Banner Before Header

Digital Air Strike Acquires Two Companies, Expanding Ad Tech and Digital Retailing Solutions for the Automotive Industry

Third Acquisition in Ten Months Adds Targeted Advertising and Advanced Credit Analytics to Digital Air Strike’s Award-winning Consumer Engagement Solutions Digital Air Strike, the leading social media, intelligent lead response technology and consumer engagement company, announced it has acquired the assets of the ad tech lead generation company, Target Media Partners Interactive (TMPi) and Libra Systems, a software company that simplifies leasing and financing operations for automotive retailers. The acquisitions represent…

4 Ways to Improve Customer Engagement Across All Channels

No matter what industry you’re in, you likely have this problem: capturing your audience’s attention for more than a few seconds. But beyond that, you also want to engage your customers. Get them feeling more invested in your brand. In an era where consumers are exposed to up to 10,000 brand messages a day, it’s become understandably difficult to elbow in for more than a nanosecond. So, how can you engage your customers no matter what the channel? The right technology, paired with savvy strategy, is all you need.…

Prediction Series 2019: Interview with Irina Kovalenko, CMO, SmartyAds

Tell us about your role and how you got here. What inspired you to be part of the Marketing Technology company — SmartyAds? It was June 2016, when I officially joined SmartyAds as the brand’s “lifesaver” and dedicated advisor. Such responsibilities may sound epic, but they had no chance to be average after several DDos attacks and a series of poor-quality outbursts of weblinks, leading to our website and referencing our brand out of blue. Reputation is very important for every brand. Ours, obviously, needed urgent…

Interview with Babak Hedayati, CEO and Co-Founder, TapClicks

"As a business leader preparing for an AI-centric world, it’s important that you start by gaining access to relevant data and then implement AI and ML capabilities to work towards automation." Tell us about your role and how you got here. What inspired you to be part of the marketing tech landscape? I am the CEO and Co-Founder of TapClicks, the global SaaS leader in marketing analytics, reporting, orders, and workflow. I come from an engineering background and early in my career I took my engineering expertise and…

Bright Pattern Announces AI-Driven Conversational IVR and BrightStart Apps

Easy-To-Use IVR Reduces Effort and Cost; Brightstart Apps Let Businesses Quickly and Nimbly Turn on Customer Experience Capabilities at Low Cost Bright Pattern, leading provider of easy-to-use enterprise omnichannel cloud contact center software for innovative companies, announced at Customer Contact Week (CCW) Nashville2019 two new additions to the Bright Pattern Customer Experience Platform: 1) a conversational IVR that leverages AI for smarter, easier self-service, and 2) Bright Start Apps that allow companies to turn…

Yext Releases Super Bowl Search Trends Research

Many Businesses in the Host City and Around the United States See Search Spikes Yext, Inc., the leader in digital knowledge management (DKM), released new research on how consumer search behavior changes during the Super Bowl. The data revealed that Google Search Views skyrocket in key verticals like food and hospitality in the lead-up to the big game — particularly in the host city. This research focuses on trends in Minneapolis, home of the Super Bowl last year, to give an idea of what businesses in Atlanta, home of…

Lionbridge Augments Artificial Intelligence Offering Through Acquisition of Gengo and Gengo.ai

Lionbridge Expands Japanese Market Footprint with Strategic Purchase of Innovative Technology Company Lionbridge, one of the world's most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world's largest companies expand their businesses on the global stage by providing…

Anaplan Named a Leader in Gartner Magic Quadrant for Sales Performance Management

For the Third Consecutive Year, Anaplan Is a Leader in the Gartner Magic Quadrant for Sales Performance Management. Anaplan Believes This Recognition Is a Reflection of the Company’s Cloud Platform, Product Strategy, and Business Model Anaplan, Inc., a pioneer in Connected Planning, announced that leading global research and advisory firm Gartner named Anaplan a Leader in its Magic Quadrant for Sales Performance Management  for the third year in a row. Vendors were evaluated for completeness of vision and ability to…

GeoEdge First to Bring Real-Time ad Security and Quality to Mobile In-App Environments

GeoEdge First to Market with Real-Time Ad Security and Quality Solution for Mediation SDK, as a Part of the Company’s Mission to Block Sexually-Offensive And/Or Malicious Ads to Ensure Good User Experience and High Retention Rates for App Developers and Publishers Despite a decrease in mobile threats in 2018, according to security firm Avast, the company reported a 49% increase in ad-based malware last year, and just last week, researchers at security provider Trend Micro discovered 85 different apps pushing adware to…

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing

Book Outlines Three Pillars to Achieve Transformation Through Integration of Key Business Functions Merkle a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. The resource explores the fundamentals of integrating across strategy, technology, and execution to implement a customer-centric…

Mendix 2019 Predictions: Businesses Must Take A Smarter Approach to App Development to Continue Benefiting from Digital Transformation

