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IAB Tech Lab Releases SafeFrame 2.0 Secure Ad Container for Public Comment

API Specification Will Simplify Implementation and Support Latest Advances in Technology and Ad Formats for Easy, Secure, Scalable Adoption In Public Comment until September 28 IAB Tech Lab released SafeFrame 2.0 for public comment for a 60-day period until September 28. SafeFrame is an API specification for communication between a web page and an ad that is enclosed within an iframe on the page, enabling safe ad interactions (e.g., ad expansion) without direct access to the publisher’s page data. SafeFrame 2.0 is a…

Mailchimp Announces Customer Journeys Automation Tool

Mailchimp announced that they’ve launched Customer Journeys to put powerful automation tools in the hands of businesses and make automations more approachable. Customer Journeys allow businesses to visualize their automations with prebuilt templates and quick-to-configure workflows, making them intuitive and easy-to-use and helping create meaningful, personalized interactions across every step of the customer journey – no coding required. Marketing Technology News: PROLIFIQ Announces RELATIONSHIP MAP Integration with Quip…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RudderStack (CDP), sticky.io (E-commerce), SugarCRM (CRM), Higher Logic (Customer Experience), and Unilog (B2B Commerce). RudderStack Launches New SaaS Version of its Customer Data Platform RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the…

IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify

IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, "IBM Watson Advertising Social Targeting with Influential," Harnesses AI to Help Identify Influencers that Align with a Brand's Values and Voice IBM announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products…

Inmar Intelligence Launches Retail Cloud, a Marketing Suite to Engage the Omnichannel Shopper

Presents an unmatched breadth of solutions for network of 500+ retailers and brands to transform the shopper experience and reimagine Retail Media Networks Inmar Intelligence, a data-driven technology-enabled services company, announced the launch of the Retail Cloud, a comprehensive suite of media, incentives and commerce solutions that redefine the future of consumer retail engagement and retail media networks. As the world adapts to the digital disruption accelerated by COVID-19, there is an increased need for…

Insperity Wins 2020 Global ACE Award for Broadcast Advertising – TV Campaign

Insperity, Inc., a leading provider of human resources and business performance solutions for America’s best businesses, was named a winner of the 2020 Global ACE Awards in the category of Broadcast Advertising – TV Campaign. The Global ACE Awards, sponsored by ANA Business Marketing NYC, recognize the best-of-the-best in B2B creative throughout the world. The winning campaigns were announced on July 21st during a virtual event. Insperity’s broadcast television campaign entitled, Numbers, includes two 15-second and…

Lightspeed Launches New Features to Drive Digital Transformation of Retail SMBs

Global commerce company announces roll-out of Mobile Tap, Digital Wallet and Analytics Core as merchants rapidly adapt to new digital economy As SMBs navigate a new retail landscape permanently altered by COVID-19, technology adoption is pivotal to business success. Lightspeed announces new features to help its customers with the continued digital transformation of their businesses. The new tools offer increased mobility when processing transactions, more options for viewing business insights, and will better support SMBs…

Bright Pattern Launches AI-Powered Omnichannel Communication Interaction Platform

Improve your service management ROI with an Omnichannel Communication Interaction Platform for digital transformation, AI-powered automation, and remote service desk capabilities Bright Pattern, leading provider of omnichannel communication software for innovative companies, launches a new Omnichannel Communication Platform for IT Service Management to improve ROI by automating common processes including; incident management, problem management, change management, request management, service catalog, quality management,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Contentful (Content Management), Drift (Marketing Automation), MindTickle (Sales Enablement), Doxim (Customer Experience), and  Unscrambl (Conversational AI). Contentful Releases Free Plan for Digital Builders to Support the COVID-Accelerated Shift Contentful announced a new Community Plan that provides those who build digital experiences with an unprecedented level of free access to…

MomentFeed Raises $10 Million To Accelerate Proximity Search Optimization Innovation

New Funding, Growing Demand from Multi-Location Brands, and Bold Product Vision Position MomentFeed for Accelerated Growth MomentFeed, the leading provider of Proximity Search Optimization software, announced it has closed $10 million in funding led by private equity firm Level Equity. Previous investors Signia Venture Partners, Draper Nexus, and DFJ Frontier also participated. To date the company has raised more than $38.3 million in funding. MomentFeed helps multi-location brand marketers capitalize on the…

