MeasureMatch Expands Professional Services Categories To Meet Growing Demand For Digital And Data Transformation Requirements

From advisory to execution, the systems and data-centric professional services marketplace now offers skills and services across 12 categories from business consulting to space exploration solutions, including cloud computing platforms, cybersecurity and more UK-based marketplace software startup MeasureMatch has launched an expansion of its digital transformation services categories in response to customer demand that has been reaching well beyond the platform’s original focus on marketing, commerce, customer experience…

OutboundEngine Announces Integrations with Over 240 Business Applications

New integrations allow small businesses to improve marketing performance by accurately and securely sharing real-time data across business-critical applications OutboundEngine, a nationally recognized marketing software as a service (SaaS) company, announced the launch of integrations with over 240 business applications, enabling small business owners to optimize their marketing activities by keeping a pulse on the most up-to-date contacts across any system with intelligent customer data synchronization. The new…

Kaltura Survey: Employees Reveal That Working Remotely Impacts Social Connections at Work

Video Powering the Future of Work and Office Culture: 68% Want Remote Work Options for the Future, 57% Believe Small Talk in Virtual Meetings is Needed A recent survey by the leading video cloud, Kaltura, highlighted the role of video in shaping employee communication, from onboarding, to corporate directives, to conversations with colleagues. The Kaltura survey revealed that not only does video have the capacity to provide all the solutions for work productivity, but video can also offer essential tools for team building…

Taboola And IAS Partner On Industry-First Brand Safety Solution For Performance Advertisers

Taboola, the world’s leading discovery platform, announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola’s large audience of 1.4 billion people each month, while…

Launching Nielsen Compass: A World Leading And Powerful Campaign Outcomes Database

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI Nielsen announced that it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative (norms) standards for campaign outcomes measurement. The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms providing a…

Content Guru Commended by Frost & Sullivan for Offering Superior Customer Engagement with its Advanced CCaaS Solutions

The company's native, flexible product portfolio presents a full set of integration capabilities to empower clients to offer consistent customer experiences Based on its recent analysis of the European Contact-Center-as-a-Service (CCaaS) market, Frost & Sullivan recognizes Content Guru Ltd. with the 2020 European Technology Innovation Leadership Award. Its storm® ecosystem brings together intelligent automation, a wide array of third-party systems integrations, omnichannel engagement capabilities, and unique…

Seismic is Named to the 2020 Forbes Cloud 100

Seismic has been named to the Forbes 2020 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures. "I'm extremely proud to see Seismic named to the Forbes Cloud 100 in back-to-back years, and as the highest-ranking sales enablement platform on the list," said Doug Winter, CEO and co-founder, Seismic. "Over the last year, we've continued to make big moves in an effort to deepen our position as the market…

Yumlane Joins the Cricket Fervour; Launches Yumlane Pizza League

The brand-new campaign will pit virtually team representing pizzas against each other Yumlane, one of India’s leading cloud kitchen brands, in a first of its kind, has introduced Yumlane Pizza League (YPL) with eight thematized pizzas representing each T20 team. With India rooting for the cricket festivities to begin, Yumlane’s YPL aims to amalgamate the sportsmen spirit with the lip-smacking all-time favourite cricket snack, pizzas. With each pizza representing the vibe of each team, the league will engage with its…

Jellyfish Appoints Sharon Harris as First Global Chief Marketing Officer

In the new role, Harris will work to scale Jellyfish’s global presence and expansion Jellyfish, a digital partner to the world’s leading brands, has appointed marketing and digital media expert, Sharon Harris, as its first global Chief Marketing Officer. In the role, Harris will oversee Jellyfish’s international marketing strategy across 30 offices as the company continues to expand as a global digital partner. A key area of focus is to help brands embrace digital transformation as the next evolution of business on a…

AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying

AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. “We’re a small organization and can’t afford to commit a $5,000 or higher budget to each platform we advertise on, so I’m glad AudioGO gives me a way to add internet radio into our advertising mix at a budget that makes sense for us.” Digital audio listening has been on the rise over…

Zembles: First-of-its-Kind “ProspectTech” Lead-Gen Platform Debuts With Company-First Identification Technology

Revolutionizing the way B2B sales teams identify leads, Zembles deploys machine learning and robust data to find prospects that “re-zemble” already successful clients A solution for conventional search leads – via job description and contact info – which create sales dead-ends Zembles announced the launch of its radically new approach to identifying high-value, active leads through its Prospect Technology “ProspectTech” platform that uses artificial intelligence and spending data to identify financially healthy companies…

OpenX Launches New Solution to Make Prebid Easy and Accessible for Publishers of All Sizes

