Ataccama Positioned as a Visionary in the 2019 Gartner Magic Quadrant for Data Quality Tools for the 8th Year

Ataccama—a leading provider of AI-powered data curation solutions—has been positioned in the Gartner 2019 Magic Quadrant for Data Quality Tools. The Ataccama ONE platform integrates Data Discovery & Profiling, Data Catalog & Business Glossary, Data Quality Management, Big Data Processing & Data Integration, and Master & Reference Data Management. It gives you the option to start with what you need and seamlessly extend as your business requires. Marketing Technology News: Brex Launches Ecommerce…

TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision

Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable According to a new study by IPG Media Lab, using data from TVision, TV has a viewability problem similar to that of digital. The study, “Quantifying TV Viewability,” reveals how often people are in the room when ads air and how this varies by daypart, position in ad pod and ad length. “Viewability has long been a term of discussion in the digital advertising landscape but now the industry is realizing just how difficult it…

TVB’s Steve Lanzano Says New Nielsen Report Confirms Dominance of Linear Television with Strong Growth in Time Spent

Americans’ Daily Time Spent Viewing Video Content on Traditional Television is 4x Greater Than OTT / Streaming TV and over 28x Greater Than Mobile Viewing TVB, the not-for-profit trade association of America’s local broadcast television industry, issued the following statement from Steve Lanzano, President and CEO, on Nielsen’s Q1 2018 Total Audience Report: The @Nielsen 1Q18 Total Audience Report reveals Americans’ daily time spent viewing video content on traditional #television is 4x greater than #OTT / streaming TV…

TV Time Launches Global Television Measurement Solution Across All OTT Platforms

TVLytics, TV Time’s Proprietary Global Analytics Platform, Is The Only Source For First-Party Viewing Patterns Across All Global OTT, Broadcast and Cable Networks And Across All Devices TV Time, the world’s largest TV tracking app, announced the launch of its TVLytics platform, a new television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today’s cross-platform television landscape. TVLytics offers the most…

Mantis Vision Raises $55 Million in Series D Funding, Announces Joint Venture with Luenmei Quantum Co. Ltd.

Mantis Vision's Series D Financing Led by Luenmei Quantum Co. Ltd. and Samsung Catalyst Fund Mantis Vision, a leading provider of advanced 3D sensing, volumetric content acquisition and sharing technologies, announced the closing of its Series D round of $55 million with a total investment of $83 million to date. New funds will serve to extend the company's technological edge, accelerate Mantis Vision's go-to-market strategy, expand its international workforce and support external growth opportunities. The Series D…

Trigo Vision Unveils Advanced Retail Automation Platform; Announces $7 Million Seed Funding

World-Class Algorithmics Experts Take on Amazon Go, Microsoft and Other Tech Giants in the Frictionless Checkout Race Trigo Vision, a computer vision startup reshaping the retail experience, emerged from stealth and announced $7Min a seed funding round by UK-Israel based Hetz Ventures and Vertex Ventures Israel. Trigo Vision's platform combines a highly sophisticated, ceiling-based camera network with machine vision algorithms to identify and capture customers' shopping items with exceptional levels of accuracy during…

Accenture Agrees to Acquire Mackevision

The Producer of Computer-Generated Imagery and Immersive Content Plan to Break New Ground for Accenture Interactive’s Content Practice By Adding 3D Visualization, Animation And Visual Effects Capabilities Accenture has entered into an agreement to acquire Germany-based Mackevision, a leading global producer of 3D-enabled and immersive product content. The acquisition will add state-of-the-art visualization capabilities to Accenture Interactive’s digital services portfolio – strengthening its ability to create compelling,…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Mirriad Uses AI Technology to Integrate Tecate Into Multicultural Music Content To Reach Fans

Post-Production Technology Delivers Authentic Brand Ad Placement Mirriad, a leader in computer vision and AI-powered in-content advertising, announced the integration of Mexican beer brand Tecate into artist Giovanny Ayala’s music video. The video’s release, timed to New Years Eve, features Tecate brand signage and product seamlessly integrated throughout Ayala’s latest hit ‘Pa' Que No Te Anden Contando’ distributed by music label Gerencia 360, the leading representation for Regional Mexican artists. This partnership…

Madgicx Rolls Out Suite of Creative Intelligence Tools to Improve Return on Ad Spend and Other KPIs Across Facebook, Instagram, Google

By automatically tagging all creative elements including product images, ad copy, creative, and video in all ad formats against all targeting categories, Madgicx enables digital marketers to optimize campaign performance based on a comprehensive data analysis With optimization the key to success in digital marketing, Facebook, and Google-based ad optimization platform Madgicx has found success for the company’s 25,000 customers through a focus on granularity. By tagging every element of every ad – every image, every word…

