Tags:

Eddie Bauer Selects Movable Ink for the Future of Creative Personalization

Partnership enables Eddie Bauer to generate real-time personalized creative based on cross-channel behavioral and contextual data Movable Ink, the leading software company powering creative personalization for the world’s largest brands, announced it was selected by Eddie Bauer for its platform that generates data-activated, contextually relevant creative at the time of engagement across email, mobile and web. This relationship underscores Eddie Bauer’s focus on driving marketing agility and delivering customer-centric…

NEC and Sita Announce Global Aviation Partnership Agreement to Deliver the Future of Digital Identity at Airports

Companies to unlock the potential of a truly walk-through airport experience NEC Corporation and SITA announced a global partnership to develop market-leading solutions that enable a secure walk-through travel experience at airports, leveraging NEC's I:Delight identity management platform together with SITA Smart Path and SITA Flex. The partnership comes as airports and airlines increasingly look to low-touch and automated passenger processing in order to comply with new hygiene requirements following the global…

autoRetouch Launches To Revolutionize Image Editing For Fashion Products

autoRetouch - the first end-to-end, automated image processing platform - launched its Open Beta phase. Powered by AI, the company currently offers a Software as a Service (SaaS) platform for automated bulk-processing of Fashion product images. Users create an account on the autoRetouch website and are able to try the service for free with up to 10 images. To process additional images they buy credits on a pay-as-you-go basis. The price to process one image is €0.10. The service is designed around the concept of…

Neustar Launches SmartTrace as Intelligent Skip Trace Alternative for Debt Collections

New service identifies and prioritizes the right numbers to call for greater operational efficiency and right-party contact rates Neustar Inc., a global information services and technology company and leader in identity resolution, has launched SmartTrace, a service that improves traditional skip tracing efforts used by first and third party collections agencies to reach unresponsive account holders. Neustar is hosting a webinar to offer an in-depth look at the new service on Wednesday, July 22, at 1 p.m. Eastern Standard…

Zalando’s GoodData-Powered Technology Enables Retailers To Strategize Even More

GoodData, a leader in end-to-end analytics solutions, announced that Zalando, Europe’s leading online platform for fashion and lifestyle, is using GoodData technology to provide brands with detailed access to data to help them better target their customers and grow their businesses. Founded in Berlin in 2008, Zalando brings head-to-toe fashion to 32 million customers via 300 million monthly visits to the Zalando website and app, and provides a platform for more than 2,500 top fashion and lifestyle brands. Marketing…

OOH Media Specialist Talon Outdoor Expands Vision to Target Revenue Generation Opportunities

xCross-Platform Leader, Zach Friedman, to Oversee U.S. Revenues for Fast-Expanding Independent OOH Media Specialist Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced the appointment of Zach Friedman as Senior Vice President, Head of Client Development; Carolina (Lina) Gouveia as Vice President, Client Development; and Brandon Bernstein as Manager, Client Development. With a collective 30 years of media and advertising experience, the expanded team brings deep client development…

OneTrust Expands Certification Program, Crosses 5,000 Trained Professionals

New dates announced to earn the most widely recognized privacy technology certification free of charge OneTrust announced more than 5,000 professionals have joined the OneTrust Certification Program OneTrust first brought the certification program online to support the privacy community while working from home. During these live, instructor-led online courses, OneTrust Certification Program attendees learn how to build better privacy, security, and data governance programs on the OneTrust platform. The response to the…

Tenovos Raises $4 Million Series A Investment to Accelerate Growth and Adoption of Story Management Platform

Initial Round, Led by Progress Ventures with Participation from BDMI, Revel Partners and Dublin Capital will Help Scale Tenovos’ Operations, Enabling Continued Growth Tenovos, the company helping brands tell stories that matter, announced that it has secured a series A investment led by Progress Ventures with participation from Bertelsmann Digital Media Investments (BDMI), Revel Partners and Dublin Capital to help the company build on increasing market momentum for its award-winning story management technology. The $4…

Clarivate Announces New Global Business Center in Asia

Delivering world-class customer services from shared services facility in Penang, Malaysia Clarivate Plc, a global leader in providing trusted information and insights to accelerate the pace of innovation, announced the establishment of a Global Business Center in Penang, Malaysia. It is one of three new Global Business Centers that Clarivate is building to provide world-class services to customers, with the other two based in Chandler, AZ, USA and London, U.K. Located at GBS@Mahsuri, Bayan Baru, a hub for global…

