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Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape

Education Is Key, As Videology's New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In Next 12 Months Videology, a leading software provider for converged TV and video advertising, released "Bringing Addressability to TV: What's Possible Now," the latest installment in its popular Knowledge Lab Series on TV and Video Advertising. Starting with the premise that "TV" now exists in many different forms, the comprehensive primer defines and explains the benefits and differences between each new…

Horizon Media Taps 4C For Its Advanced TV Platform, Pivot

Pivot Provides an Advanced Television Solution for Horizon’s Clients, Addressing the Need for More Sophisticated Targeting Horizon Media, a global leader in data-driven media and marketing, continues to lead the way in the application of data science and audience targeting to advance linear television. The agency is pleased to announce an agreement with 4C, a marketing technology company, which will deliver more value to its advanced TV platform, Pivot, while offering clients more precise data-driven audience targeting.…

Extreme Reach Taps Addressable TV Expert James Shears to Spearhead Growth of Advanced Advertising Services in its Proprietary Platform,…

Extreme Reach announced that James Shears, former General Manager of The Trade Desk’s Advanced TV practice, has joined the company in the role of VP, Advanced Advertising. A recognized expert in the emerging programmatic TV space, James brings to the company a wealth of knowledge and industry relationships that will accelerate Extreme Reach’s growth in the market. He rounds out the leadership team reporting to Chief Revenue Officer Matt Timothy, that supports AdBridgeTM, the company’s complete creative asset management…

Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group, Acquisition of Sorenson Media

Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond. To further accelerate this initiative, Nielsen has acquired Sorenson Media, a leading addressable TV technology provider that will help transform TV from a one-to-many to a one-to-one medium by powering addressable ad delivery and measurement. The Smart TV landscape has the potential to usher in a gold rush for marketers,…

Chief Media Transforms Programmatic TV Buying With New Advanced Audience Targeting for Linear TV

New propriety technology couples the precision and power of Chief Media's Continuum attribution engine with Futures Media T3 Technology™ Chief Media, a leading direct response marketing agency, announced new technology innovations that provide marketers with robust programmatic TV ad solutions and strategic media buying powered by first-party audience data. Through a strategic alliance with Futures Media, Chief Media empowers its clients with its Television Trader Terminal (T3 Technology), the first technology built…

VENN Launches New Age Gaming TV Network with Amagi

Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, announced that VENN has launched a sophisticated free-to-view new age gaming TV network built on Amagi’s platform. The new 24X7 live network is now available on major social media platforms including Twitch, Twitter, YouTube, Facebook, as well as its owned and operated App. It will soon be available on key Free Ad Supported TV (FAST) platforms as well as cable networks. Launched on August 5, 2020, VENN is designed for the streaming generation…

Catalina And Samba TV To Provide Unprecedented TV And Digital Measurement Services To Georgia-Pacific

Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital and television advertising for four of its leading brands: Quilted Northern®, Angel Soft® , Dixie®, and Sparkle®. Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, and Samba TV, the leading provider of global TV data and audience analytics, announced in June 2019 that they were partnering to integrate shopper…

Tru Optik and SpotX Partnership Utilizes Advanced Data Targeting

Advanced Audience Targeting Capabilities Enabled Leading Food Brand to Effectively Reach its Audience with 6.3 Million Impressions Consumer adoption of connected TV (CTV) has grown quickly, with 50% of TV households now watching streamed television — one-third of which can only be reached by CTV as they do not subscribe to cable. CTV has become a can’t-miss opportunity for advertisers thanks to its highly engaged and targetable audiences. Yet, many still face the challenge of establishing a scalable audience strategy across…

Comscore Signs Agreement with B.A.S.S., LLC for Digital Audience and Custom TV Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide B.A.S.S., LLC, the worldwide authority on bass fishing and creator of the beloved Bassmaster stable of content, with Comscore's industry-leading digital audience and television measurement. The agreement includes Comscore's Media Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced audience information to drive relevant advertising opportunities, as well as custom reporting…

