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Evergage Named a Leader Among Digital Intelligence Platforms by Independent Research Firm

Evergage's Platform Is Designed to Identify, Understand and Engage with Customers on a One-to-One Basis Across Channels - with Report Noting That 'Evergage's All-in-One Approach Delivers Customer Centricity' Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage a Leader in its new report "The Forrester Wave: Digital Intelligence Platforms, Q4 2019." Evaluating "the nine most significant" providers, the report notes that "Evergage's…

Airports are Using Artificial Intelligence (AI) to Take Some Stress Out of Holiday Travel

With Thanksgiving and Christmas Just Around the Corner, Airports Are Turning to AI Companies like Zensors to Help Relieve Passenger's Travel Stress Air travel, whether for business or pleasure has become a regular part of millions of Americans' lives and so has the hassle and stress that flying through crowded US airports poses to travelers. From the mad dash for parking at the airport to the long lines at security checkpoints to navigating long crowded airport concourses air travel is not for the faint of heart.…

NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising…

Course5 Intelligence Named in Gartner, Cool Vendors in AI for Marketing

Course5's Adomate acclaimed for using AI to optimize Ad campaigns using insights from past data Course5 Intelligence has been recognized in Gartner's new report: Cool Vendors in AI for Marketing, published 8 October 2019 by Andrew Frank et al. According to the Gartner report, AI thrives in conditions where there is an a bundance of cause-and-effect data, a large number of possible actions, and little time to analyze complex decisions. Marketers routinely struggle with these kinds of conditions, so marketing is fertile…

Leverage Real-Time Intelligence With the Right Data

If every consumer took the same path to purchase for their wants and needs, your Marketing would be effortless. But we know people are different and their behaviors are unique. This is especially true when it comes to making major life purchase (MLP) decisions—those big decisions that require a lot of time and research to make, such as buying a house or deciding on an insurance policy. Consider the mortgage consumer journey, which often begins months before a credit score is even pulled. Or the life insurance journey…

S&P Global Market Intelligence launches Textual Data Analytics through Xpressfeed

Sentiment Scores and Behavioral Metrics from Textual Data Analytics Offer Alternative Data-Sets to Make Informed Investment Decisions S&P Global Market Intelligence announced the launch of Textual Data Analytics (TDA), a sophisticated new data offering which applies Natural Language Processing to generate sentiment scores and behavioral metrics based on company transcripts. TDA makes it possible for businesses and investors to incorporate more qualitative measures of company performance into their investment…

Sabio’s App Science Wins “Best Behavioral Targeting Platform” in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sabio, the media and technology company behind App Science, announced it has been selected as the winner of the "Best Behavioral Targeting Platform" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. "Sabio is a shining example of what the MarTech…

Relationship Intelligence Platform Affinity Hires Four New Vice Presidents

Addition of Vice Presidents of Product, Design, Customer Success and People Expands the Company’s Executive Team During a Period of Tremendous Growth Affinity , the leading relationship intelligence platform, announced the hiring of four senior leaders, including Andy Bryson as its new Vice President of Product, Travis Ortiz as Vice President of Design, Brian Cloughley as Vice President of Customer Success, and Stephani Martin as Vice President of People. Demonstrating the company’s commitment to investing in senior…

Aiozium Launched SaaS-Based Marketing Intelligence Tool Powered by AI

Aiozium, a new launch of Crowdnik Networks Private Limited, is a SaaS-based platform for marketers powered by machine learning techniques in a different way. The tool has intelligence for self-correction and self-learning for better campaign optimization and high ROI. Aiozium is a multi-dimensional platform that not only reads the data, makes sense of all the data and generate actionable insights on them, but also gives the real-time information about customer behavior. It builds the trend of the customers based on a…

Experience Management Leader Medallia to Acquire Behavioral Analytics Startup Cooladata

Acquisition Enables Acceleration of Medallia's Predictive Journey Capability Medallia, Inc., the global leader in customer experience management, announced it has signed a definitive agreement to acquire Tel Aviv-headquartered Cooladata, a next generation cloud-based behavioral analytics platform.  Leveraging its proprietary big data platform and artificial intelligence engine, Cooladata can process huge datasets beyond customer surveys to analyze non-explicit feedback to derive and predict customer sentiment. This…

Here & Now: Create Meaningful Marketing Moments with Location Intelligence

Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized marketing campaigns with massive ROI opportunities. Brands are using location intelligence to confidently tap into new markets and more effectively win over audiences through deeper consumer connections and messaging strategies derived from real-time data rather than supposition. Retailers—faced with stiff competition and disrupted by the rise of e-commerce—were early adopters…

