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Seismic Raises $100 Million in Series E Funding

Microsoft Chairman and Former Symantec CEO John W. Thompson to Join Seismic’s Board of Directors Seismic, a recognized leader in sales and marketing enablement, announced that it has closed a $100 million Series E round of funding. The round was led by Lightspeed Venture Partners and funds and accounts advised by T. Rowe Price Associates, Inc. Existing investors General Atlantic, JMI Equity, and Jackson Square Ventures also participated in the round. The round brings the total amount raised by Seismic to date to $179…

Silverline Goes Global; Establishes an Office in India

Silverline, a Salesforce Platinum Cloud Alliance Partner headquartered in New York City, announced that it has established a wholly-owned subsidiary in India. Located in Bengaluru, often referred to as the Silicon Valley of India, the announcement of Silverline India is an important step toward global growth for Silverline. Regarding the news, Silverline CEO Gireesh Sonnad said, “As we continue to highlight the positive experiences of our customers, partners, and employees, it has become clear that we also need to focus…

Tableau Unveils Innovation Roadmap at Tableau Conference; Introduces New Way to Interact with Data Through Natural Language

Platform Capabilities Expand to Help Enterprises Manage Data and Empower More People Than Ever Before Tableau Software, the leading analytics platform, announced a roadmap of product innovations in front of more than 17,000 customers and partners at its annual conference in New Orleans. Tableau introduced Ask Data, which leverages natural language processing to enable people to ask questions in an intuitive, conversational manner that makes it easier for far more people to engage with data and produce analytical insights.…

Outreach Recognized as Top Startup by LinkedIn

Outreach Ranked 15th on LinkedIn's Annual List Celebrating the Startups Where the World Wants to Work Now Outreach, the leading sales engagement platform, announced that it has been named one of LinkedIn's Top Startups, a list recognizing 50 of the world's best and most sought-after places to work. To compile the list, LinkedIn analyzed the behavior of its more than 500 million users to identify where professionals want to work, while also focusing on metrics such as interest in the company, engagement with employees, and…

Highspot Named Top Startup by LinkedIn

LinkedIn Honors Highspot as One of the 50 Most Sought-After Startups in the Nation Highspot, the industry's highest-rated sales enablement solution that modern sales reps love, has been named to the 2018 LinkedIn Top Startups list, which honors the 50 most sought-after startups nationwide. The LinkedIn Top Startups list is derived from a blended score looking at factors including interest in the company, engagement with employees, job interest and retention, and is informed by the billions of actions taken by more…

Conversational Marketing Platform Drift Acquires Email Marketing Automatikon Tool Siftrock

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach. “The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…

Estimote’s Futuristic Beacon Enables Marketers to Undertake Location-Based Marketing

After Launching Their First Beacon in 2013, Estimote Announced the Arrival of Their Highly Evolved Product, ‘the Estimote LTE Powered Beacon’ Estimote believes that the applications of the future will not be installed on electronic devices like phones, tablets or computers. Application developers of the future will leverage the physical world as a context to build applications. The core element in developing applications of tomorrow would be that of an object’s or an individual’s location. Applications will be installed…

fishbat Shares Four Strategies to Boost CRO

fishbat Shares Four Psychological CRO Tactics to Help Build a Stronger Brand Appeal Towards Customers CRO or conversion rate optimization is an important element for consumers to take some sort of action when they visit a website. CRO serves as the ultimate sign-off when customers are exposed to website content. Brands need to understand user psychology behind how users interact with a website. fishbat ensures that their CRO strategy will allow every web page to harness greater value. fishbat talks about the following…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NMPi Receives Premium Google Comparison Shopping Partner Badge Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows…

AdTheorent Launches Platform for Targeted Advertising to In-Market Customers

AdTheorent, a New York-Based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Data providers are going beyond collecting information about backdrops and behaviours of individuals. They are now mapping the social equation of an individual with his or her roommates, friends, relatives, peers etc. Advertising technology firm AdTheorent has developed a platform to leverage this social graph for advertising use by launching a unique relationship targeting model. Matt…

Interview with Manny Medina, CEO and Co-Founder, Outreach

"Technology innovations aren’t about replacing human analysis and decision making — the focus should be on amplifying it."Tell us about your role at Outreach and how you got here. What’s the most fascinating aspect of leading a Sales Engagement software platform? I’m the CEO and co-founder of Outreach. My job is to make our customers successful by hiring the best talent around and uniting them to further our mission. Some days, that means diving into strategy with my product team; other days, it means digging into the…

