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8 Proven Strategies to Make Video Marketing Successful for Your Small Business

Every day, people watch billions of videos. TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity. Twitter even started to show view counts on their videos as businesses look for more detailed metrics. We saw the increasing popularity of video more than a year ago, when we wrote: For SMBs and entrepreneurs, video content will be especially…

Contentstack Launches Partner Program to Fuel Adoption of Leading Headless CMS Platform

Industry-Leading Headless Content Management System Beefs up Security and Launches Partner Program Built.io announced new security enhancements to Contentstack, its award-winning content management system (CMS), which was recently recognized as a Technology Innovator in CMS by Aragon Research. In addition to the new features, Built.io also announced a new partner program that offers unique benefits to the broad ecosystem of digital creative agencies, web and mobile development companies and software technology provides…

Talk to People, Not Numbers: How Email Personalization Can Turn a Cold Lead Warm

Our inboxes are constantly flooded with sales pitches. Attend a single conference and you find yourself weeding through a slug of generic mass emails, that are little more than weak attempts to grab more of your money. With the rise of new sales and marketing enablement technologies, teams are now able to increase their communication cadence with prospects by staggering rates. What this means is that they no longer need to be drowning in the clutter of their inboxes. Rising from the clutter and staying afloat requires…

Nielsen Branded Integration Intel Unveiled to Measure Performance of Product Placements

Standardized Metrics for Branded Integrations Will Help Media Owners, Marketers and Brands Capitalize on Additional Advertising Opportunities Leading analytics and performance management company, Nielsen, has announced the launch of Nielsen Branded Integration Intel. Nielsen Branded Integration Intel is an innovative solution that seeks to standardize the way product and brand exposures are valued across screens and devices. While media owners, brand, and advertisers recognize that branded integrations are a valuable way…

JotForm Introduces JotForm Cards to Increase Form Conversions and Ease Data Collection

JotForm Cards Mimic Face-to-Face Interaction, Humanizes the Mobile-Focused Form Completion Process JotForm, the fastest and easiest way to build online forms that deliver business value, announced JotForm Cards, which replaces lengthy forms with a singular card format designed to mimic face-to-face interaction. Using mobile-focused, individual questions, JotForm Cards make the form completion process easier, faster and more successful than previously possible. JotForm Cards help form builders increase conversions,…

Meredith Board Of Directors Elects Steve Lacy Executive Chairman And Tom Harty President And Chief Executive Officer

Steve Lacy Elected as Executive Chairman And Tom Harty is the New President And Chief Executive Officer Meredith Corporation announced that its Board of Directors has elected Steve Lacy Executive Chairman and Tom Harty President and Chief Executive Officer, effective February 1, 2018. Lacy is currently Chairman and Chief Executive Officer and Harty is President and Chief Operating Officer. In his new role, Lacy, 63, will work with Harty to determine Meredith's strategic agenda; continue to represent Meredith to the…

Tredence Appoints Tapan Rayaguru as its Global COO

Tapan Rayaguru Will Play a Key Role in the Strategic Direction of the Organization and Achievement of Its Business Objectives Tredence Inc., a leading provider of analytics services and solutions, recently announced the appointment of Tapan Rayaguru to the position of its Chief Operating Officer. He will play a key role in the strategic direction of the organization and achievement of its business objectives. Tapan brings in more than 25 years of global experience in the technology and analytics services industry,…

Marketing Evolution Raises $20.6 Million in Series B Funding

Marketing Evolution Is Defining a New Category for Customer-Obsessed Marketing by Pioneering “Person-Centric Business Decisioning” Using AI-Based Technologies Marketing Evolution, a leading provider of global AI-based marketing optimization and analytics software, has announced a $20.6 million Series B financing round led by leading global private equity and venture capital firm, Insight Venture Partners, with continued participation from existing investor, Zetta Venture Partners. This round brings the total invested to…

How NOT to Handle a Collaboration Request When it Comes to Influencer Marketing

In the world of PR and social media, pitching is a common tactic that is used across the board. If you're not familiar with the term, pitching is essentially the action of offering your idea to someone else in the hopes that they'll be on board with what you want to do. Some methods of pitching include: A PR agency pitching a client that they represent to a magazine editor so that their client is included in next month's issue A consulting agency pitching their expertise to a brand to showcase why their skill set is…

Interview with Aaron Glazer, Co-Founder and CEO, Taplytics

"Brands have to be reactive to the new digital touch points that are emerging in order to be in constant contact with their customers."Tell us about your role and how you got here.  What inspired you to launch a Mobile Customer Experience Cloud? I am the CEO and Co-Founder of Taplytics. We started off building mobile applications and saw an interesting trend developing; the future front door of a business was not going to be a physical store, but a mobile app in the palm of their customers’ hands. From there, we…

