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TechBytes with Jeremy Van Ek, COO at American Marketing Association

Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary responsibility is the execution, enablement, and development of all Finance, Operations, and Technology within the organization. I was inspired to join the AMA because of the mission of the organization to be a thought leader and coach to marketers. Prior to the AMA, I was the Chief Financial Officer at Trisect. I bring more than 15 years of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Genesys (Customer Service), Brainito (Marketing Automation), GroundTruth (Location Data), Oracle (Email Marketing), CampTek (Chatbot). Genesys Survey Finds Nearly 50% of Consumers Feel Companies Lack Empathy When Delivering Customer Service It’s a more efficient but somewhat impersonal world when it comes to customer service, according to a new survey sponsored by Genesys®, the global…

GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns

Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, announced a new partnership and integration with Yext, Inc., the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints™ mapping technology to identify…

GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns

Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints™ mapping technology to…

Xcite Advertising Announces Rebranding, Changes Name to Xcite Automotive

Xcite Advertising Unveils New Name as Part of an Extensive Rebranding Initiative Xcite Advertising, an automotive industry leader in the digital experience and marketing services space, has today announced a complete rebranding and name change to Xcite Automotive. The Chicago-based marketing company is expanding its product offerings to the automotive industry through the recent acquisition of Car Studio Pros, which has enhanced the customer's car-buying journey for its car dealer clients. Xcite's rebranding effort is a…

Boutir and iClick form Strategic Partnership

Boutir benefits from iClick's 900+ million Chinese consumers' datasets Increases the technological sophistication of Boutir's ad marketing campaigns Empowers digital marketing solutions for SMEs on the Boutir platform Boutir, a social mobile commerce solutions provider and multi-channel commerce platform, announced today that it has entered into an agreement with iClick Interactive Asia Group Limited , whereby iClick will become a strategic partner of Boutir. With its commitment to helping SMEs develop business…

Seven Group Launches New Platform to Help Financial Advisors Level Up Marketing

Seven Group, a New York City-based marketing consultancy catering exclusively to financial advisors, unveiled its new digital platform to help advisors build their marketing efforts from the ground up. The platform provides a customized marketing road map along with necessary tools for advisors, including creative development, a library of effective investor content, progress tracking, and a digital training lab. Seven Group's goal is to help advisors engage clients and prospects by tailoring marketing tactics to the…

Acoustic Recognized as a Multichannel Marketing Hubs Leader by Gartner

Acoustic – the world’s largest independent marketing cloud - was recognized as a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for May 2020. This is the second recognition by Gartner for Acoustic, which was also positioned in Gartner’s Magic Quadrant as a Leader in September 2019 Magic Quadrant for CRM Lead Management. Marketing Technology News: Passageways Introduces Native Zoom Integration With OnBoard Acoustic was recognized among 19 vendors and named in the Leaders quadrant of the Multichannel…

MERGE Earns Sitecore Platinum Partner Status, Invitation to Sitecore Partner Advisory Council Group

Agency joins select group of Sitecore thought leaders and technical experts in global Platinum Partner Community MERGE, a premium creative, marketing and technology company, announced that it is a Sitecore Platinum Implementation Partner. This designation recognizes the company’s strategic alignment with Sitecore and its proven ability to deliver complex, end-to-end enterprise solutions that enable brands to transform digital experiences. Marketing Technology News: SpotX Teams Up With Pluto TV To Drive Its Video…

PepsiCo Launches New Direct-to-Consumer Offerings to Deliver Food & Beverage Products and Meet Increased Demand Amid Pandemic

As consumers increasingly turn online for their food and beverage needs during the COVID-19 pandemic, PepsiCo, Inc. today announced the launch of PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo's trusted and loved food and beverage brands. "Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace. Investing in eCommerce and digital…

IMImobile North America Delivers Messaging Solution to American Senior Communities to Help Keep Families Informed About COVID-19

Delivering proactive, relevant updates for more effective and meaningful communications during uncertain times Global cloud communications software and solutions provider IMImobile PLC, announced it has partnered with American Senior Communities (ASC) to help support its strategic approach for effectively communicating COVID-19 information to resident families and employees for nearly 90 facilities across Indiana. The IMImobile solution enables ASC to calm concerns and fears of families distanced from loved ones residing…

