Ubimo Location Intelligence Allows Kinetic to Connect the Digital and Physical Worlds for Out-of-Home (OOH) Advertisers

Ubimo Bolsters Kinetic’s Ability to Elevate Out-of-Home Media into the Omni-Channel Planning Process with Digital and Behavioral Data to Drive and Verify Impact Ubimo, a leading location intelligence technology company will enable Kinetic US, the leading digital innovator in out-of-home (OOH) advertising, to provide real-time audience segmentation to any geographic entity to improve OOH campaign performance for their clients. By incorporating Ubimo’s technology, Kinetic will be able to apply any digital data set to…

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud

Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software. Webtrekk's expertise in analytics, customer intelligence, dashboards, machine learning, and AI perfectly complements Mapp's digital marketing platform, Mapp Cloud. The combination of Mapp's deep customer acquisition and engagement capabilities with Webtrekk's customer intelligence will create…

Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence

Zaius, Recently Named 'Best CRM', Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate Customer Interactions Zaius, the architect of Assisted Marketing, unveiled Zam, the data science-powered marketing assistant that supercharges the award-winning Zaius customer relationship management (CRM) platform. Zaius is the only CRM to provide the visibility of a Customer Data Platform, the cross-channel campaign functionality of a next-gen Email Service Provider, and the…

Decibel Extends its Digital Experience Intelligence to Support Mobile Apps

Decibel, the leading global digital experience intelligence provider, released Decibel for Apps, which extends its innovative behavioral digital intelligence from websites and mobile to native apps. Decibel for Apps identifies problem areas for app customers, uncovering actionable insights for user experience (UX) designers and developers. This is the latest advancement in Decibel’s mission to deliver brands the most comprehensive view of the customer journey across all digital touchpoints. Recent research shows that…

J.D. Power Teams with Centric Digital to Expand Digital Customer Experience Intelligence Solutions

Alliance Focused on Helping Businesses Thrive in Era of Widespread Digital Transformation J.D. Power, the global leader in data analytics and consumer intelligence, announced it has formed an alliance with Centric Digital, a leader in digital intelligence, to jointly develop a range of new customer experience measurement and digital intelligence solutions. The collaboration was formed to address the growing challenges businesses face addressing digital transformation. Together, J.D. Power and Centric Digital will…

ThoughtSpot Selects People.ai’s Powerful Revenue Intelligence System To Increase Campaign ROI for all ABM Activities

People.ai, creators of the only Revenue Intelligence System powered by AI, announced that ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, has chosen People.ai to deliver insights across all their go-to-market activity data, enabling them to solve the problem of campaign attribution and increase campaign ROI. Millions of dollars have been invested in CRM tools with the hope of realizing ROI around better visibility, productivity, increased pipeline and customer engagement. The truth is data…

People.ai Ushers in New Era for Enterprise Growth with Industry’s First and Only Revenue Intelligence System Powered by AI

AI Start-Up Is Liberating Enterprises from Mundane Manual Data Entry, While Providing Them with Actionable Intelligence Across All Customer-Facing Teams People.ai, announced the introduction of the industry's first and only Revenue Intelligence System powered by AI. This system is the first of its kind to automate the capture of all contact and customer activity data, dynamically update CRM and provide actionable intelligence across salesforce automation, collaboration, business intelligence, and other management tools…

Apptopia’s Mobile Intelligence Expertise Set to Disrupt Financial Sector

Apptopia, a market leader in mobile app intelligence, announced that it is working with Bloomberg to provide mobile data to the finance industry. Apptopia data metrics, including downloads, active users, in-app revenue, session volume and session length, are now available through Bloomberg Enterprise Access Point, increasing the speed at which firms can gain value and insights. Apptopia is proud to be the only mobile intelligence provider working with Bloomberg in this capacity. "We've consistently found mobile app…

Localytics Prepares for 2019 Expansion on Heels of 2018 Customer Growth and Platform Enhancements to Strengthen Digital Intelligence and…

Localytics, the leading mobile engagement platform, announced an impressive close to 2018 with triple digit increase in sales bookings from the first half of the year to the second half. The company added to its customer roster by partnering with a number of new leading brands, including Bloomberg, Mass Mutual, Eurostar, Galp (Portugal), Honeywell, Humana, BlackRock and Live Nation. "The growth of digital has changed the way brands need to connect with their customers," said Jude McColgan, Localytics' CEO. "Consumers want…

Four Steps to Make Your Business Intelligence Teams More Relevant

The world of analytics is changing.  Self-Service Analytical tools like Tableau, Qlik, and Power BI are enabling business users to perform reporting and analytics on their own with little to no support from the IT organization. This trend has evolved due to several factors including: 1) Organizations are flooded with data and IT organizations are not able to keep up. 2) Easier to use Business Intelligence tools make it more efficient for business users to directly create their reports rather than go through IT for a…

