Two-Thirds of Voice-Assisted Device Owners Never Purchase Through Them: Episerver Study

Episerver's Annual Benchmark Report Reveals Consumers Have Been Slow to Adopt Smartwatches and Voice-Assisted Devices for Shopping and Browsing Even though it seems everyone is talking about voice-assisted devices and smartwatches, the majority of consumers don't own these new devices, and even fewer use them to complete purchases, according to a recently released study by Episerver, the company transforming digital experiences. For its annual "Reimagining Commerce: Global Findings" report, Episerver surveyed 4,000…

Progress Launches AI-Driven Native Chatbot

Progress's NativeChat, Offers 15x Faster Development, Native Support for 72 Languages and Ability to Integrate with Web, Mobile and Social Channels for a Seamless Digital Customer Experience BEDFORD, the leading provider of application development and deployment technologies, announced the availability of Progress NativeChat, the artificial intelligence-driven platform for creating and deploying chatbots. Unlike other chatbot technologies, NativeChat is based on patent-pending CognitiveFlow technology that can be trained…

YouAppi’s Second Annual CMO Mobile Marketing Guide Survey Reveals Significant Increase in Video Investment for 2018

Year-over-Year Results Show Video Usage on the Rise Across Every Channel YouAppi, a leading growth marketing platform for premium mobile brands, recently announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or…

Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

It’s only February, and 2018 has presented marketers with new opportunities as well as tasked them with an array of challenges. Advancements in innovative technologies, including Virtual Reality (VR) and Machine Learning (ML) have offered a new set of tools for developing digital strategies and campaigns. As a result, there is an expectation to not only consider the systems experiences are built on, but to also design sleek, integrated systems that deliver personalized experiences customized to each unique users’ needs. A…

Roobot Amplifies with David Rich and John Hardigree as Executive Advisors

CRM and Analytic Solution Experts Join Roobot's Executive Team and Board to Accelerate Development of AI-Driven Personal Shopping and Service Solutions Roobot, an industry leading Personal Shopping Assistant for retailers, manufacturers and service providers, named David Rich and John Hardigree, who pioneered the use of predictive analytics at Accenture and Revolution Analytics (now part of Microsoft) as Executive Advisors. John, who is also an investor in the company, will play a key role joining the Board of Directors.…

Amazon Leads Home Voice Control Assessment, Says Study by ABI Research

ABI Research's New Competitive Analysis Finds Apple and Google Leading the Charge in Language Compatibility Innovation Amazon created a market with its innovative Alexa platform, but it faces fierce and growing competition from powerful rivals and start-ups alike. In a competitive study of smart home voice control platforms, ABI Research, a market-foresight advisory firm providing strategic guidance on the most compelling transformative technologies, finds that Alexa currently leads the market. This is due mostly to the…

AdHive: AdTech and ICOs Can Mix

The advertising market is a completely unique mix of technologies, human factors and innovations, all merging for a single purpose of creating enough quality content to sell of a certain service or product to the correct target audience. Therein lies the challenge as finding that audience is at times a monumental undertaking that even the most advanced systems cannot solve efficiently. Lost revenues and budget waste have long become a common phenomenon on the AdTech market, leading to a stagnation spurred in turn by…

Mobile Growth Summit 2018 Announces Speakers From Facebook, Google, Dropbox, Pandora, Reddit and Others

North America’s Largest Mobile-only Growth Conference To Include Sessions on Cryptocurrency, Virtual Reality and More Mobile Growth Fellowship, the mobile industry's largest network of user acquisition and growth leaders, announced an impressive lineup of speakers and content for its upcoming Mobile Growth Summit 2018. North America’s largest mobile-only growth and marketing conference, Mobile Growth Summit will bring together more than 1,000 attendees and 100 speakers to share insights on how to grow mobile app…

3 Innovations Driving Out-of-Home in 2018

In 2017, it was for the seventh year in a row out-of-home (OOH) advertising has seen growth. It’s time to look ahead to 2018 and what is next on the horizon. While we know OOH is a highly effective medium, it is also one that has been able to change and adapt quickly. Yet, things can’t slow down— as we look to the future it’s clear that 2018 will focus on how data and technology are driving the industry through location-based OOH, digital OOH and Augmented Reality (AR). Data Will Drive Targeting & Attribution…

Accenture Agrees to Acquire Mackevision

The Producer of Computer-Generated Imagery and Immersive Content Plan to Break New Ground for Accenture Interactive’s Content Practice By Adding 3D Visualization, Animation And Visual Effects Capabilities Accenture has entered into an agreement to acquire Germany-based Mackevision, a leading global producer of 3D-enabled and immersive product content. The acquisition will add state-of-the-art visualization capabilities to Accenture Interactive’s digital services portfolio – strengthening its ability to create compelling,…

