Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: …
BlueVenn Launches Its New Real-time Customer Data Platform for Marketers to Realize a Single Customer View
BlueVenn Unify Creates an Optimized, De-Duplicated and Trustworthy Single Customer View Enabling Marketers to Improve Their Multi-Channel Marketing and Personalization …
Lytics Raises $35 Million to Extend Leadership Position in Customer Data Platform Market
JMI Equity-Led Investment to Accelerate Strategic Growth Initiatives in Product Development and Customer Success, and Expand Lytics’ Team Lytics, the …
The Asian Financial Services Industry Needs a Customer Data Platform
Customers in the financial services industry want personalized experiences. They, in fact, expect and demand them from their service providers. …
Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms
Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across …
QuickPivot Announces New Digital Marketing Capabilities to Customer Data Platform
New Data Onboarding Capability Helps Marketers Create Advanced Advertising Segments and Integrate Digital Marketing and Offline Campaigns QuickPivot, the leading …
Cleartrip Selects CleverTap’s Customer Data Platform to Deliver Personalized Experiences at Hyperscale
Advanced Customer Engagement Platform Helps a Leading Travel Brand with Global Presence to Drive Enterprise-Wide Experimentation and Create Phenomenal Growth …
RedEye Selects SnapLogic for AI-Powered Customer Data Platform
Marketing Automation Firm Chooses SnapLogic Integration Platform to Support Key Marketing Systems for Renowned UK Brands SnapLogic, provider of the …
Leadspace Launches “Leadspace for Salesforce”, Making Leading B2B Customer Data Platform Available Natively in Salesforce
Leadspace for Salesforce Makes Sales Engagement Simpler and More Effective; Pilot Customers Double Target Account and Audience Coverage, and Improve …
V12 Data Launches V12 Velocity, an Integrated Customer Data Platform to Drive Accelerated Results
V12 Data, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity, an integrated Customer Data Platform …
Evergage Named ‘Best Customer Data Platform’ in MarTech Breakthrough Awards
While Traditional CDPs Serve as Systems of Record, Evergage Recognized for Also Being a System of Action Evergage, The 1-to-1 Platform company, …
Lytics Tops Award Count, Receives Highest Scores In Data Quality And Insights In Customer Data Platform Buyer’s Guide
The Leading CDP for Marketers Was Also Recognized for Highest Customer Satisfaction Scores in This First CDP Buyer’s Guide from …
Customer Data Platform Leader RedPoint Global Earns Most Awards in The Relevancy Group’s Report, The Relevancy Ring – CDP Buyer’s Guide 2018
Most Comprehensive CDP Vendor in the Market Receives High Recognition Among Peers RedPoint Global, a top provider of customer data …
SessionM Recognized by Gartner for Customer Data Platforms for Marketing and Mobile Marketing Platforms
SessionM Named in 2018 Gartner Magic Quadrant for Mobile Marketing Platform and Gartner Market Guide for Customer Data Platforms for …
AgilOne Launches First-Ever Customer Data Platform Capabilities for Call Center and Customer Service Teams
Agilone’s New 360 Profile for Customer Service Provides Real-Time Comprehensive Customer-Level Insights to Customer-Facing Teams AgilOne, the leading customer data …
Understanding Customer Data Platforms
Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) …
Mapp Announces a New Unified Customer Data Platform
Mapp Cloud with CDP Will Be the Only Unified Data and Marketing Automation Platform Built for Global Marketers Mapp Digital, …
Lattice Engines Launches the First Customer Data Platform for Account-Based Marketing
Lattice Atlas Uses AI To Scale ABM Across All Accounts Using Both First And Third Party Data Lattice Engines, the …
Velocidi Acquires ShiftForward; Becomes the World’s First Private Customer Data Platform
Industry’s First Private Customer Data Platform Gives Marketers Access to a Complete, Real-Time View of Every Campaign Combined with Customer …
RedPoint Global Takes The Lead As The Most Comprehensive Customer Data Platform In CDP Institute Vendor Comparison Report
Company Leads Top 24 Customer Data Platform (CDP) Vendors as the Only Platform to Provide All Features and Capabilities Measured …