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WPP Merges JWT’s Legacy With a More Future-Ready and Data-Driven Wunderman

Founded in 1864, JWT, Which Is Now a Part of the WPP Group, Was a Pioneer in Airing Commercials on Television. The Company Is Now Combining with Wunderman to Produce Commercials of the Future Just to give an idea of WPP’s size, it employs 130,000 professionals in 112 countries. Its core areas of operations are spread across diverse geographies and consumer sets. Just a few decades back, when the internet was in its nascent stage and having a mobile phone meant you were extremely rich, the advertising and media industry…

SysAid Announces $30 Million Investment to Deepen Its Commitment to Improving Productivity of IT and Operations in Mid-Market Organizations

The Investment by Leading Tech Growth Fund IGP Will Accelerate SysAid's Growth in the ITSM Market and Beyond SysAid, a leading provider of service desk and IT service management (ITSM) solutions, announced the closing of a $30 million investment by IGP. The investment marks SysAid's first funding round, having operated as a bootstrap company since it was founded in 2002. For more than 15 years, SysAid has simplified on-going operations for IT Professionals and has empowered them to deliver exceptional service amid…

Interview with Thomas Owadenko, President and Founder, Octoly

"The most impactful disruption will probably come from brands taking even more advantage of the relationship influencers have with consumers to reinvent the entire value chain."Tell us about your role and journey into technology. How did you arrive at Octoly? I’ve spent nearly my entire career in and around video in some capacity — even before YouTube launched — so when I founded Octoly formally in 2015, it was a natural next step for me. I watched the rise of early YouTubers such as Michelle Phan and knew I wanted to…

Inaugural Professional Conversion Programme for Programmatic Advertising Professionals Sees First Batch of Graduates

The Joint Programme Between the IAB SEA+India, WSG and EDB Aims to Bridge Talent Gaps in Programmatic Advertising Industry The Interactive Advertising Bureau Southeast Asia & India (IAB SEA+India) announced the graduation of the first intake of the Professional Conversion Programme (PCP) for Programmatic Advertising Professionals. The programme aims to support the upskilling and reskilling of Singapore’s workforce by equipping them with robust digital capabilities, and is in line with both Workforce Singapore’s (WSG)…

NexTech to Transform E-Commerce with Web Enabled Augmented Reality

NexTech AR Solutions is pleased to announce that it has released a beta version of its web enabled augmented reality e-commerce solution. With a web enabled AR solution, NexTech has eliminated the biggest friction point of AR, which was having to download an app to experience AR e-commerce. Over the next few weeks NexTech will be working with its partners to install its embed code into their websites and ARitize their products enabling online AR shopping. According to Statista USA desktop e-commerce sales in 2018 will hit…

TechBytes with Ed Kennedy, Sr. Director of Commerce, Episerver

Ed Kennedy Sr. Director of Commerce at Episerver Earlier this year, Episerver published a report, "Reimgaining Commerce." We spoke to Ed Kennedy, Sr. Director of Commerce at Episerver, to understand how businesses should prepare to provide experiences beyond transactions.Tell us about your role at Episerver and the team/technology you handle. I’m the Senior Director of Commerce at Episerver where I’m responsible for working with B2C retailers and brands and B2B manufacturers and distributors on their digital commerce…

Why Process Management Is a Boardroom Issue

If you talk to any process management or BPM vendor, they are likely to tell you that one of their biggest challenges is access to the C-Suite. This is partly due to the way that vendors historically pitch their solutions as technology and features, leading them to be seen as just another IT solution for the management to consider. However, it is also because many executives still fail to understand that process management is actually a valuable tool to help them and their organization perform better and mitigate risk. A…

‘Tis the Season to Be Personal

It may feel like we have only just said goodbye to summer, but for marketers, we’re already counting down to Christmas (less than 100 sleeps to go)!  Not only is it the ‘most wonderful time of the year’ but for brands and marketers, it’s also the most competitive. While most marketers will have already written their strategy list, for those needing to get a ‘jolly’ good move on, there is still time. Last year, the average consumer spent an eye-watering average of £821.25 on gifts over the festive period, and £4.6bn was…

REPLY: Syskoplan Reply Awarded with the SAP Quality Award in the Innovation Category

Syskoplan Reply, the SAP technology specialist within the Reply Group, has been awarded with the SAP Quality Award from SAP in the Innovation category for a project for the SEA Group. The award honors the latest SAP solutions and it is presented annually at the SAP NOW event. Syskoplan Reply receives the renowned award for the fifth time in a row. “The project completes an application system that strengthens our business while being flexible and scalable. With the best digital, mobile-based solutions, Milan's airports are…

ThoughtSpot Announces Partnership With DataRobot to Bring Search and AI-Driven Predictions to the Masses

New Capabilities Make Data-Driven Predictions Search-Box Simple While Streamlining Data Science Workflows ThoughtSpot, the leader in search and AI-driven analytics, announced a new partnership with DataRobot, the creator of the automated machine learning category. Through the new partnership, enterprises can leverage DataRobot to automate machine learning processes end-to-end and rapidly deploy models into production. Simultaneously, business analytics professionals can quickly extract and consume predictions from these…

