Interview with Tom Salvat, Founder and CEO, CONCURED

"AI enables huge leaps forward, but the industry needs to better educate marketers on the use cases instead of using buzzwords that can alienate rather than inspire."Tell us about your role and journey into technology. What made you start CONCURED? Having spent nearly a decade working in advertising and then Content Marketing, I’ve gained a comprehensive understanding of how brands have had to change the way they communicate with their customers, and how important content is in this journey. But with advertising in…

TechBytes with Andrew Gerhart, VP, Publisher Platforms, InMobi

Andrew Gerhart VP of Publisher Platforms at InMobi Early adopters of in-app header bidding are seeing increased revenue by reducing or eliminating their reliance on manual waterfall optimization. We spoke to Andrew Gerhart, VP of Publisher Platforms at InMobi, to understand the company's involvement in making header bidding a more readily adoptable technology for mobile advertising.Tell us about your role at InMobi and the team/technology you handle. In my role as VP of Publisher Platforms at InMobi, I oversee a…

Oracle and LinkedIn Collaborate to Improve Candidate and Employee Experience

Expanded Relationship Helps Organizations Address the Challenges of Today's Rapidly Changing Global Talent Marketplace Oracle and LinkedIn announced that they are working together to help HR professionals meet the shifting demands of the talent economy. A series of new integrations between Oracle's Human Capital Management Cloud (Oracle HCM Cloud) and Taleo Enterprise Edition, and LinkedIn, will help HR teams attract, engage and retain employees by growing their talent pool, improving the candidate experience, enhancing…

Tremor Video DSP Triples Premium Supply Partners to Deliver Increased Performance for Video Advertisers

Expansion Strengthens Commitment to Being the Leading Programmatic Video Platform Tremor Video DSP, the leading programmatic video platform, announced that it has tripled its supply-side platform (SSP) integrations for premium desktop, in-app and over-the-top (OTT) channels since its acquisition by Taptica last year. This solidifies Tremor Video DSP’s commitment to choose highly relevant, data enriched SSP partners to maximize audience reach and allow advertisers to scale their campaigns across many screens and video…

Doherty Takes on New MRI Leadership Role Focusing on Data Partnerships

Becomes Liaison to Firms Leveraging MRI’s Top-Quality Consumer Data for Fusions, Modeling, Targeting, and Campaign Optimization With its gold-standard consumer data becoming a prized ingredient for targeting consumers, GfK MRI has named Maureen Doherty to the newly created role of Vice President of Commercial Data Partnerships. “Finding new ways for companies to unlock the value of our data is a key growth area for MRI” Doherty will oversee the direction and focus of MRI’s data partnership business and help develop…

Nimble Rated Market Leader in Email Tracking Software by Office 365, G Suite Users on G2 Crowd

Nimble Also Crowned Market Leader in CRM and #1 Small Business Sales Intelligence Tool for the Sixth Consecutive Year by G2 Crowd Nimble - the Simple, Smart CRM for Office 365 and G Suite -- announced that it has been named an Email Tracking Software Market Leader according to G2 Crowd, the world’s premier business software reviews platform. Nimble’s ranking is based on receiving a high Customer Satisfaction score (4.4 out of 5 stars) and having a large Market Presence in the category. Nimble’s email tracking is…

Engagement Labs Inks Multi-Year Deal with Kantar’s Analytics Practice in UK, Unit of WPP

Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace Engagement Labs Inc., the industry-leading data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs' TotalSocial…

Voxpopme Strengthens VideoCX Offering with Appointment of CX Industry Expert

Customer Experience Expert Jon Carbone Joins Company Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Jon Carbone as Vice President of VideoCX, the company’s video-first customer experience solution. In the role, Carbone will report directly to the company’s CEO. Voxpopme’s VideoCX solution helps global organizations see, hear and feel customer and employee emotions. This is achieved through the automation and optimization of…

Invoca Study Finds Consumers Want Brands to Understand Their Emotions in the Age of AI

Fewer Than 25 Percent of Consumers Think Chatbots and Voice Devices Offer the Emotional Support and Personalized Experiences They Need During Stressful Purchases AI is becoming the norm for brands to quickly and efficiently engage with customers. In fact, 80 percent of businesses already use or plan to use chatbots by 2020. In the race to implement these new technologies, marketers must not lose sight of what matters most to customers: a personalized experience with attentive service. A new report from Invoca, "Emotions…

H2O.ai Announces Industry Leading Lineup for H2O AI World London 2018

Upcoming Conference on the Latest Trends in Artificial Intelligence and Data Science with Insights from Experts from PwC, Barclays, NVIDIA and More H2O.ai, the open source leader in AI, announced the latest additions to the speaker lineup for H2O AI World London, a two-day interactive event featuring deep-dive technical sessions, talks on real-world business use cases and hands-on training. With speakers from PwC, Barclays, NVIDIA, IBM, Citi and more, the conference will bring together data scientists, business analysts…

