Mobile App Marketing Trends That Will Make It Big in 2020

Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of the top mobile app Marketing trends that are likely to make it big in the upcoming year. Following these trends can turn out to be quite beneficial for promoting your mobile app in the market. But before jumping straight into those mobile app Marketing trends, first, let’s take a look at…

LRW Group Acquires Digital Marketing Agency T3

Addition of Austin-based agency to LRW Group’s Action Division puts exclamation point on year of unprecedented growth LRW Group, an analytics-powered marketing services company and a portfolio company of Tailwind Capital, announced the acquisition of T3, a digital marketing agency that builds the world’s most useful brands and the experiences that power them. The Austin-based company and its 200-plus employees joins LRW Group immediately, and will operate under the company’s Action Division, which helps businesses apply…

New Rakuten Marketing Research Reveals APAC Consumer Intentions Ahead of the Holidays

Leading digital advertising business Rakuten Marketing has announced the launch of its new 2019 Consumer Holiday Shopping Research, delving into the planned spending habits of consumers ahead of this year’s holiday season. The research surveyed 2000 consumers across four key APAC markets including Australia, South Korea, China and Singapore with the findings revealing a number of key trends that will help marketers plan for this holiday season. Consumers are officially in holiday shopping mode. When asked to describe their…

Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they…

Marketing Automation vs Augmentation

Applications of Artificial Intelligence and Machine Learning have proliferated across nearly every industry in recent years, and rightfully so. The technology has come a long way in a relatively short period of time, and its utility is now being appreciated in realms where AI and Machine Learning were never considered before. However, along with this advancement has come a growing concern: What if the technology makes the wrong decision? What if we’re unaware of the long-term consequences of handing decisions over to…

Salesforce Named a Leader in Enterprise Marketing Software Suites by Independent Research Firm

Salesforce, the global leader in CRM, announced Forrester Research has positioned Salesforce as a leader in its report, The Forrester Wave: Enterprise Marketing Software Suites, Q3 2019. Salesforce Marketing Cloud received the highest possible scores in the criteria of artificial intelligence, customer experience capabilities, consumer privacy, product vision, partner ecosystem and services and support. Marketing Technology News: Shadowfencing Redefines Proximity Targeting for Leading Brands Across the US Salesforce…

Predictions Series: Top Five 2020 Marketing Trends to Budget for Now

With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But before we decide on what our companies will tackle in the year to come, let us take a look at the top five 2020 Marketing trends we need to budget for now. Search Engine Optimization (SEO) The search engine industry has seen some changes and updates to the search algorithms, all to cater to the needs of users. Snippets, ever since their introduction, have become the holy grail of SEO. Google stated last year…

GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019

As the modern technologies are evolving rapidly; brick-and-mortar entrepreneurs are also enhancing their business models to get a powerful online presence with digital marketing strategies. Today, you can associate with Top Digital Marketing Companies globally who are assisting the various businesses from sectors of industries to attract quality traffic, create brand loyalty, boosting leads, etc. Recently, GoodFirms conducted a survey on Difficult Yet Effective Digital Marketing Tactics. In this survey, 100+ digital…

Wave.video to Announce New Video Marketing Solution for Small Businesses

New solution to help small businesses effortlessly build video-centric marketing campaigns Wave.video will reveal a major product transformation on November 20th. The new product roadmap, named "Video funnels", will use Artificial intelligence (AI) to help digital marketers and small businesses create, repurpose, and manage videos for the entire customer journey. "There is a vast and underserved market seeking affordable video-centric solutions that combine hosting, editing, and conversion tools for the entire marketing…

True Influence Provides Complimentary Offer of Intent Data to B2B Sales and Marketing Professionals with its Award-Winning InsightBase…

The company is providing complimentary use of InsightBase, providing users with access to verified intent data that helps generate powerful market intelligence and customer insights True Influence, the technology leader of intent-based marketing and demand generation solutions, announced complimentary access to its award-winning InsightBase advanced marketing intelligence solution, providing users with the ability to identify meaningful intent signals that represent real opportunities to engage and connect with a target…

Michael Hubert Announces The Launch Of Marketing Agency “The Hubert Group”

Principal Consultant and founder, Michael Hubert, is excited to announce the launch of "The Hubert Group" a marketing automation and marketing creative agency. Michael enters this career shift with over 15 years of experience leading successful B2B and B2C organizations. Fluent in multiple marketing automation and CRM platforms, he specializes in omnichannel customer journeys, engagement and retention strategies. Additionally, Michael has assembled a team of technical and creative marketing consultants to support its…

