Dun & Bradstreet announced that it has entered into a definitive agreement to acquire Lattice Engines, the leading AI-powered customer …
B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment
Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released …
What to Expect When You’re Launching a Customer Data Platform in 2019
In this article, I tell about three great tips for a smooth Customer Data Platform rollout in 2019 Customer Data …
Ebiquity Plc Selects Evergage as Strategic Customer Data Platform and 1-to-1 Personalization Partner
Ebiquity’s Consulting Services and Evergage’s Technology Drive Better Customer Experiences and Engagement Across Channels and Improve Paid Media Targeting for …
BlueVenn and London Research Release Customer Data Platform Maturity Model
Survey of Large Organizations Shows CDP Uptake Now Exceeds 50% More than half of large organizations are now using a …
Leadspace Announces “Leadspace On-Demand” to Extend it’s Leading B2B Customer Data Platform
Leadspace and CVENT to Demonstrate the Value of CDP for Solving the Data Challenges Inherent in Account-Based Marketing at SiriusDecisions …
Lattice Engines Announces Spring 2019 Release of Its Atlas Customer Data Platform to Lead Industry into ABM 2.0 Era
New Release Features Revenue Prediction Capabilities and New Integrations with Social, Search and AD Channels to Enable Marketers to Deliver …
The Stride Customer Data Platform Launches Engagement Engine That Enables Marketers to Build 1:1 Campaigns Without IT or Engineering
The Stride Customer Data Platform announced the launch of its Engagement Engine, a tool that enables marketing teams to hyper-personalize …
Arm Treasure Data Named Best Customer Data Platform at 2019 Marketing Technology Awards
World’s Largest Exclusive Martech Awards Recognize ARM Treasure Data’s CDP for Its Scale, Security and Innovation Arm Treasure Data was …
Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion
The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry. …
New Winterberry Group Research Deconstructs the Confusion Revolving Around Customer Data Platforms
Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: …
BlueVenn Launches Its New Real-time Customer Data Platform for Marketers to Realize a Single Customer View
BlueVenn Unify Creates an Optimized, De-Duplicated and Trustworthy Single Customer View Enabling Marketers to Improve Their Multi-Channel Marketing and Personalization …
Lytics Raises $35 Million to Extend Leadership Position in Customer Data Platform Market
JMI Equity-Led Investment to Accelerate Strategic Growth Initiatives in Product Development and Customer Success, and Expand Lytics’ Team Lytics, the …
The Asian Financial Services Industry Needs a Customer Data Platform
Customers in the financial services industry want personalized experiences. They, in fact, expect and demand them from their service providers. …
Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms
Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across …
QuickPivot Announces New Digital Marketing Capabilities to Customer Data Platform
New Data Onboarding Capability Helps Marketers Create Advanced Advertising Segments and Integrate Digital Marketing and Offline Campaigns QuickPivot, the leading …
Cleartrip Selects CleverTap’s Customer Data Platform to Deliver Personalized Experiences at Hyperscale
Advanced Customer Engagement Platform Helps a Leading Travel Brand with Global Presence to Drive Enterprise-Wide Experimentation and Create Phenomenal Growth …
RedEye Selects SnapLogic for AI-Powered Customer Data Platform
Marketing Automation Firm Chooses SnapLogic Integration Platform to Support Key Marketing Systems for Renowned UK Brands SnapLogic, provider of the …
Leadspace Launches “Leadspace for Salesforce”, Making Leading B2B Customer Data Platform Available Natively in Salesforce
Leadspace for Salesforce Makes Sales Engagement Simpler and More Effective; Pilot Customers Double Target Account and Audience Coverage, and Improve …
V12 Data Launches V12 Velocity, an Integrated Customer Data Platform to Drive Accelerated Results
V12 Data, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity, an integrated Customer Data Platform …