Sprinklr and Snaps Drive Human-Robot Collaboration for a New Era of Customer Care

Sprinklr, the world’s #1 social media management platform, announced its integration with Snaps, the leading conversational marketing platform. The companies are launching the Sprinklr and Snaps Agent Handoff, which helps brands easily manage the transition between an automated chatbot and a human agent for complex customer care questions in Facebook Messenger, Twitter and SMS. Now, brands can provide a personalized experience on messaging platforms while reducing customer care costs. The Challenge: Improving the Chatbot…

Fireside Chat with Mike Cotoia

Mike Cotoia talks about how young sales professionals should train themselves to master MarTech and Adtech skills Know My Team Tell us about your role at TechTarget. How did you come to lead the company from a Sales background? I’ve been CEO here at TechTarget since 2016. However, I’ve been at the company for more time... almost sixteen years. I view my role as having three major components. These are: I need to be focused on our customers and their needs at all times. I want to be the enabler-in-chief of the…

Discourse.ai Unveils the First AI-Based System of Record for Customer Conversations, Unlocking the Value of Customer Conversation Data

The Ground-Breaking Discourse.ai Cognition™ Platform Reduces the Time and Cost to Deploy Intelligent Assistants and Drives More Informed Customer Interactions Today's CMOs and CIOs are challenged to deliver on the promise of a premium customer experience. 89% percent of companies expect to compete mostly on the basis of customer experience (Gartner). However, companies do not have a centralized System of Record for customer conversation data to identify conversation patterns and train agent assistants and…

Ooyala and ODMedia Collaborate Streamlining Video Processing and Global Delivery

This alliance ensures channelizing global content distribution through a single source ODMedia and Ooyala strategically partner to be the one-stop solution for video content distribution that is tailored for every demographic location. ODMedia's video localization and delivery attributes will integrate with Ooyals's video monetization capabilities. Content owners will benefit the most through this partnership as they can now distribute their content globally generating more revenues. The combined force of ODMedia’s…

Interview with Jeff Ray, CEO, Brightcove

"As a video company, we need to make it easy for our customers to make great experiences for their end customers."Tell us about your role at Brightcove and how you got here. What’s the most fascinating aspect of leading a technology company? It was a unique path that brought me to this leadership role at Brightcove. After successfully transitioning my prior company, Ellucian, from a combination of multiple premise-based software companies to a cloud-based SaaS leader of solutions designed to enable colleges and…

Liveperson’s LiveEngage Platform Enables T-Mobile Customers to Connect with Their Team of Experts Through Messaging

LivePerson, Inc., a leading provider of conversational commerce solutions, announced that its LiveEngage platform enables messaging for T-Mobile's vaunted Team of Experts approach to customer care. LiveEngage connects T-Mobile Team of Experts to the different messaging platforms that customers prefer, providing the automation and operational capabilities necessary to run a customer care experience over messaging, at scale. "LivePerson works with the most innovative brands in the world so that they can have one-to-one…

TechBytes with Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift

Dorian Kim VP, Retargeting and Programmatic Operations, AppLift Audience segmentation remains the most challenging aspects of building powerful targeting campaigns. Dividing population groups based on their interaction with products and devices are ways to segment the audience. The biggest questions today -- what is the extent are their effectiveness and how would Marketing Technology companies cope with the ever-growing demand for attributable audience segmentation? Dorian Kim, VP, Retargeting and Programmatic…

Interview with Mike Baker, President and CEO, dataxu

"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being driven by consumers cord-cutting and cord-shaving in favor of streaming TV."Tell us about your role and journey into technology. What galvanized you to be a part of dataxu? I’ve been lucky to have a number of successful marketing tech positions over the course of my career, including at CMGI (Internet investment company), Engage Technologies (data profiling), Enpocket (mobile marketing), Nexage (mobile…

Zendesk Acquires the Company Behind Base to Deliver Software Designed for Salespeople

Zendesk, Inc. announced it has acquired FutureSimple Inc., the company behind Base. Base is known for building modern, easy-to-use sales force automation software designed to help salespeople do their jobs more effectively. Zendesk will invest in Base’s ongoing market growth and product development, focusing on existing customers and delivering products for smaller, fast-growing sales teams, expanding to larger organizations over time. “Base is a natural fit with Zendesk because we both share a passion for designing…

Deloitte’s Acquisition of Magnetic’s Business Platform Enables New Capabilities for Deloitte

Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence Deloitte announced that it will be acquiring Magnetic Media Inc’s Artificial Intelligence(AI) powered business platform. This move clearly indicates Deloitte’s increased focus in the areas of AI, Machine Learning (ML) and Audience Data Analytics. This strategic acquisition helps Deloitte accelerate smarter and faster development of its Digital Experience Services platform. This is also an indicator…

