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“It’s Beginning to Look a Lot like a Sustainable Second-Hand Christmas,” Says B-Stock

The second-hand apparel market is growing 21x faster than the primary market, B-Stock, the world’s largest online B2B platform for returned and excess apparel, revealed today. The trend is being driven by the rise in online resale and consignment marketplaces, as well as young consumers who look to make more sustainable shopping choices. This holiday, with easy online access to big brands for smaller budgets and socially responsible purchasing in mind, secondhand will be a gift-giving trend. According to Ben Whitaker,…

Aviso Named Sales Analytics Leader by G2 Crowd; Announces Record Q3 Growth and New Executive Hires

Aviso, the pioneer in AI-powered guided selling, announced reaching a slew of corporate milestones in Q3 2019. These include further customer momentum building on recent funding by Storm Ventures, winning recognition as a major category leader, making key new executive hires, and expanding both in the US and internationally. Aviso’s headcount has increased by 30% under new CEO Trevor Templar, and revenues are up over 100% year on year. The company expanded with both new and existing clients in Q3, including major Fortune…

To TikTok or Not to TikTok, That Is the Question

As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar worry is starting to brew among marketers — the same worry that comes up every time a new platform hits the mainstream — which is if you haven’t already created a Marketing strategy for it that you’re desperately behind the eight ball. Fortunately, that's not supported by the evidence, and if you don’t believe me just ask Jennifer Aniston, who just joined Instagram for the first time and has already…

Mspark Associate Director of B2B Marketing Stacy Blackman Honored as 2019 Marketo Fearless 50 Marketer

Mspark, a leading national shared mail company, is proud to announce Associate Director of B2B Marketing Stacy Blackman has been selected as a member of the 2019 Marketo Fearless 50 class. The Fearless 50 is a program created by Marketo, an Adobe company, that recognizes the top 50 marketers in the world who are driving bold, fearless marketing, and digital transformation. The program showcases how these marketers go above and beyond to fearlessly drive success and business impact for their organization. Marketing…

STRATACACHE Announces SuperLumin Will Demonstrate Content Acceleration Technology at Microsoft Ignite 2019

SuperLumin will demonstrate enterprise content acceleration and caching solutions at Microsoft Ignite, "Microsoft's annual gathering of technology leaders and practitioners." From boosting internet performance to optimizing bandwidth and network security, SuperLumin provides a faster, richer quality experience for online and offline visitors. SuperLumin, part of the STRATACACHE family of marketing technology companies, leverages the most advanced technology available to minimize bandwidth consumption, eliminate unnecessary…

Seller Labs Acquires X-Cart

Seller Labs, the premier software and services provider for Amazon sellers and brands, announced that it has acquired X-Cart, a software and services company that provides eCommerce solutions to major online retailers. The acquisition establishes a more comprehensive portfolio of solutions for sellers and brands that can enable growth across the rapidly-growing list of marketplaces, eCommerce sites, and channels available. X-Cart is now a part of Seller Labs. Hank Harris, CEO of…

Mable Raises $3 Million Seed Round Led by Three Top VC Firms to Build B2B E-commerce Platform for Independent Grocers; Launches Beta

Mable's Platform Is the First to Simplify Wholesale in the Grocery and Convenience Space, Using Technology to Connect Retailers, Brands, and Distributors to Make Ordering Inventory More Efficient Boston-based startup Mable announces a $3.1 million seed round to launch a wholesale commerce platform for small businesses in the grocery, convenience, artisanal, and health food market spaces. Venrock, Accomplice, and Founder Collective led the round, along with a handful of notable angel investors including Laurent Amouyal,…

Yext Announces Winners of the 2019 Explorer Awards

The Yext Explorer Awards Honor Those Defining the Future of Search Yext, Inc., the Search Experience Cloud company, announced the winners of the third annual Yext Explorer Awards at the company's annual conference, ONWARD19: The Future of Search, which took place October 29-30, 2019 in New York City. The Explorer Awards honor the companies that are defining the future of search by taking back control of the facts about themselves online. Yext, Inc. "Yext's mission to create a world of…

“Pet Parents” Are Shaking Up $75 Billion Pet Industry, New Data Shows

Leading Advertising Agency Bigeye Publishes Actionable Consumer Behavior Insights, Shedding Light on How Pets Influence Purchases, Devices, and Brand Appeal A new study shows the "dog mom" trend is here to stay, signaling shifts in consumer preferences and behaviors that are poised to reshape the $75 billion pet industry. Orlando-based advertising agency Bigeye released its 2019 Pet Industry Study, which reveals how "pet parenting" is reshaping the landscape for the consumer packaged goods and retail industries.…

Marin Software Research Finds Significant Growth in eCommerce Spend

Marketers Increase Spend 115 Percent YoY on eCommerce, Driven by Increased Amazon Advertising, While Mobile Search Continues to Dominate Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its Q3 2019 Digital Advertising Benchmark Report. This quarter's report found a seasonal leap in eCommerce advertising and mobile search continuing its steady increase. Marin Software's research and takeaways are presented in an interactive…

