a bunch of email addresses and sending them emails. It takes quite a bit of patience and research to find the lead most likely to respond to what you’re selling. Here are 3 of the best tools on the market to build a prospect list and deliver them the perfect campaign. ProsperWorks…

Hyperpersonalize Your Campaigns in Five Steps

Imagine that you’re a 23-year-old single guy, heading out to do some grocery shopping.  As you go into the store, you open the store’s mobile app, check out some deals, and hit the snack aisle. That’s when the push notifications start: Ping!  Great savings on diapers! Ping! Buy one, get one on baby formula! Ping! Kid’s toys!  Toddler clothes! Baby wipes!  Stock up now, mom! You’ve just been un-personalized: sent a deluge of completely pointless communication. Let’s be real:  we’ve all received plenty of…

Influenster App Launches Short-Form Video Reviews Feature

Influenster now allows its users to record a video when they tap on "add media" on any product page in the app Influenster, a leading product discovery and reviews platform, announced the addition of a video reviews feature that allows users to upload short-form product reviews on the app. With this update, users can add depth, context, and storytelling in addition to their text-based reviews and photo uploads. Videos Under-60 seconds Add More Value to Product Reviews Users can now record a video when they tap on…

Interview with Hernan Lopez, Founder & CEO at Wondery

"The ads work best when there is a genuine connection between the host of a show and the product they’re advertising."On Marketing Technology MTS: Tell us about your role at Wondery and how you got here? (What inspired you to be a part of a technology innovation company?) Before I launched Wondery, I was the CEO of Fox International Channels. At some point, I became convinced that smartphones were becoming the “first screen” for many people – and I wanted to create a media company that was smartphone-centered, yet in a…

WHOSAY Launches Platform That Matches Brands to Influencers

Marketers Can Produce Custom Reports Using WHOSAY’s Match Platform To Uncover Talent Who Have Fans That Also Like Certain Brands WHOSAY, a leading company in the fast growing Influence marketing space,  launched its newly designed WHOSAY Match platform to provide agency and brand clients with a free web and mobile application that helps them connect their campaign objectives to the best talent at every level of influence. Recommended Read: Influencer Marketing & Your Customer Journey WHOSAY Match has already…

Audience Data TechBytes with Terry Lawlor, EVP Product Management at Confirmit

Recently named as the leader in the Forrester Wave: Customer Feedback Management Platforms Q2 2017, Confirmit helps clients improve their business performance with Action Management, Text Analytics, Data Integration and Social Media.  To understand the changing dynamic of data analytics for audience reach, we spoke to Terry Lawlor, EVP Product Management at Confirmit. MTS: What is your role at Confirmit and how did you get there. I’ve been EVP of Product Management at Confirmit for just over four years, having…

TechBytes with Rami Essaid, Co-Founder and CEO at Distil Networks

In May, global leader in bot detection and mitigation, Distil acquired real-time human detection company Are You A Human (AYAH). The acquisition was followed by the launch of Distil Bot Discovery for Google Analytics—a product that leverages AYAH’s technology. We spoke to Rami Essaid, Co-Founder & CEO of Distil Networks to understand how bots use browser automation to interact with websites, simulating human interactions. MTS: What was the idea behind conceiving Distil, a bot detection company? Rami Essaid:…

4 Reasons Your Business Needs Predictive Selling

Predictive Analytics Usage Is Set For Tremendous Growth. In This Blog, We’ll Look At Some Of The Top Reasons Why Companies Are Bringing Predictive Selling Into Their Sales Technology Lineup. Predictive analytics is designed to forecast prospects’ future behavior and decisions. As we all know, what’s true today is not necessarily going to be true six months from now. Prospects’ priorities change. Their business challenges shift. The right predictive analytics solution will give you complete visibility into your dynamic…

Five Ways to Get Personal with Your Marketing

Personalized Marketing Is Where It’s At For Today’s Customers. How Can You Use Social Media And Big Data To Connect With Your Audience In A More Meaningful Way? Read This Post To Find Out. “Right audience, right channel, right time” is practically a mantra for today’s marketers. If that sums up how you want to contact your customers, personalized marketing is what will make it possible. Personalized marketing is pretty much what it sounds like: tailoring your message to an individual customer. At its basic level,…

Brands Are Winning In 2017 By Making Passive Video Active

Brands are expected to spend over $11B on digital video in 2017, a 67% increase from 2015. Facebook alone delivers over 8 billion video views daily. But if brands are spending so much on video and people consume so much of it, why does video in 2017 feel so uninspiring? The Challenge Consumer behaviors are changing rapidly. We are consuming more video on mobile, watching longer videos, and sharing video content like never before. Yet it feels like video formats are largely stuck in 2003. People are taking notice - to…

The Case for Insights Communities – Empowering People, Progressing Brands

Technology has impacted virtually every facet of our lives – in the marketing world, it has fundamentally altered the relationship between brands and consumers. The balance of power has shifted, and consumers now expect far greater transparency from brands. Fortunately, technology not only heightens expectations; it also offers solutions. For marketers and research professionals, now is the time to consider an insights community: a collaborative, contemporary way to engage consumers and yield game-changing insights. An…

TechBytes with Doron Sherman, Vice President Evangelism at Cloudinary

Last month, the leading Content Management solution provider Cloudinary announced its partnership with WebPagetest. Together with WebPagetest, Cloudinary is providing measurable and actionable information about how to go beyond simple compression to optimize web performance. The Cloudinary Website Speed Test Image Analysis Tool will enable WebPagetest users to discover how changes to image size, format selection, quality and encoding parameters can drastically improve website speed and ultimately result in a better user…