As Interest in the B2B CDP Category Heats Up, Leadspace Adds Reachforce's Offerings and Expertise to Power Customers' Data-Driven Marketing and Sales Efforts  Leadspace, the leading B2B Customer Data Platform, has acquired ReachForce, a private company with complementary B2B data solutions like SmartSuite and SmartForms. Leadspace will add Reachforce team members, technology, and strong customer and industry relationships. They'll also add an Austin, Texas office to the Leadspace locations in San Francisco, CA and Hod…

Lytics, the first Customer Data Platform (CDP) built to bridge the gap between data and personalization, announced it has been named a Strong Performer in the “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” report. “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” Forrester profiled the 13 most significant vendors in the emerging CDP market and ranked against 10 criteria as explained by Forrester principal analyst and report author Steven Casey in his blog post. Forrester reported that Lytics…

1-to-1 Personalization and CDP Company Recognized for Enabling Real-Time Data Activation Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage as a Strong Performer in its report "The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019," published today. The Forrester New Wave reports evaluate emerging technologies, based on vendors' offerings, strategies and market presence. This evaluation examines "the 13 providers that matter…

Company Believes Pending Acquisition of Lattice Engines Will Position It as a Leading Provider in the CDP Space Dun & Bradstreet was cited as a Strong Performer in The Forrester New Wave=: B2B Customer Data Platforms, Q2 2019. Customer Data Platforms (CDPs) have become one of the fastest growing segments within the sales and marketing information landscape. In the report, Dun & Bradstreet received a differentiated rating in the data sources and types, data management, activation, product vision, and product…

Zylotech, the self-learning customer data (CDP) platform company, announced it has been identified as one of the most significant providers in “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report. Forrester profiled the 13 most significant vendors in the emerging CDP market, after extensive research work as explained by Forrester analyst Steve Casey. The report found that the ability to provide third-party data for augmentation and enrichment; develop unified profiles at the account, buying center, and…

Lattice Engines, the world's first AI-powered B2B Customer Data Platform (CDP), has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Data Platforms, Q2 2019 authored by analyst Steven Casey. Lattice Engines continues to be a Leader recognized not only by independent analysts but by customers as well for empowering B2B marketers to improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. According to…

Experts in customer data and intelligence help B2B and B2C organizations maximize customer interactions across channels and applications To help organizations quickly and easily bring together customer data from across the entire organization, Oracle is collaborating with Accenture and Capgemini to address the hype and confusion around the Customer Data Platform (CDP) market. Oracle, together with the two Platinum level members of Oracle PartnerNetwork, are moving beyond current CDP capabilities to power richer digital…

To help organizations quickly and easily bring together customer data from across the entire organization, Oracle is collaborating with Accenture and Capgemini to address the hype and confusion around the Customer Data Platform (CDP) market. In collaboration with two Platinum level members of Oracle PartnerNetwork, Oracle is moving beyond current CDP capabilities to power richer digital marketing and customer experiences across the entire customer journey. This includes delivering the technology and best practices that…

Dun & Bradstreet announced that it has entered into a definitive agreement to acquire Lattice Engines, the leading AI-powered customer data platform (CDP), enabling B2B organisations to scale their account-based marketing and sales programs across every channel. The transaction will position Dun & Bradstreet as a leading provider of integrated data and analytics solutions for sales and marketing professionals.  Lattice Engines adds a best-in-class CDP to the depth and breadth of global commercial data in the Dun…

Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released by the Customer Data Platform Institute. The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business.  But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands. Other survey finding suggest the change is coming just in…

In this article, I tell about three great tips for a smooth Customer Data Platform rollout in 2019 Customer Data Platform or CDP as they are know in the Marketing Technology community. Anyone who is a part of the MarTech world in 2019 is surely familiar with these three little words. CDPs, as Customer Data Platforms have come to be known have revolutionized the way companies understand their customers.  Businesses can now ingest customer data from multiple sources, integrate and unify it, and deliver insights on customer…

Ebiquity's Consulting Services and Evergage's Technology Drive Better Customer Experiences and Engagement Across Channels and Improve Paid Media Targeting for Joint Clients Evergage, The 1-to-1 Platform company, and Ebiquity, a leading independent marketing and media consultancy, announced a partnership combining Ebiquity's analytics, media management and technology consulting in paid media with Evergage's personalization and customer data platform (CDP) technology. This strategic partnership will enable Ebiquity's…

Survey of Large Organizations Shows CDP Uptake Now Exceeds 50% More than half of large organizations are now using a customer data platform (CDP), according to a global survey of 200 companies carried out by London Research. The research, carried out in partnership with customer data platform vendor BlueVenn, found that 51% of organizations with annual revenues of at least USD$50m are already using a CDP, while another third (35%) are planning to invest in one. The new study, entitled Customer Data Excellence shows…

Leadspace and CVENT to Demonstrate the Value of CDP for Solving the Data Challenges Inherent in Account-Based Marketing at SiriusDecisions Summit Leadspace, the leading B2B Customer Data Platform (CDP), announced the launch of "Leadspace On-Demand" — a single control center that gives Sales and Marketing all the power to optimize, analyze, align and activate their data for more effective customer engagement. "B2B sales and marketing teams wrestle with many challenges that can be traced back to their inability to get a…

New Release Features Revenue Prediction Capabilities and New Integrations with Social, Search and AD Channels to Enable Marketers to Deliver High Performing 1:1 Omni Channel Campaigns at Scale  Lattice Engines, the world's first and largest B2B Customer Data Platform, announced the Spring 2019 release of the Lattice Atlas Customer Data Platform (CDP). This release launches new capabilities designed to help customers scale their ABM efforts in several key ways: (1) prioritize accounts and assign resources based on…

The Stride Customer Data Platform announced the launch of its Engagement Engine, a tool that enables marketing teams to hyper-personalize the customer experience across all channels in minutes, without help from engineering teams. With this module, Stride allows organizations to automate campaigns that rely on complex underlying data that might be constantly changing, such as reservations, orders, or subscriptions. Logic that once took engineering teams weeks to build is now a simple point-and-click for marketers. The…

World’s Largest Exclusive Martech Awards Recognize ARM Treasure Data’s CDP for Its Scale, Security and Innovation Arm Treasure Data was named the Best Customer Data Platform (CDP) at the 2019 Marketing Technology Awards gala held on March 21 in New York City. The Arm Treasure Data enterprise CDP is recognized for its ability to securely unify all types of data, scalability and use of advanced machine learning for fast, actionable insights that help transform and drive growth for some of the most successful businesses in…

The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist of core capabilities needed to build a unified, sharable customer database. CDPFinder templates and vendor information to help buyers find the right CDP for their needs "The CDP industry faces two challenges," said CDP Institute Founder David Raab.  "First, many firms offering a CDP or CDP alternative…

Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: “Deconstructing Customer Data Platforms: Myth vs. Reality.”  Developed over the past four months, the research deconstructs the confusion brands are experiencing with Customer Data Platforms (CDPs) by defining the category, outlining use cases and presenting a long-term outlook for the CDP market. Based on interviews conducted with more than 40 CDP and…

BlueVenn Unify Creates an Optimized, De-Duplicated and Trustworthy Single Customer View Enabling Marketers to Improve Their Multi-Channel Marketing and Personalization BlueVenn, a leading marketing technology vendor in the Customer Data Platform (CDP) market, announced that it has launched BlueVenn Unify, a new CDP that enables marketing teams to centralize all their online and offline customer data from disconnected systems, including all the transactions and interactions, to create a unified customer view. BlueVenn…