Banner Before Header

Marketo Adds Personalized Landing Page Automation with Instapage

Instapage, the leading landing personalized page platform, will now be available with Marketo automation software. The integration with Marketo, Inc. will enable marketers to design fully personalized landing pages with advanced design features. Instapage landing pages can be seamlessly integrated with existing Marketo software, driving higher ROI for marketing campaigns. On-Brand Experience comes to Marketo Instapage-Marketo integration spells a new beginning in the personalized customer experience along the brand…

AdGreetz.com: World’s First Personalized Video Corporate Website

Cloud-based SaaS platform AdGreetz launched a fully personalized video corporate website, AdGeetz.com. It is world’s first personalized video website that offers seamless access via Facebook Connect or user data. The website enables marketers to view and personalize their marketing campaigns for diverse brands on a single screen. AdGreetz website is offering integration with popular social media and digital media channels including Facebook, Twitter, Snapchat, Instagram, YouTube and OTT/Television. It also enables…

Voxpopme Integrates Affectiva’s Emotion AI to Enhance Video Research Analytics

Video survey specialist Voxpopme has announced its partnership with Affectiva, the leading emotion measurement technology company. Marketers can now extract key insights from their research campaigns using video snippets with enhanced emotional analytics. Affectiva’s Emotion AI software will now be available with Voxpopme video insight platform. It will enable marketers to meticulously analyze facial expressions within videos, converting it into powerful emotion data. Users of Voxpopme’s video insight platform can leverage…

Facebook Priming up Mid-Roll Ads; To Share 55% Ad Sales Revenue with Publishers

Video advertising will flood Facebook very soon. 2017 will see the arrival of Facebook mid-roll ads. After Facebook introduced mid-video ads for Live broadcasts, it is now ruminating about letting publishers insert ads in non-Live videos too. The idea is still in its testing stage. By monetizing its video sharing and streaming platform, Facebook is planning to become the “king of video content” in 2017. According to credible sources in video advertising industry Facebook boss Mark Zuckerberg wants users to watch more ads…

B2B Influencer Marketing 2017: Are You Playing the Waiting Game

“A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” - Scott Cook, founder and CEO of Intuit. When consumers turn into your influencers, it is a boon towards generating more output from your marketing efforts. Influencer marketing is a definitive trend on the rise acknowledged by top marketers. Traditionally used by consumer brands to tell their brand stories, marketers adopting influencers for B2B promotion is a recent phenomenon. For valuable lead generation and sales…

Facebook Copyright ID System To Curb Infringements and Fake News

If YouTube can do it, why can't Facebook? Oh, wait! Facebook does request its users to take down copyrighted content "if" its software manages to pick any infringements. In 2017, things will change. World's most popular and most active social networking site is currently developing a cutting-edge content recognition system to effectively stem the issue of copyright infringements proactively. With its own in-house content recognition system, the social media giant is expected to curb the growing notoriety of “fake news” as…

Facebook Pouncing On Offline User Data to Consolidate Its Ad Targeting Efforts

Without Facebook, marketing would be a mistake. To strengthen this belief, Facebook is refining its ad targeting methodology. In 2017, it will pounce on user's offline data to maximize ROI from ad-spend campaigns done on Facebook. It will collaborate with six mega-data collection, verification and analytics firms in 2017. From a purely social media and networking site, the Menlo Park-based company has grown into a major advertising platform in recent years. In a bid to consolidate its ad targeting efforts, Facebook now…

Martech Series Primer: How to Create a Mobile Marketing Strategy in 2017

23 days in a year - That’s the time an average mobile user spent browsing and interacting with online media since 2013. Convergence of social, mobile, analytics and Big Data has opened up a rather dynamic marketing landscape element for the marketers in recent months. Statistically, the mobile marketing industry is slated to grow from US $28 billion in 2016 to US $98 billion in 2021. This projection reveals that the mobile marketing hype is not a bubble; rather, it’s a big wave every marketer had best learn to surf by 2017.…