Fairfax Software Reaches Partnership with Hyland

Fairfax Software and Hyland have partnered to provide the industry with the best in content management, payment processing, and process automation solutions. Fairfax Software is now an authorized Hyland Reseller, adding Hyland’s products, including its notable OnBase contented services platform, to Fairfax Software’s product portfolio. Quick Modules by Fairfax Software, represents the latest in innovation and design, for the total information capture solution known worldwide for more than 25 years. OnBase, Hyland’s…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Seven Tips to Make Your Email Marketing Campaign More Irresistible

A successful Email Marketing strategy lies in making your communication irresistible to your receivers. You need to redevise your Email Marketing strategy if you have a very high number of people unsubscribing from your list. If your unsubscribe rate has crossed 0.5% you will benefit from reading this. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow 1. Never Stop Beefing up Your Mailing List No matter how huge your list of subscribers list is, cherish an unending craving to make it even…

7 Problems Inhibiting Your Email Conversion Rates

Surprising us time and again, Email Marketing just refuses to fade away. In fact, the number of email users worldwide is forecasted to rise to 2.9 billion by 2019. As the audience, all of us have been receiving marketing emails since the beginning of time. And as marketers? Well, we know we’re all fans of how Email Marketing works. But does it always work? Is it working for you? If yes, then can it be better? If no, then what’s wrong? Let's look at the 7 reasons why Email Marketing might not be working for you: 1. You’re…

Dramatic Improvement in Neural Machine Translation (NMT) Cuts at Least 30% of Translation Costs for Large Enterprises

According to One Hour Translation (OHT), the World’s Largest Online Translation Agency, the Improvement in NMT Boosts Corporate Demand for Translation Services There has been a dramatic drop in the cost of translation services for major corporations in the past year and the savings amounts to at least 30%, according to One Hour Translation (OHT). The company, the world’s largest online translation agency, attributes the drop to the improved capabilities of NMT (Neural Machine Translation) technology. The downward…

StreamingVideoProvider launches Screenrec – Free Screen Recording & Sharing In A Click

The all-in-one live streaming and video hosting platform, StreamingVideoProvider, introduced a free screen recorder called Screenrec. Screenrec's new cloud recording technology enables users to share their screen recordings and screenshots instantly and privately. The idea for Screenrec was born at a moment when StreamingVideoProvider's remote team of designers and developers was struggling to communicate. Video meetings weren't on the table because they were too big a distraction. StreamingVideoProvider's CEO, Deyan…

Cloud Software Association Adds Unbounce Strategic Partnerships Leader to Board

Tyrone Lingley Joins SaaS Partnership Trade Association Board The Cloud Software Association, the SaaS partnership network, announces the addition of Tyrone Lingley, strategic partnerships leader at Unbounce, to its board of directors. Other CSA board member companies include Microsoft, Google, WePay, Nimble, AWeber, AppBind and AppDirect. Cloud Software Association (@CloudAssoc) adds @tyronelingley, partnerships leader @Unbounce, to its board of directors. “I have joined CSA because its members are on the leading…

LogMeIn Helps Marketers Create Better Content with the Next Generation of GoToWebinar

The All-New GoToWebinar Gives Hosts New Features and a Smarter, More Intuitive Content Creation Experience to Drive More Leads, Grow Audiences and Train Viewers Through Live and On-Demand Events LogMeIn, Inc. announced that it has launched a completely redesigned user interface for webinar organizers, bringing about the next generation of GoToWebinar, the market-leading webinar tool. The new experience gives customers improved usability, including a fully mobile-responsive layout, easier onboarding and in-product tips and…

iMatrix Hires Aubrey Williams as Director of Sales and Training

Aubrey Williams Brings Over 15 Years of Experience in Sales, B2B and B2C iMatrix is a leader in providing online marketing solutions for small to medium-sized businesses who are looking to expand within the local market. iMatrix has hired Aubrey Williams as its Director of Sales and Training. In his role, he will develop and execute strategies for sales, account development, and the iMatrix training programs. Prior to joining iMatrix, Williams was the Director of Inside Sales at Sound—a VCA company and global…

Netcore Solutions Expanding Business Into U.S.

Netcore Is Emerging as Asia's Largest Email Delivery Platform Netcore Solutions, a leading marketing technology company formed over 20 years ago, has expanded its international presence with offices in the US, located in the New York metropolitan area. This is a strategic move for the company, serving 3,000+ companies including international brands such as Dominos, KFC, Vodafone, Airtel, Facebook, Cox & Kings, Myntra, Access Bank, Bibli, Malindo Airline, Standard Chartered Bank, Tokopedia, and Traveloka among…