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Help for Companies During the Coronavirus (COVID-19) Crisis: Staffbase Develops an App for Crisis Communication with Employees

Staffbase is a global market leader for mobile-first employee communication New solution Staffbase NOW developed especially for crisis communication Customizable templates enable setup and launch in just three days, even for large enterprise companies Staffbase — the market leader for employee apps, with 350+ customers worldwide — has just released Staffbase NOW, a real-time communications solution to help companies reach their entire workforce quickly and reliably during the…

Perficient Announces Acquisition of Brainjocks

Perficient, Inc. , the leading digital consultancy transforming the world’s largest enterprises and biggest brands, announced the acquisition of Catalyst Networks, Inc., a Georgia corporation doing business as Brainjocks (“Brainjocks US”), a $13 million annual revenue digital consultancy with a strong Sitecore platform focus. Additionally, Perficient has signed a purchase agreement to acquire an affiliate of Brainjocks, Brainjocks Europe d.o.o. Novi Sad, a limited liability company incorporated under the laws of Serbia…

HCL Releases Unica V12.0: Announcing the New, Cloud Native Unica Platform

HCL Technologies, a leading global technology company, announced version 12.0, to be generally available in April 2020. the largest and most comprehensive update to the Unica platform ever. Features include: #UNICAisBACK – This is the most comprehensive upgrade to Unica yet – with over 200 enhancements, 25 new features, 90+ native reports, 500+ REST APIs, and a new UI/UX. Improved Experience – Modern, intuitive user experience; Manage offers and content across all channels with Centralized Offer Manager; Get…

MarTech Interview with Heather K. Margolis, Founder and CEO at Channel Maven Consulting

"I always tell young women to listen to the advice you’re inevitably going to get, but at the end of the day, follow your gut." Hi Heather, tell us about your journey into Demand-gen Marketing. What inspired you to start “Spark Your Channel”? My demand generation journey started before we had email. In high school, I worked for a one-person insurance agency after school. This woman was obsessed with demand generation (in a good way). Everyday I would mail merge (if you’re under 35, Google it!) lists of people into…

iQIYI Launches Qiyu 2pro VR Somatosensory Game Console

An Ultra-HD 3D Gaming Experience With Inside-Out 6DoF Game Technology iQIYI, Inc., an innovative market-leading online entertainment service in China, launched the presales for its Qiyu 2Pro VR somatosensory game console on e-commerce platforms. iQIYI aims to provide users with an immersive gaming experience by having applied interactive 6DoF technology to the Console. The Qiyu VR 2Pro will sell for a presale price of RMB 3899 and for an official price of RMB 3999 starting April 9th.…

IAB and IAB Tech Lab Create Vital New Role: Angelina Eng Joins as First-Ever VP of Measurement and Attribution

Experienced Agency Executive to Oversee Global Standards and Best Practices for Digital Marketing IAB and its sister organization IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and standard-setting consortium, announced the appointment of advertising industry veteran Angelina Eng as Vice President of Measurement and Attribution. Eng, who has held senior positions at Morgan Stanley, Merkle, and Dentsu Aegis, is one of the first leaders at any major media and…

Unique Software Development Increases Its Force of Consultants to Help Companies Quickly Adapt to Remote Work During COVID-19 Outbreak

As owners and executives navigate potential business disruption, Unique Software Development offers solutions to support business continuity Unique Software Development LLC, a Digital Innovation Agency, announced that it has significantly scaled its force of consultants experienced in Microsoft's SharePoint and Teams platforms to help support the growing number of small-to-mid-sized businesses that need their employees to work remotely due to the coronavirus pandemic. Marketing Technology News: Xebec Provides Update on…

RevTrax Waves Fees to Provide Free Data Services to Brands Impacted by the Worsening COVID-19 Situation

Offer Management Market Leader Launches Initiative in Support of Industries Struggling in the Face of the Coronavirus Outbreak RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced its plan to contribute to the fight against COVID-19 and the significant impact on retailers, travel and hospitality brands. RevTrax’s data services technology…

Code42 Enhances its Data Security Solution to Help Protect Organizations as the Number of Employees Working from Home Surges

Hosts March 26 webinar on how to manage data risk across a remote workforce Code42, the leader in insider threat detection, investigation and response, announced it enhanced its data security solution, adding new capabilities that pinpoint suspicious data activity among remote employees. To speed the detection and investigation process, the company’s new dashboard features highlight remote employees who have the riskiest file activity. They also give immediate insights into the use of unsanctioned cloud sync systems and…

TikTok Partners With Arnold Schwarzenegger’s After-School All-Stars to Provide Food and Resources

