LiveRamp to Power People-Based TV Campaigns for Adobe with IdentityLink

Partnership Enables Advertisers to Activate Data At Scale for TV Advertising Using Adobe Advertising Cloud or Adobe Audience Manager LiveRamp®, an Acxiom® company  and leading provider of omnichannel identity resolution, today announced that Adobe  is integrating LiveRamp’s IdentityLink™ for TV solution across Adobe Advertising Cloud and Adobe Audience Manager. This enables advertisers to engage in addressable TV advertising using the same first- or third-party audiences they already deploy through Adobe, while…

Zoho One Achieving Rapid Market Adoption; New Apps, AI, Analytics and Zia Search Further Extend Power of the Integrated Software Suite

Business-wide AI, Analytics and Search Demonstrate the Power of Building Services on a Pre-Integrated Operating System Today Zoho announced major updates to Zoho One, its flagship suite of applications designed to put businesses completely in the cloud. Launched in July 2017, this all-in-one solution includes apps that run sales and marketing, finance and HR, operations and business intelligence. One year later, Zoho One is enabling a new set of capabilities that bridge the gap between different departments and roles…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

LogMeIn Unveils Secure Federated Login to LastPass with Active Directory

New Integration Provides Effortless Password Security for Employees by Removing the Need to Create or Remember a Separate Master Password LastPass by LogMeIn, a leader in password management, announced a new integration with Microsoft’s Active Directory Federation Services (“ADFS”), providing organizations utilizing Microsoft ADFS with the ability to allow employees to access LastPass with their Active Directory (“AD”) credentials. Maintaining the LastPass zero-knowledge security model, this patent-pending security…

Design Systems Will Build the Future of Customer Experience

Business Stakeholders Are Increasingly Understanding the Importance of Providing an Outstanding Customer Experience. But How Do They Collaborate with Marketers to Take Their Products and Services in the Right Direction? Design Systems Might Just Be the Pied-Piper for Futuristic Customer Experience Endeavors "You‘ve got to start with the customer experience and work back toward the technology - not the other way around." -Steve Jobs An enterprise’s ability to provide optimum customer service will decide the success of…

Bidalgo Brings Artificial Intelligence to Digital Ad Creative With the Launch of Creative AI

Machine Learning, Video and Image Recognition Helps Advertisers Produce the Highest Performing Ad Creative Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced the launch of Creative AI, the first Artificial Intelligence-based technology to help advertisers design high-performance ad creative. An integrated part of Bidalgo’s self-serve ad automation platform, Creative AI uses image- and video-recognition technology to analyze every component of an advertiser’s creative,…

Interview with Tom Pallack, CEO, SITO Mobile

"Location is a critical part of the customer journey and mobile platforms are the catalyst for bringing those insights to life."Tell us about your role and how you got here. What inspired you to be a part of SITO Mobile? As CEO of SITO, I am working day-in and day-out to solidify the company’s position as the premier partner for location-based data. I work with the amazing team here to develop our emerging technology, craft breakthrough initiatives and drive continual growth. My road to SITO involved more than thirty…

Enterprises Discover New Technologies to Grow Businesses, Gain New Customers and Retain the Existing Ones

Top Picks from Martech Series. Last Week Our Staff Writers Covered the Scope of Various Technologies so That Enterprises Can Strengthen Their E-Commerce Channels and Satisfy Customers Original MarTech Insights from the Week Gone By Why Companies Should Consider Investing in Enterprise Information Management (EIM) Software EIM Software Platforms Have Advanced Progressively to Capture All the Key Points Which Enterprises Face While Developing Their Information Management Strategies. We find out more! Five Steps to Make…

The Year of Advanced TV: Leveraging Data in New Ways

In 2018, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule. But for many traditional television advertisers, Advanced TV remains a daunting concept. That’s understandable. Advanced TV, as an umbrella term that encompasses everything from data-driven targeting to programmatic placement, is a fast-moving yet nuanced opportunity. (For more background on the market forces driving Advanced TV, as well as the requirements for advertising execution in this realm, check out part 1 and part 2 …

Fireside Chat with Lindsay O’Neill

Lindsay O'Neill talks about her journey in The linknexus, her reputation as a ‘Storyteller’ and how she stays on top of every marketing and sales trends. Tell us about your role at linknexus and how you got here. I run sales and business development for linknexus. Last November I attended a small surprise party for one of my best friends and got seated next to this cool dude, John Lim (linknexus’ CEO). We started chatting about his “job” and he told me all about linknexus. As the former VP of the Enterprise…

Interview with Jeff White, Founder, Gravy Analytics

"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits are a much bigger frontier."Tell us about your role at Gravy Analytics and how you got here. What made you start a Customer Intelligence platform?  Gravy Analytics started in 2011 as a local events discovery company, recommending interesting things to do in your area. Knowing that events are often the greatest indicator of interests and passions, and seeing the gap in understanding what customers do in…

Google Revises ‘Quality Rater’ Guidelines, Once Again!

