Interview with Amit Bendov, CEO and Co-Founder at Gong.io

"We should all be using these technologies to better craft our marketing programs to hone in on the few true benefits our customers are looking for, to better differentiate ourselves, and to stop wasting money on ineffective marketing." On Marketing Technology MTS: What inspired you to start a technology innovation company? While managing teams at several successful hyper-growth start-ups, I realized that most companies don’t understand why their sales teams aren’t meeting their targets. Listening to a one-hour call to…

Interview with Daniel Meehan, Founder & CEO, PadSquad

"The CMO challenge for media buying is telling a brand story in a mobile first and fragmented world, and building differentiation for their products that leaves a positive effect on consumers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start PadSquad? When the iPad launched in 2010, my first thought was that it would change content consumption forever.  That was the initial inspiration for PadSquad. A powerful device, with amazing graphics, that you can interact…

TechBytes with Nishant Mungali, Co-Founder and Chief Product Officer at MindTickle

Nishant Mungali Co-Founder and Chief Product Officer at MindTickle We recently covered the appointment of sales veteran Cameron Essalat as VP of Sales at MindTickle. Their enterprise customers have very positive things to say on MindTickle helping them fill gaps in their sales productivity. We caught up with Nishant Mungali, MindTickle's Co-Founder and Chief Product Officer to learn what goes into building a sales enablement powerhouse.MTS: Would you run us through MindTickle’s data-driven approach to know who, what and…

5 Ways to Make Money for Your Company With a Messenger Bot

Chatbots are an exciting and new phenomena in the tech, marketing and customer service worlds. Messenger bots allow you to program your Facebook page to conduct automated conversations with people that require no human interaction on your end. And the bot can do far more than merely converse -- it can be programmed with artificial intelligence to recommend the best products for each user, send interactive content like videos and surveys, and even broadcast out relevant content to each user to re-engage them. And this all…

Viafoura Releases Next Generation Audience Development Platform for Media Companies

Enhanced Solution Empowers Media Brands To Drive Subscriber Rates And Online Engagement, Demonstrating Competitive Value To Advertisers Viafoura, a leader in engagement, commenting and moderation tools, has announced the release of its upgraded Next Generation Audience Development Platform. Optimized to encourage audience participation, registration and subscription within online communities, the enhanced solution provides media brands with the tools and first-party user behavior data necessary to support their market…

TechBytes with Amit Joshi, Director of Product & Data Science at Forensiq

Amit Joshi Director of Product & Data Science, Forensiq We've covered more than a few firms working on combating ad fraud here on MTS. Adloox, eZanga, and S4M are some of the vendors using machine learning to invalid Traffic Datasets to fight ad fraud. We caught up with Amit Joshi, Director of Product and Data Science, Forensiq to understand how they tackle this overarching issue in online advertising.MTS: How do large online shopping events like Cyber Monday play into a cyber fraudster’s plan? Amit Joshi:…

TechBytes with Ninad Shah, EVP – Chatbots at AmplifyReach

Ninad Shah EVP - Chatbots at AmplifyReach AmplifyReach has recently unvelied their Chat bot which they claimed required no coding expertise to run.  We spoke to Ninad Shah, EVP Chatbots, AmplifyReach, about the future of brands using Ai Chatbots to engage with customers.MTS: Tell us about your role at AmplifyReach and how you arrived at this position? Ninad Shah: AmplifyReach is a leading Augmented Intelligence platform with an integrated solution for live chat and AI-powered Chatbot. The solution provides brands the…

TechBytes with Keith Petri, Chief Strategy Officer, US at Screen6

Keith Petri Chief Strategy Officer, US at Screen6 Screen6 recently partnered with Infectious Media to offer targeted, cross-device digital campaigns on a global scale. This enables digital advertisers and marketers to build cross-device profiles of audience segments in any market they require and target ads across multiple devices.We spoke to Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.MTS: Keith, tell us about your role and how you got here. What inspired you to join a…

Interview with Michelle Huff, CMO at Act-On Software

"I don’t believe AI will replace marketers, but these new tools and systems powered by machine learning will become more of a “co-pilot” to help us make better decisions and do some of the heavy lifting so that we can be more creative and strategic." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a technology innovation company?) I’m currently the Chief Marketing Officer for Act-On Software. I started my career years ago in high tech at a small 30-person…

TechBytes with Emre Yenilmis, Chief Product Officer at Influenster

Emre Yenilmis Chief Product Officer at Influenster Brands are increasingly relying on user-generated content (UGC) to communicate with their audiences. Earlier this month, Influenster launched a short-form video reviews feature that let users upload text and image-based reviews as 60-second videos. With new guidelines on social media marketing coming into force, it is imperative for marketers to utilize compliance tools for data capture and monitor. We spoke to Emre Yenilmis, Chief Product Officer at Influenster, to…

