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ABILITY Network Announces Integrated Workflow Collaboration with PracticeSuite

Combines the power of location with the scale of TV to deliver targeted media to the right audience at the right time ABILITY Network, an Inovalon company a leading provider of cloud-based platforms empowering data-driven healthcare, today announced a collaboration agreement with PracticeSuite, a cloud-based healthcare technology solution and service provider for independent practices, to improve the efficiency and accuracy of payer claims management. The ABILITY EASE All-Payer solution, a cloud-based application available…

Microsoft AI Executive Sophia Velastegui Joins BlackLine Board Of Directors

Software and emerging technology veteran to bring Microsoft, Google and Apple experience to BlackLine BlackLine, Inc. announced that Sophia Velastegui of Microsoft has joined the accounting automation software leader's board of directors, effective March 16th, 2020, bringing the number of female directors on BlackLine's board to three.  A widely recognized technology industry leader and artificial intelligence (AI) expert, Ms. Velastegui will draw on her more than 20 years of experience at global technology trailblazers…

USIM Partners with Inscape to Enable TV Attribution for Retail

Combines the power of location with the scale of TV to deliver targeted media to the right audience at the right time USIM (U.S. International Media), the fast-growing independent media agency, has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14 million smart TVs. USIM was recently recognized as the Independent Media Agency of the Year for 2019 by MediaPost based on the agency’s innovative approach to unlock location mapping and TV data and apply it in ways…

IAB Names Brad Berens Editor-in-Chief and SVP

In Newly Created Role, Berens to Lead IAB Centers of Excellence, Research Teams, and Oversee Programming for IAB Events The Interactive Advertising Bureau (IAB) announced that Brad Berens has been named Editor-in-Chief and SVP. In the newly created role, Berens will be in charge of IAB's agenda-setting, research, and thought-leadership activities. In this construct, he will oversee IAB's Centers of Excellence, the programming for IAB Events, and the IAB's web site, mobile app, podcast, video, and other content channels.…

GreatHorn Offers Free Email Protection for 60 Days

Program Offers Advanced Email Threat Detection and Remediation to Protect Remote Workers Displaced by COVID-19 Pandemic GreatHorn, the leading cloud email security provider, announced it will provide 60 days of free, unrestricted access to the GreatHorn Email Security platform to give business leaders and employees peace of mind as they navigate changes to work and business operations during the COVID-19 pandemic. To limit the spread of illness, organizations around the world have asked employees to work at home. The…

New Study Shows How Successful Marketers Are Turning Data, Tech, And AI Into A Competitive Advantage

Effective utilization of data and AI correlates to significantly greater ROI and improved operational efficiencies. Blueshift, the leading Customer Data Activation Platform, announced the results of a new study, "Marketer vs. Martech in 2020," conducted by Kelton Global, an independent insights and strategy firm, on the challenges marketers are facing with their tech stacks when executing marketing strategies.  The study shows what successful marketers are doing to overcome the myriad of tech roadblocks that stand in the…

Over 50,000 Visitors Turn to Virtual Exhibition Platform

A safe alternative to live physical shows amidst spread of Coronavirus Operators of the V-Ex virtual exhibition platform have confirmed that over 50,000 people have recently visited online digital trade shows, sales environments and conferences. The unfortunate spread of Coronavirus has resulted in many exhibitors and visitors seeking a safe alternative to live physical shows. Marketing Technology News: EnergyBot Raises Series B Funding "Large corporations and some progressive…

Stellar Cyber Rolls Out Entity Behavior Analytics App

New EBA App Delivers Unified View of All Assets and Their Risk Levels Security provider Stellar Cyber, with the first Open-XDR security platform, today announced the latest addition to its Starlight platform’s built-in App Store, a new Entity Behavior Analytics app. This new app dynamically discovers and constantly tracks entities (or assets). It provides a unified view of all assets across networks, endpoints and cloud environments by assigning a risk score to each asset based on observed security events and related risk…

DXC Technology Appoints Nachiket Sukhtankar as Managing Director of India Business Operations

DXC Technology announced the appointment of Nachiket Sukhtankar as managing director of the company’s business operations in India, effective immediately. He reports to Vinod Bagal, executive vice president, Global Transformation. Sukhtankar brings over 25 years of experience in business strategy, management and leadership at both the regional and global levels. He has worked in the technology and IT services sector with TCS, Infosys and, most recently, Accenture. Marketing Technology News: Hootsuite Launches…

