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Snapchat Welcomes Two More Companies to Its Mobile Measurement Partner Program

Snapchat Has Been Working Hard to Catch up in Revenues with Mobile Advertising Giants Facebook & Instagram. By Adding More Brands to Its Mobile Measurement Partner Program, Snapchat Seems Confident in Achieving Just That Snap Inc’s Snapchat will be adding Tenjin and Branch.io to its Mobile Measurement Partner Platform. This is being considered a highly strategic move by Snapchat to be at par with rivals, Facebook and Instagram. While Instagram is a part of Facebook (purchased at $1 billion in 2012 by the latter), its…

SAP Leonardo Unveils Latest Machine Learning and Analytics Updates

SAP SE announced an expansion of SAP Leonardo Machine Learning capabilities based on its upgraded SAP Conversational AI service that will enable major companies to build increasingly sophisticated corporate chat bots easily. SAP also announced an investment in intelligent robotic process automation (RPA) that is intended to help SAP automate repetitive processes across its portfolio. Further, SAP plans to release smart application design capabilities in the SAP Analytics Cloud solution and has added new partner content in…

Deloitte Survey: Artificial Intelligence Delivers, but Missteps Can Yield ‘Bridges to Nowhere’

Eighty-Two Percent of Early AI Adopters Cite Positive ROI Enthusiasm for artificial intelligence is running high, with early adopters ramping up their investments, reporting substantial returns, and planning to invest in more projects, according to Deloitte's second edition of the "State of AI in the Enterprise" report, released today. Nonetheless, organizations may want to tap the brakes – if only to more skillfully navigate the inevitable twists and turns that lie ahead. In the survey of 1,100 US executives from…

Interview with Jean-Christophe Conti, CEO, VIOOH

"Many industries have been disrupted by OTT strategies, but it is a winning bet for marketers to always start their thinking process from consumer behavior."Tell us about your role and journey into technology. What made you join VIOOH? I have spent the majority of my career in the technology and advertising field, most recently as VP in charge of the Publisher Business Unit for EMEA at AppNexus and VP of Global Partnerships at Yahoo. The advertising industry is changing rapidly, so when the opportunity to lead a business…

TechBytes with Todd Bowman, Director, SEM and Feeds, Merkle

Todd Bowman Director, SEM and Feeds, Merkle The industry now has access to more location data than ever before through data collected from apps, cell phones, etc. In this context, we spoke to Todd Bowman, Director, SEM and Feeds, Merkle, to understand the current state of location data, how Merkle works with location data technologies, and how it is disrupting the way omnichannel marketing is executed globally.Tell us about your role and journey into technology. What made you join Merkle? In my current role at…

Accenture and Oracle Unveil Integrated Technology and Services Platform for Utilities to Help Clients Enhance Customer Experience

Accenture and Oracle unveiled an integrated technology and services platform for Utilities. The Accenture Customer Experience as-a-Service Utilities Platform helps utility companies achieve more meaningful interactions with customers and employees by incorporating the latest Oracle technology and learning applications, while dramatically lowering project implementation risk and reducing software integration costs. The announcement was made today at Oracle OpenWorld in San Francisco. “Our agile approach enables faster…

Google Analytics to Add Lead-Generation Capabilities to Its Already Popular Platform

Fastbase to Power the Lead-Generation Software to Be Leveraged by Google Analytics Users to Access Potential Leads, Globally Google has made several changes to its extremely successful and popular platform, ‘Google Analytics.’ The intention behind this innovation is solely to help the marketing community understand customers better. So far, Google has been successfully releasing critical updates in an attempt to bolster its software. This has allowed marketers to gain deep insights into customer behavior, in turn, helping…

Global Software Vendors Reap Rewards with Oracle Cloud

Leading Brands FICO, FireEye and Others Tap Oracle Cloud Infrastructure to Power Business Innovation Oracle OpenWorld — Oracle announced that Independent Software Vendors (ISVs) around the world are rapidly adopting Oracle Cloud Infrastructure to run enterprise and cloud-native applications with mission-critical performance and core-to-edge security. Spanning multiple industries, leading brands, including FICO, FireEye, KNAPP, and Manhattan Associates have selected Oracle Cloud Infrastructure to power their market leading…

TechBytes with Jessica Ortega, Web Security Research Analyst, SiteLock

Jessica Ortega Web Security Research Analyst, SiteLock On an average, websites are attacked 58 times per day. A single successful attack can have devastating consequences for an online business. We spoke to Jessica Ortega, Web Security Research Analyst, SiteLock, to understand the malware trends that are currently in play and which websites are more prone to security infringements.Tell us about your role at SiteLock and the part you played in curating the report — The SiteLock Website Security Insider Q2 2018. I’m a…

Interview with Luke Beatty, CEO and Chairman, Brandfolder

"Our instinct is to integrate with creative solutions and omnichannel endpoints, not force people into complex new systems and workflows that require users to do things differently."Tell us about your role and journey into technology. What galvanized you to start Brandfolder? While I started my career in technology developing search engine and directory applications in the late 90s, I have worked in content and media platforms since 2004. I discovered the need for Brandfolder while working at Yahoo in 2012. There, I…

