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#5FutureStates Of Content Are Here: SDL’s 2018 Content Predictions Come To Fruition

SDL Research Suggests Customers Expect Continuous Digital Experiences in Content Predictions: Global Brands can deliver this with Latest Process and Automation Innovations across the Content Supply Chain SDL, a global leader in content creation, translation and delivery, revealed that its Five Future States of Content (#5FutureStates) have become a reality, after a series of its innovations that have been incubated over the past year have begun to deliver solutions based on artificial intelligence (AI) and machine…

Interview with Richard Black, CMO, Aki Technologies

"GDPR, while, of course, focused in Europe, was a big wake up call for the entire industry and made many companies take stock of how they handled data." Tell us about your role and journey into technology. What made you join Aki Technologies? The CMO job is really around leading the marketing function to ensure that Aki Technologies is clearly communicating its key benefits to clients and the broader market in a consistent and compelling way. It’s about understanding our customers’ needs and building solutions that make…

PubMatic Adopts The Trade Desk’s Unified ID Solution

Independent advertising technology platform PubMatic formally announced that it has integrated The Trade Desk’s unified ID solution onto its sell-side platform. Together, these two programmatic advertising leaders aim to improve the impact and effectiveness of addressable audience reach. This is made possible by The Trade Desk offering its extensive, global cookie footprint at no cost to the digital advertising industry at large. Adoption of the free unified ID solution allows all parties across the supply chain (SSPs,…

Seismic Raises $100 Million in Series E Funding

Microsoft Chairman and Former Symantec CEO John W. Thompson to Join Seismic’s Board of Directors Seismic, a recognized leader in sales and marketing enablement, announced that it has closed a $100 million Series E round of funding. The round was led by Lightspeed Venture Partners and funds and accounts advised by T. Rowe Price Associates, Inc. Existing investors General Atlantic, JMI Equity, and Jackson Square Ventures also participated in the round. The round brings the total amount raised by Seismic to date to $179…

Auth0 Named Market and Technology Leader in KuppingerCole Leadership Compass for Consumer Identity Access Management

Auth0 “Leads the Pack” in Product, Market, and Innovation Categories Auth0, a global leader in Identity-as-a-Service (IDaaS), announced that it has been selected as an Overall Leader in the KuppingerCole Leadership Compass for Consumer Identity Access Management (CIAM). This research report takes a thorough look at the overall CIAM industry, leading vendors, and the importance they play in managing millions of identities, and processing potentially billions of logins and other transactions per day. The Leadership Compass…

Akamai Hits New High for Peak Web Traffic Delivered

World's Largest CDN Exceeds 72 Tbps of Data Delivered; Concludes Record-Setting Year with Another Milestone Akamai , the intelligent edge platform for securing and delivering digital experiences, has set a new record for peak traffic on its global content delivery network (CDN). On Tuesday, December 11, the volume of data being delivered across the Akamai network exceeded 72 Tbps, surpassing the 70 Tbps threshold for the first time in the Company's 20-year history. "In a year during which Akamai has set numerous…

Prediction Series 2019: Interview with Luke Beatty, CEO and Chairman, Brandfolder

Tell us about your role and how you got here. What inspired you to be part of Brandfolder?  I led the founding team at Brandfolder and moved from only a board seat to also being the CEO a year and a half ago. How did your roles at AOL and Yahoo! enable you to better prepare for your current position at Brandfolder? At Yahoo and AOL, I had the opportunity to work with many of the world’s biggest brands. We boasted amazing consumer media brands like Yahoo Sports, TechCrunch, Huffington Post, etc. Related to that, were…

Stirista Launches Unique Omnichannel Retargeting Solution

Visitor ID Graph Gives Website Owners Access to Previously Unobtainable Opted-In Visitor Data Stirista, the San Antonio based digital marketing agency, announced the launch of Visitor ID Graph. Visitor ID Graph, is a first of its kind omnichannel solution which empowers any company with a web presence unfettered access to its visitor data at a granularity previously unobtainable from anonymized data. Using Stirista’s database of over 250 million clean, up-to-date, and triple verified data points, Visitor ID Graph is…

Market Trend Analysis: Identifying New Acquisition Targets – A Case Study by Infiniti Research

A renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their market trend analysis for the fintech industry. The client is leading a multinational fintech industry player in the United States and offers B2B and B2C services for companies across different industries. With the escalating compliance costs and regulatory burdens, the client felt the need to leverage Infiniti Research's expertise in conducting market trend analysis and gain deep-dive insights into the rapidly…

Propelics and Lopez Research Celebrate Emerging Tech Council’s 5-Year Anniversary with Free Membership Offer

Open Invitation to Join Fortune 1000 Companies in Collaborating on Mobile Application Best Practices, Frameworks and Tools Propelics, an Anexinet company, and leader in enterprise mobile strategy and world-class app development, announced a limited-time, open-enrollment period to join the Emerging Technology Council (ETC). Founded alongside Lopez Research, the council has attracted members from American Airlines, Coca-Cola Bottling Co., HCA, Nissan, USAA, Wells Fargo and many other well-known organizations. Members share…

