Partnership has seen 200%+ increase YoY in Unruly-generated revenue TMB, the leading community-driven entertainment company with brands like FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and…
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Integrated omnichannel planning and activation meets real-time brand measurement and optimization Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more…
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Comscore, iSpot, Nielsen, Innovid and VideoAmp Among Initial Providers Certified by Magnite Magnite , the world’s largest independent sell-side advertising platform, announced it has certified Comscore, iSpot, Nielsen, Innovid, and…
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First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization Innovid announces the launch of its TV measurement platform for converged TV, InnovidXP – demonstrating Innovid's…
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New partnership aims to help marketers better address Spanish-speaking consumers through rapidly growing CTV publishers Stirista, the leader in data-driven SaaS marketing solutions, announced a new partnership with Column6, a…
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Magnite technology will be the access point for programmatic buyers Magnite , the world’s largest independent sell-side advertising platform, announced it has been selected to extend programmatic automation to DIRECTV’s traditional…
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GroupM & iSpot quantifies CTV impression overcounts for first time; Phase One study estimates streaming impressions that continue to play when TV is shut off GroupM, WPP's media investment group, has partnered with media companies…
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The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium video budget towards streaming, and the rest to traditional TV. Report examines major insights, implications and predictions…
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Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced a Connected TV (CTV) ad inventory agreement with leading streaming platform and content owner Crackle Plus, a Chicken Soup for the Soul…
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Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced a Connected TV (CTV) ad inventory agreement with leading streaming platform and content owner Crackle Plus, a Chicken Soup for the Soul…
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The solution, which now includes YouTube traffic sharing measurement, fully informs video investment planning across all screens to show true viewership Comscore, a trusted partner for planning, transacting, and evaluating media across…
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CTV ad platform, Vibe.co, releases first fully autonomous self-serve tool in the industry Did you know that 95% of TV ad spend comes from Fortune 500 companies? Until recently, only titans of industry could afford the upfront costs and…
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CTV Playing Larger Part in Video Mix for Candidates & Causes as Audiences Disperse Across Platforms & Screens AdImpact, a leading provider of ad intelligence data for fast, smart decisions, has chosen Innovid, a leading independent…
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-The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. $7.5 billion dollars globally this year. -Industry group also introduces agency…
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Skyrise ‘Strategic Segments’ power multi-channel campaigns to help brands and agencies evaluate audience landscape and measure impact of activity on driving market share  Media and insights platform Hawk …
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Funding will bolster company's ability to assist leading companies across industries craft efficient, world-class customer experiences Assembled, the leader in workforce management for modern support teams, announced it has closed $51…
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Desktop impressions decrease, returning to pre-pandemic level, while 30-second ads reach unprecedented high in history of company’s video ad benchmarks reports The world of digital video advertising is evolving at a rapid pace, and the…
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The Quadrant Knowledge Solutions SPARK Matrix™ provides competitive analysis & ranking of the leading Ad Tech platform vendors. Skai, with its comprehensive omnichannel advertising technology fueled by advanced data…
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GumGum, a contextual-first global digital advertising platform, announced a partnership with OTT streaming service provider Invincible Entertainment, signaling a unique collaboration aimed at delivering a new caliber of ad experiences in…
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TVDataNow New CTV Attribution Solution Bridges Gap from Advertising Spend to Conversions For Fast Growing $21.2B CTV Market TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced a new CTV-focused…
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