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TechBytes with Scott Garner, EVP and Chief Commercial Officer, ADARA

Scott Garner EVP and Chief Commercial Officer, ADARA Recently, ADARA unveiled Customer Yield Intelligence (CYI) to unify and super-charge CRM efforts for travel brands, delivering significant impact across the business. In the age of hyper-personalized customer experiences, ADARA's CYI is a distinctly impactful platform for insights and analytics on customer interactions with travel brands. To better understand how ADARA's CYI works and their interaction with the existing CRM's, we spoke to Scott Garner, EVP and Chief…

Bedrock Analytics Closes $7.2 Million Funding; Launches Bedrock 2.0

Bedrock Analytics New Funding to Bring Intelligent Analytics to the Consumer Packaged Goods Industry, Offer Deeper and More Accessible Insights for CPG Brands to Grow Their Sales in Retail Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, has completed a $7.2 million round of financing, led by Cervin Ventures and Illuminate Ventures, with participation from other private and institutional investors. Recommended Read: Contextual Content and AI:…

Crossover Media Group Launched To Capitalize On OTT, Podcast Revenue Opportunities

Crossover Media Group Sales to Leverage Longstanding Relationships with Major Personalities, Distributors Veterans of some of the largest companies in terrestrial and satellite radio, television and digital video have formed a new company specifically developed to provide advertising-sales representation across multiple platforms for an array of established and emerging program personalities and formats. Crossover Media Group Sales, with offices in New York City and Los Angeles, launches with an initial…

Rakuten Marketing Announces Participation at the 2018 IRCE

Executives From Rakuten Marketing Will be Advancing Digital Marketing & Advertising Industry, Meeting with Leading Global Brands at 2018 IRCE Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, announced participation in this year's 14th annual Internet Retailer Conference & Exposition (IRCE), the flagship and largest event of the eCommerce industry. Taking place June 5-8, 2018 at McCormick Place West in downtown Chicago, this year's conference will…

Reltio Closes $45 Million to Organize Data Globally for Self-Learning Enterprises

Insider Round Led by NEA Reflects Excitement and Confidence in Reltio's Leadership and Momentum Reltio, innovator of the Self-Learning Data Platform, announced that it has secured a $45 million Series D investment to accelerate innovation, fuel international expansion, and ramp support for global enterprise customers. With current investor New Enterprise Associates (NEA) leading this round, and participation from other existing investors, Crosslink Capital, .406 Ventures, and Sapphire Ventures, Reltio has now raised …

Panopto Announces the Easiest Way to Consolidate Video Collections

The Latest Product Release by Panopto Also Expands Support for Video Management, Editing, Analytics, and Quizzing Panopto announced the latest update to its enterprise video platform. The release continues Panopto's focus on making it easy to centralize, search, and manage video content. As part of this update, Panopto has announced a new public specification that enables organizations to consolidate disparate video collections into secure, centralized repositories. Panopto has also further enhanced its video content…

Fireside Chat with Bill Walker

Bill Walker talks about his role in The Unison Home Ownership Investors, and their sales and marketing approaches. Know My Team Tell us about your role at Unison Home Ownership Investors and how you got here. As the Chief Revenue Officer at Unison Home Ownership Investors, I am responsible for cultivating and building out new and existing marketing channels and supporting the onboarding and servicing of new clients. Prior to joining Unison, I was Vice President of Customer Experience at Prosper Marketplace where I…

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

Byron Matthews President and CEO, Miller Heiman Group Sales enablement is the strongest force in B2B marketing campaigns. Whether you are a marketing pro, or a sales legend, having the right set of sales enablement tools can amplify your overall ROI from sales campaigns. To better understand the chemistry between B2B content marketing and sales enablement strategies and their immediate impact on business goals, we spoke to Byron Matthews, President and CEO of Miller Heiman Group. What is the idea behind your latest…

1WorldSync Enhances End-to-End Product Content Capabilities for Brands and Retailers

Expanded Capabilities Give Customers Ability to Leverage One Solution for Cross-Channel Sales Through Product Content 1WorldSync, the leading provider of product content solutions, has launched new enhancements to drive cross-channel sales with a single source for trusted product content. Customers now have the ability to leverage a single solution for product content for managing the supply chain, eCommerce and regulatory requirements. The single solution improves not only speed to market, data quality, and fulfilment,…

Interview with Jesper Theill Eriksen, CEO, Templafy

"The important thing for our customers is document compliance and employee productivity when they produce documents." Tell us about your role at Templafy and how you got here. What inspired you to join the company? I become CEO of Templafy in January of 2017. Previously, I was the chairman of the supervisory board for 3 years and also an early private investor. I joined the company because I was experiencing the daily problems that Templafy ultimately solves when I was involved in management for large enterprises.…

Account Based Go-to-Market Gets a New Friend Through FIEE: Fit + Intent + Engage + Execute

