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Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

Interview with Mark Bunting, CMO, Rackspace

" Both CMO and CTO are considered key stakeholders and the relationship between the two departments is no longer siloed, but very much collaborative."Tell us about your role at Rackspace and how you got here. What made you join a cloud computing company? While I previously served in an interim CMO role with Rackspace, I threw my name in the hat to be considered for the fulltime position after falling in love with Rackspace’s incredible talent and company culture, broad portfolio of technology solutions and 20 year legacy…

Five Steps to Make Video Production Easier!

The year 2018 has bought about a revolution in the video production process for marketers. It’s no secret really; video is here to stay and make its imprint in the world of business. From augmented reality to interactive video, the technology video landscape is getting bigger than ever! This development comes as a delightful opportunity to target qualified leads and convert more users into prospects with the help of video marketing. According to HubSpot, 97% of marketers say videos have helped increase the user…

BBC.com Chooses Teads to Muscle its Way into Global Outstream Advertising Market

Teads’ Holds a Solid Track-Record with the Best Media Brands in the World, Currently Reaching 1.2+ Billion Visitors Globally AI-driven global media platform, Teads, has joined hands with the leading international 24-hour English news platform, BBC.com, to monetize its international visitor base. Currently, BBC.com reaches close to 95 million monthly international visitors. Teads, a leading outstream video advertising marketplace in the world, ould enable the commercially funded news channel to deliver highly scaled-up video…

New Predictive Analytics for Inbound and Outbound Leads Combine with Deep Account Insights to Revolutionize Group Sales for Hotels

Knowland Releases New Technology That Optimizes Sales Efficiency by Automatically Identifying a Property's Best Opportunities and Cutting Through eRFP Spam Knowland, the industry leader in market intelligence for hotels, venues, and CVBs, announced a major update to its Insight Elite platform. New built-in predictive technology analyzes all inbound leads, including electronic RFPs, to determine if they are a good fit for a specific property, enabling sales teams to prioritize the leads that are most likely to result in…

Striim Strengthens Platform for Cloud-Based Analytics

Version 3.8.4 Expands Real-Time Data Movement and Integration to multiple Cloud Analytics Services; Increases Operational Value of Cloud Analytics Striim, provider of an enterprise-grade platform for streaming data integration,  announced the general availability of version 3.8.4 of the Striim platform. This new release strengthens the platform's capabilities in helping organizations with their transition to, and use of, cloud-based analytics by creating enterprise-grade, real-time data pipelines to feed different layers of…

Interview with Myles Peacock, CEO, CreativeDrive

"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, and how to fine-tune the delivery of the content they want."Tell us a little bit about your role at CreativeDrive? I steer CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers that include an international team of over 1,000+ filmmakers, motion graphic designers, photographers, app…

TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…

Interview with Travis Montaque, Founder and CEO, Emogi

"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start a Conversational Content Platform? I serve as the Founder and CEO of Emogi a content engine for communication services that helps people have better conversations whether they’re texting on a chat app, commenting on a post, or sending a video to friends. Partnering with leading…

World Cup Insight: It’s The World Cup Of Penalties And Finally There Is An App For That!

The myKicks App Provides Its Users With Real-time Feedback On Penalty Kicks Available to download now on iOS, the free myKicks app is a tech-packed (artificial intelligence and augmented reality) virtual football coaching app that helps players of all abilities, from the grassroots to the professional, make that all-important penalty kick count. Since myKicks launched on June 22nd there have already been over 120,000 penalties recorded on the app, helping it to quickly rise to #1 on the App Store for…

OpenText Wins Back-To-Back Customer Contact Week Awards

OpenText Qfiniti Named Workforce Optimization Provider for Second Consecutive Year OpenText, the global leader in Enterprise Information Management (EIM), announced that it has been named "Workforce Optimization Provider of the Year" for OpenText Qfiniti at the CCW Excellence Awards. The awards are dedicated to recognizing world-class thinking, creativity and execution across the full spectrum of contact center functions. OpenText Qfiniti captures experiences to drive engagement for the contact center.…

