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5 Ways to Disrupt Video Marketing in 2017

Two mega events in 2017-- Super Bowl and the annual Oscars, left me wondering how many viewers watched the ceremonies online -- be it via live streaming apps, or on hosted TV channels! While it may take some time for data scientists to come up with accurate data for these kind of metrics, identifying the reasons why video marketing is the go-to martech solution for advertising in 2017 can be summed in the image below. What does Big Bang in martech look like? Closest analogy that I can draw in martech is today’s…

Interview with Paras Chopra, Founder & CEO – Wingify

"Marketing does not exist in a silo. It shares a symbiotic relationship with other functions like Customer Success, Sales and so on."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I founded Wingify back in 2009 with an aim to build tools that simplified decision-making processes for marketers. During my college days, I dabbled in a few start-up ventures. All of them leaned towards the B2C side of things and all of them failed to…

Mobile World Congress 2017: VideoTap Digital Brings Interactive Smart Video Platform for Fully Personalized Experience

When Facebook announced that it wants to show more ads to users and help advertisers monetize social media platforms, we knew 2017 will be a big year for “Video Advertising”. But wait! What if your customers don’t want to see those ads at all? Are you in a position to offer personalized video content to audiences, so that you can also place revenue-generating advertisements? If not, this upcoming event could well define how you stack your video marketing technologies in 2017. VideoTap Digital will be releasing its…

Interview with Jeff Finch and Andrew Fischer, Co-Founders, Choozle

"I think we are just scratching the surface on how data can and will impact marketing."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) Andrew Fischer:  I’ve been in digital media my whole career.  As a recent college graduate, I moved to San Francisco to work in finance in 1999.  However, the fledgling Internet industry was exponentially more interesting to me, and I quickly jumped into work with one of the first digital…

Google Announces the End of the No-Skip 30-Second Ad on YouTube

In news that is sure to make YouTube users everywhere rejoice, Google has decided to kill the no-skip 30-second ad format in 2018. In an official statement reported by Campaign, a Google spokesperson said the move was aimed at providing a better advertising experience to users. “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” said the Google spokesperson. The unskippable 30 second ad format has received a…

Marchex Partners with Facebook, Launches Omnichannel Analytics Cloud for Industry-First Complete View of Customer Behavior

Marchex, a mobile advertising analytics company, today announced a partnership with Facebook that will integrate across their social analytics solution and into an industry-leading analytics platform, Marchex Omnichannel Analytics Cloud. This integrated technology platform now enables marketers to quickly optimize their marketing spend across all paid media channels based on actionable insight into which channel drove offline interaction by consumers to a brand. A recent study by BIA/Kelsey suggests that phone calls to…

SoundCloud Doubles Its Programmatic Ad Inventory by Partnering with Rubicon Project

Advertisers are increasingly looking to gain healthy momentum in programmatic across mobile, video, audio, and other media formats. As advertisers continue to thrust internet’s power to connect with today’s audiences using interactive screens and content, the ad tech landscape will see a dramatic change in coming months, especially in Programmatic. To provide a programmatic customer-friendly ecosystem for ad publishers prompted online audio streaming platform SoundCloud to partner with Rubicon Project. “Together with…

Is AI All It’s Cracked up to Be, or Does Email Already Have the Answer?

Artificial intelligence (AI) is generating a huge buzz right now, with promises to do things like answering our emails for us and handling customer service. In fact, a Weber Shandwick survey of CMOs found that they expect AI to transform marketing and communications even more than social media has. And, as consumers, we fully expect artificial intelligence to someday remind us to pick up milk on the way home. AI does have a lot to offer – someday. At present, it’s an intriguing technology that’s being used to inform…

Interview with Danny Wajcman, Co-Founder & COO – Lucky Orange

"No matter where life takes you: Stay Hungry, Stay Humble, and Stay Appreciative."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m Danny Wajcman, Co-founder and COO of Lucky Orange. The inspiration for starting Lucky Orange came down to the basic need of wanting to better understand what visitors were doing on a website. Lucky Orange co-founder and CTO Brian Gruber and I were just two small business owners fed up with the lack…

Latest Snaplytics Report Offers Unique Insights on Snapchat Engagement Metrics

Snaplytics, the foremost analytics and marketing platform for social media insights, has released the most comprehensive survey on Snapchat data. The Snaplytics report combines insights from 500 brands with 24,000+ Snapchat stories and 217,000 Snaps. The purpose of the report is to enable organizations with powerful analytics on how to leverage Snapchat to improve audience reach and engagement at a more “eye level”.  “Snapchat is unique because it allows businesses to connect with people in the moment and offer a different…

GroupM Interaction 2017: How Businesses Are Moving from Information Age to Intelligence Age

GroupM, the leading digital media investment firm, has released the preview version of its annual report on the state of digital marketing and its impact on marketers and advertisers. The report, titled “Interaction: Preview Edition for Clients and Partners February 2017”, is published by GroupM’s Worldwide Media and Marketing Forecast, highlighting the challenges in digital marketing across channels. On a positive note, the report predicts the digital share of ad investment in 2017 will jump to around 33%. Interaction…

Oh Snap Inc.! It’s outta control.

