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Interview with Shari Johnston, Senior Vice President Marketing, Radius

"Marketing and sales technology is only as good as the data it is running on." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a predictive marketing software company? Having been a former predictive customer at two other organizations, I understand how the right data and intelligence can align an organization around your ideal customer profile and make a world of difference at effectively scaling an organization. The ability to focus your marketing investments…

Interview with Tyler Calder, Chief Marketing Officer, Yulio Technologies

"Whether it’s immersive storytelling, communication of complex spatial design, the showcasing of products in curated environments or virtual, ‘in-the-seat’ experiences, VR brings a heightened platform for translating ideas into experiences that people are engaged by." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a VR technology company? I’ve always been attracted to organizations that are trying to cross the chasm. First, this was with Eloqua and seeing some of…

‘Only 25% of Support Organizations Are Able To Drive Strong Partnerships With Customers’

Most Organizations Agree that Providing Good Support is a Top Priority, But IDC's Survey Sponsored by LogMeIn Shows that Investing in Tools to Drive Improvement Remains a Challenge The newer generation of "millennial" and Gen X workers is much more vocal than baby boomers when something good happens. Take, for example, consumer support scenarios; when younger people have a positive experience with support, they share this experience on social media much more often than older people do. This data confirms that effective…

Interview with Wendell Lansford, Co-Founder, Wyng

"Given the widespread use of bots to inflate engagement, we’ll likely see marketers dial back their influencer spending until they are able to have reliable metrics." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a digital marketing platform? I’ve always had a passion for entrepreneurship and I first began developing software in middle school. I started my formal career in software development in the early ‘90s, when the internet was first being commercialized. My…

TechBytes with Chris Wareham, Senior Director, Product Management, Adobe Analytics

Chris Wareham Senior Director, Product Management, Adobe Analytics Data, data, and more data… modern marketers in 2017 are surrounded by more data types than previously known to the business group. Smart moves for data-driven marketing requires a clear distinction between audience data, customer data and B2B data… and of course, the impact they have on building intelligent automation. Rather than guessing with on-off data, top CMOs recommend marketers to rely on data management and analytics platform that provide a…

Interview with Vijay Kasireddy, CEO, Fiind

"In the case of identifying a customer’s likelihood to buy, triangulation of multiple signals and effectively dealing with conflicting answers hold the keys to better contextual data management." On Marketing Technology MTS:  Tell us about your role and how you got here? What inspired you to be part of an AI driven B2B martech company? The idea of continuous learning or improvement is simple but profoundly magical. Consider the below examples. • It takes just 7 years to double money at 10% annual growth rate, which…

TechBytes with John Steinert, Chief Marketing Officer, TechTarget

John Steinert Chief Marketing Officer, TechTarget With greater accessibility to Big Data, modern marketers are exploring new ways to leverage data and scale targeting-related challenges at various stages of the buyer’s journey. Combining buyer’s profile with the intent data, marketers can build powerful automation channel and turn customer insights into a lead scoring machine. Powered by insight, Purchase Intent Insight by TechTarget is one such solution that amplifies intent behaviors from accounts and contacts active…

TechBytes with Peggy Chen, Chief Marketing Officer, SDL

Peggy Chen CMO, SDL Personalized content provides more value to marketers through highly influential brand messaging and consistency achieved via reusable and scalable content. Multi-channel content that matches customer buying patterns and behavioral information help in establishing a real-time personalized connection with powerful web experience management. To understand how marketers can create a mix of marketing, commerce and product content in a programmatic manner for contextual consistency, we spoke to Peggy…

TechBytes with Gil Klein, Managing Director, Mobfox

Gil Klein Managing Director,  Mobfox Mobfox, a mediation platform, caters to 175+ DSPs across the globe. We spoke to Gil Klein, Managing Director, Mobfox, to understand  how he views the future of programmatic advertising.MTS: Tell us about your role at Mobfox and the team you handle. Gil Klein: As the Managing Director, I am responsible for leading Mobfox and our in-app audience-based programmatic advertising platform, which provides publishers with the tools they need to optimize their ad serving, data layers, and…

Interview with Todd Krizelman, CEO, MediaRadar

"Open exchange programmatic creates the most immediate challenge for brands. Without any protections on the audience and websites being purchased, there is a real risk of jeopardizing brand safety. " On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start an ad sales intelligence company? I am the CEO and co-founder of MediaRadar. In 2003, I started working for Gruner + Jahr, a German publisher with hundreds of titles worldwide. I loved the company, but was frustrated by the…

