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ThoughtSpot Announces SearchIQ, New Voice-Driven Analytics for the Enterprise

ThoughtSpot 5 Includes a New Voice-Driven Analytics Interface, Along with New Capabilities for Search & AI-Driven Predictions ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced the release of ThoughtSpot 5, which includes multiple industry-first features. Notably, ThoughtSpot 5 includes SearchIQ, which empowers business users to search their data—and get instant and predictive results—from anywhere, with just their voice, and a new suite of advanced analytics tools that bring data…

Thunderhead Named A Leader in Journey Orchestration and Visioning By Independent Analyst Research Firm

Thunderhead’s ONE Engagement Hub Has Highest Score in Current Offering Category in Orchestration Report and Highest Possible Score for Strategy Thunderhead, the global leader in customer engagement and journey orchestration, has been named as a Leader in The Forrester Wave: Journey Visioning Platforms, Q4 2018, and The Forrester Wave: Journey Orchestration Platforms, Q4 2018. The Wave research identifies the most significant platforms, evaluating current offering, strategy and market presence. In both reports,…

Vendasta Adds Constant Contact to Marketplace

Vendasta, a white-label software platform driven by professional marketers for delivering solutions to local businesses, announced a technology partnership with Constant Contact , giving access to the industry-leading email marketing platform through the Vendasta Marketplace . “This is the number one most requested product type by our customers, and we’re so fortunate to be bringing Constant Contact to them,” said Ed O’Keefe, Executive VP of the Vendasta Marketplace. “The company is a powerhouse for email marketing…

MIT Global Survey: 90% of Companies Deploy Artificial Intelligence in the Customer Journey

New MIT Technology Review Insights Report Sponsored by Genesys Finds Global Brands Using AI Benefit from Increased Efficiency, Greater Brand Loyalty, and Notable Gains in Revenue A global survey of nearly 600 executives across 18 countries reports nine out of ten firms use artificial intelligence (AI) solutions to improve the customer journey. Additionally, large companies with more than 30,000 employees were over 50% more likely to have made major investments in AI for front-line customer interactions and analytics.…

Hermes Digitally Enhances Parcel Delivery Experience with IMImobile

Parcel Delivery Provider to Use IMImobile’s Communications Platform, Imiconnect, to Orchestrate Digital Customer Engagement Global cloud communications software and solutions provider IMImobile PLC, has been chosen by Hermes for the implementation of its new parcel notifications strategy as part of the company’s ‘Digital Futures’ programme. Hermes will be using IMImobile’s enterprise cloud communications platform, IMIconnect, to power millions of delivery notifications each month on behalf of their retail customers.…

Interview with Shafqat Islam, Co-Founder and CEO, NewsCred

"Content Marketing has to drive measurable business results and like the rest of the marketing organization, contribute to the revenue engine of their companies in order to continue to justify budgets and spend."Tell us about your role and journey into technology. How did you start NewsCred? I spend most of my time managing the strategic growth of the company and learning from our customers about how our platform can help marketing organizations work better together to increase their performance. In college, I was a…

Gartner Says CMOs Remain Confident Amid Leveled Off Budgets and Uncertain Times

Marketing Leaders Under Increased Pressure to Show Business Value, According to 2018 CMO Spend Survey Marketing budgets have remained steady for 2018 (11.2 percent of company revenue), but 63 percent of chief marketing officers (CMOs) expect their budgets to increase in 2019, according to the latest CMO Spend Survey by Gartner, Inc. The report reveals CMOs are growing ever more confident in their investments in marketing technology, innovation and personalization. Gartner's CMO Spend Survey 2018 results are in!…

ItaQuod Launches The World’s First And Only Structured CRM Platform

ItaQuod Helps Team Members Capture, Consume and Collaborate on Information in up to 80% Less Time ItaQuod, the world's first and only Structured CRM platform for easily capturing, consuming and collaborating on information, announced that it has released its revolutionary solution that -- unlike traditional, legacy CRM -- provides an embedded data structure for both demographic and learned information that crystallizes WHAT information to capture, provides guidance on HOW to capture it and clarity for WHERE to put it. The…

Kitewheel Positioned as a Leader in Customer Journey Visioning and Orchestration Reports by Independent Research Firm

Kitewheel Also Listed Among Six Providers in the Large Market Presence Segment for Journey Management Kitewheel, provider of the leading Customer Journey Management Hub, announced that Forrester Research, Inc. has placed its platform in the “Leaders” category in The Forrester Wave: Journey Visioning Platforms, Q4 2018; The Forrester Wave: Journey Orchestration Platforms, Q4 2018 reports. The company’s Wave rankings included the highest scores possible in the strategy and technology criteria in both reports, and for…

Samanage Raises $30 Million Series D Funding Round Led by Morgan Stanley Expansion Capital

Provider of Employee Service Management Solutions Aims to Accelerate Growth and Increase Market Share with New Investment Samanage, the service success company, announced a $30 million investment from Morgan Stanley Expansion Capital, the growth-focused private investment platform within Morgan Stanley Investment Management. Samanage seeks to accelerate their exceptional year-over-year growth and expand their global market share in the IT Service Management (ITSM) industry. This new funding comes after several years…

