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Prediction Series 2019: Interview with Julian Baring, GM North America, Adform

Tell us about your role and how you got here. What inspired you to join Adform? I had been handling partnerships at Adslot and before that, I worked at Facilitate Digital. From my experiences at those two companies, I learned how important global strategic partnerships are and got an education in the programmatic media trading ecosystem. I had also been at Operative and had agency experience when I worked at Saatchi so, I got to see the inner workings of those kinds of organizations. Throughout all of this, I lived in…

Interview with Ben Haynes, Founding Partner, Director of Technology, Directus

"Small businesses will have to decide if building a solid digital foundation is worth the upfront cost — will they be significantly growing or scaling in the next 3-5 years?" Tell us about your role at Directus. What inspired you to establish a CMS-focused company? I am the creator and project lead of the Directus Suite. The idea for Directus came back in 2004 when I was building sites as a freelance web developer. Most one-size-fits-all CMS options back then felt confusing, over-engineered, and far too controlling — so…

MuteSix Appoints Four Key Strategic Hires in North America

Digital Marketing Agency Taps Seasoned Executives to Scale Its US Presence MuteSix – a full funnel digital and creative agency – announced four new hires to its seasoned leadership team. Marc Loreti and Holly Martin have joined the company as Vice Presidents of Business Development, Bree Blackman as Vice President of Creative Strategy, and Ross Bucholc as Vice President of Paid Search. These appointments continue MuteSix's forward momentum and will have an immediate focus on the company’s enterprise consumer brand and…

Adobe Acquires Allegorithmic, the Leader in 3D Editing and Authoring for Gaming and Entertainment

Industry Standard for 3D Textures and Materials Behind AAA Gaming Titles and Award-Winning Movies Coming to Creative Cloud Adobe announced that it has acquired Allegorithmic, makers of Substance, the industry standard for 3D textures and material creation in game and video post-production. By combining Allegorithmic’s Substance 3D design tools with Creative Cloud’s industry-leading imaging, video and motion graphics tools, Adobe will empower video game creators, VFX artists working in film and television,…

Zoom Voice, New Zoom Meetings Experience, Conference Room Enhancements, and Integrations Now Generally Available

Video Communications Platform Delivers on Zoomtopia Product Announcements Zoom Video Communications, Inc. announced that it has delivered on key promises of its Zoomtopia 2018 product keynote with general availability of highly anticipated new features and functionalities across its unified video communications platform. Zoom Voice After extensive beta testing with dozens of companies, Zoom Voice is now generally available to Zoom customers. Zoom Voice is a cloud phone system available as an add-on to Zoom’s platform.…

Mobify and e-Spirit Partner to Make Headless Commerce Experience a Reality

Next Generation Headless Commerce Architecture Now a Reality for Brands and Retailers to Build, Run, and Evolve Flexible Front-Ends That Combine Inspiring Content and Revenue-Generating Experiences Front-end as a Service provider Mobify, the leader in Progressive Web Apps (PWAs) for commerce, and e-Spirit, the leader in enterprise-class headless content management systems (CMS) for commerce, are collaborating to enable the next generation of headless commerce architecture. This groundbreaking relationship will make it…

Viacom Agrees to Acquire Pluto TV

Acquisition of Leading Free Streaming Television Platform Marks Next Step in Viacom’s Evolution Viacom Inc. announced that it has entered into a definitive agreement to acquire Pluto TV, the leading free streaming television service in US, for $340 million in cash. Founded in 2013, Pluto TV streams more than 100 channels and thousands of hours of on-demand content spanning television and movies, sports, news, lifestyle, comedy, cartoons, gaming and trending digital series. The ad-supported, internet-based TV service…

Lightricks, the Company Behind Facetune, Launches Swish, a New App That Will Boost Your Business

Their Latest App, Swish, Helps Business Owners Easily Create Custom Videos to Market Their Brands Just in time for the new year, Lightricks, innovators of digital editing applications for mobile platforms, launched their latest app, Swish. Targeted to small businesses and creators on-the-go, Swish capitalizes on the company's goal of empowering everyday individuals to unleash their creativity. Swish provides an easy-to-use resource for small businesses looking to make an impact online and more effectively market their…

Google UAC and Tiered Managed Services Offered by Consumer Acquisition With Enhanced Workflow and Automation Features

Leading Social Ad Creative Studio and User Acquisition Platform Expands Services and Saas Platform for Mobile Advertisers ConsumerAcquisition.com announced they're offering social advertisers fully managed user acquisition and creative services for Google Universal App Campaigns (UAC) in addition to Facebook and Instagram. Starting today for a limited time, new clients will receive a 50 percent reduction in fees for managed spend on Google UAC, and creative is all-inclusive in this offer. Optimization algorithms for…