TTEC, Bombora, EverString and Terminus to Introduce Innovative B2B Sales Approach at SiriusDecisions Summit TTEC, a leading global technology and services provider focused exclusively on the design, implementation and delivery of transformative customer experience for many of the world's most iconic and disruptive brands, today introduced a groundbreaking B2B sales approach for driving account-based go-to-market with partners Bombora, EverString and Terminus. The companies will share details around their integrated…

Amplience Dynamic Content Unveiled to Further Refine CMS for Retail

Amplience Dynamic Content Is a Content Production, Management and Delivery Tool That Allows Retailers to Deliver Deeply Engaging and Targeted Shopping Experiences Amplience, the platform for retail engagement, announces the release of Dynamic Content, the next iteration of the company’s CMS for retail. Launched at this year’s Retail Engagement Summits in London and New York, Amplience Dynamic Content is a content production, management and delivery tool that allows retailers to deliver deeply engaging and targeted…

TechBytes with Shani Rosenfelder, Head of Content and Mobile Insights, AppsFlyer

Shani Rosenfelder Head of Content and Mobile Insights, AppsFlyer How do you make sure that only real people see your ads? According to a leading source of ad tech reporting, ad fraud costs the industry $8.2 billion a year in the US alone. As advertisers move to digital channels, how should you protect your brand and seek better efficiency and ROI for your ad dollars? We sat down with Shani Rosenfelder, Head of Content and Mobile Insights at AppsFlyer, to discuss the state of ad fraud and the major challenges faced by…

HIRO Media Unveils New Brand Campaign Control Platform

Powerful New Platform Gives Advertisers Full Control & Transparency Over Programmatic Campaigns HIRO Media, the world’s first Safe SSP, announced the launch of HIRO’s Brand Campaign Control (BCC), a powerful new solution that gives advertisers full control over their programmatic campaigns. With HIRO’s BCC, advertisers gain an authentic and fully-transparent map of where their programmatic ads are running, as well as complete and precise control over tag management. This new suite was designed to help answer some of…

Fireside Chat with Andrea Moe

Andrea Moe talks about strong domain expertise on the sales side of the business helping Videa to better market to the specific customers. Know My Team We’re a lean, 3-person team at Videa but collaborate with a talented group of contractors and vendors to solve for some specific areas: website and creative design, public relations, SEO, video production and blog content creation. I believe what drives the Videa marketing team is a conviction in what we’re doing for the television industry and a personal conviction to…

Women In Tech: Nielsen Ranks Higher In Diversity For The Fifth Consecutive Year

Global Data and Analytics Leader Receives Honor for Global Initiatives; Hiring, Retaining and Promoting Women, Minorities, People With Disabilities, LGBT and Veterans Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places. This is Nielsen's fifth consecutive year moving up on the annual ranking of companies that excel in hiring, retaining and promoting women, minorities, people with disabilities, LGBT+ and veterans. "Nielsen's results to date…

BlueJeans Announces Latest Integration With Workplace by Facebook

Simply Add @BlueJeans to Workplace Chat for an Immersive Collaboration Experience BlueJeans Network Inc, the first cloud service to connect desktops, mobile devices and room systems in one video meeting, announced its latest integration with Workplace by Facebook. Now, any Workplace user can instantly launch a BlueJeans meeting by simply adding @BlueJeans to their Workplace Chat. This powerful combination results in users getting both the flexibility of chat and the efficiency of face-to-face communications. “Chat…

SalesHood Announces 2018 Sales Enablement Professionals Award Winners

SalesHood Announces Industry Professional Awards In 10 Categories Promoting Excellence in Sales Enablement SalesHood recognized the most successful and accomplished enablement professionals at the Multipliers Awards ceremony in San Francisco in March 2018. “We’re helping to elevate the sales enablement profession by recognizing and celebrating leaders who represent some of the best in the industry,” shares Elay Cohen, CEO & Co-founder SalesHood. Ten awards including Enablement Leader, Enablement Rookie,…

Prezi’s Rapid Growth Includes 100 Million Customers, New CFO, and Brand New San Francisco HQ

Prezi Crosses 100 Million Users and Announces Milestones Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers, announced a number of milestones: The company now has more than 100 million users worldwide, who have created the world’s largest database of public presentations. Prezi presentations have been viewed over 3.5 billion times. To further propel this growth, Prezi has appointed a new chief financial officer, Narayan Menon. To accommodate its…

ZoomInfo To Host Third Annual Growth Acceleration Summit in Boston

B2B Sales and Marketing Conference To Feature 25-Plus Industry Headliners, Networking, and Exclusive Look Inside ZoomInfo 2.0 ZoomInfo, the world’s leading corporate contact database, announced its third annual Growth Acceleration Summit, a B2B sales and marketing event. The Growth AccelerationSummit takes place 18-20 June at the InterContinental Boston, 510 Atlantic Ave. The conference is open to sales and marketing professionals in the software, technology and B2B services sectors. The event’s theme explores how to…