Sales Gets a Big Part of the Content Marketing Conversation at Content Marketing World

2018 marks the 8th year for Content Marketing World, the world’s largest conference dedicated to content marketing. 2018 also marks my 8th time as an attendee to this conference, and my 7th time as part of the speaker roster. This year, I chose to be a track moderator, introducing all of the presenters in one track on a single day, ensuring sponsors were mentioned and covering some general housekeeping for the attendees. I was assigned to moderate the Sales Track on Day 1, and my four presenters did not disappoint. Here are…

TechBytes with Todd Grossman, CEO Americas at Talkwalker

Todd Grossman CEO Americas at Talkwalker Talkwalker has always been at the forefront of the AI race. We spoke to Todd Grossman, CEO Americas at Talkwalker, to understand how his company is leading the state of AI in the social media listening landscape.Tell us about your role at Talkwalker and the team/technology you handle. Talkwalker is a listening and analytics platform that helps over 1,400 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform…

Slack and Gmail Now Integrated with Digitile, Allowing Files Shared in Real-Time to be Automatically Organized and Found Faster

Using Digitile is as Natural as a Google Search, But for Work Files, Reducing Clutter and Increasing Productivity To enhance the lives of professionals who use cloud-based business software platforms, Digitile has integrated Slack and Gmail functionality into its cross-platform search hub, joining Google Drive, GSuite, Dropbox and OneDrive. With Digitile, teams no longer need to switch applications, remember passwords, or search through various messaging threads to find files. The shared documents are organized in one…

Join Video Content Producers and Digital Marketing Heads at Video Marketing Strategies World 2018 in Singapore this November

Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 -20 November 2018 at One Farrer Hotel & Spa Singapore. Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest…

What a Growth-Focused MarTech Acquisition Looks Like?

  Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into Marketing Technology space. How did you plan the MarTech acquisition? What do your product and overall business roadmap look like for Marketing Technology customers? Mattias: Mynewsdesk is a European / Nordic market leader in PR workflow SaaS. The MarTech acquisition of Mention was not an…

Swrve Appoints Tom Aitchison as Chief Executive Officer

Proven Industry Leader to Scale Business and Drive Growth at the Multi-Channel Marketing Automation Leader Swrve, the leader in multi-channel marketing automation, announced that experienced business executive Tom Aitchison will join the company as its Chief Executive Officer. Aitchison, a global executive with a 25-year proven track record of driving organizational success and scaling established enterprise SaaS startups, has been appointed as the incoming CEO to take Swrve to the next level transforming it into a…

Web Design Company, Lounge Lizard, Shares Insider Tips for Better Email Marketing

Lounge Lizard is globally recognized as a top New York web design firm within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998." Email is still one of the most powerful marketing channels available when used correctly. While some people might consider it archaic or "old school" it is both more personal…

Alpha Group Unveils Pigeon – A Facebook Messenger App Experience for Merit-Based Content Sharing

Pigeon Exits Stealth with More Than 35,000 Users Who Have Shared More Than 60,000 Posts. Pigeon Users Spend an Average of Six Minutes per Session, Outperforming Other Top Social Media Apps With a commitment to creating an engaging social media experience that is based on the best content, not on identity or influence, Alpha Group, the in-house incubator for Advance Local announces its latest venture and unveils Pigeon. Pigeon is an anonymous, chatbot based Facebook Messenger app experience that transforms how people…

Wibbitz Pursues Further Growth in Europe with New Office in London, Appoints Jane Loring as Managing Director

Expansion in the UK Accommodates Increasing European Market Demand for Digital Video Wibbitz, the leading AI-powered video creation platform, announced the opening of its fourth international office in Paddington, Central London, spearheaded by Managing Director and digital media expert Jane Loring. In her new role, Jane will work across the Wibbitz existing client roster of multinational media companies with a predominant presence in Europe, including Bertelsmann, Daily Mail, Reuters, Hearst, and Bloomberg, and oversee…

Introducing Salesforce Customer 360 – Unify the Customer Experience on the World’s #1 CRM Platform

Customer 360 Will Provide a Click-Based Admin Interface to Easily Connect and Manage Customer Data Across Salesforce Apps DREAMFORCE —Salesforce, the global leader in CRM, announced Salesforce Customer 360, a new way for companies to connect Salesforce apps and deliver unified cross-channel customer experiences. Core to Salesforce's vision for the Customer Success Platform, Customer 360 will help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic…

