Banner Before Header

Introducing Nimble Prospector 2.0 – A Simply Smarter Way to Engage Everywhere You Work

Nimble’s Redesigned Browser Extension Enables People to Engage Prospects, Nurture Relationships, and Capture New Leads Enriched with Business Insights in Seconds! Nimble, the Simple, Smart CRM for Office 365 and G Suite — announced today that it has redesigned its crowd-pleasing browser extension to help teams prospect smarter everywhere they work. Marketing Technology News: ConvergeOne and NICE Announce Launch of Customer Engagement Optimization Services (CEOS) It’s now easier than ever to manage relationships…

Fake News Traffic Surges in Iowa, New Hampshire

In a charged political climate, purveyors of “fake” and “inflammatory” news thrive, combining clickbait headlines with social media to drive traffic. That was especially apparent this week, with Iowa’s first-in-the-nation caucuses on Monday. Fake news is a minefield for advertisers. A June 2019 study by DoubleVerify and Harris Poll found that nearly two-thirds (65%) of consumers would be likely to stop using a brand if they saw its advertising beside “fake news” or “inflammatory” content. In addition, nearly 90% reported…

Bestbuy Wins Biggest Share of Google’s Page One Searches for Consumer Electronics – Amazon Comes Second

Searchmetrics Q4 2019 study reveals retail websites are failing to satisfy informational searches for consumer electronics Bestbuy.com is the most visible website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is the most visible on page one, followed by bestbuy.com. However, nearly…

SkySwitch Launches New Appointment Reminder App

Resellers Benefit From New Feature That Makes It Easier for Service-Based Businesses to Create and Manage Appointments SkySwitch, the leading channel-exclusive white label Unified Communications as a Service (UCaaS) provider, has released Appointment Reminder, a new application that makes appointment scheduling and management easier for service-based businesses. Consumer-centric engagement applications are in high demand for service-based companies, and SkySwitch resellers are now equipped with a solution that works…

Attorney Marketing Has Changed, Your Paradigm Needs to Change in 2020

In 2020 and beyond, attorneys need a website that converts leads into quality cases Dallas, TX — Nationally recognized digital marketing expert Qamar Zaman shares an open letter addressing the essentials to predictable growth for law firms from Google SEO, Instagram & Facebook audience targeting. In 2020 and beyond, attorneys need a website that converts leads into quality cases. “If your 2019 results were shabby,” he writes, “you need an agile consultant who can think beyond SEO.” Marketing Technology News:…

TechBytes with Nir Feldman, SVP of Engineering at Kenshoo

"Currently, most marketers use third-party measurement. I expect brands to increasingly take ownership of their own data (first-party measurement) using tools provided by tech companies." Tell us about your role and the team/technology you handle at Kenshoo I am leading a super talented group of Engineers building all Kenshoo products. Our Engineering organization is organized in independent full-stack development teams that continuously deliver business value to our clients. Women make up nearly 50% of our R&D…

Selligent Cortex Expands to Deliver AI-Powered Content Recommendations

Natural Language Processing Engine to Activate Text-Based Similarity Algorithm for Improved Relevance Across Industries Selligent, the intelligent omnichannel marketing and experience cloud platform, announced the addition of a text-based algorithm as part of the Smart Content functionality within its artificial intelligence (AI)-powered engine, Selligent Cortex. Unlike most marketing cloud solutions today that offer only product-based recommendations, Selligent’s new capability leverages Natural Language Processing…

Salesforce Reveals Top Super Bowl Social Chatter Including Most Popular Advertisers, Hashtags, and Images

As fans gathered to watch Super Bowl 54 unfold, it was also game on for advertisers. Each year, the Super Bowl spots are highly coveted, as advertisers seek to reach millions of consumers during the big game in the hopes of inspiring societal conversation in the days and weeks after. This year, we saw brands like Doritos (Frito-Lay), Avocados from Mexico, and PepsiCo unsurprisingly return to make a splash during the Super Bowl. Meanwhile, automaker Porsche aired its first Super Bowl ad in 23 years and Hard Rock…

Superson Collaborates with Google to Help Singles in Indonesia on Valentine’s Day

YukMoveOn (Let’s Move On) Shows How Google Apps Can Help All Indonesians, Also the Singles, Those in ‘Almost-But-Not-Quite’ Relationships, and the Ones in the Friend-Zone This Valentine’s Day Freelance-based creative agency Superson has launched their latest collaboration with Google Indonesia with a campaign that offers a fresh perspective to Valentine’s Day by showing support to those less lucky in love. Titled ‘Yuk Move On’ (‘Let’s Move On’), the campaign celebrates those who are single, in ‘almost-but-not-quite’…

TapClicks Introduces Local SEM Monitoring Capabilities into iSpionage Marketing Intelligence Solution