Snap Inc. the parent company of SnapChat officially filed to go public on 2nd Feb. Snap Inc., a "camera company" is reportedly seeking a $25 billion valuation in its IPO, expected to happen in March. The self-described camera company considers Apple, Facebook, Instagram, WhatsApp, Google, YouTube and Twitter its rivals. Snap acknowledged in its IPO filing that it would likely be the first company to sell non-voting stock in an IPO on a U.S. stock exchange. The founders of Google and Facebook also took steps to preserve…

Confirmit Launches New Survey Designer to Improve Customer Engagement Campaigns

Confirmit, the leading market research and customer feedback platform, has launched a cutting-edge survey designer for online survey publishers and marketers. The new Confirmit Survey Designer tool will remove the complexity of advanced survey creation, enabling marketer researchers and surveyors to build interactive questionnaire in less than half the time. Confirmit’s survey designer will help surveys to tackle declining response rates using easy-to-use advanced design capabilities. Voice of the Customer (VOC) is a…

CMOs Own Initiatives in Customer Experience; Focus Sharply Moving Towards No-Screen Engagement

The Economist Intelligence Unit (EIU) has released a ground-breaking report on how CMOs are change drivers in martech and which technologies will impact their businesses in next five years. Following the trend on how marketers envision customer experience (CX) in their martech adoption, the report titled, “The path to 2020: Marketers seize the customer experience” explores how CMOs are aligning their direct action to magnify brand equity through personalized CX. One of the most startling outcomes of the report is the…

5 Marketing Technologies Every CMO Should Have in Their Stack

The rise of tech-savvy CMOs is an ominous sign of how quickly marketing teams are adopting new technologies to fine-tune business decisions. Technology in marketing campaigns drives brand awareness and keeps CMOs accountable, enabling them to focus on strategic business goals rather than spending (unprofitable) attention over silos. While digital marketing in 2005-2015 was largely confined to B2C and e-commerce, the latest statistics on marketing automation reveal how quickly B2B marketing professionals are inflating their…

Snap Inc. Will Lead R/GA Marketing Tech Venture Studio with IPG to Herald a New Wave of Tech Empowerment

Success is the biggest incentive to innovate further and lead others as well. Snap Inc., the leading tech innovation and social media firm, is gearing up to build a competitive martech solution platform for omnichannel marketers and advertisers. Tech investment firm R/GA Ventures announced Snap as the Lead Partner for the R/GA Marketing Tech Venture Studio with IPG. The partnership will be culminated at R/GA’S NYC headquarters, focusing on martech firms. "We believe that mobile engagement has given rise to some of the…

Facebook MMM Portal Launched; Adds DoubleVerify as Partner to Attract Programmatic Ad Buying Platforms

Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance analytics available as part of its measurement partnership program. It also rolled out a marketing mix modeling (MMM) portal, enabling advertisers to gain direct insights from Facebook, Instagram and the Audience Network platform. The social media and tech innovation firm also scaled its partnerships with Nielsen and comScore, apart from acquiring a…

Sizmek Announces Centralized DMP Integration to Enrich Programmatic Ad Inventories

Sizmek, an Open Ad Management tech firm, has announced the launch of a data-centralizing ecosystem – Data Hub, enabling advertisers to streamline audience data. Sizmek’s Data Hub will be offered with its Programmatic Creative solution. The new integration is designed to pull targeted audience segments from integrated DMPs, enriching programmatic ad inventories based on optimized campaign performance. With Data Hub, Sizmek is taking a leap in integrating DMP-based audience segmentation and ad history analytics. The…

Interview with Scott Salkin, CEO & Founder – Allbound

"Hire people who are smarter than you, master the ability to communicate your vision, then delegate and get out of the way."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve been working in high-tech sales and marketing since the day I graduated college in 2001. At each stop - as an Account Executive at Cisco, a product marketer at NetPro (acquired in 2008) and then CEO at IDS Technology Marketing - there was always one…

Interview with Apurva Kumar, CEO – LotaData

"To build great teams, prioritize EQ over IQ"On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) We are data nerds. We honestly did not set out to start a martech company. We set out to analyze data to understand how people interact with the real world. This led to the birth of “People Intelligence”, a whole new genre of martech that leverages mobile location to get insights about people. My core team has deep experience in…