Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn

"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to the next degree."Tell us about your role and how you got here? I grew up in the era of Friendster and MySpace, which is how I -- like many people -- was first exposed to Web 2.0. I then read a Tomi Ahonen book called “Communities Dominate Brands,” which made a convincing case for the rise of the mobile phone and community-based platforms well before most other people took those stands.…

Azalead Announces First GDPR-Compliant Account-Based Marketing Platform for Global Manufacturers

March 22nd Webinar Explains How to Address GDPR Risk with IP Based B2B Marketing Technology Azalead, the ABM platform for Global Manufacturers, has addressed the imminent new data privacy regulations that go into effect in May 2018. The General Data Protection Regulation (GDPR) is a newly enacted policy by which the European Union (EU) will strengthen and unify data protection for all individuals within the EU. It covers any company doing business in the EU or with an EU citizen. Fines for companies failing to meet GDPR…

Io-Tahoe Announces General Availability of Machine Learning-Driven Smart Data Discovery Platform

Adds New Data Catalog Feature to Enable Data Governance, Enhance Data Management and Achieve Compliance for Today's Data-Driven Enterprises Io-Tahoe LLC, a pioneer in machine learning-driven smart data discovery products that span a wide range of heterogeneous technology platforms, from traditional databases and data warehouses to data lakes and other modern repositories, announced the General Availability (GA) launch of the Io-Tahoe smart data discovery platform. Io-Tahoe made the announcement from the Gartner Data &…

AMPLEXOR Announces Neural Machine Translation Solution as the Next Phase in its Artificial Intelligence Programme

Collaboration with the German Research Center for AI (DFKI) Underpins the New Neural Machine Translation (NMT) Solution, Which Will Initially Target the Medical Device Sector Global digital solutions provider, AMPLEXOR announced the next phase of its Artificial Intelligence (AI) program – to develop an enterprise-grade, neural machine translation solution. The solution, which will target the Medical Device market, is being developed in collaboration with the German Research Center for Artificial Intelligence (DFKI), one…

Interview with Eric Porres, CMO, SundaySky

"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way."Tell us about your role and how you got here. What inspired you to be part of a video technology company? When evaluating my options for a CMO role, consumer trends began playing a larger role in the overall marketing industry. The insatiable consumer appetite for video combined with the inexorable rise of relevance (in the form of personalization and brought about by companies like…

TechBytes with Andreas Gnutzmann, Chief Technology Officer, FotoWare

Andreas Gnutzmann Chief Technology Officer, FotoWare Digital Asset Mangement (DAM) platforms are transforming the way retail marketers align their strategy around customer experience and brand messaging. According to a recent report, it is speculated that the DAM market would growing at a CAGR of 20.5% from 2017 to 2021. To better understand the state of DAM platforms and their relation with the Content Management Systems (CMS), we spoke to the Chief Technology Officer at FotoWare, Andreas Gnutzmann.Tell us about your…

The Great Rush: Preparing for the Data Science Success

Today, data is the ‘oil’ that is driving every aspect of the business. And, in a scientific parlance, this data is reusable, replenishable and insightful. Every insight gleaned with data becomes valuable each passing day. With the coming of age of the Internet of Things (IoT), super-connectivity, data management, and analytics, data for business is a gold rush for all modern organizations. We provide you key insights on how to start on the path to data science success and make a dash into the ‘Great Rush’. Talk to the…

DCMN Releases DC Analytics, TV Attribution Technology to Public

DC Analytics Helps Digital Brands to Track and Attribute TV Campaigns for Free Performance TV pioneer DCMN has released its attribution technology DC Analytics to the public, offering the tool free to use and making the company's expertise in ROI-driven TV campaigns available online. Combining the latest in attribution technology with DCMN's hands-on expertise in growth marketing and media buying, DC Analytics helps marketers track and optimize their TV campaigns with a focus on ROI. It works by correlating spot data…

Verint Launches New Intelligent Customer Self-Service Capabilities

Verint Systems Inc., the customer engagement company, announced new customer self-service capabilities, including intelligent virtual assistants (IVAs) and enterprise chatbots powered by an open, modular Artificial Intelligence (AI) engine. Verint is a recognized leader and innovator with a broad portfolio of self-service solutions, including IVAs, voice self-service (interactive voice response), web self-service and customer communities, all powered by knowledge management to drive consistent experiences across channels.…

TechBytes with Deanna Ballew, VP, Product Development, Widen

Deanna Ballew VP, Product Development, Widen In a recent article, we mentioned how Product Reviews and Recommendations could be a central asset to your entire Content Marketing strategy in 2018.  We spoke to Deanna Ballew, VP, Product Development, Widen, to understand what data points should Product Development teams focus on to close the gap in their Digital Asset Management (DAM) platforms that deliver consistent product recommendations and customer experiences.Tell us about your role at Widen and the team/…