Technomedia Wins Three 2020 Thea Awards From the Themed Entertainment Association

Mood Media’s specialty division, Technomedia, celebrated for their excellence and innovation in the international visitor attractions industry Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, announced that its specialty division Technomedia has won three 2020 Thea Awards from the  (TEA). The 26th Annual Thea Awards credit Technomedia, an advanced AV systems integrator that develops large-scale immersive audio-visual experiences globally, among the…

Feedvisor Launches Next-Generation, AI-Powered Platform for Brands and Sellers Advertising on Amazon

The company unveiled its expanded, machine-learning advertising platform with new features to help businesses maximize ROI and gain a competitive advantage on Amazon Feedvisor, the AI-powered optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces, announced a dramatic expansion to its industry-leading advertising solution. The company released its next-generation, “AI-first” Advertising Optimization and Intelligence platform, featuring advanced technology and robust, new…

Marketing Technology Provider Aqilliz and Telecoms Giant MyRepublic Create Blockchain-Based Loyalty Programme

The pilot looked to explore promising blockchain-based business model innovations for the telecommunications sector Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, completed a loyalty programme pilot in partnership with multinational internet service and telecommunications provider, MyRepublic. Entitled MyRewards, the blockchain-based loyalty programme application was developed as part of the IMDA Blockchain Challenge which looks to explore the applications of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Banzai (Marketing automation), Blippar (Augmented Reality), Box (Content management), Mastercard (B2B Commerce), and Jebbit (CDP). Banzai Announces New Independent Board Director Kevin Riegelsberger Banzai, a leading provider of SaaS marketing automation for events, announced the addition of Kevin Riegelsberger as an independent director effective July 16, 2020. Kevin is a 40 year…

Jebbit Announces its Declared Data Platform is Now Available on the Salesforce AppExchange

Customers can now collect and activate direct-from-consumer first-party data through interactive digital experiences Jebbit, the world’s first declared data platform, announced it has launched on Salesforce AppExchange, empowering customers to build interactive experiences that capture first-party data directly from consumers to enrich customer profiles, increase retention and drive powerful but simple personalization. Global brands including the National Basketball Association (NBA), Shiseido Group, Live Nation, JCPenney,…

Banzai Announces New Independent Board Director Kevin Riegelsberger

Banzai, a leading provider of SaaS marketing automation for events, announced the addition of Kevin Riegelsberger as an independent director effective July 16, 2020. Kevin is a 40 year software veteran who currently serves as a director of TangoCard, Inc., and Shiftboard, Inc. Kevin previously held the roles of President and Chief Operating Officer at Avalara. As a board member, Kevin will bring his deep operational background and technology industry experience to support Banzai as it continues the rapid growth it is…

Zendesk Supports Apple Business Chat General Availability

Companies can have real-time customer conversations via Apple Messages directly in Zendesk Support Apple and Zendesk announced the general availability of Apple Business Chat, allowing companies to have real-time customer conversations via Apple Messages directly in Zendesk Support. This announcement follows Zendesk’s continued investment in messaging, giving customers access to all messaging applications through its customer experience platform. Zendesk’s 2020 State of Messaging Report found messaging apps have the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RudderStack (Customer Data Platform), Assembly (E-commerce), Kochava (Identity Management), Mobify (B32B Commerce) and Khoros (Customer Engagement). RudderStack Launches New SaaS Version Of Its Customer Data Platform RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to…

HashCash Consultants Extends Data Visualization Expertise to Aid Global Retail Chain

HashCash Consultants is helping a global retail chain with its data visualization expertise through offering business analytics tools to drive the strategic vision HashCash Consultants has extended its expertise in data visualization to a global retail chain. The company is helping the partner enterprise with a sophisticated set of business analytics tools to drive strategic decision making and implement smart business practices. “The rules of doing business are rapidly changing to level up with the change in consumer…

Cinedigm Networks Comedy Dynamics, CONtv, Docurama and Dove Channel, are Available Now on the New Redbox Live TV Streaming Service

Cinedigm, announced that four of the Company’s most popular offerings Comedy Dynamics, CONtv, Docurama and Dove Channel are now available on Redbox’s new Free Live TV streaming platform. Long-established as America’s destination for entertainment, Redbox is once again providing their users with even more value, choice and convenience with Redbox Free Live TV. The new service is curated to the interests of the broad Redbox audience, offering a growing selection of live-streamed films and series free of charge. Marketing…