Automated SAP Business One and Salesforce Integration from Alluvia

Alluvia, a Revolutionary E-Commerce Integration Platform, Has Announced Their Newest Integration Between the SAP Business One ERP System and the Popular Salesforce Customer Relationship Management System Alluvia, the company that has revolutionized the integration between the popular SAP Business One ERP system and CRM, ecommerce, and other applications, has announced integration for the Salesforce Customer Relationship Management (CRM) system. A mapping wizard walks users through prebuilt templates that automates…

TechBytes with Stephen Wakeling, Founder and CEO, Phobio

Stephen Wakeling Founder and CEO at Phobio Communication is shifting in all organizations away from email and onto more collaborative platforms that allow teams to overcome the challenges of distance and time. We spoke to Stephen Wakeling, Founder and CEO, Phobio, to understand how CMOs and sales leaders could better leverage Phobio to amplify their Marketing and Sales efforts.Tell us about your respective roles the team/marketing technology you handle. I’m the Co-Founder and CEO of Phobio. We’re a software-powered…

Hootsuite Releases Their Take on Social Media Trends for 2019

Hootsuite Leads the Global Media Management Sphere with 17 Million Loyal Customers and Almost 80 Percent of the Fortune 1000 Using Their Product. Hence, When They Talk About Social Media Trends, Marketers All over the World Listen This is Hootsuite’s third report of this sort where they have predicted trends for the coming year — trends that have given marketers sleepless nights. Social media is the number one channel for marketing initiatives and marketers have to get it right in order to sync-in with annual business…

Former L’Oréal Data Executive Joins Captify to Accelerate Global Search Data Strategy and Acquisition

Search Intelligence Leader Adds Aruna Paramasivam as Its Global Vice President of Data & Publisher Partnerships to Enable Publishers to Take Back Control of Data & Monetization Strategies and Audience Relationships Captify, the global leader in Search Intelligence, announced the appointment of Aruna Paramasivam as Global Vice President of Data & Publisher Partnerships. Paramasivam brings over two decades of data and partner management experience to this role. She will own Captify’s global data acquisition and…

IDOOH Enters Africa Through Partnership with Abercairn Digital to Bring In-Taxi Entertainment to Nigeria

IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with ride-hail drivers in Lagos to provide passengers with an entertaining and interactive passenger experience. Drivers will benefit from the additional income and brands can access a comprehensive digital out-of-home (DOOH) branding platform that can effectively reach out to their targeted audience. IDOOH enters Africa in partnership with Abercairn Digital to deploy 1,000 display…

The Future Is Personal: Marketing Automation’s Crucial Role in Helping Universities to Attract Students

UCAS’ 2017 End of Cycle Report found that last year, the number of university applicants in the United Kingdom continued to fall compared to previous years. This isn’t such a shock — while university offers countless benefits and can propel people into hugely promising careers, the bottom line is that it’s expensive. On-the-job learning and apprenticeships offer alternative routes into the working world away from higher education, and an increasing number of people coming out of school are opting for this fast-tracked…

Ambitious Storytelling and Daring to Grow Pays Off, Adroll Shows Us How

Successful marketing requires more than seasonal promotions and eye-catching creative. As consumers are interacting with brands across more channels than ever before, expectations for personalization and relevance continue to rise. Especially now, connecting with and retaining your customers is never a done job. To truly stand out your campaigns must embrace the audacious, become ambitious, and sometimes this means making tough choices. Read More: Flipboard Designs Popular Editorial Franchises for Next Generation…

5 Gold Stars to Mobile Video, China’s Best Ad Format

As digital ad growth plateaus in much of the world, there is one region — and one country in particular — that is still on a tear. China is booming, and not just a little. Digital ad spend leaped 27 percent this past year, reaching just over $50 billion. Within that, video is a growing presence. Video ad spend is projected to jump nearly 36 percent in the coming year; add in the lightning growth of mobile users in the country, and it’s no wonder that the fastest-growing medium in the country is mobile video (22 percent).…

Solace Introduces “Event Mesh” Providing Real-Time Data as a Service

Enhanced Capabilities Power Intelligent, Reliable Routing of Events Across Global, Hybrid Cloud and IoT Environments Resulting in Improved Customer Experiences Solace announced the launch of enhanced data distribution capabilities that allow a network of its interconnected PubSub+ advanced event brokers to act as an event mesh. The company has improved its unique ability to establish real-time streams of events between globally distributed applications and devices with product developments, including dynamic message…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. NexTech to Transform E-Commerce with Web-Enabled Augmented Reality Cloudinary to Showcase New Media Management Capabilities at AWS Re: Invent 2018 E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Shutterstock Partners with…