Capgemini Reinforces Its Digital Services Portfolio in Italy with the Acquisition of Doing

Capgemini announced the acquisition of Doing, a full service digital agency based in Italy. This bolt on acquisition further expands its local digital services capabilities and aligns with the ambition of Capgemini Invent, the Group's global business line, launched recently to help CxOs envision and build what's next for their businesses. "Doing's multi-disciplinary team, entrepreneurial spirit and impressive client roster are highly complementary to the Group's make up. It is a natural fit with our local team in Italy,…

Verint Named Frost & Sullivan Asia Pacific’s Market Share Leader and Vendor of the Year for Pioneering and Innovating Customer…

Company Recognised as Top Vendor in 2018 Contact Center Applications Market Report, Taking First Place Over 40 Vendors in Firm’s Analysis Verint Systems Inc., The Customer Engagement Company, announced it has ranked as Frost & Sullivan Asia Pacific’s latest market share leader for contact center applications, as well as received the “2018 Customer Contact Optimisation Solutions Vendor of the Year” award. These honors augment Verint’s ongoing commitment to simplifying, modernising and automating customer engagement in…

Teradata Vantage, the Platform for Pervasive Data Intelligence, Empowers Enterprises to Analyze All the Data, All the Time

Teradata, the industry's only pervasive data intelligence company, announced that Teradata Vantage – the company's next-generation analytics platform – is now available to all customers. Vantage allows enterprises to uncover actionable answers to the toughest business questions by tightly integrating the best analytic functions and engines to provide a scalable, agile platform that enables organizations to drive business value. It also provides access to a wide variety of descriptive, predictive and prescriptive…

OneTrust Unveils OneTrust 4.0 – The World’s Most Intelligent and Automated Privacy Management Platform

New Features Include Vendor Risk Management, Incident and Breach Management, Intelligent Visuals for Data Mapping, Consent Analytics, Targeted Data Discovery and Automated Data Subject Requests Today at PrivacyTech, the leading event for privacy technology, OneTrust announced new updates to its privacy management and marketing compliance software: OneTrust 4.0. In the largest update to the platform of the year, OneTrust 4.0 will bring new features and improvements across the comprehensive suite of OneTrust products and…

MoQuality Nabs $2.5 Million Seed Funding to Build AI-Driven App Testing Solutions That Enhance End-User Experiences

MoQuality, Inc., an Atlanta-based startup that provides AI driven mobile testing solutions to help app developers accelerate testing towards a better user experience, said today it closed a $2.5 million seed round. San Francisco-based Amity Ventures led the seed round and some of the early investors include Cox Enterprises and Techstars. "As development cycles shorten with the adoption of continuous delivery principles, companies will need to utilize automated testing and performance tools powered by artificial…

ZoomInfo’s Acquisition of Datanyze Enables Real-Time Delivery of Technographic Data

As Data Becomes More Dynamic, On-Time Delivery of Data Enables ZoomInfo Platform to Address Increased Business Velocity Zoom Information, Inc., the leading growth acceleration platform for sales and marketing teams, has announced the acquisition of Datanyze, the world-wide leader in technographic data. Financial terms of the acquisition were undisclosed. “I am thrilled to be joining ZoomInfo at this time of tremendous growth in the organization. Bringing together our two organizations is a perfect union, combining…

LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalization

Thunder Experience Cloud and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a partnership to enable people-based marketing in three key areas: targeting, measurement, and personalization. The partnership provides marketers with a more holistic view of their customers by giving them the ability to track ad exposure and conversion across devices directly to people-based IDs in a privacy-conscious manner, rather than relying on less accurate identifiers such as Cookie IDs or…

Wrike Delivers Unified Digital Workplace with New Business Intelligence Connector and Integration Engine for Automating Workflows Across the…

Connector to Tableau, Resource Management Tool, and Security Features Expand Offering for the Enterprise Wrike Collaborate Conference - Wrike, the collaborative work management platform for high-performance teams, is unifying the enterprise with a single digital workplace that ensures work aligns with the most important business objectives. The company announced today at the Wrike Collaborate conference the following add-on options: a Business Intelligence (BI) connector to Tableau, the leading analytics platform; Wrike…

Movable Ink Extends Visual Experiences Across Email, Web, and Display

New Visual Experience Platform Enables Digital Marketing Leaders to Create Unique, Relevant, and Compelling Visual Experiences Across Channels at the Moment of Engagement Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that…

Paytronix Delivers 3X Profitability Lift with New Messaging Tools

Thorntons Refreshing Rewards Program Sees 3x Lift in Campaign Profitability with New Click-To-Load Feature Paytronix Systems, Inc., the most advanced digital guest experience platform, announced upgrades to its messaging feature set, which enables users to run loyalty and campaigns from one system. According to Paytronix client, Thorntons, the new click-to-load feature results in more visits and spend than campaigns that do not use click to load. Visit Paytronix Systems, Inc., at booth #6441 at the NACS Expo, October…