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PathFactory Unlocks Powerful New Insights For B2B Marketing and Sales Teams To Enable Buyers

Path Analytics and Pathfactory for Sales Give B2B Marketers and Salespeople Access to Actionable, Cutting-Edge Data on Marketing Performance and Buyer Behavior Does anyone really read our marketing content? Are those leads marketing sent to sales truly qualified? Is the entire buying committee engaged, or is all that activity just from one rogue tire-kicker? These are just some of the critical questions B2B marketing and sales teams will finally be able to answer for the first time ever thanks to a groundbreaking suite of…

PathFactory And Drift Integrate To Create Better On-Demand B2B Marketing Experiences For Buyers

The New Integration Makes It Easy for Marketers to Give Buyers the Personalized, Real-Time Experiences They Now Expect from B2B Brands PathFactory and Drift announced an integration that brings exciting new capabilities to B2B buyer enablement, and helps marketers and salespeople better understand the role content and chatbots play in the buying process. The seamless integration between PathFactory’s Content Insight and Activation Platform and Drift’s conversational marketing and sales platform adds chatbots and…

Informa Engage 2018 B2B Marketing Trends Report Shows Content Marketing Essential to Generating Meaningful Results; Video and ABM Surging

Report Offers Insight into the Marketing Trends, Challenges and Priorities of Marketers B2B marketers are scaling and optimizing their content marketing strategies, finding it valuable and effective to strengthen brand positioning, build engagement and generate qualified leads. Informa Engage unveils the second annual B2B Marketing Trends Report. The report offers insight on marketing trends, challenges and priorities of B2B marketers. In the ever-changing world of marketing, the B2B Marketing Trends Report shows…

Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research Firm

Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018. Salesforce Pardot unites marketing and sales teams to deliver personalized customer relationships at scale. Powered by Einstein artificial intelligence (AI) and Lightning, Salesforce Pardot delivers innovative lead intelligence capabilities, including AI-powered lead scoring, lead nurturing and lead routing—enabling businesses to find and…

Independent Research Firm Names DiscoverOrg a Leader in B2B Marketing Data Providers Report

B2B Sales and Marketing Data Leader Noted as Delivering “Rich Data on Buying Centers, Budgets, Projects, and Organization Charts” DiscoverOrg, the leading sales and marketing intelligence provider, announced that independent research firm, Forrester, cited DiscoverOrg as a leader in The Forrester New Wave:B2B Marketing Data Providers, Q3 2018 report. In this evaluation, DiscoverOrg received the highest possible score for the criteria of analytics and integrations and APIs in the current offering category, and go-to-market…

Dun & Bradstreet Named A Leader Among B2B Marketing Data Providers by Independent Research Firm

Earns highest scores possible in data coverage, analytics, and product roadmap and vision criteria Dun & Bradstreet was cited as a Leader in the Q3 2018 Forrester Wave™ evaluation, The Forrester Wave™: B2B Marketing Data Providers, Q3 2018. The company received the highest scores possible in the data coverage, analytics, go-to-market, and product roadmap and vision criteria and was among the second highest scores in the data acquisition and processing and data management criteria. "The first investment a…

InsideView Targeting Intelligence Receives Highest Score in Current Offering for B2B Marketing Data

Independent Research Firm Names InsideView a Strong Performer Among B2B Marketing Data Providers InsideView, the leader in Targeting Intelligence, announced that it has been named a Strong Performer and received the highest score in the current offering category in The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report cites that InsideView offers advance features for strategic go-to-market planning, and that InsideView is a best fit for B2B marketers who need a comprehensive solution covering marketing,…

JoTo PR Reveals Value of Disruptive Public Relations in B2B Marketing Podcast

As digital media continues to gain on traditional channels—consumption of online news rose from 38% to 43% last year, while television fell from 57% to 50%—and as the total number of media outlets continues to grow, brands are challenged by widely dispersed audiences and negative stories that spread faster than ever. To help business-to-business (B2B) executives navigate today's shifting and often-volatile media landscape, Karla Jo Helms of JoTo PR strapped on her boots and forayed into the quagmire in a recent If You Market…

Independent Research Firm Names TechTarget a Leader in B2B Marketing Data Providers Report