Why Marketing Technology Is Essential for Modern Marketing

A focus on maximizing engagement throughout the customer journey remains the foundational principle of every marketing model. Identifying the life time value of a customer is a steady path to marketing success. Data and analytics have never been as important to marketers as they are today. And conversely, never have they been rendered as obsolete as now, when marketing moves towards building intelligent, real-time, customer engagement platforms. What explains this dichotomy in modern marketing? Enter Marketing Technology.…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Salespanel,  Adelphic, Bonzai, Digicel and Adverttu. Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more…

Comscore Finds Video on Demand Transactions Peaked in April 2020

Overall May 2020 consumption dips month-over-month Sports category transactions in May 2020 were 925 percent higher year-over-year New research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows a continued year-over-year (YOY) increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be…

Avaya Acclaimed by Frost & Sullivan for Elevating Contact Center Workforce Engagement

Avaya's solutions combine resources, insights, and knowledge from across the organization to deliver outstanding customer and employee experiences Based on its recent analysis of the North American workforce engagement management (WEM) market, Frost & Sullivan recognizes Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, with the 2020 North American Growth Innovation Leadership Frost Radar Award. The Avaya OneCloud contact center-as-a-service (CCaaS) portfolio…

Jumio Enters France’s Identity Verification Market to Deliver eKYC

The COVID-19 pandemic has showcased the value of digital transformation for businesses and the digitisation of the new online account creation process Jumio, the leading provider of AI-powered end-to-end identity verification and authentication solutions, today announced the launch of a French solutions portfolio and the appointment of Frederic Ly as its first sales leader for the region. This expansion comes at a time when COVID-19 is expediting digital transformation efforts around the globe. “Our vision rests on the…

Avaya Cloud Office UCaaS Solution Now Available in Australia, Canada, and the UK

Avaya Holdings Corp. and RingCentral Inc. announced the global expansion and general availability of Avaya Cloud Office by RingCentral in Australia, Canada, and the UK along with the availability of several key new features and capabilities including tools to help migrate customers more efficiently and effectively. Avaya Cloud Office is experiencing rapid global customer adoption, enhancing the way organizations communicate with customers, partners and with colleagues through an all-in-one solution that delivers seamless…

Ideoclick Selects Jonathan Ferrell as Vice President, Business Development

Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announces the promotion of Jonathan Ferrell to Vice President, Business Development. Ferrell will lead Ideoclick's business development team in the expansion of Ideoclick's service offerings to existing brand manufacturer clients, new clients, and through new partner organizations. Marketing Technology News: AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud "Jon is a passionate and skilled…

Gartner Says CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues

Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource areas in 2021. Gartner warns that this outlook may be overly optimistic. “Marketers…

How Sports Marketers can be Data-Smart to Kickstart Success

Far from normal, the 2020 sporting season will be a season like no other before it, with changes to crowd capacities, training restrictions, and the consequent impacts on membership, sponsorship, and revenue, many sporting clubs are facing a year ahead with a devastating dent in their bottom line. So what can you do if you are a club, and you want to minimize that revenue hole as much as possible? The answer is to laser-focus on driving a compelling dialogue with fans and to use that dialogue to power your fan…

Guidefitter Hires Ian Jackson as Vice President of Marketing

Guidefitter, the industry network for professional outdoor guides and outfitters and leading influencer marketing platform for hunting, fishing and related outdoor brands, today announced that Ian Jackson has joined the company as Vice President of Marketing. Jackson comes to Guidefitter from PopSockets, where he most recently led ecommerce and digital marketing taking them to a record sales year in 2019 and transitioning the company from a viral product into an established name positioned to redefine the mobile…

LiveXLive’s React Presents Announces Spring Awakening Music Festival Virtual Experience

Event Marks Huge Moment for React Presents to Pilot a Virtual-Meets-IRL Festival Business Model, Including Ticket Bundles and Perks for LiveXLive Subscribers React Presents, LLC, a subsidiary of LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that the Midwest's largest all-electronic music festival, Spring Awakening Music Festival, is going digital with a new virtual experience on July 4th and 5th, 2020 streaming on…

Infutor Introduces CRM FreshLink to Resolve Inaccurate First Party Data and Maximize Marketing ROI

Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management expert Infutor today introduced CRM FreshLink, a data as a service offering to help marketers maintain, correct, enhance, and link their first-party CRM data. “Data quality is paramount to driving successful omnichannel marketing campaigns and customer loyalty programs. With millions of…