Banner Before Header

Catch&Release Offers Viable Revenue Stream For Digital Creators

Leading technology platform for curating and licensing user-generated content for commercial advertising officially launches its content contributor network As advertisers increasingly rely on user-generated content (UGC) and stock imagery to fulfill campaign requirements with smaller budgets and quick turnaround times, both amateur and professional content creators are seeing heightened demand for their photos and videos. Catch&Release, the leading licensing technology company for the creative production industry,…

Mintegral Granted IAB Tech Lab Open Measurement SDK Certification

The programmatic and interactive advertising platform Mintegral announced that it has received the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. This provides Mintegral partners with an extra layer of transparency as it allows for third-party viewability and verification of ad traffic. Mintegral has also been granted IAB Tech Lab membership, which will enable us to participate in defining and implementing more ad-tech standards in order to drive the industry forward towards a more open…

IAB President Patrick Dolan Announces Departure After 13 Years at Digital Industry Trade Association

Organization Launches Search for Successor to Lead Strategy, Strategic Marketing, and Revenue The Interactive Advertising Bureau (IAB) announced that the organization’s President, Patrick Dolan, will depart in June 2020 to pursue an entrepreneurial opportunity, after 13 years guiding the digital marketing and media industry trade association toward unprecedented growth and influence. “Under Patrick’s steady hand, IAB has grown continually in stature and capability” During Dolan’s tenure, IAB has grown from 15 people,…

IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking to ‘Sell-Out’ to Incumbents, Finding Overwhelming Majority Are Already…

New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms Overturning conventional wisdom that direct-to-consumer brands are riding a valuation bubble and social media presence in pursuit of quick flips to larger incumbents, new research by the Interactive Advertising Bureau (IAB) says that an overwhelming majority of DTC disruptors report they are: profitable; looking to expand globally; and using diversified media channels—including online…

OverOps Ensures Continuous Reliability in Kubernetes-Based Applications

Platform Support for Kubernetes Helps Organizations Identify, Prevent and Resolve Critical Issues in Containerized Applications OverOps, the continuous reliability solution, today announced support for Kubernetes, enabling organizations to quickly and proactively identify, prevent and resolve critical software issues in their containerized applications. With OverOps, engineering teams that rely on Kubernetes to manage their containerized workloads are able to see when, where and why code breaks in any environment. This…

IAB Names Sales and Business Development Leader Rick Berger Vice President of Member Engagement

IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales leader Rick Berger to the role of Vice President, Member Engagement. He will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs and helping its member companies meet their business objectives. Reporting to Sheryl Goldstein, Senior Vice President, Marketing and Member Investment at IAB, he joins the trade organization from…

Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables

Programmatic Advertising Leader Simpli.fi 's User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences at Scale for OTT/CTV, Mobile, and Desktop Display Advertising Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced a significant expansion of its addressable programmatic capabilities with the introduction of their Addressable Audience Curation tool. Within the Simpli.fi user interface, advertisers can now easily…

SnapLogic Extends Partnership with Databricks to Boost Data Lake Reliability for Analytics

Together, SnapLogic EXtreme and Delta Lake Help Organizations Quickly and Easily Integrate, Process, and Analyze Big Data Workloads in the Cloud SnapLogic, provider of the #1 Intelligent Integration Platform, announced it has expanded its partnership with Databricks with new support for Delta Lake, the open source storage layer created by Databricks that brings reliability to traditional data lakes. Together, the joint solution helps customers accelerate the integration, transformation, and processing of big data…

Accenture and SAP Build Prototype that Uses Distributed Ledger Technology to Enable More Efficient, Secure and Reliable Payments Between…

Companies Collaborate with R3’s Corda Platform for Real-Time Gross Settlement System Accenture and R3 are collaborating and co-innovating to build a real-time gross settlement system that will enable faster, more efficient, reliable and secure payments between banks and customers. With real-time gross settlement (RTGS) systems, electronic funds transfers between banks occur in real time and settle on a one-to-one basis. This process is often used for high-value transactions that require immediate clearing and are…

IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment

Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations IAB, the trade association for the digital media and marketing industries, and its affiliated standard-setting organization, the IAB Technology Laboratory, released for public comment the IAB California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies to help digital publishers and their supply chain partners comply with California’s data privacy legislation. “IAB…

U.S. Digital Ad Revenue Climbs to $57.9 Billion in First Half 2019, up 17% YOY, According to IAB Internet Advertising Revenue Report

Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 U.S. digital advertising revenues reached $57.9 billion during the first six months of 2019—the highest spend in history for the first half of the year—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. The record-breaking total marks a 17 percent year-over-year increase from the first half of 2018. While increased growth is continuing in digital, the report also cautions that resources…

Abbott and Omada Health Partner to Offer Integrated Digital Health and Coaching Experience for People with Type 2 Diabetes

Collaboration Combines Abbott′S World-Leading Glucose Sensing Technology with Omada Health's Best-In-Class, Proprietary Digital Coaching Platform to Provide Personalized, On-The-Go Care Abbott and Omada Health announced they are partnering to integrate Abbott's revolutionary FreeStyle Libre system, a continuous glucose monitoring (CGM) technology, with Omada Health's pioneering digital care program, aiming to create a new paradigm for people with Type 2 diabetes. More than 30 million Americans are living with diabetes –…

Talkdesk Secures TrackTik with Unmatched Reliability and Seamless Salesforce Integration

TrackTik chooses Talkdesk Enterprise Cloud Contact Center to improve call quality and support rapid customer service expansion Talkdesk, Inc., the cloud contact center for innovative enterprises, announced TrackTik Software Inc. will move to Talkdesk for improved call quality, scalability and seamless integration with Salesforce. Impeded by the limitations of its previous provider, TrackTik is partnering with Talkdesk to provide and maintain a high-quality customer experience as the company scales internationally. With…

Amazon Introduces the Eero Mesh WiFi System—Simple, Reliable Home WiFi Starting at $99

The New Eero Mesh WiFi System Is the Latest Addition to the Eero Lineup and Offers Simple, Reliable WiFi for Streaming, Gaming, and Working from Home Amazon introduced the newest addition to the award-winning eero family of devices. The all-new eero mesh WiFi system offers simple, reliable WiFi for streaming, gaming, and working from home—all for just $99, or three for $249. eero is a mesh WiFi system that replaces your existing router and extends WiFi coverage seamlessly throughout your home. A single eero plugs directly…

IAB Names Digital Publishing & Mobile Leader Zoe Soon Vice President for Mobile

IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon to the role of Vice President for Mobile. As head of the IAB Mobile Marketing Center of Excellence, Soon will be responsible for helping stakeholders solve problems, develop best practices, and generate growth in the rapidly changing world of mobile marketing, media, and advertising as 5G technology is on the rise. Soon has more than a decade’s worth of experience building…

Digital Marketing Institute and the IAB Join Forces to Empower Lifelong Learning and Career Advancement

The Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, and the IAB, the national trade association for the digital media and marketing industries, announced a new partnership that extends and enhances the learning and certification opportunities of its members and learners. IAB Certified Members and DMI members can now apply earned credits from each other's programs towards both IAB and DMI certifications. This creates a comprehensive solution linking…

TechBytes with Susan Borst, VP of Mobile at IAB

How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms to boost ABM outreach are two-fold: First, it goes without saying that you need to know your budget which will help you determine which aspects of ABM you can realistically afford to execute to support your strategy. This also means gauging the time and resources of your team to execute the program with excellence. Second, is to do your homework to evaluate the various AdTech options…

Spotlight on Podcasting as a Viable Marketing Channel for Business

While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction as a viable marketing tool – for any size business. One of the chief advantages of a podcast, aside from the relatively inexpensive entry threshold, is that there’s plenty of whitespace in podcasting to become an authoritative voice in your business’s industry. That’s because, to date, most businesses have failed to invest in podcasting as part of their social media toolkit, leaving the playing field wide open for a…

Verve Awarded IAB Tech Lab Open Measurement SDK Certification

VERVE ENSURES TRANSPARENCY AND MEASUREMENT OF IN-APP MEDIA WITH IAB OM SDK CERTIFICATION Verve, the leading platform for location-powered programmatic video and display marketing, announces certification of the Verve SDK 4.0 in the Internet Advertising Bureau (IAB) Tech Lab Open Measurement Software Development Kit (OM SDK) initiative. The IAB Tech Lab launched the OM SDK initiative in early 2018 as part of an industry-wide effort to bring greater efficiency to third-party viewability and verification measurement of…

SYZYGY Awarded IAB Gold Standard 1.1

Digital agency SYZYGY has been awarded the new IAB Gold Standard 1.1 certification, making it the first agency in the world in the Support category and second in the world in the Buyers category to receive the certification. The IAB created a ‘Gold Standard for Digital Advertising’ to combat the billions in ad budgets lost in the failure to focus on positive experiences for real customers and appropriate content for brands. The standard has three simple aims: to reduce ad fraud, to improve digital advertising experience…