The short-form video platform is donating $3M to help provide millions of meals to families across the U.S. As schools across the country close, one of the greatest challenges facing many parents is how to feed their children. Millions of students, teachers and families depend on school resources for more than learning. Today, TikTok announced it is partnering with After-School All-Stars (ASAS) to provide critical meal support to those in need. TikTok's $3M donation will enable ASAS, an organization founded by former …

WISeKey Helps Teleworkers Secure their Communications during the COVID-19 Lockdown

WISeKey International Holding Ltd., a leading global cybersecurity and IoT company, announced that it is offering free downloads of its WISeID app to secure interactions of teleworkers locked-down due to the COVID-19 pandemic, and help companies reduce information security risks. While this new Coronavirus is a real biological threat, it’s raising big awareness in the cybersecurity community, as the increased use of remote connectivity or higher dependence on communication means such as email. Hackers are already…

Zylotech Names Ernie Cormier as Chief Executive Officer

Industry Veteran Brings Strong Operational and Strategic Expertise to Build on Zylotech’s Phenomenal Growth Zylotech, the customer intelligence platform building strong customer connections for B2B enterprises, announced the appointment of veteran tech executive Ernie Cormier as Chief Executive Officer and President. Mr. Cormier steps in as the company prepares to scale on the heels of their 145% year-over-year growth in 2019. The company looks to expand initiatives across all departments and increase market presence.…

Comscore Launches Brand Suitability Protections for Coronavirus Content

New contextual targeting filters give brands the tools to protect themselves from unwanted association with the global health crisis created by COVID-19 Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, announced that it has launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear in Coronavirus and epidemic-related content. This new protection gives advertisers the ability to fine-tune their brand safety…

Snowflake Announces Adobe Integration to Empower Marketers with Scalable Data Insights

Joint customers can now analyze data from Adobe Campaign on Snowflake’s integrated cloud data platform Snowflake, the cloud data platform, today announced a new Federated Data Access (FDA) connector integration with Adobe Campaign, part of Adobe Experience Cloud, to empower marketers with a scalable platform for achieving deeper data insights. The integration enables Adobe Campaign users to extend their data into Snowflake to leverage the benefits of a single, integrated data platform for powerful marketing campaign data…

Ada Closes $44 Million Series B Led by Accel to Further AI in Customer Service

Automated customer service platform moves into the next era, reducing costs and boosting customer satisfaction for leading companies globally Ada, the leader in Automated Customer Experience (ACX), announced it has raised $44 million in a Series B funding round led by Accel, with participation from existing investors Bessemer Venture Partners, FirstMark, Version One, Leaders Fund and Burst Capital. Ada helps business leaders such as AirAsia, Mailchimp, Shopify, Telus, Upwork and Zoom reduce costs and increase satisfaction…

The Trade Desk and TikTok Launch New Advertising Partnership in Asia Pacific

PepsiCo in Thailand first to launch campaign, accessing premium TikTok inventory via The Trade Desk platform The Trade Desk and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform. TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique…

SparkCognition Announces Additions to Senior Leadership Team

AI company adds seasoned executives Curt Richtermeyer as EVP of Sales and Michelle Saab as VP of Marketing Communications SparkCognition, a leading AI company, announced two additions to its executive team – Curt Richtermeyer as Executive Vice President (EVP) of Sales and Michelle Saab as Vice President (VP) of Marketing Communications (MarCom). Marketing Technology News: Tacton Visualization Empowers Customers to See and Interact with Customized Products in Real-Time Curt Richtermeyer…

MSIGHTS Grows Platform Applications To Streamline Marketing Operations

MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management. “With long-standing client relationships, MSIGHTS has evolved from…

ShootProof Names Stephen Marshall as Chief Executive Officer

SaaS and technology veteran will drive company’s continued growth and lead ShootProof into next stage of global expansion and scale ShootProof, a global leader in software, e-commerce, education, and productivity solutions for professional and semi-professional photographers, today announced the appointment of Stephen Marshall as Chief Executive Officer. Marshall brings over two decades of proven executive leadership in high-growth technology and SaaS companies. Previously Marshall was a Founding Partner at Deep Fractal,…

Infogroup Moves Its Papillion, NE Data Operation and Tele-research Center to a Virtual Workplace over the Weekend

Company had prepped for remote work; closed all North American offices before government-mandated closures Having moved all of its teams, including its Papillion, NE-based data operations and compilation team, to a virtual workplace over the weekend, Infogroup continues to serve its clients fully, the company announced. Committed to the well-being of its employees and to providing uninterrupted service to its clients and partners, Infogroup had been preparing for two weeks for the potential closure of its North America…