Teradata Visualizes the Path to Impactful Business Insights

Understanding Relationships, Connectivity and the Big Picture Hidden Within a Company's Own Data Can Be a Reliable Signpost to Increased Profitability Whether it's fraud detection, a preemptive discovery of manufacturing malfunctions, or delivering a more streamlined customer journey, today's leading corporations are using their data as a significant strength and market advantage to achieve their business outcomes. Teradata, the leading data and analytics company, provides the analytic solutions and the industry…

MindTickle Raises $27 Million in Series B Funding to Accelerate Product Innovation and Global Expansion

MindTickle, a company revolutionizing how businesses prepare and train their sales teams, raised $27 million in Series B funding to accelerate product innovation and global expansion. Canaan Partners led the round, with participation from existing investors Accel Partners, New Enterprise Associates (NEA), and Qualcomm Ventures, the investment arm of Qualcomm Incorporated. MindTickle’s total amount raised is now $41.3 million. MindTickle is the most comprehensive, data-driven sales readiness platform in the market. The…

Commerce Signals Expands Executive Team to Support Multi-Channel Growth

The Hires Are Part of a Nationwide Expansion Strategy That Follows the Recent Acquisition of $12 Million in Series B Funding Commerce Signals, the marketing technology innovator, has pioneered solutions for measuring and improving marketing impact on in-store sales in near-real time. They have announced the addition of four senior roles for its Executive Leadership team. The hires are part of a nationwide expansion strategy that follows the recent acquisition of $12 million in Series B funding and the successful…

Smartly.io Introduces Agency Partner Program to Meet Evolving Customer Needs

Powered by Smartly.io Technology, Brands Manage Social Marketing At Scale Via Network of Full-Service Agencies; Three Additional Service Models Available Smartly.io, a Facebook advertising creative, optimization and automation tool, announced the launch of its Agency Partner Program to complement the three service models introduced previously. Digital advertisers of all sizes can take advantage of Smartly.io's scalable technology and automation capabilities through a Certified Agency Partner. The program is designed…

Customer Support Could Be Key Differentiator To Win-Over Digitally Transformed Users

One-third of Respondents Said That Support Took a Long Time to Resolve Their Issue While 24% Were Never Resolved, According to New Study by IDC and LogMeIn A new study from IDC and LogMeIn found that fast and effective support will be a competitive differentiator for companies looking to win-over digitally transformed customers and employees.  According to the study “Support Services as a Competitive Differentiator”, nearly 67% of consumers said that customer satisfaction was more important than price when doing business…

TechBytes with Daniel Kuperman, Director Product Marketing, MindTickle

Daniel Kuperman Director Product Marketing, MindTickle We spoke to Daniel Kuperman, Director, Product Marketing, Mindtickle, to understand their approach to sales enablement.MTS: Tell us about your role at MindTickle and the team you handle? Daniel Kuperman: I lead product marketing and sales enablement for MindTickle. This includes working with our product team on understanding how customers are using the product, training our sales reps on positioning MindTickle and enabling them to handle conversations with buyers,…

Interview with Julie Lyle, Chief Marketing Officer, DemandJump

"CMOs should have a clear understanding of the business challenges they are trying to solve and/or the customer value they are trying to deliver and use these factors to invest in prescriptive intelligence platforms. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an AI-based marketing intelligence company? My role at DemandJump is a hybrid between Chief Revenue Officer, Chief Marketing Officer, and Advisor. In fact, I became an investor in DemandJump after I…

TechBytes with Alex Withers, Chief Marketing Officer, inMotionNow

 Alex Withers Chief Marketing Officer, inMotionNow inMotionNow recently integrated with the Adobe Experience Cloud. We spoke to Alex Withers, CMO, inMotionNow, to understand what this integration means for the marketing and creative departments of firms.MTS: How would this integration with Adobe enable businesses to turn to content automation? Alex Withers: To answer this question, readers first have to understand how creatives and marketers use these two technologies. The inMotion product streamlines and automates…

Interview with Dan Ushman, CEO, Concurra

"The most difficult part when leveraging analytics can be knowing what to change and what to leave alone; what to remove and what to add. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a web optimization platform? I’m a ‘lifelong digital marketer’ and the founder and CEO of Concurra. The idea for Concurra came about while I was running a marketing organization at another company that I co-founded, SingleHop. One of my jobs was to maintain and grow the conversion…

DiscoverOrg Wins Record-Breaking Four 2017 Company CODiE Award

Winner of CEO of the Year, Company of the Year, Sales Team of the Year, and Marketing Team of the Year Awards from SIIA  DiscoverOrg, the world’s leading sales and marketing intelligence solution, announced the company has won four 2017 Company CODiE Awards from the Software and Information Industry Association (SIIA), in the categories of: Company of the Year, Growth Segment CEO of the Year, Growth Segment Marketing Team of the Year Sales Team of the Year No other company has ever won four Company CODIE…