To Accelerate Growth, NetElixir Expands C-Suite by Appointing Paul Wilson to New CGO Role

Apart From Wilson, Company Also Hires CTO to Head up New Product Innovation Lab Retail search marketing company NetElixir is embarking on an aggressive growth phase for 2018. To spearhead growth, NetElixir has expanded its C-Suite with digital marketing veteran Paul Wilson, who is taking on the role of Chief Growth Officer. The company has also hired a Chief Technology Officer to lead a new Product Innovation Lab in Hyderabad, India. In this newly created role, Wilson will oversee NetElixir’s revenue and lead…

Dailymotion Teams Up with Stadium, Expanding its Roster of Premium Content Partners

The Announcement Is Part of a Broader Distribution Strategy Designed to Bring Stadium’s 24/7 Video Content to Fans and Audiences Wherever They Consume Sports Dailymotion, the leading destination for video discovery and exploration, has announced a syndication partnership with the multi-platform sports network Stadium. Launched in 2017, Stadium is the ultimate destination for the modern-day sports fan. Through the partnership, Stadium will syndicate on-demand sports highlights, original programming, daily studio…

Vizergy Enhances TargetingHub, Allowing Hotel Marketers to Deploy Smarter Marketing Campaigns

The game-changing platform that identifies your most profitable target prospects based on guest data and history using multiple interfaces TargetingHub expands the functionality of the Vizergy Marketing System (VMS) by allowing clients to easily integrate PMS and POS data with various marketing databases such as Salesforce and IBM's Watson Campaign Automation in one central platform. These interfaces allow customers to seamlessly analyze customer data, launch strategic marketing campaigns and measure results, all…

Interview with David Dowhan, CEO & Founder, TruSignal

"The challenge that the CMO faces around audience targeting today is deciphering between the number of solution vendors in the ecosystem, understanding their differences and the end-benefit provided."Tell us about your role and how you got here? What inspired you to start a people-based marketing company? When I was head of marketing for NextCard (a credit card originator from the Internet 1.0 era), I saw firsthand how using data and individually tailored offers made a huge difference in ROI and customer satisfaction.…

TechBytes with Lomit Patel, Vice President, Growth, IMVU

Lomit Patel Vice President, Growth, IMVU Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. We spoke to Lomit Patel, VP, Growth,…

Getting Audiences to Pay When Everyone’s Behind the Paywall 

In the rapidly-changing digital publishing industry, publishers who thrived on ad revenue now find themselves fighting for scraps from Facebook and Google. As a result, an industry once skeptical of paywalls is now building them by the dozen. Fortunately, audiences are more willing to pay for digital content than ever, but with so many premium options available, how do publishers set themselves apart? Foundationally, publishers must have quality original content behind their wall, or audiences will just find similar…

DialogTech Now Tracks Call Conversions in Bing

New Integration Enables Search Marketers to View Call Data Within Bing Ads and Optimize for What Drives the Best Conversions, Online and over the Phone DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announced a new integration with Bing Ads that enables businesses and agencies to track and analyze call conversions within their Bing Ads accounts. By connecting calls from Bing search ads at the campaign and keyword level, DialogTech provides search marketers with insights to…

Creative Brainstorming for Ad Agencies: 14 Questions to Ask Before, During and After Every Session

There are 13,000+ advertising agencies in the United States. Each of those agencies, no matter the niche they’re in, have very few competitive levers at their disposal. One might argue that people are the only real advantage, so what makes those people so valuable? As advertising mogul William Bernbach famously said, "There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules ... but there's one little rub. They forget that advertising is persuasion, and…

Bidalgo’s Artificial Intelligence Platform Helps Booksy Deliver Better Video Ad Creative

Popular Scheduling App Generates 40% Higher Booking Conversions, 34% Lower Cost-Per-Registration Rates with Optimized Video Creative Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced today that its creative expertise combined with Bidalgo AI technology enabled Booksy, a leading scheduling app for appointment-based businesses, to dramatically improve the effectiveness of video ads on Facebook and Instagram. By optimizing video ad creative based on Bidalgo’s AI…

Battle of Two Giants in 2018 Will Inspire Everybody Else to Think Differently

Throughout 2017, Walmart and Amazon took their positions and mustered their troops for battle. Both started to add elements that made up for their respective weaknesses. Amazon added brick and mortar aspects to their business through their launches of bookstores, their experimental Amazon Go store, and their purchase of Whole Foods. On the flip side, Walmart’s purchase of Jet.com was followed up with their acquisition of a number of other strong e-commerce and direct-to-consumer brands such as Bonobos and Moosejaw to…