Coupang Announces $2 Billion Investment from the SoftBank Vision Fund

Leading Consumer Internet Company More than Doubles Revenue in 2 Years Approaching $5 Billion in 2018 Coupang, one of the largest and fastest growing e-commerce companies in the world, announced that the SoftBank Vision Fund will invest $2 billion in Coupang. This follows SoftBank Group’s initial investment of $1 billion in June 2015. This new primary capital will enable Coupang to continue investing in consumer-first technology innovations. Lydia Jett, Partner at SoftBank Investment Advisers and Coupang Board member,…

New Email Marketer Report Measures Email Vendor Satisfaction

Report Finds 'Best of Breed' Users Score Highest But Reveals Need for Strategic Focus A new report produced by the partnership of Amsterdam-based Tripolis and Holistic Email Marketing uncovers a surprising connection between email marketer satisfaction and the email platforms they use to deliver their messages to their customers. "We are in the age of extreme personalisation," said Bram Smits, Tripolis CEO. "Technologies such as artificial intelligence are quickly becoming available to create extreme-personalised…

Site24x7 Introduces AI-Driven Microsoft Azure Monitoring and Microsoft Teams Chatbot Integration

Monitors 100+ Azure Products in Near Real Time Site24x7, the cloud-based performance monitoring solution for DevOps and IT operations, announced the introduction of its AI-powered Microsoft Azure monitoring as well as its chatbot integration with Microsoft Teams. Site24x7 Azure monitoring enables IT teams to manage over 100 Azure products using the Azure Monitor REST API in near real time, thus making it valuable for IT teams to gain actionable alerts, reduce resolution time, and gain visibility into their hybrid clouds.…

Dreamforce Interview with Doug Winter, CEO, Seismic

"Buyers want to be treated as individuals, to have a fully digital experience, and have seamless transitions as they move through their decision to purchase."What is the most exciting aspect of being a part of a cloud tech company? I’m thrilled that we’re seeing the marketplace realize how vital Sales Enablement technologies like ours are to their business and how much value customers are getting out of our product. For example, Guggenheim Partners and Seismic recently won a Gramercy Financial Content Marketing Award for…

RhythmOne Announces Its Early Partnership With Pixalate’s MRC-Accredited OTT Fraud Detection and Filtering Solution

RhythmOne Continues to Help Lead the Advanced TV and OTT Ad Market with Commitment to Providing Clients with Highest Quality Inventory RhythmOne plc, a global advertising technology company, announced that it has formed an early, collaborative partnership with Pixalate, Inc. regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution, a key component of Pixalate’s comprehensive ad fraud detection and prevention platform. RhythmOne’s…

3 Ways AI Can Boost Profitability in the Digital Economy

Strengthening customer relationships, remaining competitive, and improving employee productivity are all key benefits from utilizing artificial intelligence. There is no question that a digital transformation is underway, as e-commerce is quickly taking a lead role in the B2B world. Machine Learning-based technologies, such as Artificial Intelligence (AI), are also increasing in popularity, with businesses looking for the best option to stay ahead of the competition. And, the digital economy does not appear to…

TechBytes with Clark Richey, Chief Technology Officer, FactGem

Clark Richey Chief Technology Officer at FactGem The most fundamental thing a company can do is to commit to a data-driven culture. We spoke to Clark Richey, Chief Technology Officer at FactGem, to understand how businesses should unlock the value of their data management platforms for better communication, team performance and marketing ROI.Tell us about your role at FactGem and the team/technology you handle. I am the Co-Founder and CTO of FactGem, a data analytics company. Because we are a lean startup, and I have…

SalesHood Releases Prescriptive Coaching Activities and Automated Reminders for Managers

SalesHood Releases Prescriptive Coaching Activities To Help Managers Develop Their Teams And Increase Quota Attainment SalesHood, the leading enablement automation platform, announces the release of Prescriptive Coaching Activities for front-line managers to be more equipped and effective at developing their teams. Most front-line managers have never been trained to develop their teams and many lack the tools to do it thoughtfully, timely and efficiently. "Our new prescriptive coaching activities are designed to engage…

Hard Data Point And Shoot: Targeting Customers With AI Accuracy

Marketing has not escaped the shift to a digital, data-dependent economy. Most critically, marketers can no longer rely on gut feelings (or “I think this will work”) to play a dominant role in strategy. Here are just a few eye-opening statistics: Marketers’ number one challenge is understanding customer interactions across all touchpoints. A Forbes survey showed that 88% of marketers use data obtained by third parties to better understand each customer; 66% use marketing data to enhance targeting offers, messages, and…

Enterprises Vote for a Video-First Approach: Kaltura’s Latest Survey Reveals That Employees Create More Videos for Work Than Personal Use

International Survey of over 650 Professionals Shows That 76% of Large Companies Run at Least One Webcast per Year Kaltura, leading video technology provider, publishes its fifth annual State of Video in the Enterprise report, which reveals that employees’ passion for video has extended beyond their personal lives, and into the workplace. While 62% of respondents create at least one video every month for personal reasons (such as sharing events and thoughts with family and friends, demonstrating skills, and sending video…