New Data Explorer in Latest Celebrus Release Accelerates Speed-To-Value for Enterprise Analytics

Innovative Data Explorer Drives Rapid Understanding of Customer Data Captured by the Celebrus Customer Data Platform D4t4 Solutions plc has announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP), Celebrus Version 8 Update 20. Celebrus offers the most advanced data capture capability in the market, enabling enterprises to acquire customer data compliantly from websites and mobile applications in real-time as well as from across their entire digital landscape. Now Celebrus…

TechBytes with John Field, Director-Product Marketing, BloomReach

John Field Director-Product Marketing at BloomReach BRX is an open and intelligent platform that businesses and brands use to build, personalize, test and optimize their digital experiences. We spoke to John Field, Director-Product Marketing at BloomReach, to understand the company's technology, their target audience, and how their products integrate with third-party APIs.Tell us about your role at BloomReach and the team/technology you handle. I joined BloomReach as Director of Product Marketing three months ago.…

Interview with Jerrid Grimm, Co-Founder, Pressboard

"User-generated content is amazing from an organic perspective, but when it comes to Marketing Content, using professional organizations with a level of quality reduces the risk without reducing the effect." Tell us about your role and journey into technology. What made you start Pressboard? To take you way back, I fell in love with marketing when I was 10 years old. My favorite sitcom was a show called “Who’s the Boss” and the lead character, Angela Bower, was starting up her own ad agency. I thought it was amazing that…

Nuxeo Opens New Corporate Offices in New York

Leading Content Services Platform Provider Moves into New Space for North American Headquarters to Better Accommodate Growth Nuxeo, the leading cloud-native Content Services Platform, announced the opening of its new North American headquarters in New York. Nuxeo has signed a lease for a new corporate office space at 45 Main Street in DUMBO, Brooklyn’s creative and tech epicenter. “Brooklyn has been a great home for Nuxeo and we’re thrilled that we can remain in this area with a new space that can accommodate our…

Interview with Victor Zabrockis, Chairman, JET8 Foundation

"We democratize influence by shifting the power from big market players and enabling everyday users to earn and benefit from their content." Tell us about your role and journey into technology. What galvanized you to start JET8? I've always been excited by the blending of design, creativity and technology. In the 90s, I created innovative websites for the fashion industry in Brazil, but having grown up in a country with such disparity between the rich and poor — I wanted to apply my passions to something more worthwhile.…

BabbleLabs Unveils the Clear Cloud App to Transform On-The-Go Content

BabbleLabs Blends Innovative Technologies to Drastically Optimize Video and Audio Quality. Content Recorded on Clear Cloud App Can Be Filtered to Remove Unwanted Elements Such as Background Noise and Unclear Speech Nowadays, impulsive, outside the studio is one of the best ways to produce fresh and original content. This format allows marketing teams to open a host of options to develop content ideas that appeal to their audience. Just a few years back, content development outside designated recording spaces was a…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Albert Names Mark Kirschner, Former CMO of eBay Enterprise, The Trade Desk and Rakuten, Its New Chief Marketing Officer

E-commerce, MarTech and AdTech Veteran Joins the Artificial Intelligence Company to Scale Growth; Drive Enterprise and Agency Adoption Albert Technologies, the world’s first and only fully autonomous AI-as-a-service platform for marketers, announced Mark Kirschner its new Chief Marketing Officer (CMO). Kirschner joins Albert after serving as CMO of eBay Enterprise and The Trade Desk, and Vice CMO of Global Marketing at Rakuten, an $18 Billion global ecommerce marketplace based in Tokyo. As CMO, Kirschner will focus on…

TechBytes with David Turner, Vice President of Engineering, ResponseTap

David Turner Vice President of Engineering at ResponseTap ResponseTap's main areas of focus are Artificial Intelligence and Machine Learning as they are integral to the work they do. We spoke to David Turner, Vice President of Engineering at ResponseTap, to understand his predictions on the role of AI/ML in Call Analytics for Marketing and Sales.Tell us about your role at ResponseTap and the team/technology you handle. I’m Vice President of Engineering at ResponseTap, Europe’s leading Call Intelligence provider. I…

TA Digital to Conduct ‘CommerceFactory Workshop’ at AWS re:Invent 2018

TA Digital, the global leader in digital experience management projects will host a workshop to showcase CommerceFactory − its newly launched integrated digital commerce platform at AWS re:Invent 2018. The company unveiled the platform less than two weeks ago at Acquia Engage 2018. Speaking on the recent launch and the upcoming workshop at AWS re:Invent, Ali Alkhafaji, CTO at TA digital said, "AWS re:Invent 2018 is a great platform for us to showcase CommerceFactory and demonstrate its headless capabilities to a…