Neustar and JCDecaux North America Partner to Bring Mobile Location Intelligence to Digital and Analog Out-of-Home Advertisers

Partnership Allows Brands, Publishers and Agencies to Plan, Target, Visualize and Segment Consumer Audiences Outside the Home Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and JCDecaux North America, Inc., the number one outdoor advertising company worldwide, announced a partnership to bring advanced mobile location intelligence to modern digital and analog Out-of-Home advertisers. Neustar’s…

Ubimo Location Intelligence Allows Kinetic to Connect the Digital and Physical Worlds for Out-of-Home (OOH) Advertisers

Ubimo Bolsters Kinetic’s Ability to Elevate Out-of-Home Media into the Omni-Channel Planning Process with Digital and Behavioral Data to Drive and Verify Impact Ubimo, a leading location intelligence technology company will enable Kinetic US, the leading digital innovator in out-of-home (OOH) advertising, to provide real-time audience segmentation to any geographic entity to improve OOH campaign performance for their clients. By incorporating Ubimo’s technology, Kinetic will be able to apply any digital data set to…

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud

Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software. Webtrekk's expertise in analytics, customer intelligence, dashboards, machine learning, and AI perfectly complements Mapp's digital marketing platform, Mapp Cloud. The combination of Mapp's deep customer acquisition and engagement capabilities with Webtrekk's customer intelligence will create…

Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence

Zaius, Recently Named 'Best CRM', Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate Customer Interactions Zaius, the architect of Assisted Marketing, unveiled Zam, the data science-powered marketing assistant that supercharges the award-winning Zaius customer relationship management (CRM) platform. Zaius is the only CRM to provide the visibility of a Customer Data Platform, the cross-channel campaign functionality of a next-gen Email Service Provider, and the…

Decibel Extends its Digital Experience Intelligence to Support Mobile Apps

Decibel, the leading global digital experience intelligence provider, released Decibel for Apps, which extends its innovative behavioral digital intelligence from websites and mobile to native apps. Decibel for Apps identifies problem areas for app customers, uncovering actionable insights for user experience (UX) designers and developers. This is the latest advancement in Decibel’s mission to deliver brands the most comprehensive view of the customer journey across all digital touchpoints. Recent research shows that…

J.D. Power Teams with Centric Digital to Expand Digital Customer Experience Intelligence Solutions

Alliance Focused on Helping Businesses Thrive in Era of Widespread Digital Transformation J.D. Power, the global leader in data analytics and consumer intelligence, announced it has formed an alliance with Centric Digital, a leader in digital intelligence, to jointly develop a range of new customer experience measurement and digital intelligence solutions. The collaboration was formed to address the growing challenges businesses face addressing digital transformation. Together, J.D. Power and Centric Digital will…

ThoughtSpot Selects People.ai’s Powerful Revenue Intelligence System To Increase Campaign ROI for all ABM Activities

People.ai, creators of the only Revenue Intelligence System powered by AI, announced that ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, has chosen People.ai to deliver insights across all their go-to-market activity data, enabling them to solve the problem of campaign attribution and increase campaign ROI. Millions of dollars have been invested in CRM tools with the hope of realizing ROI around better visibility, productivity, increased pipeline and customer engagement. The truth is data…

People.ai Ushers in New Era for Enterprise Growth with Industry’s First and Only Revenue Intelligence System Powered by AI

AI Start-Up Is Liberating Enterprises from Mundane Manual Data Entry, While Providing Them with Actionable Intelligence Across All Customer-Facing Teams People.ai, announced the introduction of the industry's first and only Revenue Intelligence System powered by AI. This system is the first of its kind to automate the capture of all contact and customer activity data, dynamically update CRM and provide actionable intelligence across salesforce automation, collaboration, business intelligence, and other management tools…

Apptopia’s Mobile Intelligence Expertise Set to Disrupt Financial Sector

Apptopia, a market leader in mobile app intelligence, announced that it is working with Bloomberg to provide mobile data to the finance industry. Apptopia data metrics, including downloads, active users, in-app revenue, session volume and session length, are now available through Bloomberg Enterprise Access Point, increasing the speed at which firms can gain value and insights. Apptopia is proud to be the only mobile intelligence provider working with Bloomberg in this capacity. "We've consistently found mobile app…