Customizable options and new testing capabilities provide tools to maximize revenue while maintaining full visibility and control OpenX announced the launch of Apollo, a product that gives publishers of all sizes the ability to customize and optimize their Prebid configuration and maximize programmatic revenue. With Apollo, publishers have access to sophisticated configuration management and a/b testing capabilities that allow them to regularly test and assess the effectiveness of their Prebid set-up, and with three…

MessageGears Enhances Segment Product with Support for Facebook Custom Audiences and Google Customer Match

By working from live customer data and breaking down barriers that limit data access, MessageGears is furthering its mission to allow marketers to use data to create better brand experiences MessageGears, the customer marketing software company, announces an update to its Segment product. The update includes support for Facebook Custom Audiences and Google Customer Match, and the ability to join and enhance data within MessageGears’ Engage product. Enterprise marketers are limited by their toolsets in one of two ways:…

LoopMe Bolsters Data Advisory Board with Powerhouse Addition of Rishad Tobaccowala

Former Chief Growth Officer of Publicis Brings Unique Vision of the Intersection of Data and Humanity to Advance LoopMe Marketing Technology LoopMe, the outcomes-based video platform, announced it has added data business leader Rishad Tobaccowala to its Data Advisory Board, bolstering the caliber of the board and further validating the market opportunity for LoopMe within data, measurement, technology, media and attribution. Former Chief Growth Officer of Publicis and author of the best-selling book "Restoring the Soul of…

IKala Raises US$17 Million Series B To Expand Global Footprint

The fund injection will propel iKala’s R&D investment, drive innovation in AI technologies to propel digital transformation and build integrated solutions for new retail in Southeast Asia and beyond. iKala, Asia’s leading AI company headquartered in Taiwan, has raised US$17 Million in a Series B round of funding led by Wistron Digital Technology Holding Company, a Wistron Corporation’s wholly-owned subsidiary which focuses on digital technology industries and software application related investments. Previous investors…

Neo4j Delivers First and Only Integrated Graph Database Service on Google Cloud Platform

Neo4j Aura for GCP Enables Rapid Development of High-Performance, Graph-Powered Applications in the Cloud Neo4j, the leader in graph technology, announced that Neo4j Aura for Google Cloud Platform is now available as a fully integrated graph database service on the Google Cloud Marketplace. Cloud-native and built specifically for data relationships, Neo4j Aura™ is the simplest way to deploy, manage and scale a graph database. Since its launch, Neo4j Aura customers have built over one thousand powerful applications,…

Auth0 Selects Icertis to Increase Contract Intelligence for Next Wave of Growth

Identity Management Leader to Optimize Contracting Organization-wide, Drive Excellence Across Customer Acquisition Icertis, the contract intelligence company that pushes the boundaries of what's possible with contract lifecycle management (CLM), announced  that identity management leader Auth0 will deploy the Icertis Contract Intelligence (ICI) platform to optimize the performance and compliance of all its sales and sourcing contracts and contracting processes. Auth0 supports 9,000+ customers in 70+ countries that use…

Boomi aXis for SAP Released as First iPaaS Solution to Accelerate Business Decisions on SAP

Boomi, a Dell Technologies™ business, extends its portfolio of solutions for EiPaaS by announcing Boomi aXis for SAP at SAP insider's S/4HANA2020 interactive event. With Boomi aXis for SAP, users can more easily and quickly exchange SAP data on a single platform to swiftly facilitate business decisions. In today's dynamic market environment where businesses are making quick pivots and seeking critical short-term advantages, Boomi aXis for SAP strategically advances organizations towards their goals. The first EiPaaS…

Deloitte Survey: COVID-19 Pandemic Shifts Enterprise Cost Management and Transformation Strategies from ‘Save-to-Transform’ to…

Mid-cycle study finds companies should accelerate performance improvement and enterprise transformation actions in response to COVID-19 A new, mid-cycle Deloitte Global Cost and Enterprise Transformation Survey, "Save-to-Thrive: Enterprise transformation and performance improvement strategies during the COVID-19 pandemic," finds organizations that invest in key capabilities today to navigate a post COVID-19 business environment can position themselves to thrive in the "Next Normal." The survey also found that…

Sailthru Announces Sailthru Connect, A Data Export Suite For Business Intelligence

Suite provides unique predictive and implicit interest insights in addition to first party data stream for retail and media organizations to build deep consumer understanding Sailthru, the leading personalized marketing automation technology provider for retailers and publishers,  announced the launch of Sailthru Connect, a data export suite that adds unique behavioral data to a brand’s data assets. Built with data science and analytics teams in mind, Sailthru Connect streams email, mobile event, and customer profile data,…