Zixi To Stream Virtual Events And New Capabilities As Alternative To NAB

Thought Leadership and Innovations to Zixi's Software-Defined Video Platform to be Unveiled Zixi, the industry leader for enabling dependable, live broadcast-quality video over any IP network, announced that in the wake of the cancellation of the NAB Show 2020, the company will be conducting a two week virtual showcase.  This series of video meetings and webinars will present Zixi's latest innovations and announcements including industry discussions featuring partners and customers, demonstrations of partner integrations,…

LiveSafe Makes Free Version of Industry-Leading Safety App Available for Battle Against COVID-19

The LiveSafe App and the Command & Communications Dashboard can help you manage the risk of the Coronavirus to your community. The App will be made available for both iOS and Android LiveSafe Inc. announced it is making a free, limited version of its industry-leading safety and two-way communications App, as well as the platform's Command and Communications Dashboard, available to any business, college, university or healthcare institution that needs an effective means for employees or students to anonymously…

Zoomlion Responds to COVID 19 Outbreak With “Cloud Marketing” Initiative, Moves Offline Marketing to the Internet

Zoomlion counts more than 300,000 views with the industry's first online initiative Zoomlion Heavy Industry Science and Technology Co, (01157.HK), a leading Chinese manufacturer of machinery and agricultural machinery, has responded to the coronavirus outbreak with a new "Cloud Marketing "Model moved its offline marketing activities to the Internet. “In the face of the coronavirus crisis, we have advanced our online marketing strategy and increased our presence in Douyin, Kuaishou and…

Brands Take Note: Personalization Will Make Everyone a Pampered Consumer

Customer experience doesn’t begin and end with a visit to a store or website. The journey that leads to sales at checkout and builds brand loyalty for future purchases often consists of many disconnected steps. At the heart of it all is a need to create personal, human connections for consumers that feel cohesive and intuitive. This means brands must connect via touchpoints across all channels and devices to reach consumers where and when it’s most convenient to them with messages that matter most to their immediate…

IZEA Announces “Coronavirus Impact on Influencer Marketing Streaming” Streaming Event

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced a streaming event to address the impacts of COVID-19 on the Influencer Marketing industry. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations Join IZEA's Founder and CEO Ted Murphy as he discusses the impact of COVID-19 on consumer spending and media consumption habits as well as opportunities, challenges, and ideas for those…

Ascential Acquires Yimian Data as Part of Edge by Ascential, Delivering Leading Innovative Digital Commerce Solutions Worldwide

The enhanced Edge by Ascential business adds deeper Chinese innovation and analytics in digital commerce to its global AI-powered data analytics, empowering brands with the knowledge to win in digital commerce Ascential, the specialist global information company, has acquired Yimian Data (renamed 'Yimian by Ascential' after the acquisition, hereafter referred to as 'Yimian'), a leading AI-powered digital commerce data solutions provider from China, and has integrated it as a division of Edge by Ascential, its digital…

LiveXLive Recognized As “Most Complete Streaming Music Service On The Market” By PC Mag

Audio, video, live and on-demand social music network provides the best end-to-end music platform for fans, bands, and brands LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that its streaming music service "LiveXLive" has been recognized by PC Magazine as "one of the most complete streaming music services on the market," and has received its Editors' Choice Award. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment Combining…

MarTech Interview with Ian James, Founder and CEO at Silverbullet

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…

AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

Trustworthy Accountability Group (TAG) certifies mobile advertising marketplace for the third year in a row AdColony, the in-app marketplace for brands, announced that the Trustworthy Accountability Group (TAG) has awarded it the Certified Against Fraud certification for 2020, its third consecutive certification. The certification reaffirms AdColony’s continued efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. Marketing Technology News: Zix Corporation…

Beacon Management Services San Diego Shows How You Can Help Prevent Identity Theft

According to a 2019 Internet Security Report by Symantec, cybercriminals are developing new mechanisms to commit fraud--- and no one is immune. If you have a credit card or a social security number, you are a potential target. Identity fraud affects 1 in 10 Americans every year, with 21% of these people having been victimized several times. If you are a victim, you need to file a police report and contact the Federal Trade Commission. You should also contact your bank if your credit card has been compromised. An…

Avaya Offers Complimentary Work from Anywhere Contact Center Solutions to Help Address COVID-19 Challenges

Avaya has already enabled over 150,000 agents worldwide to work remotely in response to the pandemic, and is providing global technical hotlines to help organizations maintain customer engagement and business continuity Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, announced that it will provide additional help for contact center clients around the world who are challenged with maintaining high levels of customer engagement while they adapt to a remote…