SPEC Releases New Cloud Benchmark

Spec Cloud IaaS 2018 Benchmark Uses I/O- and CPU-Intensive Workloads to Test Provisioning and Runtime Aspects of Cloud Implementations The Standard Performance Evaluation Corp. (SPEC) has released SPEC Cloud IaaS 2018, new benchmark software that measures the performance of infrastructure-as-a-service (IaaS) cloud implementations. The SPEC Cloud IaaS 2018 benchmark measures replicated application instances, overall performance, relative scalability, and mean instance provisioning time of IaaS cloud implementations, both…

Infotools and MDI Global Release Paper on In-The-Moment Data Collection and Interrogation

New Market Research Agency Model Uses Mobile App as a Consumer Research Tool and Technology-Driven Methods for Interpreting Massive Amounts of Incoming Data Infotools, a global leader in market research analysis solutions, and MDI Global, a mobile-first market research agency, have released a paper covering a new model for mobile-first consumer data collection and processing. The in-depth case study covers how a proprietary suite of MDI Global mobile apps and web-based interfaces provided a consumer-friendly platform for…

Digilant Announces MAIA: Programmatic Power With Human Insights

Marketing, Artificial Intelligence & Analytics for the Modern Marketer Digilant - a programmatic media buying services company -- introduced MAIA: Marketing, Artificial Intelligence and Analytics. This straightforward yet powerful infrastructure will be used to power DIGILANT and offers advertisers the harmonious combination of programmatic power and human derived insights, in one easy-to-use solution. According to a recent report by Forrester, no one DSP or ad-tech platform exists that addresses the full range of…

Popular Pays Extends Series B To $6.6 Million, Adds Audible Co-Founder Ed Lau As Board Observer

Chicago-based Tech Company Gains Trusted Advisor, Extends Series B Funding by $1.1 Million Popular Pays, the software company that helps marketers collaborate with social content creators, raised an additional $1.1 million in series B financing. The new investment comes from ICCP SBI Venture Partners and brings the total amount raised for the round to $6.6 million. Popular Pays also added ICCP SBI Venture Partners Managing Director and Audible co-Founder, Ed Lau, to the board as an observer. Lau brings a wealth of…

Sony’s Crackle Shines by Leveraging the Technologies of the Deloitte-Salesforce-Adobe Nexus

Sony Crackle, a Sony Pictures Entertainment Venture, Is a Free Video Streaming Service Platform. Aided by the Deloitte-Salesforce-Adobe Trinity, Crackle Is Succeeding in Improving Its Subscriber’s Attention Span and Retaining Them Referencing their outstanding work for Sony’s Crackle, Deloitte Digital was recognized with a Salesforce Partner Innovation award in Dreamforce. The event took place in September this year and was considered the most innovative software conference of 2018. The award was in the ‘Innovation in the…

Prediction Series 2019: Interview with Julian Diaz, CMO, Skynamo

Tell us about your role at Skynamo and how you started here. My role at Skynamo is to build our brand into a globally recognized and preferred brand among our target market. Basically, my job is to make sure the right people know who we are and choose us over competing solutions. I joined Skynamo in September 2017, and over the past year, we’ve rebranded the business — changing the name from Honeybee to Skynamo — to position us better as a global brand. We also began the major transition from an outbound marketing…

Gartner Recognizes HubSpot as the December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

This Is the Second Time Gartner Has Chosen HubSpot as the Preferred Outstanding CRM Lead Management System by Business Customers HubSpot has consistently been an extremely popular growth platform among marketers and sellers since the last decade. The company began operations sometime in 2006 as a start-up and grew rapidly. From meager revenues of $255,555 in 2006, the company’s revenues at the end of 2017 were a whopping $375.6 million. HubSpot as a business rapidly expanded from catering to smaller companies to making…

Interview with Lindsay Stewart, CEO and Founder, Stringr

"There are many challenges to being an entrepreneur — you are building something from nothing, and most people, whether it is customers or investors, tell you no at an early stage."Tell us about your role and how you got here. What inspired you to start Stringr? I am the Founding CEO of Stringr. Before starting Stringr, I was a broadcast news producer — my last stop was at ABC News where I produced stories for the network. It was there that I realized I wanted more video from harder-to-reach geographies at price points…

Catalina Taps IBM Analytics to Aid in Digital Transformation

IBM announced that Catalina, the market leader in shopper intelligence and personalized digital media, has adopted the IBM Integrated Analytics System (IIAS) as a key pillar of its expanding analytics program to help provide its clients increasingly more relevant shopper insights. Catalina, the pioneer of personalized digital marketing, has been helping consumer packaged goods (CPG) brands and retailers turn shoppers into buyers with targeted marketing solutions driven by data analytics since 1983. The company is…

LeanData Launches Time-Based Routing to Accelerate the Lead-To-Revenue Cycle for Enterprises

Time-Based Lead Reassignment and Notifications Enable Businesses to Respond to Prospects Faster and Grow Revenue LeanData, the leader in Lead-to-Account Matching, Routing and Marketing Attribution, unveiled a new Time-Based Routing innovation, as part of its core Routing solution. This will ensure leads are assigned to the appropriate sales reps and followed up on in a timely manner. The new capability will enable companies to accelerate their Go-To-Market (GTM) execution by shortening the lead-to-revenue cycle.…