New Features Help Monitor Local Paid Search Competitors and Visualize Conversion Path TapClicks, the leading marketing solution for intelligence, analytics, reporting, workflow and orders management, announced its new local SEM monitoring feature, Local SEM Campaign Watch, for iSpionage, TapClicks’ competitive marketing intelligence solution for advertising, search marketing, and SEO. Local SEM Campaign Watch allows users to monitor paid search competitors in any country, state, county, city and zip code. “iSpionage’s…

Voice Retail Is a Red Herring – Unless It’s for Groceries and Shampoo

Everyone in the retail marketing sector seems to be talking about Voice search and Voice assistants, and yes, it has seen remarkable growth in the past few years. But a note of caution: the tech is still an emerging concept. It’s exciting and has enormous potential, but right now, are we really going to use this technology to buy our new iPhone, writing desk or wardrobe? There’s no question that we will – one day. What I’m less convinced about is whether there’s any first-mover advantage in adopting Voice right here,…

AspireIQ Meets Growing Demand for Pinterest Engagement With New Search Functionality

AspireiQ Empowers Brands to Combat Content Fatigue by Discovering Influencers and Running Campaigns on the Visual Discovery Engine AspireIQ, the leading influencer marketing platform for enterprise brands, released Pinterest Influencer Search, a solution that opens the door to brands focused on influencer marketing on Pinterest. Brands using this product can discover Pinterest influencers who align with their brand values, view Pinterest-specific engagement metrics, and engage those influencers in long-term relationships.…

How Search Marketing Is Going Through a Number of Critical Changes

If you’ve been in the SEO game for any amount of time, you know that you can never take your foot off the pedal. On this digital highway, things are changing all the time. Search engines have to keep up with consumer’s changing online habits, and they adjust their algorithms appropriately. Loading times are becoming increasingly important for ranking score. That means to get the most out of the SEO efforts that you need to know what these latest trends are. The last couple of years have been crucial in shaping Google, and…

HTML Tags Guide for Marketers

Wendy Gooseberry. To stay in the frontline as a digital marketer, you need to have a basic understanding of how a website is created. Since HTML tags are among the building blocks of website creation, it's highly important to learn how it is used in web development. As a marketer, you'll often be confronted by the need to make minor changes to a website. Undoubtedly, it can be hectic especially when you're presented with a huge chunk of code. Despite modern CMS, having user-friendly interfaces and knowing basic HTML will…

Botify Unveils New Identity, Logo, and Website

Botify, the leading enterprise SEO platform, announces its new brand platform, including a new visual identity represented in its redesigned logo and website. With the launch of the new website and brand identity, Botify is focused on helping CMOs, heads of e-commerce, and other executive decision-makers understand the power of the organic search channel to unlock the hidden potential of their biggest digital asset - their website - and drive sustainable and profitable revenue. "CMOs are sitting on a wealth of untapped…

Optimizing the Optimizers: New Tools for SEO Success

Sometimes it can seem like there’s not enough time in the day, or coffee in the pot, to let digital marketers do all they need to do. No two days are the same, no two campaigns are identical, and no one product or initiative has the same requirements as its predecessor. Given the changing digital marketplace and the ever-growing importance of digital marketing, it’s no wonder that marketers are so busy: They have one job title, but innumerable job responsibilities. Worse, all too often the tools that should guarantee their…

Why Do People Hire Web Designers? Web Designer Vs Website Builder

Web Designers are not exactly cheap. If you are hiring a website design and development company, the costs can escalate quickly. But how is it justified to pay so much money for your new website when you can use a website builder, that too without any cost? This piece will try to cover the fundamental understanding of web designers and website builders. What is a Web Designer?  A web designer from a web design company will be responsible for making your website look the way you want it to. They will focus on its style and…

SEMrush Delivers Double-digit User Base Growth and Successful Entrance Into Emerging Markets

Successful Entrance Into Asian Markets of Japan, China, and South Korea SEMrush, the leading competitive intelligence and digital marketing SaaS platform trusted by more than 25% of Fortune 500 companies, announces that it has closed 2019 on a high note with record user growth, successful rollout of new key products, important geographic expansion and key additions to its executive leadership team. After successfully raising $40 million in funding from Greycroft, e.ventures, Siguler Guff and other investors at the end…

Shutterstock Announces Top Creative Trends for 2020

The Data-Led Report Predicts Image, Video and Music Styles Set to Dominate Marketing Campaigns, Advertising Creative and Video Projects Throughout the Year Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, launched its ninth annual Creative Trends Report, identifying global and local trends that will influence design aesthetics and visual culture in 2020. According to eMarketer, growth in average…

ExecVision Launches Smart Alerts, AI-Powered Notifications that Auto-Surface Coachable Moments in Customer Conversations

Provides Managers Critical Insights to Make Better Decisions & Drive Performance Improvements ExecVision, the only conversation intelligence platform that helps organizations close the Insights-to-Performance Gap, announced the release of Smart Alerts, automatic notifications that alert users to coachable moments in customer-facing conversations. This new capability brings unparalleled visibility into rep performance, allowing managers to understand their team's behavior trends and implement initiatives to mitigate…