Sky Partners with TVSquared to Show True Picture of TV Effectiveness

Innovative Tech Helps Advertisers Directly Track Linear, On-Demand and Addressable TV Campaigns to Online Visits and Performance Sky Media, the advertising sales arm of Sky, has announced its partnership with TVSquared, a global leader in TV attribution, to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing together TV viewing and web tracking data, Sky Media provides its advertisers and brands with an unprecedented picture of how TV drives…

ZINFI Expands Its Partner Relationship Management Platform with Automated Partner Onboarding and Advanced Learning Management

ZINFI’s Industry-Leading PRM Platform Now Has Automated Onboarding and Advanced Learning Management Capabilities ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched more advanced partner onboarding and learning management capabilities in its PRM solution. The updated Partner Onboarding Management module of ZINFI’s partner relationship…

SpotX Makes Strategic Investment in SpringServe, Leading Independent Ad Serving Platform for OTT and CTV

Companies will collaborate by integrating platform capabilities and developing technologies to further connect the supply and demand ecosystems SpotX, the leading global video advertising platform, today announced a strategic investment in SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV). Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform…

LatentView Analytics Announces ‘Analytics on Demand’ to Support Businesses through Digital Acceleration

Offering fills a critical gap for companies and analytics teams that need enterprise-level business insights delivered quickly in a project-based engagement LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, announced the availability of Analytics on Demand, a service that provides any organization with access to quick, customized enterprise analytics projects with flexible budgets and no minimum engagement. LatentView Analytics executes these projects per a company’s specific business…

TechBytes with Blair Robertson, CTO at TVSquared

Hi Blair. Please tell us about your role and the team/technology at TVSquared. TVSquared is the world leader in TV and streaming analytics globally. We increase the value of video advertising for both advertisers and media owners by measuring, proving and optimizing business outcomes. We have active customers in over 70 countries including publishers, demand-side platforms (DSPs), multichannel video programming distributors (MVPDs), national and local broadcasters, media agencies and thousands of brands. As Chief…

Amobee Launches Industry First Self-Service Platform for Revolutionary TV Amplifier Solution, Joining Linear and Connected TV Planning

Horizon Media Drives 65 Percent Additional Digital Reach for Client Using Precision Activation Tool Amobee, the global advertising technology company reinventing advertising for the converging world, has dramatically expanded its revolutionary TV Amplifier solution, making it easier for advertisers to create connected TV (CTV), social and digital media campaigns that perfectly complement their linear TV strategy by ensuring that the right target audiences are reached at the ideal frequency to drive site visits,…

CSG Extends Agreement With Bell Canada to Support TV and Streaming Services

CSG and Bell, Canada’s largest communications company providing advanced wireless, Internet, TV and business services,  announced a seven-year extension to their long-standing partnership. CSG will continue to support residential customer service and billing for Bell’s Fibe and Alt TV services. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies “Bell is a leader in the rapidly evolving communications market,” said Darla Thompson, vice president, strategic business, CSG. “As…

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform,  announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a data privacy-first future for digital advertising –…

Fiksu DSP Launches BidMind, a CTV Advertising Platform

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment. Marketing Technology News: Signavio Selects…

Media Rating Council (MRC) Accreditation Granted To Nielsen’s National And Enhanced Local TV Ratings Services

Accreditation extends to NPM and all LPM markets, plus 19 Set Meter markets leveraging PPM data and Viewer Assignment methodology Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC).* This marks a significant achievement for Nielsen because these services now include Portable People Meter (PPM) measurement, which Nielsen began incorporating as part of its…

Qwest TV Partners With Amagi to Grow CTV Business

Amagi, a global leader in cloud-based technology and advertising for broadcast and streaming TV, today announced that Qwest TV – the largest video-on-demand catalogue dedicated to jazz, soul, funk, classical and world music has partnered with Amagi to distribute and monetize its distinct music content to CTV platforms. Qwest TV will leverage Amagi's rapidly growing footprint across Free Ad Supported TV (FAST) platforms to bring Qwest TV Jazz and Beyond, Qwest TV Classical and Qwest TV Mix channels to music loving audiences…