Vonage Launches Integration with ServiceNow

Vonage, a global business cloud communications leader, has announced the expansion of its Vonage Contact Center capabilities to include seamless integration with ServiceNow, the leading digital workflow company. Vonage Contact Center for ServiceNow enables businesses with contact centers that rely on customized agent, employee, and customer workflows to deliver great customer experiences and enhanced productivity. Now more than ever, enterprises are digitally transforming and more reliant on mission-critical customer…

Stamats Positions Its Audience Management/Solutions Platform for Growth Through Rebrand to Audativ

Stamats has enhanced the branding of its audience management database and solutions offering by renaming it Audativ. Previously named Stamats Data Management, the system has been in the market for more than a decade and enjoys a strong following with B2B publishers and other vertical markets. The new name positions Audativ to further distinguish itself in a competitive marketplace and sets the stage for expansion into new industries. A leader in customized research, marketing, fulfillment, intelligence, and audience…

Nielsen Media Partners with Innity to Bring VisualDNA Targeting Solution in Hong Kong

Understanding Consumers by Personality Traits is a New Bright Spot for Ad Targeting Nielsen Media announced the launch of VisualDNA for the Hong Kong Market. VisualDNA, Nielsen's proprietary data that helps companies, brands and marketers understand the human personality, allowing businesses to serve their customers better. In partnership with Innity, a leading online media company, Nielsen VisualDNA allows the provision of audience personality to marketers for the first time. The data is a result of a global…

SPLICE Software Announces New Offering for Retailers Amid Pandemic

Retail Fast Pass Aids in Shoppers Virtual Shopping Experience, Allowing for More Certainty That They're Protected From COVID-19 SPLICE Software, a customer engagement company specializing in automated communication workflows, digital communications and real business results, today announced the launch of Retail Fast Pass, an Integrated VIP Appointment Experience for virtual shopping, in-store shopping and product pick-up. Retail Fast Pass™ is customized for the new normal. The platform communicates with customers and…

Regalix Nytro Named 2020 Hot Vendor in Sales Enablement by Aragon Research

Regalix, a leader in sales enablement and revenue operations, has been named a 2020 Hot Vendor in Sales Enablement by Aragon Research. Aragon Research defines Hot Vendors as those delivering emerging, innovative or disruptive technologies, expanding capabilities or influencing what is expected of solutions in their respective category. Regalix Nytro is at the forefront of next generation technology and is pushing the boundaries of machine learning and artificial intelligence as it relates to sales enablement and sales…

Improve Your Bottom Line With Contract Automation and AI

Inefficient contract management is expensive. KPMG estimates that up to 40% of a contract’s value is lost during its lifecycle. The International Association for Contract & Commercial Management (IACCM) found that a company puts up to 9% of its bottom line at risk with poorly managed contracts. The challenge many face when it comes to managing their contracts arises from the large volume that exists in multiple places throughout the organization. Most large companies regularly manage between 20,000 and 40,000…

GoodData Updates Accelerator Toolkit to Enhance Data Analytics in Applications

New Capabilities Added to the Accelerator Toolkit, UI Library to Enable Customized and Faster Data Analytics GoodData, a leader in end-to-end analytics solutions, announced several new capabilities have been added to their Accelerator Toolkit, which is used by leading enterprise companies to add data analytics into the natural flow of applications versus older, bolt-on Business Intelligence (BI) solutions. The enhanced capabilities are another step in the process of making data understandable, relevant and actionable…

ActiveCampaign Launches Industry-First Marketplace, Making Automation Recipes Accessible to Businesses of Any Size

ActiveCampaign, the leader in Customer Experience Automation (CXA), today announced the launch of the ActiveCampaign Marketplace, making Customer Experience Automation more accessible to businesses than ever before. The new Marketplace builds on the successful automation recipe program, which has been leveraged to create over 300,000 unique customer experiences since its inception in 2016 and helps businesses of all sizes get the resources they need to build connections with their customers. As companies grow, they face…

Springbot Helps Merchants Stay Connected with Loyal Customers through an Integration with Smile.io

Springbot, a data-driven marketing platform for eCommerce retailers, announced a new integration with Smile.io, the world's largest reward program provider, that gives Springbot merchants easy access to valuable customer loyalty data within their platform. Loyalty programs are a popular way to increase engagement with existing customers as well as attract new customers, particularly for small and mid-sized merchants. In an ongoing environment where digital commerce continues to accelerate, now more than ever brands are…