Behavioral Signals Names Rana Gujral Chief Executive Officer

Behavioral Signals is excited to announce that Rana Gujral joins the company as the new CEO. This marks an important milestone for Behavioral Signals' growth and leadership in the general AI market. Gujral brings to the role years of proven experience in enterprise software, strategy, business building, and emerging markets. He was the founder and CEO of TiZE Inc., an innovative SaaS platform, and was awarded the 'Entrepreneur of the Month' by CIO Magazine and the 'US China Pioneer' Award by IEIE. Rana was listed among …

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

Partnership Highlights Much-Anticipated Solution for Targeting Transparency and Results Measurability for Mobile Ads That Provide True Value for Advertisers Across Key Verticals AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The…

Artificial Intelligence Jumps into Mobile-App Privacy War, Even as Congress and the Media Turn Up the Heat on Big-Tech

With major media outlets queuing up to shine a bright light on how mobile apps track user behavior, coupled with rigorous Congressional scrutiny of top executives from internet and social media giants, consumers are becoming increasingly concerned by the nearly complete surrender of their privacy. Mobile app users must routinely sacrifice privacy in exchange for the perceived value of personalization – including in information searches, social media participation, and advertising offers. Artificial Intelligence Jumps into…

Momentum Launches MomentumBi, a New Business Intelligence Platform

Cognitive Cloud Platform Leverages Data to Fuel Brand Experiences for Clients like Chobani Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary…

The Anatomy of Sales Decisions: Blending Data Science and Behavioral Science to Accelerate Sales Results

To learn more about decision-making in enterprise organizations, attend Anaplan CEO Frank Calderoni’s Dreamforce speaking session on Tues, Sep 25, at 1pm. In the world of sales, decisions are everything. What to sell, where to sell, how to sell: the future of our organizations, as well as the success of our employees, depends on how we decide (and re-decide) these questions, every day. Read More: Connected TV for CTV: Fresh Insights from DMEXCO 2018   For years, sales leaders have based decisions on experience and…

Mixpanel Brings on Seasoned Executives to Tackle the Global $26 Billion Analytics & Business Intelligence Market

With Leaders from Linkedin, Google, and Other Top Tech Companies, Mixpanel Capitalizes on the Global Demand for User Behavioral Analytics at Large and Small Organizations Alike Mixpanel, the world's leading user behavior analytics platform, announced strategic additions to its executive team. Joining the company are Pierre Berlin, Vice President of Global Sales; Alison Holmlund, Vice President of Customer Success; and Adam Kinney, Head of Machine Learning and Automated Analysis. With these leaders, Mixpanel will…

[24]7 AIVA Becomes First Virtual Agent with Emotional Intelligence

Advanced Conversational Capabilities Now Enable 7 AIVA to Detect Sentiment and Respond Empathetically to Customers 7.ai, a global leader in intent-driven customer engagement solutions, announced the addition of advanced conversational capabilities to its AI-powered virtual agent 7 AIVA. With this announcement 7 AIVA is now the first virtual agent to possess emotional intelligence, the ability to detect user emotion during interactions, acknowledge it and respond empathetically. This new capability is part of the 7.ai…

True Influence Introduces InsightBASE Version 2.0, Next-Generation Marketing Intelligence Software That Significantly Enhances B2B…

InsightBASE Version 2.0 Arms Marketers with Knowledge of When Prospects Are Ready to Buy Their Products or Services, Guiding Them to Take the Right Marketing Action at Precisely the Right Time True Influence, the technology leader whose intent data platform and lead generation services dramatically improves account-based marketing (ABM) and business-to-business (B2B) marketing performance, announced that it is launching a new version of the company’s flagship Data-as-a-Service (DaaS) solution: InsightBASE Version 2.0. A…

Fractal Analytics Hosts Inaugural ai.now Conference to Help Fortune 500s Realize the Value of Artificial Intelligence

Attendees from a Wide-Range of Industries Will Learn How to Unlock and Accelerate Business Opportunities Through AI Fractal Analytics, a global leader in AI solutions that power human decision-making in Fortune 500 companies,  announced the launch of ai.now, a brand new conference focused on how Fortune 500 businesses can better leverage artificial intelligence for their organizations. The half-day event, which includes a number of sessions and roundtable discussions, will take place on Wednesday, July 18, 2018 at the One…

AI Breakthrough Announces Inaugural Artificial Intelligence Breakthrough Award Winners

Program Recognizes Top Artificial Intelligence and Machine Learning Companies and Solutions AI Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market, announced the winners of the inaugural AI Breakthrough Awards program. The winning AI Breakthrough selections showcase AI and machine learning technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in AI solutions across the globe.…