TechBytes with Colette Nataf, CEO and Co-Founder, Lightning AI

Colette Nataf CEO and Co-Founder - Lightning AI Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. In our first interview from Mobile…

Marin Software Research Shows Substantial Increase in User Engagement for Advertisers

To Create Its Q4 2017 Digital Benchmark Report, Marin Software Aggregated Data from Customers Who Invest Billions of Dollars Combined in Annualized Ad Spend on Paid Search, Display, Social, and Mobile Marin Software Inc., a leading provider of digital marketing software for advertisers and agencies, released research findings showing a 75% increase in user engagement (measured by click-through rate) on paid search ads. The full research results, actionable tips, and key takeaways are published in Marin's Q4 2017 Digital…

Interview with Adrian Pike, CMO, district m

"Audiences are demanding more, they want less intrusive ads whilst at the same time more engaging ones. This is reflected by the creation of other associations like the ‘Coalition for better ads’and in the growing interest for DCO (Dynamic Content Optimization)."Tell us about your role at district m? What inspired you to be part of an advertising technology company? As CMO, my role includes all aspects of Marketing, from Brand Awareness to Demand Generation for the district m brand and sub-brands. I was offered the…

Receptiv Announces Three Part Media Guarantee to ensure Reliable, Safe and Engaged Media

Key Partners report Receptiv Platform Engagement Levels Double Google and Facebook and Viewability and Human Attention Scores Similar to Traditional TV viewership. ReceptivTM, the leading mobile video advertising platform focused on delivering high performing video across mobile environments, announced a three part media guarantee that ensures all mobile video inventory is reliable, brand safe and -- an industry-first -- engaged. With an expected $147B to be spent on mobile in 2018, viewability, fraud, and safety remain…

Our Look Back at 2017

As we jump into 2018, we wanted to take a look back at 2017 with you. We’ve made new friends, engineered new functionality, hosted events, and even won awards for our software and company culture. We’re so grateful for all the hard work and collaboration our teams and customers put into 2017 to make it the success it was. Customers shared their success stories We have to start off by thanking you, our incredible community of 3,000 admins and hundreds of thousands of users across 600 customers for your loyalty, evidenced by…

AdBirds and Dynamic Yield Announce Global Partnership

Partnership Combines Dynamic Yield's World-Class Personalization Technology with the Analytics and Digital Marketing Expertise of Adbirds Dynamic Yield, the world's first personalization technology stack and AdBirds, a global team of former Google employees who specialize in digital marketing and eCommerce, today announced a global partnership to help clients deploy world-class personalization and optimization programs. According to McKinsey, personalization done right can drive a 10-30% increase in revenue and…

The Essential Audience Fidelity Framework for Search Marketing Success

In late 2015, Google first announced the rollout of Google Customer Match, giving advertisers the ability to target their known, first-party customers directly via search. As we close out 2017, some marketers are still behind the curve in adopting a full range of people-based marketing capabilities in their search strategies. Today’s marketer must approach paid search beginning with people, not a keyword. Search ads then become meaningful interactions with customers in their journey, creating brand engagement, value, and…

28 Ways Artificial Intelligence Will Affect Your Business and Life in 2018

Like it or not, the machines are claiming new territory. And by “machines” I mean artificial intelligence (AI). Our business and personal lives are touched by AI every day. That friendly lady who took your information and looked up your account when you called your insurance company? A robot. That helpful service on Netflix that recommends new shows to watch? An AI algorithm. That stilted voice that gives you directions when you’re lost in a new city? AI. Amazon’s helpful home assistant, Alexa and…

Blueshift Launches Predictive Audience Syndication for Facebook

New Release Enables Marketers to Integrate Facebook Custom Audiences into Cross-Channel Marketing Blueshift, the leader in Artificial Intelligence (AI) Powered Cross-Channel Marketing, announced Blueshift Predictive Audiences for Facebook. Using Blueshift's AI, brands can now optimize their ROI on Facebook and drive 1:1 customer experiences.  The latest release extends Blueshift's Cross-Channel Platform that already supports channels like Email, Mobile Push notifications, SMS, and Websites. Marketers can now use…

Qualtrics Announces Speakers and Agenda for X4 Experience Management Summit 2018

Qualtrics X4 Experience Management Summit Would Witness Is an Annual Gathering of World's Most Prolific Experience Leaders Qualtrics, a leader in research and experience management, has announced the world's largest conference dedicated to the importance of experiences in business across customers, employees, products, and brands. Read Also: Pathmatics Launches First Panel-Based Paid Social Ad  The 2018 X4 Experience Management Summit™ unites experience management leaders from top organizations and influential…