Evergage Unveils New Data Warehouse Solution

Business Analysts Can Access the Rich Trove of Data in the Evergage CDP, and Run Analyses and Visualizations that Support Their Company's Unique Business Requirements Evergage, The 1-to-1 Platform company, unveiled the Evergage Data Warehouse. Using the Data Warehouse solution, companies can give their business analysts comprehensive access to the rich, unified customer and prospect data – collected, synthesized and housed in Evergage – to power in-depth analyses and drive informed business decisions. As the…

OOH Advertising Solution Provider Quorum Leverages Quadrant’s Filtered, Authenticated Location Data to Reach Consumer in Motion with…

Quadrant’s High Volume Location Data Sets Stamped with Blockchain-Enabled Authentication Technology Giving Quorum Unprecedented ‘Hyperlocal’ Targeting Ability Throughout Entire Consumer Journey Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic data feeds, announced that it is providing out-of-home (OOH) advertising solution provider Quorum with authenticated, filtered location data to accurately target the consumer in motion. Quadrant supplies Quorum with location…

Tech Data Announces Solution Catalog and Accelerated Enablement for Analytics and IoT

Offering aggregates market-ready solutions, enabling partners to scale analytics and Internet of Things (IoT) applications Tech Data launched its new Analytics and IoT Solution Catalog, featuring over 30 market-ready, vetted solutions with proven outcomes for specific use cases in healthcare, industrial, retail, transportation and logistics, and smart cities—among other vertical markets. The Solution Catalog lowers partners’ barriers to entry and speeds their time to market by delivering proven solutions to fulfill their…

How Businesses Can Decipher Customer Data Using VoC Analytics Programs | A Free Resource by Quantzig

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of its free resource that lists the steps to build a VoC analytics program. To enhance customer experience and improve growth, businesses across industries are focusing on the development of analytics-driven VoC programs. Successful VoC programs are closed-loop processes that revolve around collecting and analyzing customer data to better understand their sentiments. The ongoing technological disruptions…

Global Survey of 287,000 Mobile Users Reveals It’s Time to Change The Way Digital Marketing is Done: from Data-Driven to Choice-First

The survey found that only 23% of all respondents believe that targeted messages are useful Ogury, a technology company specialized in Mobile Journey Marketing (MJM), released the second installment of its consumer survey, named "The Reality Report" — the largest research of its kind. The survey examines the attitudes of over 287,000 mobile users towards marketing and data. Findings reveal that current practices of digital marketing are failing to provide value to users and could endanger organizations' long-term…

Gigapaces Partners with Tableau to Accelerate Machine Learning and Data Visualization

Combined Solution Provides Real-Time Interactive Views of Operational Data and Machine Learning Insights GigaSpaces, the provider of InsightEdge, the fastest in-memory real-time analytics processing platform, announced that it has partnered with Tableau, the leading analytics platform, to help enterprises accelerate customized BI visualizations on their operational data for smarter actionable insights at scale. Marketing Technology News: Comm100 Launches Agent Assist to Boost Agent Performance and Customer Satisfaction…

NetLine Launches a No-Cost Tool to Access B2B Content Consumption Data

Audience Explorer Is the New, Exclusive Search Tool Aimed at Helping Marketers Analyze B2B Content Consumption and Buyer Engagement in Real Time NetLine possesses the largest repository of content consumption insights on the B2B web. Through over 15,000 web properties and hundreds of thousands of leads processed monthly, NetLine is uniquely positioned to provide marketers with immediate, actionable insights on the content consumption behavior of professionals across the network. Harnessing the value and scale of this…

Oracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated Content

First-of-its-kind Integration Will Use Oracle's Contextual Intelligence to Help Advertisers Avoid Unsafe User-Generated Content Oracle Data Cloud announced a first-of-its-kind collaboration with Reddit to provide new brand safety controls for advertisers around a real-time feed of user-generated content (UGC). Leveraging Oracle's Contextual Intelligence technology, the integration will provide real-time content review and classification across industry-standard brand safety categories, giving advertisers greater control…

Black Pearl Mail Unveils New Insights Module; Equips Customers with Real-Time Email Visibility & Customized Analytics

Black Pearl Mail, the provider that transforms email into a smart digital marketing tool, announces it is releasing a new module for its software-as-a-service (SaaS) product. The Insights module, which is a productivity suite for customers, activates the intelligence of email so customers can begin using it strategically. This module includes real-time notifications and customized dashboard style analytics to give senders visibility into when their emails are getting opened and what elements are being interacted with in…

LatentView Analytics Launches AI-Driven Conversational Analytics Platform ‘Casper’ to Democratize Enterprise Data

New Platform Enables Anyone across the Enterprise to Access Data and Insights on Demand through Natural Language Voice and Text Queries LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, launched Casper, its new AI-based conversational analytics platform, that enables anyone within a company to easily access customized reports and insights in visual, text, or voice form with no coding required. According to Gartner, by 2021, “conversational first” will be adopted by the majority of…