MarTech Champions Pay Tribute to Stephen Hawking

I was six-years-old when the Comet Shoemaker-Levy broke apart and collided with Jupiter in 1994. That was my first brush with astrophysics and anything related to the Milky Way. That was the start of my curiosity about the Big Bang and space, and then I read Stephen Hawking's Life in the Universe. When I met him in 2001, during his visit to Mumbai (India), I realized what human brain is capable of thinking, and achieving for the entire mankind. As Katie Martell of On-Demand Marketing, put it, "Stephen was in many ways a…

CleverTap Strengthens Its Partner Ecosystem by Getting Best-Of-Breed Mobile Marketing Solutions Under One Roof

CleverTap Partners Drive Growth and Increase Revenues by Collaborating with a Variety of Powerful Marketing Technologies CleverTap, a mobile marketing automation solution that empowers marketers to create differentiated customer engagement strategies, announced that it is expanding its Partner Ecosystem. Partners will benefit by joining forces with the best solution providers in the space, globally, and unearth new opportunities for monetization and knowledge sharing. As part of the CleverTap Partner Ecosystem,…

Zoom.ai Announces Integration with Google Hangouts Chat

After Last Month's Integration with Microsoft Teams and Office 365, Zoom.ai Announces Integration with Google Hangouts Chat Zoom.ai, a SaaS start-up, utilizing artificial intelligence (AI) to enrich work experience, recently announced an integration with Google Hangouts Chat. Explaining the application of Chat in his blog post, Scott Johnston, Director of Product Management, Google, writes, “From direct messages to group conversations, Chat helps teams collaborate easily and efficiently. With dedicated, virtual…

Interview with Bertram Schulte, Chief Digital Officer, SAP

"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital right (especially in an AI/ML world)."Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech company? I serve as the Chief Digital Officer (CDO) at SAP, running the digital business and helping provide customers one seamless, digital experience. Since May 2017, I have been overseeing digital customer strategy for SAP across sales, customer success, support, and…

Skedulo Launches Independent Platform, Helps Transform Customer Experience

Expanding Beyond the Salesforce and Service Now Ecosystems, Skedulo Now Offers Intelligent Mobile Workforce Management Connected to Any System of Record Skedulo, the leader in intelligent mobile workforce management, unveiled a new, independent version of its platform for operations teams and their mobile workforces that enables users to better manage the movement of their workers and meet ever-growing customer service and support expectations. Skedulo's new, independent platform expands the company's product…

All-Star Speakers for Emma’s Fourth Annual Marketing United Conference

The Onion’s Mike McAvoy, CNN’s Mel Robbins, and New York Times Best-Selling Author Bob Goff join the likes of Google's Daniel Sieberg, Voicera's Cory Treffiletti, Mel Robbins, Jay Acunzo of the 'Unthinkable' Podcast and Others Emma, a provider of best-in-class marketing software and services, is hosting its fourth annual Marketing United Conference. This is the most anticipated marketing event of the year! What with world-class speakers, hands-on learning, and an unbeatable venue in Nashville, Marketing United Conference…

Inkit Integrates with Iterable: Direct Mail Better Than Ever

Strategic Partnership Leverages Companies’ Focus on Delivering Real-Time, Triggered, Direct Mail Automation for Omni-Channel Marketers Inkit, the dominant direct mail automation platform, recently announced a partnership and integration with Iterable, provider of the next-generation Growth Marketing Platform. Inkit’s direct mail infrastructure and the Iterable’s growth marketing platform make direct mail simpler, faster, and more automated than ever. The strategic partnership provides growth marketers with a user-friendly…

Mindmatrix Sales Enablement Software Introduces Electronic Contract Signing Feature

The Leading Sales and Channel Enablement Platform Will Now Support Electronic Signatures Mindmatrix Inc., announced the addition of an electronic contract signing feature to its channel and sales enablement software, permitting customers and channel partners to electronically sign contracts and agreements. With encryption and access codes in place, the feature meets the necessary security and legal requirements to ensure that any contract signed using the Mindmatrix platform’s e-contract module is secure and legally…

Madison Logic Partners with Bizible to Uncover ROI for B2B Marketers

Madison Logic's Account-Based Marketing Platform, ActivateABM, Delivers 350% Increase in Marketing Impact, Sales Opportunity, Lead to Conversion and Win Ratio for PGi as Shown by Bizible Account-Based Attribution Data Madison Logic, the leading global account based marketing (ABM) platform, announced that through its partnership with Bizible, the leading provider of omnichannel every-touch attribution analytics and marketing performance management software, PGi has experienced remarkable ROI. The integration between…

Smartcalls from Voximplant Unveiled with Advanced Speech Recognition Capabilities

Three Times Cheaper Than a Comparable Live Call Center Operator, Smartcalls Allows Companies to Design Flexible Outbound Call Campaigns with No Programming Voximplant, a cloud communications platform built specifically for web and mobile app developers, announced the launch of Smartcalls, an intelligent and customizable web service that enables businesses to create outbound call campaigns with robust voice recognition capabilities. Using Smartcalls, organizations can easily create campaigns and begin placing calls in as…