Video is The Future of Content Marketing

In a chat with MarTech Series, Nuxeo's Uri Kogan Predicts that AI Is Going to Be Critical in Creating the Millions of Variants That a Global Content Strategy Demands In 2018,  what would failure sound like? Running a marketing strategy in 2018 without the mention of video campaigns!  Video now plays a central role in marketing outreach and campaign efforts across customer journeys. According to Hubspot, 54% of online customers prefer to see videos from their chosen brands in comparison to emails and social media-based…

Fishbowl, Inc. Proves That Timing Is Everything For Effective Email Campaigns

Leverage Holidays to Make the Most Impact with Audiences Pick any day of the year and you're sure to land on a holiday, whether it's traditional or quirky. A recent analysis from Fishbowl, Inc., the leading data, marketing and analytics solution provider uniquely serving restaurants, shows that tying into people's desire to celebrate special events is a keen marketing strategy. They examined the successes of their customer's 2017 Valentine's Day promotions to gauge the impact of timing and messaging on email open rates…

TechBytes with Kaila Garrison, VP Marketing Strategy and Operations, Cision

Kaila Garrison VP Marketing Strategy and Operations, Cision Leading media intelligence and PR service provider, Cision, revolutionized the paid media measurement ecosystem by unveiling Cision Impact in November 2017. The Cision Intelligence Analysis and Cision Audience are two major components of Cision Impact that makes it possible for brands to measure the impact of earned media and marketing communications programs, including PR, for the first time ever. To understand how Cision Impact offers a unique technological…

Interview with Ravi N. Raj, CEO and Co-founder, Passage AI

"Most businesses want to use bots to help them start addressing customer queries quickly and efficiently, but it can take some companies months to deploy within legacy systems."Tell us about your role and how you got here. What inspired you to conceive a conversational intelligence company? My inspiration to co-found Passage AI was sparked by a conversation with my sister. She worked in a call center in India and lamented the fact that each day she would answer the same question over and over, leaving her bored and…

Most Americans See Super Bowl as an Entertainment Spectacle Not Appropriate for Political Messages

Millennials and Gen Xers are more likely to want ads rather than have the Super Bowl ad-free, as the Boomer cohort prefers Even as player protests have split public opinion during this NFL season, 63 percent of Americans firmly believe the Super Bowl in Minneapolis is not appropriate for political messages, according to a national survey commissioned by Burson-Marsteller's Fan Experience sports and entertainment specialty and fielded by research consultancy PSB. The survey analyzes viewers' attitudes toward…

How to Boost Push Notification Engagement with Mobile App Deep Linking

Deep links are becoming an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience, so sending push notifications that offer real value is essential for keeping them engaged with your app. Deep linking from push notifications sends users to specific pages within an app, making it easy for users to reconsider an abandoned cart, view new content, shop a sale, or fall in love with new features. In this article, we’ll cover the essentials of mobile app deep linking and…

Elytics Launches “Audience-2-Consumer” Attribution Software to Maximize Marketers’ Ad Spend

1,800%+ increase of direct Facebook traffic; 130%+ on-site product specific transactions; 23%+ new users; all resulting from a single radio broadcast advertiser (over a 30-day span) using Elytics' Advertising Attribution Analytics proprietary "A-2-C" SaaS platform Elytics announced the commercial launch of its revolutionary and proprietary "Audience-2-Consumer"™ Advertising Attribution Analytics SaaS Platform.  Elytics is enabling a new paradigm for advertising attribution.  In 2017 Elytics completed large customer beta…

Fast Forward Your Video Content Strategy in 2018

Consumers in Asia-Pacific are avid video watchers. On average, they’re spending some 100 minutes a day consuming online video content, which is, in turn, propelling forward the industry to reach US$35 billion by 2021. Advertisers, however, have been restrained, even treating it like a sideshow. At present, video investments are relatively conservative and mostly limited to YouTube. This ignores the potential of social media and OTT or streaming videos, both of which present significant opportunities to brands. To be…

Horizontal Integration Wins 10 Sitecore MVP Awards

Elite Distinction Awarded for Exceptional Contributions to the Sitecore Ecosystem Horizontal Integration (HI), a leading provider of digital marketing and technology expertise, announced that 10 individuals from the company were recognized with the elite distinction of Most Valuable Professional (MVP) award from Sitecore, the global leader in experience management software. Four of the awards came in Sitecore's Strategy category, four in the Technology category and two in the Ambassador category. Now in…

Game-Changing Startups Recognized at RILA’s Retail CEO Forum

Three Companies Spurring the Future of Retail Showcase Technologies for Industry's Most Recognized CEOs The Retail Industry Leaders Association (RILA), the trade association for America's most recognized and innovative retailers, today announced the winners of the (R)Tech Retail CEO Innovation Awards. The three winners, IamBot, Multifold, and Persado, selected by RILA's Board of Directors, the CEOs and heads of innovation for America's largest retail brands, were featured in a showcase at RILA's Retail CEO Forum this week…