JoTo PR Reveals Value of Disruptive Public Relations in B2B Marketing Podcast

As digital media continues to gain on traditional channels—consumption of online news rose from 38% to 43% last year, while television fell from 57% to 50%—and as the total number of media outlets continues to grow, brands are challenged by widely dispersed audiences and negative stories that spread faster than ever. To help business-to-business (B2B) executives navigate today's shifting and often-volatile media landscape, Karla Jo Helms of JoTo PR strapped on her boots and forayed into the quagmire in a recent If You Market…

Top B2B Companies in Chile, Peru, Ecuador, Paraguay, Venezuela Announced for 2018

The Companies Featured in the Report Released by Clutch Were Evaluated Based on Client Feedback, Work Quality, Services Offered, and Market Presence Research, ratings, and reviews company Clutch named the top-performing companies in Chile, Peru, Ecuador, Paraguay, and Venezuela. These companies provide business services in the marketing, development, design, and IT space. The companies that made Clutch's list were evaluated based on in-depth phone conversations with clients, online reputation and market presence, and…

Dreamforce Interview with Heidi Bullock, Chief Marketing Officer, Engagio

"Given the reality of budget limitations, CMOs need to make tradeoffs about where to focus resources — and ROI provides a framework to improve these decisions."What is the most exciting aspect of being a part of a Marketing Tech company? I love being part of a company that is helping marketers. I am a marketer, my team and community are marketers, so we get it. We know the challenges and how good technology can be an incredible help to support scale and repeatable processes. Having the opportunity to participate in the…

Bold Ideas Need a Bold Platform to Push Out-of-Home Advertising Forward

Out of Home (OOH) Industry Welcomes Advertising Week Attendees with Responsive, Socially Enabled #GetOutofHome Campaign The Outdoor Advertising Association of America (OAAA) and its members have initiated a national out of home (OOH) campaign designed to inspire and excite the ad industry about OOH’s power, value, and significance in today’s digital world. #GetOutofHome will run across more than 50,000 OOH sites, including 27 digital screen networks, in 30 major US markets, in the coming weeks. Recommended: Even…

Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX

Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is a new suite of capabilities and workflows that gives customers of Audience Manager, Adobe’s Data Management Platform ( DMP), unmatched flexibility in the organization, analysis, and activation of the raw signals used as building blocks for their most valuable audiences. Data Explorer is an innovative solution. It is introduced as a new suite of capabilities providing flexibility and…

Phrasee: AI-Powered Copywriting for Facebook Has Arrived

Wowcher Reduces Facebook CPL by 31% As Phrasee Technology Supercharges Social Campaigns Phrasee, the London-headquartered marketing technology company that uses AI to write optimised marketing copy, has launched the first product of its kind for Facebook & Instagram campaigns. Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product, trialled by Wowcher and three other household brand names, allows customers to test AI-generated language. The new product,…

Consider Investing in a Marketing Technology Partner for Retail Transformation

Heath Wells, Co-Founder and CEO, NuORDER, Speaks About the Retail Transformation: How Brands and Retailers Are Responding to an Evolving Landscape In the latest retail landscape report published by NuOrder, it is revealed how B2B brands will start to focus more on emerging business models such as subscription services, personal shopping, and daily deals. The report finds that 22% of brands said they are planning to focus on specialty retailers; 33% of brand sales managers are planning to shift the mix of retail partners…

Five Tips to Perfectly Time Your Webinar and its Promotion

Webinars are immensely popular, thanks to their ability to engage large audiences and drive leads. So naturally, marketers put a great deal of effort into their planning and promotion strategy. Many factors contribute your webinar’s success, but timing is absolutely crucial. So what do the numbers say about the best time to promote and host your webinar? Here are five proven scheduling best practices, according to statistics gathered from 350,000 webinars last year. Read More: The Anatomy of Sales Decisions: Blending…

TechBytes with Nadjya Ghausi, VP, Marketing, Prezi

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

What We Learned at DMEXCO 2018: Wedding Running Shoes and Dating Your Customer

We looked forward to DMEXCO 2018 in Cologne, Germany, with special excitement. Not only does Europe’s largest marketing conference take place in our own backyard, but we also had a shiny new product – the recently launched free influencer marketing search engine influencerdb.com – and a shiny new logo to show off. As if that wasn’t enough, we also were thrilled to host two influencer marketing themed sessions for a conference that boasts over 40,000 attendees. 5 Things We’ve Learned from Our Influencer Marketing Sessions…