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TechBytes with Clark Richey, Chief Technology Officer, FactGem

Clark Richey Chief Technology Officer at FactGem The most fundamental thing a company can do is to commit to a data-driven culture. We spoke to Clark Richey, Chief Technology Officer at FactGem, to understand how businesses should unlock the value of their data management platforms for better communication, team performance and marketing ROI.Tell us about your role at FactGem and the team/technology you handle. I am the Co-Founder and CTO of FactGem, a data analytics company. Because we are a lean startup, and I have…

SalesHood Releases Prescriptive Coaching Activities and Automated Reminders for Managers

SalesHood Releases Prescriptive Coaching Activities To Help Managers Develop Their Teams And Increase Quota Attainment SalesHood, the leading enablement automation platform, announces the release of Prescriptive Coaching Activities for front-line managers to be more equipped and effective at developing their teams. Most front-line managers have never been trained to develop their teams and many lack the tools to do it thoughtfully, timely and efficiently. "Our new prescriptive coaching activities are designed to engage…

Hard Data Point And Shoot: Targeting Customers With AI Accuracy

Marketing has not escaped the shift to a digital, data-dependent economy. Most critically, marketers can no longer rely on gut feelings (or “I think this will work”) to play a dominant role in strategy. Here are just a few eye-opening statistics: Marketers’ number one challenge is understanding customer interactions across all touchpoints. A Forbes survey showed that 88% of marketers use data obtained by third parties to better understand each customer; 66% use marketing data to enhance targeting offers, messages, and…

Enterprises Vote for a Video-First Approach: Kaltura’s Latest Survey Reveals That Employees Create More Videos for Work Than Personal Use

International Survey of over 650 Professionals Shows That 76% of Large Companies Run at Least One Webcast per Year Kaltura, leading video technology provider, publishes its fifth annual State of Video in the Enterprise report, which reveals that employees’ passion for video has extended beyond their personal lives, and into the workplace. While 62% of respondents create at least one video every month for personal reasons (such as sharing events and thoughts with family and friends, demonstrating skills, and sending video…

Interview with Andy Ellenthal, Chief Executive Officer, STAQ

"Everything needs to be cleansed and normalized to allow for accurate comparison as the data flows into STAQ from across many platforms."Tell us about your role and journey into technology. How did you arrive at STAQ? I knew of STAQ for about three to four years, and I came in as the CEO once the company had started growing beyond the early startup phase and solved a problem I’m passionate about. In the past, I had personally encountered the problem that STAQ solves — market fragmentation creates a multitude of data…

Standard Cognition Raises $40 Million in Series A Funding to Expand Autonomous Checkout Footprint Worldwide

Round Led by Initialized Capital, with Continued Participation from CRV and New Investors Including Draper Associates Standard Cognition, which provides the most flexible AI-powered autonomous checkout solutions for brick & mortar retailers, announced that it has raised $40 Million in Series A funding. The round was led by Initialized Capital, with continued participation from CRV and Y Combinator, and new investors including Draper Associates. This financing round brings the total amount raised to date by Standard to…

Talkwalker, the World’s Leading Social Listening Company, Continues Global Expansion with New Office Opening in Singapore

Talkwalker Announces the Opening of Their New Office in Singapore, to Develop Social Listening Capabilities Across Asia Pacific Talkwalker, the leading social listening and analytics platform, has opened a new office in Singapore. Founded in 2009, Talkwalker had already shown exponential growth across Europe and the US, with offices in Luxembourg, New York, San Francisco, and Frankfurt; serving over 2,000 global brands and agencies as clients. This new office will help develop the social listening and analytics industry…

Affinio Appoints Jon Baron CRO

Ad- and Mar-Tech Veteran Set to Accelerate Growth and Develop New Markets for Affinio Affinio, the leading marketing strategy platform offering visualization for cross-channel behavioral, insights data and cultural intelligence for brands, announced that Jon Baron has joined its executive team, serving as Chief Revenue Officer (CRO), reporting directly to Tim Burke, CEO. Mr. Baron brings a wealth of senior-level experience in revenue acceleration, marketing cloud innovation and entrepreneurship to Affinio. He…

district m Ranked in Deloitte Technology Fast 500

Company Celebrates Exceptional Growth, Announces New Chief Revenue Officer, Rémi Fournier district m, a Montreal-based leading advertising technology company was accoladed on both sides of the border for its exceptional growth and innovation ranking #123 and #25 in the Deloitte Technology Fast 500 North America and Fast 50 Canada respectively having achieved 926% revenue growth between 2014 and 2017. With this growth, the company also announced the recent appointment of Rémi Fournier to the role of Chief Revenue Officer…

Jivox Named a Leader by Independent Research Firm—Citing Its Experience, Maturity with Highest Score Possible in Product Vision

Report Says “Large, Global Brands” Should Consider Jivox Jivox, the personalized digital marketing technology leader, announced that its experience, maturity, and product vision has been recognized in The Forrester Wave: Creative Advertising Technologies, Q4 2018 report by Forrester Research, Inc. “Jivox Corporation offers experience and maturity relative to competitors,” the Forrester report states. “ has experience with both direct-response and brand-focused customers, which isn’t universally true among evaluated…