MarTech Interview with Theresa McEndree, VP Marketing at Blackhawk Network

"Millennials are more likely to be engaged with new purchasing options, such as VR shopping and pop-up stores, than older generations." Could you tell us about your role and journey into Technology? It was a happy accident! I had a public relations internship in college at a firm that worked with really exciting early stage and growth companies on everything from foldable OLED displays to emerging FinTech. That became my first job, and since then I have worked with awesome companies that are changing the way people pay…

Digital Media Solutions Acquires Insurtech Company UE.co Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance…

Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's largest insurers and their respective agent pools.Insurance is a leading advertising vertical in the…

Botify Named “Innovative Marketing Technology” Winner by Fast-Track & Dentsu, Inc. to Support the Growth of Brands in Japan

Fast-Track, accelerator of European startups in the Asia-Pacific region, and Dentsu. Inc, the leading communications group in Japan, have chosen Botify as the winner of their Innovative Marketing Technology award to help drive the development and growth of Dentsu Inc.'s clients and partners through the Dentsu Innovation Initiative (DII). After several months in search of the best French startups in the fields of Data, EduTech, Content Marketing, e-Commerce, and Blockchain, Fast-Track and Dentsu Inc. chose Botify as the…

LiveXLive Taps Viacom’s Kyle Hoedl as VP of Marketing; Appoints Jason Miller Global Head Of Sales And Brand Partnerships

Global digital media company - LiveXLive Media, announced that Kyle Hoedl has been named its Vice President of Marketing. The Live Entertainment technology platform also tapped Jason Miller, who has been named its Global Head of Sales and Brand Partnerships. In his capacity as VP of Marketing at LiveXLive, Kyle Hoedl will oversee brand marketing, marketing partnerships, subscription growth, social media and customer relationship management, and help define LiveXLive as the world's leading platform for live and recorded…

With the Fall Shopping Holidays Coming, Southeast Asian eCommerce Companies like Akulaku Use Mobile Marketing to Move Users Through The…

Data from mobile marketing platform YouAppi highlights the big digital commerce opportunities in Southeast Asia before (and beyond) Christmas: fall shopping holidays including Single’s Day (China, Indonesia, and Southeast Asia – November 11th), Harbolnas (Indonesia – December 12th) are providing opportunities for Southeast Asian eCommerce companies With Southeast Asians among the heaviest users of their smartphones – data from Hootsuite showing that three of the four countries with the most time spent using the mobile…

ListEngage Recognized for Excellence in Digital Marketing

ListEngage is proud to announce that they have received the EIS Award for Excellence in Email Marketing within the Multiple Messaging category, from MediaPost Communications, an internationally recognized online publishing resource for advertising media professionals. ListEngage and EIS Awards logos features, with the text "Recognized for Excellence in Digital Marketing Campaign" This award recognizes ListEngage's outstanding execution of a digital marketing campaign for an enterprise customers…

Synchronization Is Key to Maximizing Marketing Data ROI

Data has forever changed the business world and the metrics by which employee performance at every level of the organization is measured. Given the explosion in consumer data, CMOs and their Marketing teams are perhaps the most impacted by this change. Making sense of data in real-time is at the heart of today’s customer/brand relationships. While it is undoubtedly an asset, this abundance of data also creates challenges. The Marketing mandate to get the right message in front of the right customer at the right time has a…

Why Brands (Big and Small) Are Flocking to Marketing Consultants. Hint: It’s More Than Just the Money

The downside of having an Advertising or Marketing agency, even a high performing one, has been covered endlessly. Companies hire agencies for convenience and speed of acquiring expertise - paying huge fees in the process. But it all begins with that brand lacking either access or resources to pursue and acquire great talent for themselves. That’s changing, fast. Brands, small businesses and startups are realizing that freelance marketers are a short and long term solution. More marketers than ever want the freedom and…

Acoustic Collaborates With GBG to Accelerate Marketing Transformation

Acoustic, the largest independent marketing cloud with a total focus on the marketer, announces a partnership with GBG, the global Identity Data Intelligence specialist, to integrate rich data sets to help UK businesses accelerate marketing transformation. Acoustic uses AI to supercharge core capabilities for marketing professionals. Its robust product offering includes a variety of AI- powered systems including Campaign Automation, Personalisation, Content Management and Analytics. The recently launched marketing cloud…