Interview with Adam Singolda, Founder & CEO, Taboola

"I believe we’re the last generation that will be looking for things, and the next generation will expect things to be recommended to them." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start a technology innovation company?) Taboola is the first job I’ve ever had. I spent nearly seven years in the Israeli army and was living with my parents before I was discharged. As I was trying to relax, I couldn’t find anything to watch on TV one day and thought, “I should not be…

Breaking Down the Best & Worst of Subject Lines

It’s a sad truth, but even after spending meticulous hours crafting the perfect cold email, the most likely outcome is that it is going to end up getting deleted. That’s why you have to take into account every aspect of your message, which includes the subject line. The first wave of attack, a solid subject line determines whether or not your email campaigns pierce the fog of war or stumble out of the gate. Maybe even more so than the actual email itself, the subject line can determine your cold email sales success. Here…

How Key Customer Loyalty Drivers Have Changed Over the Last Decade

The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guests. Experiences and the feeling of “being connected” are now more desirable than traditional hotel luxuries. This new segment of traveler is no longer looking for white-linen service, bellboys to carry their luggage or a concierge. When millennial travelers look for a hotel or enter a hotel, they want to feel connected and to be…

Don’t Let ‘Too Difficult’ Be an Excuse for Not Addressing Customer Engagement

Start To Listen To Your Customers And Look At The Organizational Silos That Exist In Your Business Navigating the route to customer engagement can feel big and scary. And yes, customer engagement strategies will eventually be company-wide initiatives involving multiple departments – but they don’t have to start that way. Not all departments need to be in the room from the start, and this certainly shouldn’t be a deterrent or prompt to brush the topic under the carpet for another quarter. You have to start somewhere.…

TechBytes with Dan de Sybel, CTO at Infectious Media

Dan de Sybel CTO at Infectious Media According to an eMarketer report, programmatic display ad spend will reach $33 billion this year and would hit $46 billion by 2019. Earlier this year, Infectious Media partnered with Screen6 to offer targeted, cross-device digital campaigns on a global scale. We spoke to Dan de Sybel, CTO at Infectious Media, to explore how businesses can maximize programmatic performance using data science, analytics and brand safety strategies.MTS: Tell us about your role at Infectious Media and how…

Interview with Oliver Roup, Founder and CEO, VigLink

"Affiliate marketing is just starting to make the leap from hard-coded links to a render-time decision, and the ability to utilize data to drive performance is going to have a huge impact." On Affiliate Marketing Technology MTS: Tell us a little bit about your role at VigLink and how you got here? (What inspired you to start an affiliate marketing company) Oliver: I was looking for a business to start and became interested in affiliate marketing, but after logging into an affiliate marketing platform, the process as it…

TechBytes with Max Leletskyi, Head of Media Acquisition at GDM Group

Max Leletsky Head of Media Acquisition at GDM Group New marketing technologies, largely driven by data analytics and mobile experiences, are gradually replacing traditional engagements. New-age mobile experience offers greater revenue by enabling publishers to monetize their inventory. Affiliate marketing, however, continues to run smoothly and remains aligned to legacy systems. We spoke to Max Leletskyi, Head of Media Acquisition at GDM Group, to understand how data-driven solutions for global advertising would drive…

LeadMaster Selects ConnectLeader’s Sales Acceleration Platform for CRM Integration and Automated Workflow

ConnectLeader, a leading innovator in B2B sales acceleration technologies, announced that LeadMaster has selected its award-winning Sales Acceleration Platform for product integration. Both Click Dialer® and Personal Dialer® are now seamlessly integrated with LeadMaster's CRM offering to provide a lead-generation solution with up to 100% more calling productivity while enabling a truly automated workflow for all sales levels. Russ King, CEO of LeadMaster, said, "There are hundreds of CRM-based sales tools on the market…

TechBytes with Samir Addamine, Founder and Chairman, FollowAnalytics

Samir Addamine Founder and Chairman, FollowAnalytics In March 2017, Forrester Research recognized FollowAnalytics as a leading Mobile-First Commerce and Messaging platform. The allure of mobile marketing continues to grow with marketers increasingly looking out for powerful “Mobile Moments” that satisfy customer’s desires effectively. We chatted with Samir Addamine, Founder and Chairman, FollowAnalytics, to understand the trends in the mobile marketing automation market and the importance of ‘Mobile Moments’ in marketing…

Interview with Giovanni Strocchi, CEO, ADmantX

"The connection between a brand and its audience is driven by emotion, which means that brands must be able to trigger consumers’ emotional senses to get them involved and forge a lasting bond with their audience." On Marketing Technology MTS: Tell us a bit about your role at ADmantX and how you got here. As CEO of ADmantX, I’m responsible for the company’s strategic direction and culture and as the company has grown, I’m also responsible for overseeing our expansion in international markets, developing new product…