Twilio Announces Autopilot, Enabling Millions of Developers to Build Omnichannel Bot Experiences That Don’t Suck

By Relying on Twilio Autopilot to Handle the Complex Details That Typically Lead to Bad, Automated Customer Experiences, Developers Can Now Deliver an Omnichannel Self-Service Option to Customers at Scale Twilio, the leading communications platform, announced Twilio Autopilot, the first fully programmable, conversational AI platform for building custom bots, IVRs and home assistant apps. Consumers want a quick, self-service option when interacting with businesses but are often frustrated when that experience does not…

Tech Entrepreneur and Investor Wes Nichols Joins Urban Airship’s Board of Directors

Seasoned Innovator and Advisor to CMOs in Marketing, Analytics, AI and Digital Transformation to Accelerate Urban Airship’s Rapid Growth in Real-Time Customer Engagement Customer engagement company Urban Airship, announced the appointment of Wes Nichols to its Board of Directors. Wes is a serial technology entrepreneur and active investor, advising companies around the world on innovation, predictive analytics, AI/machine learning, marketing technologies and the changing role of Chief Marketing Officers (CMOs). Wes is…

Advances in AI, Conversational Tech Will Take Center Stage at Acquia Engage

Annual Gathering to Spotlight Digital Innovation in the Field Acquia announced the full slate of speakers and sessions for this year’s Acquia Engage, the company’s annual conference that showcases the creative, groundbreaking work of Acquia customers. Acquia Engage opens Wednesday, November 7, in Austin, Texas, and brings together the leaders in digital transformation for three days of learning about their collective innovative work. Advances in AI, conversational tech take center stage at Acquia Engage, Nov 7-9 in…

Businesses Breathe the Open Air with simPRO’s Latest Field Sales Solution

simPRO has made another splash in the United States’ job management technology sector by strengthening the trade company and customer relationship through an ‘on-the-job’ quoting and sales module. simPRO has made another splash in the United States’ job management technology through an ‘on-the-job’ quoting and sales module. With simPRO’s Quote and Sales module, technicians will gain the ability to conduct previously office-exclusive tasks on the job site, with an emphasis on field sales capabilities. The module…

Accenture and ServiceNow Announce Greater Collaboration To Drive Innovation In Europe

Accenture announced deeper investments with ServiceNow  to provide clients in Europe with Accenture’s full spectrum of digital transformation expertise and ServiceNow’s capabilities to improve business performance. “Our deeper collaboration with ServiceNow means that clients will have access to the Accenture Cloud Innovation Center recently announced in Rome to test products and build in proper security controls for their cloud investments” With the increasing demand for cloud migration services, Accenture is expanding…

Tremor Video DSP Names Edward Shannon Head of Client Success to Solidify Its Commitment to Superior Client Service

Key Hire Bolsters the Recent Expansion of Tremor Video DSP’s Account Management and Campaign Operations in Major and Emerging Markets Tremor Video DSP, the leading programmatic video platform, announced it has appointed Edward Shannon as its head of client success. Shannon will be responsible for expanding and leading Tremor Video DSP’s client success teams across the country. As a customer-centric organization, Tremor Video DSP is dedicated to ensuring that the brands and agencies it works with take full advantage of…

Shutterstock Announces Editorial Content on Its Ecommerce Platform Is Now Available for License

Providing Instant Access to over 40 Million News, Sports, Entertainment and Archival Images to Global Customer Base Shutterstock, Inc., a leading global technology company offering high-quality assets, tools and services through its creative platform, announced Editorial content on its eCommerce Platform is now available for license. Shutterstock Editorial offers images that capture the world around us, including a live feed of curated news, sports, entertainment and royal family images, along with access to a…

Interview with Yaniv Davidson, Founder, Tunity

"We feel our solution is very unique, so while we’re watching different companies, we’re focused on our internal performance and less on the external competition."Tell us about your role and journey into technology. What made you start Tunity (formerly AudioStreamTV)? I was working as a consultant — spending a lot of time in airport lounges and hotels and saw the inferior viewership experience as well as the low engagement with screens in prime locations. Looking at some research, I saw the market was very big (the…

Mixpanel Accelerates International Expansion in Europe and Asia, Driving 69 Percent and 124 Percent Annual Revenue Growth, Respectively

After a Momentous Year of International Customer Growth, Mixpanel Officially Establishes a Global Presence with Two New Offices in London and Singapore to Cater to More Than 17,000 International Customers, Representing 40 Percent of the Company's Overall Revenue to Date Mixpanel, the world's leading user behavior analytics platform, announces its strategic expansion to Europe, the Middle East, and Asia-Pacific markets to meet the global demand for user behavior analysis and to provide strong regional support to existing…

Bazaarvoice Hires Fritz Hesse as Chief Technology Officer

Bazaarvoice, Inc., announced that Fritz Hesse has joined the company’s executive leadership team as Chief Technology Officer (CTO). Bringing more than 20 years of experience leading enterprise technology operations, Hesse will oversee Bazaarvoice’s global engineering teams and be responsible for the design, development, quality and deployment of the company’s innovations in e-commerce software. “The digital shopping landscape is continuously evolving, and brands and retailers are challenged with keeping pace with changing…