Yet, again, Google has revised its content quality guidelines for contractual reviewers. Google works with 10,000 ‘quality rating professionals’ to assess content quality for its search engine results Quality raters now have their hands on the latest edition of Google’s ‘content quality reviewing guidelines.’ At 164 pages, this is one of the many revisions that Google has made to these guidelines. The first set of rules was published by Google circa 2015. Google has an army of 10,000 ‘content quality reviewers’…

Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content Marketers Earlier this week, Twitter posted a blog announcing new requirements for developers who develop apps using Twitter’s API. The social media platform announced the new norms stating that they are “recognizing the challenges facing Twitter and the public — from spam and malicious automation to surveillance and invasions of privacy — we’re taking additional steps to…

Pressboard Launches Pressboard University to Educate Brands and Marketers on How to Create Great Content and Storytelling

Pressboard Will Use This Knowledge to Develop a Concrete Curriculum on Branded Content Pressboard, the world’s number one platform for buying branded content, announces the launch of Pressboard University. Through this new educational platform, Pressboard aims to improve the quality of branded content across the industry by providing brands and marketers with the expertise and tools they need to tell better stories. Pressboard also announces that Fara Warner, the former Global Content Director at WSJ. Custom Studios,…

Interview with Mark Bunting, CMO, Rackspace

" Both CMO and CTO are considered key stakeholders and the relationship between the two departments is no longer siloed, but very much collaborative."Tell us about your role at Rackspace and how you got here. What made you join a cloud computing company? While I previously served in an interim CMO role with Rackspace, I threw my name in the hat to be considered for the fulltime position after falling in love with Rackspace’s incredible talent and company culture, broad portfolio of technology solutions and 20 year legacy…

Adwerx Adds Instagram To Popular Automated Listing Advertising Program

Over 1.8 Billion Listing Ad Impressions Have Been Seen by Potential Buyers Adwerx announces that it has incorporated ads on Instagram into its highly regarded Automated Listing Advertising Program. Instagram has rapidly become one of the most popular social networks with over 800 million active monthly users. The addition adds to Adwerx's ability to provide real estate agents with comprehensive visibility for their real estate listing ads. New automation partners will be automatically enrolled into the Instagram…

The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity

Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video on demand, interactive TV and even second-screen syncing – is coming into its own in 2018, and the benefits to marketers are substantial. And the word seems to be out: Per Forrester Research, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule this year. That said, despite investment intentions, many marketers still struggle with the definition of…

How Can Event Data Help Enterprises Build Customers?

Globally, business models are shifting towards delivering a positive customer experience across all touchpoints. A satisfied customer is a critical differentiator in the success story of any business. How does Event Data lead to building satisfied customers?  One can’t argue with the fact that the Internet is a throbbing global virtual marketplace for businesses, new and old, big and small. In short, the internet can cater to most demands a person has. Be it shopping, Social interactions or finding information in general,…

Which Is the Best AdTech Stack for a Performance Marketer?

Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on Search, Social & Discovery Advertisements, and the Best Possible Ways via Which They Can Be Applied David Ogilvy had once spoken about the persuasive power of informative advertising. Today, that quote has become a symbolic guide for AdTech customers catering to cross-channel media inventories. Here’s a little food for thought from AdTech industry- By 2021, Mobile Video…

Secure Trust Bank Selects nCino to Enhance the Customer Journey and Automate Business Processes

nCino, the worldwide leader in cloud banking, announced that Secure Trust Bank Plc , a £1.9 billion‐asset British retail and commercial challenger bank, has selected the nCino Bank Operating System as its new technology platform to digitise operations and enhance the customer journey for its Real Estate Finance (REF) business. Adopting nCino's Bank Operating System gives STB a single cloud‐based environment, built on the Salesforce platform, that combines customer relationship management (CRM), loan…