ThoughtSpot Names Sudheesh Nair New CEO

Nair Previously Led Nutanix as President Growing Revenue from $0 to $1 Billion in 7 Years ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced it has appointed Sudheesh Nair as its new CEO. Nair joins ThoughtSpot from Nutanix, where he was the company’s President. During his tenure, he was responsible for leading the sales organization and helped grow the company from $0 to over $1 billion in revenue and over $9 billion in market capitalization. Nutanix is now the leader in…

Interview with Mark Bunting, CMO, Rackspace

" Both CMO and CTO are considered key stakeholders and the relationship between the two departments is no longer siloed, but very much collaborative."Tell us about your role at Rackspace and how you got here. What made you join a cloud computing company? While I previously served in an interim CMO role with Rackspace, I threw my name in the hat to be considered for the fulltime position after falling in love with Rackspace’s incredible talent and company culture, broad portfolio of technology solutions and 20 year legacy…

LeanData Updates Round-Robin Lead Routing Capability to Improve Buying Experience

LeanData Enhances Best-in-Class Round-Robin Lead Routing Capability With Advanced Functionality to Leading Platform  LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, unveiled an advanced functionality to its best-in-class Round-Robin Lead Routing capability. The advanced features, now available for LeanData customers, enable sales teams to respond to leads faster, improve team productivity, and distribute leads intelligently among groups. Today’s announcement reinforces…

Sales Funnels Shouldn’t Take Vacations: How to Take Advantage of the “Slow” B2B Summer Season

Unless you sell industrial air conditioners, there’s a good chance that summer is looked at as a sleepy sales season in your B2B industry. Summer is downtime. Summer is vacation. Summer is employees with kids struggling with childcare arrangements in the gap left between school and camp. Do your business customers really have the head to be focused on making major product or service purchases? But let’s take a look at two major reasons as to why summertime often stays an active time for B2B. Then we’ll discuss strategy…

Motive Interactive CEO & Founder, Brendan Smith, Wins CEO Achievement of the Year Award

CEO Brendan Smith Honored for Scaling Growth Through Investments in Programmatic Technology. Brendan Smith, CEO and Founder of Motive Interactive, has been announced as one of the winners in the prestigious CEO World Awards in the CEO Achievement of the Year category. The coveted annual CEO World Awards program encompasses the world’s best in leadership, innovation, organizational performance, new products and services, CEO excellence studies, corporate social responsibility, and milestones from every major industry in the…

Impartner Honored with Two Golds and a Silver in Annual IT World and CEO World Awards

Recognition Comes on the Heels of the Company's Announcement Earlier in the Week That It Has Been Named a Red Herring Top 100 Company Newly Acquired Company, Tremolo Software, Also Named a Top UK B2B Martech Company Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced it has won three major awards from IT World and CEO World, the second major awards announcement the company has made this week.  In the IT World Awards, Impartner received a…

BounceX Adds Kiril Tsemekhman as VP of Data Science and Engineering

Kiril Tsemekhman Is a Former Ad-Tech Executive Brings over 15 Years of Experience to the Rapidly Growing Company BounceX has hired Kiril Tsemekhman as the Vice President of Data Science and Engineering. An industry leader in physics, data science, machine learning and analytics, Kiril Tsemekhman was formerly the Chief Data Officer at Integral Ad Science. He was also the CTO at Red Aril, which was acquired by iCrossing/Hearst in 2011. Kiril Tsemekhman is an important hire for BounceX as they swiftly grow their data…

FieldEdge’s Steve Lau and Rameez Ansari Receive Ernst & Young’s 2018 Entrepreneur Of The Year Award

FieldEdge is Now Eligible for Consideration for the EY Entrepreneur Of the Year 2018 National Awards Ernst & Young (EY) announced that FieldEdge's Co-CEOs, Steve Lau and Rameez Ansari, have received the Entrepreneur Of the Year 2018 Award in the Florida region. Regional winners were honored at the awards gala on Thursday, June 7th in Orlando, Florida. Entrepreneur Of The Year is the world's most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages…

Kate Bueker Set to Become HubSpot’s New Chief Financial Officer

Kate Bueker will be Replacing John Kinzer, the Present CFO at HubSpot MarTech 150 RADAR company, HubSpot has announced that Kate Bueker will become Chief Financial Officer of HubSpot, effective June 18, 2018. Kate Bueker brings almost 25 years of financial and operational expertise to HubSpot. Kate is replacing John Kinzer who will step down as Chief Financial Officer as of 18 June 2018, John will remain with HubSpot through 3 January 2019, to ensure a smooth transition of his duties to Kate Bueker.   Recommended Read: …