TechBytes with Nitasha Walia, Sr. Product Manager, Zoom

Nitasha Walia Sr. Product Manager at Zoom Zoom’s App Marketplace brings together integrations built by Zoom and their 3rd-party developers and includes apps for a multitude of industry verticals including Assistants, Productivity, Scheduling, and Unified Log-In. We spoke to Nitasha Walia, Sr.Product Manager at Zoom, to understand the core tents of the marketplace and how customers should better leverage it for smoother business operations.Tell us about your role at Zoom and the team/technology you handle. I’m a…

Interview with Carlos Cruz, Chief Executive Officer, ClickTool

"Using AI for an analytics platform has the potential to identify 10x more valuable information than a regular user would on their own."Tell us about your role and journey into technology. What made you join ClickTool? After having a very successful online marketing project at a young age, I took a long hiatus and started to think about all the possibilities where I could go next. All my heroes were technology titans and it became obvious to some that technology is what I really wanted to do. Connecting it with my…

WeQ SHIELD is Unveiled Taking AI and Machine Learning to the Next Level in the Fight Against Mobile Advertising Fraud

Global Mobile Advertising Company Releases a Compliance Solution After Successful Beta Period WeQ, a leading global mobile advertising company, officially launched its proprietary mobile advertising compliance solution, WeQ SHIELD. After a successful beta period, WeQ SHIELD is fully integrated on all client campaigns, in order to fight the many different and emerging forms of malicious traffic. Mobile ad spending is growing and valued at over $75 billion globally, according to Forbes. RetailDive reports that fraud…

5 ‘Marvel-ous’ Business Lessons Stan Lee Taught Us

1922- 2018 Excelsior! Too many words spoil the mood. I promise this will be very short. It was a tectonic movement of sorts last night – Superhero creator and marketing whiz, Stan Lee, made a peaceful exit from what we could term a “swashbuckling” life. A life that mesmerized millions of fans with phenomenal episodes of emotion, strength, and aura. This is more than a tribute to a childhood superhero… it’s a way to continue his legendary ideas that make any marketer aspire to do things that only superheroes do. “They…

Mobile Posse Appoints Steven McCord as CTO

Supporting Growing Demand for Firstly Mobile Platform Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, announced Steven McCord has been appointed its Chief Technology Officer. McCord will oversee the company’s engineering, development, project management and quality assurance teams. In particular, McCord will help Mobile Posse double down on its recently announced Firstly Mobile offering, a next-gen content discovery platform that creates native device experiences to make the…

TechBytes with Mihir Nanavati, Vice President of Product, RollWorks

Mihir Nanavati VP of Product, RollWorks RollWorks is in a better position than many others in the market because for AI to be impactful, it needs to work off a large and accurate dataset of B2B companies and buyers, which they have. We spoke to Mihir Nanavati, VP of Product at RollWorks, to understand how they work with AI/ML and other intelligent technologies.Tell us about your role at RollWorks and the team/technology you handle. At AdRoll Group, I am the Vice President of Product for RollWorks — our B2B division…

TechBytes with Ryan Lester, Director, Customer Engagement Technologies, LogMeIn

Ryan Lester Director, Customer Engagement Technologies at LogMeIn Earlier this year, LogMeIn published a report on AI Customer Experience. In this context, we spoke to Ryan Lester, Director, Customer Engagement Technologies at LogMeIn, to understand the major challenges and opportunities in delivering contextual CX identified in the study.Tell us about your role at LogMeIn and the team/technology you handle. My team and I own the strategic development and implementation for the go-to market plan for AI, Chatbot and…

Interview with Ori Faran, Chief Executive Officer, CallVU

"People, especially the younger ones, are finding it easy to give up some of their privacy if it gets them some kind of financial benefit."Tell us about your role and journey into technology. What galvanized you to join CallVU? I spent the first years of my career designing and building advanced software solutions for the contact center. But I always felt that something was missing and that the interface between customers and organizations cannot be restricted to a phone call, a web page or even an app. I founded CallVU…

Interview with Jean Belanger, Co-Founder and Chief Executive Officer, Cerebri AI

"How can brands become proactive? Firstly, we need to stop treating customers as transactions and begin to respect their journey with us as their vendor."Tell us about your role and journey into technology. What inspired you to establish Cerebri AI? Cerebri AI is my fourth startup in total. My last company, which we sold in 2015, was a data-science company focused on bringing operations research to the supply chain of the largest retailers and distributors in the world. We built state-of-the-art models to optimize the…

Interview with Charles Manning, Chief Executive Officer, Kochava

"The problems our industry faces are largely caused by its focus and structure, such as centralization and last-click attribution, which is a poor way to measure the efficacy of advertising."Tell us about your role and journey into technology. What were your thoughts behind initiating Kochava? Kochava was born out of a consulting service that built custom apps for brands and entrepreneurs. This was just as smartphones were taking off and the business was growing along with the demand for apps. When one of our clients…