Nearly Two-Thirds of Businesses Say They Actively Implement Feedback From Mobile App Reviews

User Reviews Are Essential to Creating a Desirable Mobile App, and Companies Use a Variety of Channels to Gather These Reviews, According to a Survey of 301 App Developers and Marketers Nearly two-thirds of businesses (63%) actively collect and implement feedback from reviews into their apps, according to a new survey by The Manifest, a business news and how-to website. Meanwhile, 25% read reviews and only sometimes implement feedback, and just 10% read reviews and never implement feedback. The Manifest surveyed 301…

OpenText Brings Enterprise-Grade Customer Communications Management to Salesforce AppExchange, the World’s Leading Enterprise Apps…

Companies Can Now Streamline Customer Communication Management with OpenText Exstream on Salesforce AppExchange OpenText, a global leader in Enterprise Information Management (EIM), announced that OpenText Exstream for Salesforce is now available on Salesforce AppExchange, offering users a powerful solution for personalized, consistent customer communications management. "Customers demand personalized, authentic, and creative interactions with the brands they love. Delivering engaging experiences is a key competitive…

Pega Receives Highest Scores in Three of Four Use Cases in Gartner’s Critical Capabilities for the CRM Customer Engagement Center…

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it received the highest scores in three of the four analyzed use cases in Gartner's 2018 Critical Capabilities for the CRM Customer Engagement Center  report. Pega ranked highest in the global, business-to-business, and complex processes use case categories and placed third in the business-to-consumer use case. Gartner evaluated 13 CRM vendors as part of the Critical Capabilities report — a companion…

Apt2B Sales Soar, Web Traffic Skyrockets with Brand Networks

Apt2B Partners with Brand Networks; Doubles Monthly Purchase Volume Brand Networks, the advertising optimization platform and cross-channel managed media services provider, announced that online furniture site Apt2B doubled its monthly purchase volume and tripled monthly website traffic through social advertising with Brand Networks. Apt2B knew the value of Facebook’s advertising ecosystem, and looked to Brand Networks to scale its digital advertising efforts for performance and cost-efficiency. With Brand Networks Media…

SummitSync Secures $4.8 Million in Series A Funding and Announces Executive Leadership Appointment

The Industry-Leading Meeting Automation Platform Plans to Use the Funding to Grow Its Staff, Further Product Development, and Continue Transforming the Martech Space SummitSync, a meeting automation platform that helps B2B companies drive more revenue and schedule more meetings at conferences and trade shows, recently announced that it has secured $4.8 million in Series A funding from Loeb Enterprises, and welcomes the addition of Jimmy Chin as Senior Vice President of Sales and Marketing. Each year, $570 Billion is spent…

Vendasta Among Deloitte Technology Fast 500 Companies

Saskatoon-Based Software Company Receives Honour on North American Ranking Vendasta is pleased to announce it’s been listed among the fastest growing technology companies in North America on the Deloitte Technology Fast 500. Vendasta ranked #351 for its rapid revenue growth, entrepreneurial spirit, and bold innovation. The award distinguish the fastest growing technology, media, telecommunications, life sciences, and energy tech companies with the highest revenue-growth percentage over the past four years. Vendasta…

ThoughtSpot Announces SearchIQ, New Voice-Driven Analytics for the Enterprise

ThoughtSpot 5 Includes a New Voice-Driven Analytics Interface, Along with New Capabilities for Search & AI-Driven Predictions ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced the release of ThoughtSpot 5, which includes multiple industry-first features. Notably, ThoughtSpot 5 includes SearchIQ, which empowers business users to search their data—and get instant and predictive results—from anywhere, with just their voice, and a new suite of advanced analytics tools that bring data…

Thunderhead Named A Leader in Journey Orchestration and Visioning By Independent Analyst Research Firm

Thunderhead’s ONE Engagement Hub Has Highest Score in Current Offering Category in Orchestration Report and Highest Possible Score for Strategy Thunderhead, the global leader in customer engagement and journey orchestration, has been named as a Leader in The Forrester Wave: Journey Visioning Platforms, Q4 2018, and The Forrester Wave: Journey Orchestration Platforms, Q4 2018. The Wave research identifies the most significant platforms, evaluating current offering, strategy and market presence. In both reports,…

Vendasta Adds Constant Contact to Marketplace

Vendasta, a white-label software platform driven by professional marketers for delivering solutions to local businesses, announced a technology partnership with Constant Contact , giving access to the industry-leading email marketing platform through the Vendasta Marketplace . “This is the number one most requested product type by our customers, and we’re so fortunate to be bringing Constant Contact to them,” said Ed O’Keefe, Executive VP of the Vendasta Marketplace. “The company is a powerhouse for email marketing…

MIT Global Survey: 90% of Companies Deploy Artificial Intelligence in the Customer Journey

New MIT Technology Review Insights Report Sponsored by Genesys Finds Global Brands Using AI Benefit from Increased Efficiency, Greater Brand Loyalty, and Notable Gains in Revenue A global survey of nearly 600 executives across 18 countries reports nine out of ten firms use artificial intelligence (AI) solutions to improve the customer journey. Additionally, large companies with more than 30,000 employees were over 50% more likely to have made major investments in AI for front-line customer interactions and analytics.…