Former HR and talent acquisition leader, customer experience expert, and leading authority on HR organizational processes, to further enhance Joveo’s best-in-class customer experience Joveo, the global leader in programmatic recruitment advertising technology, announced the appointment of Dwane Lay as Global Head of Customer Success. Dwane will be responsible for driving recruitment marketing success and leadership for Joveo’s global customer base, including direct employers, staffing and advertising agencies, RPOs, and…

Survey of over 2,000 marketers conducted by Litmus and Convince & Convert unveils industry averages, best practices Litmus, a leader in email marketing, releases its report, "2020 State of Email, Fall Edition," during Litmus Live Week, the premier conference for email practitioners and marketing leaders. The study found 77% of marketers say email is one of their two most effective marketing channels. Additionally, 78% of marketing executives indicate email marketing is vital to the overall success of their company,…

xMatters ‘State of Automation in Incident Management’ Report Finds Current Incident Management Processes and Tools Increasingly Insufficient for Driving Innovation and Maintaining Uptime Findings from the xMatters State of Automation in Incident Management research released show that enterprise digital transformation budgets continue to increase despite a recession, developers find it challenging to innovate and standard incident management tools and processes hinder digital service resilience. Digital service resilience…

Digital Commerce Specialist Continues Its Growth and Development Astound Commerce announced that it has named industry leader Michael Kahn as its first Global CEO. The independent digital commerce specialist designs experience-driven ecosystems that fuse technology, data, design and storytelling to propel business growth for brands such as: Allergan, Boohoo, TOMS, Calvin Klein, PUMA, Under Armour and many others. This appointment was made to further accelerate the company’s growth, development and marketplace leadership.…

Results outlined in ‘The State of MarTech During a Pandemic’ indicate COVID-19 has had a variety of impacts on the MarTech stack Revenue Marketing consultancy Demand Spring has released the results of their recent “MarTech Stack in a Pandemic” survey. The report, “The State of MarTech During a Pandemic”, looks at how COVID-19 has affected technology spending in the marketing field. Marketing Technology News: BrandTotal Raises $12 Million in Series B Round to Expand Brand Marketing Analytics Technology Based on responses…

Twilio, the leading cloud communications platform, announced that Lybra Clemons will join the company as its first Chief Diversity, Inclusion and Belonging Officer. Clemons will be responsible for guiding and scaling inclusion strategy and diversity initiatives across the company’s global workforce. As the newest member of Twilio’s executive team, she will report jointly to Jeff Lawson, co-founder and CEO, and Christy Lake, chief people officer at Twilio. Marketing Technology News: BrandTotal Raises $12 Million in Series…

Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video, announced the addition of 19 new music video channels to DistroTV, the independent free streaming television service catering to multicultural, globally-minded viewers in the US, Canada, and UK. DistroTV viewers will have the option to select channels based on a specific musical genre, mood, time of day, or popularity. Marketing Technology News: Incubeta Appoints John Cawdery as US CEO In addition to the new music…

Umbraco Uno enables marketers or creative agencies to create and run their sites—or prototype projects—without increasingly difficult-to-hire developers, with the same performance, security and editor friendly experience associated with Umbraco’s flagship content management system Marketers and creative agencies don’t always have technical web development resources available, but most do-it-yourself site-building systems are non-intuitive, insecure and more difficult to customize than expected. Today that changes with…

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that Simplus, an industry leader in lead-to-cash implementations, has partnered with Vonage to provide its customers with communications APIs and contact center capabilities. With this partnership, Vonage APIs and the Vonage Contact Center for Salesforce solution will enable Simplus’ enterprise customers to create enhanced customer experiences while increasing efficiency through Simplus’ advisory,…

Excelra, a global data science and data analytics company, announced its collaboration with Standigm Inc., a company using artificial intelligence (AI) technology for drug discovery and development. Marketing Technology News: Demandbase Expands Leadership Team With New CRO To Reshape The B2B Marketing Landscape Under the agreement, Excelra will provide its small molecule medicinal chemistry intelligence platform GOSTAR to Standigm Inc. GOSTAR provides comprehensive information encompassing over 8 million compounds,…

Adds real-time consumer intelligence signals and competitive benchmarks to Medallia platform to drive deep customer understanding and action Medallia, Inc., the global leader in experience management announced it has acquired Sense360, the next generation consumer insights platform. Sense360 provides always-on, consumer and competitive intelligence from buyer and non-buyer segments and answers pressing questions such as what is driving traffic, what are the growth opportunities in a specific market and which competitors are…

The Australian-born company deploys the latest update to its Australian Language model ASR to drive a more personalized journey to Australian customers Call Journey further cements its position as the leading Conversation Analytics provider in Australia with the release of its latest version of its advanced Automatic Speech Recognition (ASR) environment – CJ V6.5, offering best-in-class transcription accuracy and market-leading Word Error Rate (WER) for its Australian market. The V6.5 upgraded Australian Language ASR…

Other competitors focused on Instagram and Facebook according to a new report by BrandTotal BrandTotal, the competitive intelligence platform for marketers, released data about how the top brands in the cosmetics industry are spending across social media platforms to promote their latest products to target audiences. BrandTotal’s latest report, “Social Marketing Snapshot: How Cosmetic Brands Use Paid Social,” shows how each brand is leveraging social media marketing, analyzing all paid and organic social campaigns from…

New Content Creation, Sales Tools and Auditing Capabilities Help Marketers Increase Efficiency and Creativity Recently, to help marketers accelerate lead generation and increase conversion rates, Oracle had announced a series of updates to Oracle Eloqua. The latest innovations within Oracle Eloqua help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities. “In order to drive sales and strengthen brand and…

New Whitepaper and Advertising Week Panel Discussions Aim to Educate Marketers on How Data and Technology Can Drive Better Customer Experiences Customer identity is the foundation of any successful business, yet many businesses still struggle to properly identify their customers. According to recent research from the Data & Marketing Association (DMA) and Winterberry Group, only 15 percent of businesses can identify their audiences accurately and consistently. To help, Experian  unveiled a new whitepaper designed to…

Jumpshot, the only company that unlocks walled garden data, announced the appointment of Michael Perlman as Chief Revenue Officer as the company and its customers seek to broaden the understanding of customer behavior across online marketplaces. Perlman will lead the company's sales, sales operations, account management and customer success teams globally, with a focus on bringing previously locked marketplace and campaign data products to market and accelerating revenue growth. Perlman is a veteran of the marketing…