Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations to Protect Your Brand According to a Forrester Consulting thought leadership paper…
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As people-based marketing (PBM) became the hottest acronym in the ever-expanding library of adtech terminology, so began the race to paint a proprietary ‘Identity’ vision. Whilst the web has always been about knowing something about the…
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"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how…
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"I believe we’re the last generation that will be looking for things, and the next generation will expect things to be recommended to them." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to…
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We hear from Venture Capital investors, Jessica Nilsson and Wendy Xiao Schadeck of Northzone Investments, on why they are betting big on Influencers. Northzone has invested in over 120 companies, injecting some 200 years of collective…
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"AI has the power to create immense value out of both structured and dark data but the biggest beneficiaries will be people."On Marketing Technology MTS: Tell us a little bit about your role Adbrain and how you got here? I’m the…
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"We’re big fans of eating our own dogfood, so we test and use our own products and features that relate to people-based advertising and marketing."On Marketing Technology MTS: Tell us a little bit about your role at LiveIntent and how…
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Nielsen ONE is an evolution in content and ad measurement that provides a consistent, comparable and deduplicated view of ads across screens Nielsen, a global leader in audience measurement, data and analytics, announced today that Nielsen…
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New Funding Will Support Even More Use Cases for its Low-Code Platform that Lets Users Customize Any Site on the Web PixieBrix, the first low-code platform to customize and automate any web interface, today announced it has closed $5.4…
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Livestreaming commerce leader receives major leg-up in bid to redefine customer experience and engagement for Web 3.0 Firework, the leading livestreaming commerce and digital transformation platform, has secured $150 million in Series B…
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The collaboration enables brands, agencies, and publishers to access data that shows what customers love and care about for audience insights and activation in a privacy-safe way.  InfoSum, the world’s leading data collaboration…
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Spaceback, the creator of Social Display advertising, and Brand Networks, a leader in solutions and media for the retail sector, have begun activating campaigns using an industry-first solution that is set to revolutionize programmatic…
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Partnership Empowers Businesses to Use Spaceback’s Social Display Platform to Improve the Performance of Online Advertising Campaigns Spaceback, the creator of Social Display advertising, announced that it has entered into an agreement…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Sprinklr, Smartly.io, ADYOULIKE, Kenshoo, InVideo, and Ogury. Sprinklr and TikTok Launch New…
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The AdTech industry has invested a massive amount of time and energy in salvaging the utility of cookies as a means of helping advertisers better find their target audiences. Unfortunately, all of the current industry efforts fall flat when…
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