La Redoute Selected Socialbakers to Increase Purchase Intention From Campaign by 40% With an Audience-First Social Strategy

Socialbakers’ Social Media Marketing Platform Helps Leading French Online Retailer Augment Customer Intention to Buy Socialbakers, the leading AI-powered social media marketing platform, announced that La Redoute, the leading French online retailer, has increased meaningful interactions with their customers by more than 74% and decreased their cost-per-click by 23% by using the Socialbakers platform to optimize their social investment. Socialbakers has helped La Redoute significantly increase purchase intent by giving…

Five Things We Learned About Cyber Weekend Ads in 2018

Cyber Weekend has become a huge phenomenon for consumers in the UK over the past four years, with more and more people taking advantage of discounts on the busiest shopping weekend of the year. For marketers worldwide, it now marks one of the busiest times of year and many are developing various strategies in order to fully optimize sales and draw in customers with great offers in the lead up to Christmas. This year was certainly no exception and the weekend marked a period of intense activity among marketers trying to…

What Will Drive the AdTech Conversation in 2019?

Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the…

MetrixLab Launches Immerse, An AI-Powered Qualitative Research Solution

The Digital, Mass Qual Approach Lets Brands Easily Engage Consumers in Their Creative Process MetrixLab has launched an innovative new tool which enables clients to quickly and easily engage consumers in the early stages of the creative development process. Immerse is a digital, mass qualitative research solution that’s fast, flexible and scalable. It provides brands with insights and inspiration to guide the development of their advertising campaigns, packaging designs and product innovation. Also Read: Prediction…

Anand Das Joins as Advisor at Lemma Technologies

Lemma Technologies, the leader in Digital Out of Home (DOOH) Advertising, focused on developing programmatic and data-driven advertising solutions is proud to announce Anand Das as an Advisor on their board. Anand is an entrepreneur, product evangelist and startup advisor with 18+ years’ experience in high performance computing, storage, digital marketing, Ad Tech products and solutions. He is one of the four co-founders that started PubMatic in 2006. In his role as CTO at PubMatic, Anand was responsible for…

Bigtincan Introduces Bigtincan Retail to Empower Retail Sales Teams to Reshape the Shopping Experience

The Latest Vertical Solution from Bigtincan Provides Retail Associates with Advanced Capabilities and Tools to Make the Customer Experience More Personalized and Positive Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the launch of Bigtincan Retail, its latest platform update for vertical markets. This announcement was made during NRF, taking place January 13-15 in New York City. In 2018, holiday sales reached $805 billion – the strongest season in six years – driven largely by…

Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research

After a tumultuous year in 2018, Facebook has announced a series of new policies to shake off its position on the ethical application of AI and Data Science. While the #10YearChallenge is taking its viral flight on Instagram, Facebook has decided to move an inch close to bringing ‘ethics’ to Artificial Intelligence and related research. Yesterday, the global social media giant and personal data aggregator announced that it is partnering with the Technical University of Munich to support the incubation of an independent AI…

Sinclair Broadcast Group Launches Free Live And On-Demand Streaming Service, STIRR

STIRR Offers a Curated Mix of Local and National Channels Across Major Streaming Platforms Sinclair Broadcast Group, Inc. announced the launch of STIRR, a free, ad-supported streaming service that will include access to some of the most popular national news, sports, entertainment and digital first channels, a robust video on demand (VoD) library and a new local channel featuring programming based on a user’s location, ensuring that viewers can still access the local news and lifestyle programming that is relevant to…

Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019

Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging consumer needs. The new solutions being launched help dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage…

App Annie Releases Annual State of Mobile 2019 Report

Mobile Data and Analytics Leader Shares Key Trends Driving Mobile Transformation With consumer spend in app stores expected to surpass more than $120 billion in 2019, according to data released by App Annie, there's nothing more vital to business than mobile. App Annie, the leading global provider for mobile data and analytics, released its annual The State of Mobile in 2019 report — the most comprehensive guide for businesses looking to capitalize on mobile transformation. The report found: Mobile Dominates…

One-Third of Americans Like, Share, or Post on Social Media More Than 10 Times Per Day

People Most Frequently Post Images on Social Media, Followed by Updates and Videos. Facebook Remains the Top Platform, but Experts Suggest Social Media Marketers Prepare for Its Influence to Decline Thirty percent (30%) of social media users interact on social media at least 10 times per day by either liking, sharing, or posting content, according to a new survey from The Manifest, a business news and how-to website. Social media is part of people's everyday routines because it helps them build a community with others…