CINDE Announces: NTT Data Launches Salesforce Center of Excellence in Costa Rica

The Costa Rican Investment Promotion Agency (CINDE) announced that NTT DATA, Inc. opened a center of excellence in Costa Rica to serve its Salesforce portfolio. The company, located in the America Free Zone industrial park, has been certified as a Platinum Salesforce Partner with more than 15 years of partnership with Salesforce. NTT DATA, a leading IT services provider, currently has a dozen Salesforce accounts in Costa Rica that need to hire more specialized personnel with English language proficiency. The profiles…

Sprinklr Announces New Core Platform Functionality: Live Slide Technology Enables the Rapid Creation of Beautiful Presentations which…

Leading Brands Such as Michael Kors Are Using New Sprinklr Presentations Functionality to Present Real-Time Social Data With Ease and Style Sprinklr, the world’s first Unified Front Office Platform for Modern Channels, announced Sprinklr Presentations, a new function of the Core Platform, and available across all 5 Sprinklr products -- Modern Marketing; Modern Advertising; Modern Research; Modern Care; and Modern Engagement. Sprinklr Presentations enables brands to present real-time social and business data in beautiful,…

Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws

GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles  Marketing teams may have managed to surf the turf with EU's GDPR Principles in the first year. As we inch toward the first GDPR anniversary, market analysts and Data Privacy trend watchers are constantly churning data on GDPR impact. They provide insights on how GDPR transformed the data industry globally -for businesses and for consumers. In an interesting data research on GDPR Principles, Ogury found that less…

Qlik Kicks Off AI In Action: The Qlik Analytics Tour, The Largest Roadshow In Data & Analytics

Worldwide Tour to Host More Than 130 Events Across Americas, Europe, Middle-East, Africa and Asia-Pacific Qlik announced the start of its Qlik Analytics Tour, which will host 130 events worldwide involving 90+ Qlik partners to showcase the power of analytics to turn raw data into powerful insights that helps organizations lead with data. Leading organizations are investing in analytics to more easily discover and leverage key insights through data that can enable strategic action across their entire organization. Through…

Tapad Brings Global Insights to Arm Treasure Data’s Enterprise CDP Technology

Joint Solution Will Enhance Accuracy and Reach Across North America, EMEA and APAC Tapad, a global marketing technology company and leader in digital identity resolution solutions, announced a new joint capability with Arm Treasure DataTM , a leader in enterprise customer data management. The partnership combines The Tapad GraphTM technology with Arm Treasure Data's robust enterprise Customer Data Platform (CDP), enabling advertisers in the Arm Treasure Data marketplace to access Tapad's datasets. With the integration…

Canada’s Translation Bureau Selects SDL for Customized Linguistic Services Request Management System

Combining SDL MultiTrans and SDL Trados Studio, SDL to Provide One Platform for End-to-End Linguistic Services with Automated Workflow and Unified Terminology SDL, a global leader in content creation, translation and delivery, is pleased to announce that it will be providing a customized Linguistic Services Request Management System (LSRMS) to the Translation Bureau, a federal institution within the Public Services and Procurement Canada of the Government of Canada. Combining two of SDL's market-leading solutions, SDL…

BigCommerce for Drupal Brings Customized Shopping Experiences to Drupal Community

BigCommerce, the leading SaaS ecommerce platform for fast-growing and established brands, announced BigCommerce for Drupal, a headless commerce module built specifically for the open-source content management system (CMS), at DrupalCon Seattle. Developed in partnership with Acro Media, a world-renowned digital commerce agency, BigCommerce for Drupal gives brands the ability to embed flexible, enterprise-level ecommerce functionality into revolutionary customer experiences created within Drupal’s highly-extensible and secure…

Validity Launches Validity Trust Assessments, a Revolutionary New Approach to Managing Customer Data Quality

Unique Solution Provides Data Trust Score, Details on Business Impact, and Actionable Playbook for Data Quality Improvement Validity, the most trusted name in customer data quality, unveiled Validity Trust Assessments, a first-of-its-kind solution for evaluating and managing customer data. Validity Trust Assessments is an on-demand software solution that produces real-time reports that show an organization’s Data Trust Score, high-level metrics, comparative industry benchmarks and a detailed remediation plan for…

Signals Analytics Receives Frost & Sullivan’s 2019 Technology Innovation Award – Data Analytics

On-Demand Data Platform Signals Playbook Recognized as a Highly Effective Tool That Connects Disparate External Data with Deep Context to Help Business Leaders Achieve Growth Signals Analytics has been chosen by Frost & Sullivan, the Growth Partnership Company, as the recipient of the 2019 Frost & Sullivan Technology Innovation Award, Data Analytics. The data analytics company was specifically chosen for its next-gen, on-demand data platform that connects disparate external data with deep context to help brands…

Oracle Again Cited as a Leader in Data Management Solutions for Analytics

Oracle Positioned Highest for Ability to Execute and Furthest for Completeness of Vision in Latest Gartner Magic Quadrant for Data Management Solutions for Analytics Oracle announced it was positioned highest for ability to execute and furthest for completeness of vision in Gartner's 2019 "Magic Quadrant for Data Management Solutions for Analytics" report. Oracle's leadership in data management emanates from its deep portfolio of database management solutions, including the self-driving Oracle Autonomous Database.…