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Certain Acquires Gather Digital, Investing in the Next Generation of Mobile Event Applications

Certain’s Acquisition of Gather Digital Will Help Marketers Understand All the Touchpoints Between Marketer and Attendee/Buyer in the Context of the Event Certain, the leader in enterprise event automation, announced that it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended…

Adoreboard’s Emotion AI Feted For Enabling CX Improvements

October 2017 Forrester Report - The Future of CX Measurement, Names Adoreboard for Using Common Sense Reasoning with Effective Computing Adoreboard, a leading Emotion AI software solution, has been named for using "common sense reasoning with effective computing," for customer experience improvements, according to the October 2017 Forrester report, The Future of CX Measurement. Adoreboard is cited in a section of the report entitled "Upgrade to Analytics That Drive Action". Adoreboard's Emotion AI…

TechBytes with Robin Williamson, VP Engineering, Teralytics

Robin Williamson VP Engineering at Teralytics Location data is turning out to be an important datapoint for marketers. We spoke to Robin Williamson, VP, Enginnering, Teralytics to understand the nuances of this emerging technology.MTS: Tell us about your role at Teralytics and the team you handle? Robin Williamson: As VP Engineering, I manage some of the top data scientists, software engineers and machine learning experts in the world. Our global team contains PhDs, alumni from some of the biggest tech companies and a…

Datonics Partners with Kochava Collective, Allowing Mobile Marketers to Reach Desired Audiences

Data from Datonics Is Integrated within Kochava's Mobile Data Marketplace, Giving Marketers Access to More Audience Data, Helping Reach Desired Audiences Online data company Datonics has partnered with Kochava, an industry leader providing holistic measurement solutions for connected devices. This new agreement provides mobile marketers with access to even more audience data to help them reach specific consumers who are most likely to be interested in their products. Mobile marketers can access Datonics data through…

NGDATA Raises $19 Million to Fuel Global Growth

HPE Growth Capital Leads Latest Funding Round; Capital to Accelerate Customer Experience Management Company’s International Expansion and Continued Product Innovation NGDATA, the customer experience management solutions company, announced that it has raised just over $19 million in Series C funding. HPE Growth Capital led the round with participation from existing investors including Idinvest Partners, Pamica, SmartFin Capital, Capricorn Venture Partners and Nausicaa Ventures. This latest investment comes on the heels…

RedPoint Global Launches Data Management 8.0, A Platform For Optimizing Customer Engagement

Extended Open Garden Connectivity and Universal Cloud Support Provides Brands with the Most Flexible and Scalable Solution for Operationalizing Data RedPoint Global, a leading provider of data management and customer engagement technology, today announced the availability of RedPoint Data Management 8.0 within the RedPoint Customer Data Platform. With RedPoint Data Management 8.0, organizations can harness massive amounts of data from an ever-growing number of touchpoints to create a truly unified customer profile – all…

Point Inside Announces Retail Chatbot to Help Shoppers Find Products In-Store

New Retail Chatbot Leverages StoreMode Platform for In-Store Product Location and Integrates Natural Language Understanding (NLU) Providers to Decipher In-Store Shopper Questions Point Inside, the leading provider of digital mapping and indoor location-based services for top retailers, today announced their StoreMode-enabled chatbot. Available to all shoppers, the chatbot streamlines communication between retailers and shoppers, offering a seamless conversational in-store shopping experience. Shoppers can now answer the…

Monetate Partners with WBR Insights for Personalization Development Study

Marketers Overcome Organizational Hurdles to Personalization and Now Cite Data Quality as Number One Challenge Monetate, the worldwide leader in personalization, announced the availability of the second annual Personalization Development Study, a report that provides insight into the challenges, benefits, and best practices of personalization. The 2017 report, developed through a partnership with WBR Insights and based on input from more than 500 marketers in North America and the UK, found that a majority of those who…

TechBytes with Jeremy Koven, Chief Platform Officer, Needls

Jeremy Koven Chief Platform Officer, Needls After spending 10 months creating advanced filtering and a proprietary purchase intent engine needls. was born. Needls. analyzes millions of social media posts each day to identify buying signals and find actionable business opportunities. We spoke to Chief Platform Officer at needls., Jeremy Koven to understand how his team is using AI to optimize social media campaigns and budgets for SMBs .MTS: Tell us about your role at Needls, and how you got here? Jeremy Koven: I’ve…

Interview with Russ Heddleston, CEO, DocSend

"By aligning around the customer and his or her business goals, marketing and sales can finally overcome the organizational silos that often lead to disjointed messaging, wasted resources, and inefficiency in the pipeline." On Marketing Technology MTS: Tell us about your role at DocSend and the idea behind starting a sales content management platform? I’m the co-founder and CEO of DocSend. Before starting DocSend, i was a Product Manager for Pages at Facebook. One of the products I came across during my time there was an…