Automation Governance Becomes Imperative for Developers, Industry Poised to See a Proliferation of AI-Assisted Low-Code Mendix, the global leader in low-code application development, predicts that smarter software will be built in the forthcoming year with the continued emergence of AI-assisted low-code. Other key predictions by Mendix include: automation governance becomes a vital element of the development process, data solutions increase in value, and more IoT providers will invest in integrated service offerings.…

Urban Airship Acquires Accengage, Extending Its Worldwide Leadership with Unmatched Presence Across Europe

Digital Customer Engagement Company Combines Its Industry-Leading Solution and Customer Base with Europe’s Largest Mobile Engagement Platform to Dominate Global Enterprise Market Digital customer engagement company Urban Airship announced that it has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications. Together Urban Airship and Accengage now form the world’s largest mobile customer engagement company, with rapidly growing solutions for apps, websites, SMS, email, mobile wallets…

SmartTouch Interactive Develops Lead Gen Marketing Programs for Randolph Todd Development

Partnering with White Hat and Anderson Hanson Blanton, Smarttouch to Focus on Tracking and Tactical Execution of Digital Strategy SmartTouch Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company, announced the development and execution of lead gen marketing programs for three Central Texas Randolph Todd Development communities: Deerbrooke, Meyer Ranch, and Northgate Ranch. .@smarttouchint develops and executes #leadgen #marketing programs for…

X2Engine’s 2019 Customer Experience Forecast – SMEs Focus on Customers

Winner of 2018 MarTech Solution Provider Award Expects Businesses to Further Embrace Automated Personalization at Scale X2Engine, Inc., named Top 10 MarTech Solution Provider in 2018 by CIO Applications, announced that they expect small and medium-sized enterprises (SMEs) to focus on improving customer journeys by embracing automated personalization through the entire customer lifecycle in 2019. X2Engine, Inc. along with industry leaders and analysts, predict the need for fluid customer interactions within SMEs as a…

Deloitte Releases 10th Annual Tech Trends Report, Exploring Technologies That Help Companies Thrive in a Climate of Disruption and…

Report Examines a Decade of Technological Change, Identifying Key Trends That Will Reshape Business and Government in the Next 18-24 Months Deloitte released its milestone 10th annual report on technology trends, "Tech Trends 2019: Beyond the digital frontier." The report explores how the convergence of new technologies with powerful technological forces is driving disruption across industries. New technologies include advanced networking, serverless computing and intelligent interfaces; and technological forces…

Without Customer Experience, Marketing Technology is Hollow in 2019

Chief Marketing Officers are confirmed custodians of "Customer Experience" in 2019. In countless interviews that we have done with Marketing Technology leaders, we have found out a universal opinion from the CMOs and their counterparts developing the MarTech product. It is —"Customer Experience is at the pinnacle of MarTech ROI. Brands that build the best, real-time customer experiences are the ones who have mastered their MarTech stack and have full control on four inter-related capabilities: Data Management, Content…

Mobiquity Technologies Adds New Clients: Adsonica, Bocca Media, Mandala Digital, and StreamGoMedia

Mobiquity Technologies, Inc., a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising announces the addition of four new customers to the Advangelists platform.  These new business partners will leverage Advangelists state-of-the-art programmatic media platform and premium advertising inventory. Adsonica, a Shuttersong company, will expand their reach across the programmatic and mobile marketing landscape, leveraging Mobiquity's Advangelists platform to distribute their patented…

CDO’s 5 Must-Have Features in a Headless CMS

When you’re in charge of the transformational role of marketing technology in an enterprise, as Chief Digital Officers (CDOs) are, any new solution needs to be flexible. For this reason, the API-first structure of headless CMS often makes it onto the CDO’s shortlist. The three main priorities of a CDO, according to survey data, are: Unifying the digital agenda Handling legacy IT systems Bridging the talent gap While a CMS is only part of the puzzle, it is one that sits in the intersection of all three…

Interview with Ted Murphy, Founder, Chairman and CEO, IZEA

"There is real money being spent on Influencer Marketing, but there is also real money being wasted at the same time — both in spend and operational inefficiencies at brands and agencies." Tell us about your role and journey into technology. What made you start IZEA? I am currently the Founder, Chairman and CEO of IZEA, which I started in 2006. I have always been in the marketing space and had an interest in technology. I started my first agency when I was 19 years old. After selling that agency I started an…

Dux-Soup Launches Turbo Edition for Smarter, Streamlined Online Lead Generation

LinkedIn Automation Tool Integrates with CRM Systems to Eliminate Manual Tasks and Improve Efficiency Dux-Soup, developer of the popular Chrome-based LinkedIn extension, has announced the launch of a Turbo Edition. The new version provides integration with common third-party CRM and lead management platforms such as HubSpot, Marketo, Eloqua, Salesforce, Pipedrive, Zoho, Salesflare and Mailchimp, as well as recruitment ATS systems. It enables customers to deploy integrated online lead generation campaigns using LinkedIn,…