Aeon Ads Brings AI to Marketing

Aeon Ads, an online marketing company, announced today the successful merging of digital advertising and artificial intelligence. The program was created to consult businesses on how they can engage with their audiences in a productive way. The machine learning aims at handling all of the customer's content marketing efforts to make their website more visible to users. The software relies on historical data sets to learn how to predict events by detecting patterns that can then be used to determine the outcome of an action.…

Vaki Games Finds New Breakthrough for Easily Creating VR Content

Vaki Games, a Specialist in VR, Released Their First Unity Plugin Cinext VR Runtime Editor Everyone working in the VR space knows how challenging and often tedious the process is to compose VR movies in a 2D space. Always switching between desktop and VR. With Cinext this is no longer a problem. Vaki Games, a specialist in VR, released their first unity plugin Cinext VR runtime editor. Cinext VR Runtime Editor is simple and easy to use tool that allows you to edit your scene geometry in VR. Also Read: …

Interview with Tyler Calder, Chief Marketing Officer, Yulio Technologies

"Whether it’s immersive storytelling, communication of complex spatial design, the showcasing of products in curated environments or virtual, ‘in-the-seat’ experiences, VR brings a heightened platform for translating ideas into experiences that people are engaged by." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a VR technology company? I’ve always been attracted to organizations that are trying to cross the chasm. First, this was with Eloqua and seeing some of…

‘Only 25% of Support Organizations Are Able To Drive Strong Partnerships With Customers’

Most Organizations Agree that Providing Good Support is a Top Priority, But IDC's Survey Sponsored by LogMeIn Shows that Investing in Tools to Drive Improvement Remains a Challenge The newer generation of "millennial" and Gen X workers is much more vocal than baby boomers when something good happens. Take, for example, consumer support scenarios; when younger people have a positive experience with support, they share this experience on social media much more often than older people do. This data confirms that effective…

Deloitte TMT Predictions: Machine Learning Deployments to Double in 2018; Coins New Lingo #adlergic

Deloitte TMT Predictions: Machine Learning Deployments, Digital Subscriptions, Digital Subscriptions, On-Demand Content and Live Events Will Continue to Drive Growth Relentless change; stubborn continuity… The predictions on tech trends for the New Year 2018 seem to be more drastic than any of its previous editions. Deloitte has just launched its annual Deloitte TMT Predictions for 2018, and it has some serious thought-provoking recommendations for marketing and advertising agencies — focus on machine learning…

Don’t Be Late for the Party: Holiday Planning Starts Now!

With the kids back in school and summer behind us, it can only mean one thing—time to start planning for the holidays! “Wait! But the leaves only just started to change?” you might be thinking. I know, it seems early. But an early start can mean the difference between using the same-old, ho-ho-ho-hum specials and décor from last year and developing a truly unique and differentiated experience that surprises and delights customers—and keeps them coming back long after the holidays are over. A well-planned holiday event…

A Window on What You’re Buying: VR for Marketing Spaces

One of VR’s most unique features is its ability to allow people to experience something which is either a long way from them, or too complex or expensive to easily replicate in real life. With that in mind, nowhere does VR shine more than in the communication of spaces. Unlike viewing locations on an image, a website or a TV screen, the immersive nature of VR means that places can be ‘experienced’ versus simply being ‘seen’. Not only does this mean each fine detail can be communicated successfully to a prospective client…

Global Advertising & Marketing Revenues Up 3.9% to 1.2T in 2017: PQ Media Report

Fueled by strong growth in smart technology marketing, videogame advertising and mobile coupons, as well as influencer marketing, content marketing and product placement According to PQ Media's new Global Advertising & Marketing Revenue Forecast 2017-21, global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017. Growth decelerated this year due to the absence of major political and sporting events, offset by strong growth in various digital & alternative media channels.…

Advertisers Have Finally Found A Way To Break Into Gaming

The gaming market is set to top $108 Billion in revenues in 2017. Versus Systems Inc, is looking to revolutionize advertising in the gaming industry It’s been a shoot-and-miss trend for the gaming industry when it comes to advertising to players, their most engaged audience ever. But this may change soon. What AdWords and AdSense have done for Alphabet's $656 Billion market valuation, a small company's in-game prizing platform could do for brands with the world's 2.6 Billion video gamers. In the markets today,…

Bigtincan Unveils Bigtincan Hub, a Unified AI-Driven Sales Enablement Automation Platform, at SD Summit Europe

Bigtincan Extends Market Leadership by Unifying AI-based Sales, Marketing and Learning in New Sales Enablement Automation Platform Release  Bigtincan, the leader in mobile AI-powered sales enablement, has announced a major release of Bigtincan Hub, its Sales Enablement Automation Platform, empowering sales, marketing and service teams to work smarter and faster. With new AI-driven features, and automation that supports each phase of the sales and marketing lifecycle, Bigtincan Hub delivers a better customer experience,…