TechBytes with Mona Yousry, Chief Data Scientist, SABIO Mobile

Mona Yousry Chief Data Scientist, SABIO Mobile In August, Sabio Mobile hired Mona Yousry as Chief Data Scientist. We spoke to her to find out how she see the sector and where the AI/ML sector is headed.MTS: Tell us about your role at SABIO and the team you handle? Mona Yousry: My role at Sabio is to lead the ML/AI efforts to continue the development and improvement of App Science, our Predictive AI engine that is able to profile the multi-dimensional aspects of behaviors and habits. MTS: How does APEX provide…

TechBytes with Yuri Khidekel, CEO, Artsai

Yuri Khidekel Founder & CEO - Artsai We are in that phase of utilizing technology where marketers are flooded with various automation solutions for omnichannel successes. From building a performance marketing suite to enhancing overall vision into customer journeys, modern marketers can leverage adaptive marketing solutions for better communication with billions of consumers. To understand how adaptive marketing can transform your programmatic strategies, we spoke to Yuri Khidekel, CEO, Artsai.MTS: What's the idea…

Interview with Gustav Mellentin, CEO, Adform

"Data Management and Customer Data Platforms are like a super sports car. They are beautiful, but if they are only parked in a garage, you are not getting what you have paid for." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start an open, full stack adtech company? We got started in 2002 when the ad industry was on the cusp of a significant change and that created a series of incredible opportunities. At the time the ad industry was a $500 million-dollar industry that…

TechBytes with Gregory Fulton, VP, Product, AdRoll

Gregory Fulton VP, Product, AdRoll Personalization, performance, and precision are the three new P’s of marketing for B2B teams. Targeted advertising is not new to B2B industry, even as AdRoll announced the general availability of its AdRoll ABM for HubSpot and Marketo customers. AdRoll ABM is a full-funnel platform for marketers and sales departments to personalize ads with CRM data and see the impact directly inside their CRM dashboard. To understand the finer nuances of AdRoll's ABM product, we spoke to Gregory…

TechBytes with Jay Stocki, SVP, Data and Product, Experian

Jay Stocki SVP, Data and Product, Experian A majority of online shoppers consider consistency as a very important aspect of their buying experience. Marketers that offer a personalized shopping experience create a noticeable influence on buyers who prefer consistent branding along the journey. Now, customer data is critical to driving consistent branding across all marketing and advertising channels. To understand how marketers should use data to enhance customer experience and improve engagement, we spoke to Jay…

Understanding Customer Sentiment at Scale: The Secret to Digital Maturity

Today’s businesses no longer compete on product, price and advertising space alone. The experience they provide to customers has become a leading differentiator, and deterrent, in purchase decisions. Poor customer experiences cost U.S. businesses $62 billion in 2016, up $20 billion from 2013. In an effort to reduce lost revenue, Gartner predicts that 50 percent of product investment projects in 2018 will be redirected to customer experience innovations. Now that business is often conducted online, optimizing websites…

How B2B Marketers Can Prove Their Effectiveness to the C-Suite

Business-to-business (B2B) marketers are under constant pressure to prove the impact of their investments to the C-Suite. When an organization’s sales are slumping and spending needs to be cut, marketing has historically been an easy target. But in more recent times, cuts to the marketing department have become a harder decision to make – especially when marketing and advertising efforts can be directly tied to business results and, more specifically, sales success and profitability. The more that marketers can prove…

Interview with Ryan Phelan, Vice President, Marketing Insights, Adestra

"An intelligent data platform needs intelligent operators. Many marketers lack the sophistication and training to set up the kinds of complicated integrations that hyper-personalization often requires." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? I've been in the email space for 18 years, and I've worked for a lot of different email companies on both the client and vendor sides. I've seen this industry mature over that time.…

Interview with Guy Weismantel, EVP Marketing – Marchex

"Give credit, take responsibility."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m currently the Executive Vice President of Marketing at Marchex, a leading mobile advertising analytics company that connects digital marketing online to real-world, offline actions. I have over 20 years of marketing and financial leadership in companies such as Expedia and Microsoft, as well as going through the start-up grind and mid-sized PE companies. Throughout that time, I’ve really tried…

TechBytes with Vanessa Thompson, SVP, CX Insights, Bluewolf

Vanessa Thompson SVP, CX Insights, Bluewolf According to the latest Bluewolf report, early adopters of AI technology demonstrate a higher degree of confidence in driving superior customer experiences and having a positive business impact. The report titled, The State of Salesforce found that 77% of companies using AI, are expecting their investments to grow in the next 12 months, showcasing that the best in the business are open to work with Salesforce for better innovation to deliver smarter and faster decision-making…