Veritone Launches Automate Studio to Accelerate AI-Based Digital Transformation Initiatives

New low-code, drag-and-drop application unleashes the power of the world’s first OS for AI for organizations to easily deploy and integrate AI workflows for unstructured data insight Veritone, Inc., the creator of the world’s first operating system for artificial intelligence (AI), aiWARE™, announced the public launch of Veritone Automate Studio, a low-code, web-based workflow designer tightly integrated with aiWARE. Automate Studio helps organizations embarking on intelligent process automation (IPA) and hyperautomation…

Shutterstock Announces Integration with WordPress

Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools, and services, announced a new integration with WordPress, a top publishing software for beautifully designed websites and blogs. The new plugin, which is available in 21 different languages, will give users access to 350+ million high-quality licensed images from within WordPress, and automatically suggest relevant visuals based on an innovative Smart Image Recommendations tool developed by Shutterstock.…

yellowHEAD Earns a Facebook Marketing Partner Creative Badge for Its In-House Expertise and Proprietary Creative Technology

The Performance Marketing Company Adds Another Badge to Its Agency Services Badge as a Facebook Marketing Partner in Campaign Management yellowHEAD, the AI-powered performance marketing company, announced it has received a coveted Facebook Marketing Partner badge for Creative. Already a Facebook Marketing Partner in the Campaign Management category with a badge in Agency Services, yellowHEAD has now received a second badge based on its in-house creative expertise and proprietary creative optimization technology. Facebook…

Snapchat’s AR Advertising Technology and WIMI AI Algorithm SDK Give Birth to a New Social Media Ecosystem

Tailor Insight, the fintech market research organization, recently released a research report "Snapchat's AR advertising technology and WIMI AI algorithm SDK give birth to a new social media ecosystem". With the rapid development of artificial intelligence (AI) technology, its related technologies, such as computer vision, natural language processing, intelligent speech, image recognition, have gained great development space. Among them, computer vision technology is the most popular among startups and investment…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Intuiface (Audience Analytics), Fuze (Unified Communications), Agillic (Marketing Automation), Questback (Customer Experience), dunnhumby (Customer Data). Intuiface-Sightcorp Partnership Brings No Code Audience Analytics to Digital Signage Intuiface and Sightcorp have integrated their respective solutions to create a unified, no code, computer vision-based approach to building,…

Intuiface-Sightcorp Partnership Brings No Code Audience Analytics to Digital Signage

Intuiface and Sightcorp have integrated their respective solutions to create a unified, no code, computer vision-based approach to building, running, and measuring effective digital out-of-home deployments. Systems integrators and any business hosting staff and/or visitors would use Intuiface's digital experience platform to create interactive digital content for physical locations and connect those experiences to a real-time stream of AI-powered face analysis data produced by Sightcorp's DeepSight Toolkit. Intuiface…

yellowHEAD Releases Ad Creative Benchmark Report for Social Casino Games

Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies Use purple boxes for calls to action, capture viewer attention in the first three seconds of a video ad, and don’t wait until the end of the video to display your logo. Those were among the recommendations for app marketers in a new data-driven report published by yellowHEAD, the AI-powered performance marketing company. Titled “Ad Creative Benchmark Report: Social Casino,”…

Dentsu Taps VidMob To Launch Global ‘Attention Economy’ Ad Lab Initiative

As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention, dentsu international announced that it has partnered with VidMob to offer new depths of creative intelligence and performance to marketers. VidMob’s Agile Creative Studio will now power dentsu’s Attention Ads Lab, the arm of the program focusing on identifying which ads capture consumer attention. This expanded partnership will support brand campaigns across the entire digital ads…

Mirriad Launches Music Alliance

Computer vision and AI-powered in-video advertising company Mirriad announced the launch of the Mirriad Music Alliance, a coalition dedicated to bringing the worlds of marketing and music together to grow creative and financial opportunities for artists in the industry by placing brands into music content. At launch, Mirriad is working with a number of labels, managers, and artists including independent music companies such as Red Light Management and B-Unique Records. These relationships bring brands access to a diverse…

TechSee Closes $30 Million Series C Investment Round

TechSee, the category leader in Intelligent Visual Assistance, announced it has raised $30 million in a Series C equity investment round. The round was co-led by OurCrowd, Salesforce Ventures, and TELUS Ventures with participation from Scale Venture Partners and Planven Entrepreneur Ventures. Founded in 2015, the Tel Aviv-based company has grown rapidly by reducing customer friction points for enterprises. Its Visual Assistance technology bridges the visual gap in customer service, allowing customers and technicians to…