The Company Achieved Highest-Possible Scores in Data Coverage and Go-To-Market Strategy Purchase intent-driven marketing and sales services company TechTarget, Inc. announced that they were named a Leader in the Forrester Research, Inc. September 2018 report: The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report evaluated twelve vendors across 21 criteria, grouped into the categories of Current Offering, Strategy, and Market Presence. The report also covers considerations for vendor selection.…

Seven Examples of Outstanding B2B Marketing Campaigns

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. We spoke to MarTech insiders to know their favorite campaigns. Here are the seven picks: Salesforce Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing his favorite B2B…

B2B Marketing Technology Veteran Jenn Steele Joins Madison Logic as Chief Marketing Officer

Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a global ABM platform provider, Madison Logic, announced that Jenn Steele has joined the company as Chief Marketing Officer. In this role, Jenn will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo. In her CMO role, Jenn will lead the marketing efforts for the ABM company that already helps B2B marketers convert their best…

5 Pinterest Hacks That Can Be Used For B2B Marketing

Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help you see the other side. Pinterest is much more than a social media platform that can be used as a B2C platform for women-centric consumer goods. Pinterest allows its users to visually discover, curate and share their interests by posting or ‘pinning’ images, videos and links on digital…

Insights on Social Media Marketing: Scoop the Best for B2B Marketing

We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, digital media has taken over a major share of the branding budget in 2018. Now with smartphones and social media technology, businesses prefer to surf the tide…

B2B Marketing Technology Specialists Concep Launches New Event Check-In Tool for LexisNexis InterAction CRM

Concep Launches Web-Based App That Synchronizes With LexisNexis InterAction CRM in Real-Time Professional Services firms rely on live events to build strong relationships and drive differentiation. For many event managers registration on the day of the event is one of their biggest pain points. Launching this June, professional services marketers and events managers who use InterAction have a new tool that will radically simplify onsite event registration and cut down on the time spent on the manual data entry post-event.…

The B2B Marketing Lab Appoints Georgiana Verdonk-Sim As The New MD of APAC Following Singapore Expansion

Georgiana Verdonk-Sim Will Oversee the Growth Marketing Consultancy's Continued Expansion Within the Region Growth Marketing Consultancy, The B2B Marketing Lab, (B2BML) has appointed Georgiana Verdonk-Sim as its new Managing Director in Asia Pacific as part of the HubSpot Diamond Partner's continued expansion into the region. With more than 20 years of international marketing experience, Georgiana has already played a key role in the success of B2BML Singapore and will continue to spearhead the company's efforts in…

Five Automation Tools to Make B2B Marketing Easy

Drilling Deeper Into Understanding User Personalization and Behavior The biggest challenge to adopting any marketing automation tool is to first prepare a clear strategy on how automation could deliver business results. Marketing automation tools, by definition, assist marketers to in automating mundane tasks and measuring and optimizing the automated marketing efforts. Marketers aim to create a performance-driven marketing campaign, and marketing automation tools help achieve and repeat performances that deliver…

Synthio Brings on Global B2B Marketing Leader Colin Day as Advisor

Atlanta-based B2B Contact Data Platform Brings on B2B Marketing Executive and Thought Leader Colin Day as an Advisor Synthio, an automated B2B contact data platform with contact data cleansing, enrichment and origination capability, today announced the appointment of global B2B marketing powerhouse Colin Day as an advisor to Synthio. "Data is the cornerstone of the modern marketing department and Synthio is the leading provider in the space. Throughout my career, data has always been a passion— something used to…

GDPR Compliance Isn’t the End of the World for Your B2B Marketing

Probably no IT-related deadline since Y2K has loomed as large as the impending implementation of the GDPR, the relatively benign-sounding acronym for the European Union’s General Data Protection Regulation. Some, but likely not many, marketers have had their countdown clocks set to May 25, 2018 for a few years now (indeed some estimates say as few as 15% of all marketing organizations are adequately prepared). Everyone needs to understand it and adapt accordingly and ignorance of the law excuses no one. A very quick…

How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

Every year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial…

Clickback Says Artificial Intelligence Exploded Into B2B Marketing in 2017

 2018 Promises to Be Even More of a Banner Year for Artificial Intelligence in This Lucrative Area The year 2017 saw many technological advances, including the rapid growth of artificial intelligence (AI) in B2B marketing. Overall, AI has affected many different parts of the marketing strategy, as well, including account identification. Predictive intelligence is one major area of AI making advances into areas such as voice assistants and smart home technology and is utilized by Clickback’s robust B2B lead generation…