Interview with Giuseppe Caltabiano, Head of Content Strategy, EMEA & APAC, Contently

"The modern customer experiences content that brands have aimed toward them, based on a complex profile of their habits, preferred devices and the challenges they face."Tell us about your role at Contently and the team and technology that you handle. I’m Contently’s Head of Content Strategy for EMEA and APAC, and in the role I advise B2C and B2B clients on high level content marketing strategy. What draws you to DMEXCO this year?  It’s my very first edition. I have always wished to attend and for many reasons I…

H2O.ai Named a Strong Performer in Notebook-Based Predictive Analytics and Machine Learning in Latest Evaluation by Independent Research…

Received Highest Strategy Category Score with Highest Score Possible in Solution Roadmap, Open Source Algorithms and Automation Workbench Criteria H2O.ai, the open source leader in AI, announced it has been named a Strong Performer in "The Forrester Wave: Notebook-Based Predictive Analytics And Machine Learning Solutions, Q3 2018" report by Forrester Research, Inc. Out of the nine vendors evaluated, H2O.ai was recognized with the highest score in the strategy category based on solution roadmap and partners criteria.…

Interview with John Dahl, CEO, Co-Founder at Mux

"For some online video platforms, the most profitable form of monetization isn't advertising - it's sponsored content. An interesting sponsored video is a lot more engaging than a traditional pre-roll ad." Tell us about your role and journey into technology. What inspired you to found Mux? I got into software accidentally. I actually studied philosophy in college and theology in graduate school and started doing some freelance programming when I needed a job, since the market for professional philosophers is a bit thin.…

Pipeliner CRM Cloud Released

Pipeliner announced the release of a cloud version of its popular and unique visual CRM that has gained significant traction globally over the past number of years. Pipeliner CRM Cloud is the latest addition to a product line that already includes Pipeliner CRM Hybrid, an online/offline system as well as the market leading iOS and Android Mobile CRM Apps. With the release of the cloud version, Pipeliner CRM can now service the largest addressable market of any CRM given that it now has superior products for those who…

Aviso Customers Close 20 Percent More Deals with New AI-Powered Opportunity Management Solution

Innovative AI for Sales Drives Results by Putting Intelligence Ahead of Guesswork Aviso, the leading provider of AI-powered opportunity management solutions that increase revenue, announced several new AI solutions that improve win rates and lead to more closed deals. Aviso’s newest solution helps customers close 20 percent more deals per quarter with opportunity management that mines intelligence on each and every deal, delivering win scores that are greater than 90% accurate, with AI-powered insights and analysis to drive…

MediaMath Announces Enhancements to Native Advertising Offering

Ad Tech Leader Makes Improving Consumer Experience Central in New Channel Release MediaMath announced enhancements to its native advertising offering with new creative management solutions and supply partnerships that fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend, and a creative format proven to be more engaging to consumers. The launch comes on the heels of MediaMath’s recent round of funding of $225 million and…

Persado Appoints Leading University of Chicago Professor to Advisory Board

Persado, the leading provider of AI-generated cognitive content for top global brands, announced that Sanjog Misra has been appointed to its advisory board, effective immediately. In this role, Misra will provide strategic counseling to the Persado executive team, alongside the five additional industry experts serving on the board. Misra will work closely with Persado’s data science team on marketing message personalization to quantify the effect of marketing language and attribution modeling. “Persado is an innovator and…

IPONWEB Appoints Barry Adams as General Manager for BidSwitch

IPONWEB  an industry pioneer in the development of advanced advertising platforms and technologies, announced the appointment of Barry Adams to the role of General Manager of BidSwitch  a wholly owned subsidiary that provides smart, integrated infrastructure for the global programmatic ecosystem. For the past two years, Adams served as VP Commercial Development, where he led all customer-facing teams and drove expanded adoption of BidSwitch technology and services with major DSP, SSP, and agency partners. In his new role,…

Criteo Names Ryan Damon as General Counsel

Former Riverbed Executive to Lead Legal, Data Privacy and Government Relations Functions Criteo S.A., the advertising platform for the open Internet, announced the appointment of Ryan Damon as General Counsel. In his new role, Damon will oversee the legal, data privacy and government relations functions as part of Criteo's continued commitment to global growth and innovation. Damon's appointment is an important step for Criteo as it expands its business, supplying more products and solutions. Leveraging…

Archima Solutions and Skuid Partner to Maximize Profits and Engagement for Clients

Skuid Announces That Archima Solutions, Selected Skuid’s No-Code Platform for the Deliverance of Powerful and Personalized Solutions Skuid, the leading cloud application platform recently revealed that Archima Solutions has selected Skuid’s no-code platform which helps in delivering actionable and personalized insights. Archima Solutions, a boutique Salesforce automation implementation provider selected Skuid for the deliverance of powerful solutions specifically for their clients. Archima has a team of specialized…