Cendyn is Europe’s Leading Hotel CRM Technology Provider & Data Driven Marketing Agency 2018 as voted by prestigious World Travel…

Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, has been voted as Europe's Leading Hotel CRM Technology Provider and Europe's Data Driven Marketing Agency, 2018. The prestigious World Travel Awards recognizes companies, organizations, and brands that push the boundaries of industry excellence. "We are truly honored to have won these awards," said Charles Deyo, CEO & President at Cendyn. "The hospitality landscape is constantly evolving, so it is wonderful to see how…

Criteo Invests $23 Million in Paris AI Lab to Define the Advertising Technologies of the Future

Criteo AI Lab is a Dedicated Investment to Advancing New Machine Learning Techniques Criteo SA, the advertising platform for the open Internet, announced the launch of the Criteo AI Lab, a center of excellence dedicated to the creation, experimentation and at-scale deployment of machine learning technology. Backed by an investment of €20M (approx $2,32,79,220) over three years, the lab will be involved in research related to building deep models that are interpretable, transparent and user-centric.…

Adding Multimedia InvolveSoft Raises $2.5 Million for Its Employee Community & Volunteering Platform

InvolveSoft, the Community Engagement software vendor, landed $2.5 million in funding in a round led by Bonfire Ventures. Investors in this round include Greycroft, Bertelsmann, Launch Capital, CrowdSmart and Noname Ventures. Previous funding came from Mucker Capital and others. “Millennials are driving a huge shift in the way we think about hiring and retaining employees” The Santa Monica-based company will use the funds to build on its SaaS application technology, expand sales channels and grow its already-unmatched…

Interview with Raj De Datta, CEO and Co-Founder at BloomReach

"Customers are always speaking to us. The question is, are we listening?"Tell us about your role at BloomReach and how you got here. What inspired you to start a Digital Experience Platform (DXP)? I co-founded BloomReach in 2009 together with my business partner Ashutosh Garg who is a former Google Search engineer out of the idea that all online experiences could be so much better if websites would cater to the specific needs and interests of the individual customer, using smart algorithms that gather data from all over…

Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Kaon Interactive Recognized for Engaging, Interactive Sales & Marketing Demonstrations Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receive over 6,000 entries from companies and…

GateHouse Media Launches New Consumer Marketing Agency

Focus on Growing Digital Subscriptions for GateHouse Daily Publications GateHouse Media announced the launch of a new, central consumer marketing agency to drive consumer marketing revenue and develop new and innovative products and experiences. Led by Denise Robbins, Senior Vice President Consumer Marketing, the agency is focused on delivering GateHouse’s award-winning content to new audiences and providing even greater value to their 23 million weekly readers. Effective June 1, the new agency began overseeing…

Pegasystems Honors Partners at PegaWorld 2018 for Immaculate Growth and Customer Delight

PegaWorld 2018 Awards Recognized Alliance Partners As an Integral Part of Our Success in Helping Clients Succeed on Their Digital Transformation Journeys Leading customer engagement platform for global enterprises, Pegasystems Inc., announced the winners of the 2018 Pega Partner Awards at the annual PegaWorld conference taking place this week in Las Vegas. The 2018 Pega Partner Awards recognize Pega partners that demonstrate an extraordinary ability to drive customer success, accelerate growth, and provide thought…

Tealium Leads Industry with New User Interface To Help Companies Power a Comprehensive Customer Data Strategy

The New User Interface in Tealium’s Universal Data Hub Empowers Companies with the Most Comprehensive and Flexible Approach to Customer Data Collection Across Every Touchpoint Tealium, the leader in real-time customer data management solutions announced the release of an enhanced user experience and product User Interface (UI) for its Universal Data Hub (UDH). The UI will enable data, analytics, and marketing professionals to easily access Tealium’s four industry-leading products supporting web, server, mobile, in-store,…

Interview with Andy Coghlan, Head of MarTech, Wipro Digital

"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and eCommerce at Wipro Digital, where we strive to create experience-led, high-velocity business and marketing transformation. I believe in digital not as a standalone service or offering but as a connector, enabler, and a problem solver. This belief has helped me to be a part of the MarTech…