Athena Launches First Business Intelligence Platform Amplified With Real-Time Adaptive Data Mining Engine

Athena L.L.C., a Santa Monica-based Business Intelligence ("BI") venture, announced the launch of Athena, a next-generation BI and self-service data visualization platform. Athena's analytics are augmented with the Real-Time Adaptive (Data) Mining "RTAM" engine, patented by Rule 14, an artificial intelligence company. AI-Powered Analytics By leveraging the RTAM engine, Athena users gain access to AI-powered insights immediately, without having to depend on a data scientist. After the user defines a topic of interest,…

Airports are Using Artificial Intelligence (AI) to Take Some Stress Out of Holiday Travel

With Thanksgiving and Christmas Just Around the Corner, Airports Are Turning to AI Companies like Zensors to Help Relieve Passenger's Travel Stress Air travel, whether for business or pleasure has become a regular part of millions of Americans' lives and so has the hassle and stress that flying through crowded US airports poses to travelers. From the mad dash for parking at the airport to the long lines at security checkpoints to navigating long crowded airport concourses air travel is not for the faint of heart.…

Troparé Launches Unprecedented Geo-Analytics within Its Self-Service Marketing Studio

By Enhancing Its Proprietary Underlying Parallel Data Engine, Troparé Is Able to Process Vast Amounts of Geospatial Data at Unrivaled Speeds - Facilitating a New Visual Experience  Troparé Inc., a leading provider of self-service B2B marketing and sales acceleration solutions, announces the launch of newly developed geo-analytics to its ever expanding offering of self-service marketing solutions. Troparé's geo-analytics facilitate interactive mapping of geospatial data to…

Creating a Targeted Campaign Using Video

Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start entertaining them. Something along the lines of getting back home from work while cursing your car dealer and, suddenly, your digital device starts displaying video content featuring links to corresponding competitive solutions. You decide to dismiss it as a fluke or a figment of your imagination, so you try to cure exhaustion by watching a favorite TV show and dreaming of crunchy pizza when, all of a sudden, the…

Cellcom Israel Ltd. Announces Appointment of VP Marketing

Cellcom Israel Ltd. announced that following its previous announcement as to the Company's vice president of marketing resigning from office, the Company's board of directors has appointed Mr. Rafi Shauli, the Company's VP of television and content, as the Company's vice president of marketing, as well, effective December 1, 2019. Mr. Shauli has served as the Company's VP of television and content since June 2019. From 2012 to 2019, he served as the Company's head of private customers marketing department. From 2008 to…

Forrester Continues To Expand Its Learning Platform; Introduces New SiriusDecisions B2B Marketing Certification Program

Forrester announced the launch of its new SiriusDecisions B2B Marketing Certification program. The program is an eight-week, facilitated online course for B2B marketers that will elevate their proficiency in marketing best practices and lay the foundation for best-in-class marketing strategies that are aligned to the organization's goals. The new certification expands on Forrester's suite of learning offerings that include CX Certification and Zero Trust Certification programs.…

NetSuite Helps UK and Ireland Organisations Unlock New Growth Opportunities

New Industry Cloud Solutions Help Organisations Navigate Uncertainty and Achieve Their Potential SuiteConnect -- Oracle NetSuite announced a series of new innovations to help organisations in the UK and Ireland unlock growth and take their business to the next level. The latest innovations within the NetSuite platform include new SuiteSuccess industry cloud solutions and capabilities for nonprofits that are designed to help organisations in the UK and Ireland drive growth, reduce costs and quickly and easily achieve…

Ingram Micro Cloud Introduces Go-to-Market Automation to Help Partners Reduce Acquisition Costs, Drive More Opportunities and Increase…

The Industry-First Go-To-Market Hub and Go-To-Market Builder Solutions Aim to Solve One of the Biggest Challenges for Partners and Vendors Alike—Sales, Marketing and Beyond Ingram Micro Cloud announced the global availability of the Go-to-Market Hub for partners and the Go-to-Builder for vendors to ignite and accelerate their cloud businesses. With the Go-to-Market Hub, partners get a single destination for through-channel marketing automation, with sales enablement content and tools across the Ingram Micro Cloud…

Cloudinary Launches AI-Enabled Video Management Platform

Enhanced Solution Allows Companies to Deliver Engaging, Dynamic Video at Scale in Minutes Cloudinary, the media management platform for many of the world’s top brands, today unveiled major enhancements to its video management solution, including new AI capabilities to accelerate the entire video workflow process and help companies improve customer experience and engagement. Cloudinary’s modern approach to video management eliminates traditional limitations and pain-points, enabling brands to enhance and deliver dynamic…

Appfluence Launches Free Email and Project Management Solution for Microsoft Teams and Microsoft Outlook

Appfluence, a productivity intelligence software company, announced the availability of Priority Matrix for Microsoft Teams and Microsoft Outlook. Priority Matrix helps teams focus on top priorities and projects. Customers use it to prioritize better, increase team accountability and effectiveness, and increase productivity. “Priority Matrix is a comprehensive integration for Microsoft Teams and the Microsoft Office platform. Being able to manage emails, access and create tasks in meetings, as well as see priorities across…