Shutterstock Announces Top Creative Trends for 2020

The Data-Led Report Predicts Image, Video and Music Styles Set to Dominate Marketing Campaigns, Advertising Creative and Video Projects Throughout the Year Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, launched its ninth annual Creative Trends Report, identifying global and local trends that will influence design aesthetics and visual culture in 2020. According to eMarketer, growth in average…

ExecVision Launches Smart Alerts, AI-Powered Notifications that Auto-Surface Coachable Moments in Customer Conversations

Provides Managers Critical Insights to Make Better Decisions & Drive Performance Improvements ExecVision, the only conversation intelligence platform that helps organizations close the Insights-to-Performance Gap, announced the release of Smart Alerts, automatic notifications that alert users to coachable moments in customer-facing conversations. This new capability brings unparalleled visibility into rep performance, allowing managers to understand their team's behavior trends and implement initiatives to mitigate…

Avoma Introduces the First End-to-End AI Meeting Assistant

The most effective way to meet, collaborate and achieve meeting outcomes faster Avoma announces the first AI assistant for customer-facing teams that focuses on a meeting’s end-to-end lifecycle. It automates low-value tasks and augments high-value tasks that one has to do before, during and after each meeting. “Today, to have just one meeting with a customer, you have to juggle between 5-6 different applications. When you have 50+ meetings every month, the amount of context-switching, information loss and inefficient…

Commerce Canal Partners With Leading Retail Optimization Platform Teikametrics

Commerce Canal, a Premier New York eCommerce Agency Has Announced the Beginning of a Partnership With Teikametrics. the Agreement Would Allow Commerce Canal to Leverage the Teikametrics Platform Using Machine Learning for All Amazon Advertising Campaigns Across Over 150 Seller Central and Vendor Central Accounts Commerce Canal, a premier New York eCommerce agency has announced the beginning of a partnership with Teikametrics. The agreement would allow Commerce Canal to leverage the Teikametrics platform using machine…

1Digital Agency Does Web Design, Development, and SEO With the Knife Connection

New Client is a Retailer of Knives and Outdoor Gear 1Digital Agency has announced that The Knife Connection has signed on as a client for custom design, web development, and SEO projects. Founded in 2008 by outdoor enthusiasts who love hiking, hunting, and fishing, The Knife Connection has grown from a small family business that packaged orders at the kitchen table to one of the largest online retailers of knives and outdoor gear. The Knife Connection offers numerous benefits, including competitive pricing on…

Reputation House Launching Brand Reputation Management Application

The Reputation House brand protection agency has announced the launch of its first specialized application for brand reputation management. The announcement of the launch of the application, named ION, was made at the Digital Marketing Nights event, which was held in Hong Kong on November 28, 2019. The event became the second for Reputation House after the immense success of the first Digital Marketing Nights, which was held in May of 2019. The new digital product by Reputation House is being developed as an…

2020 Marketing Predictions – Part 1

What’s next for Marketing is something we talk about A LOT at 6sense. The industry moves at the speed of light (at least, it feels that way) and marketers are expected to stay one step ahead — even when it seems like we’re struggling just to keep up. As a CMO planning for a new year, here are the top five Marketing trends I’m looking at in 2020: 1. Say Hello to Scaling ABM In the last few years, Account-Based Marketing has taken over as a better way to engage with modern B2B buyers — but without the ability to scale…

What Do Businesses Need to Know When Google Changes Their Algorithm?

How Can a Basic or Non-Existent Knowledge of SEO Hurt Them When This Happens? Google uses over 200 variables in their ranking algorithm plus multiple AI-based systems that help process search results. The main variables will cover 3 main areas of SEO: On-Page SEO (content relevance, quality, and engagement); technical SEO (ensuring your site is free from technical errors that prevent Google from crawling and understanding content); and off-page SEO (the volume, relevance, and quality of backlinks coming from other…

Can AI-Fueled Digital Marketing Change Landscape and Fuel Growth?

Digital Marketing is not as easy as it reads. It is facing numerous challenges. With everyday growing websites, and everyone competing to rank on the first pages of SERPs, the competition has become tougher than ever. However, the rising of challenges has also given the birth of rising of new technologies. Nowadays, terms like Blockchain, Artificial Intelligence, Internet-of-Things, Machine Learning, Data Science, etc. have found their strong places in human minds across various industries at a global level. These latest…

Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Adelphic, a Viant subscription-based, self-service platform for cross-channel programmatic advertising, announced a partnership extension with Integral Ad Science (IAS) to provide industry-leading, pre-bid custom keyword optimization. Adelphic is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, ultimately improving brand safety and…

Hearsay Systems Launches First SMS Compliance Automation Solution for Financial Advisors

Compliant Advisor Cloud Leader Introduces New FINRA, SEC, IIROC, MFDA, and FTC Rules Engine to Enable Advisors to Meet Client Expectations for Text Messaging without Creating Unmanageable Supervision Team Burden Hearsay Systems, the trusted leader in compliant digital communications and workflow solutions for the financial services industry, announced its latest offering to simplify compliance for modern financial services organizations. The company debuted the first and only automated compliance supervision solution…

CHEQ Enhances Brand-Safety AI to Cover 200 Granular News Categories

Keyword-Killing AI understands context and 14 languages; Trained on millions of pieces of content Military-grade ad verification company CHEQ has announced that its AI can now understand online content across more than 200 granular categories. The AI is being used by brands and publishers to ensure that ads are not served next to offensive, inappropriate, or hateful content. Unlike outdated keyword-based brand safety, the AI can detect whether online content is discussing anything from alcohol to body modification, fine…

Nimble Named Top 3 Most Popular Small Business CRM in Capterra’s Top 20 CRM Roundup

Over 1,300 Customer Reviews Launch Nimble CRM Into Top 3 Placement For Most Popular Customer Relationship Management Software Category Nimble, the Simple, Smart CRM for Office 365 and G Suite — announced that it has been named a Top 20 CRM software product by Capterra, a free online service that helps organizations find the right software. “We believe that CRM is about making it easy for small business teams and professionals to nurture relationships that grow their businesses, which is why we’re committed to building…

Best PPC Strategies for Your E-commerce Website

For the past decade, the proportion of people spending most of their time on the internet has continued to grow. Whether its working, studying, purchasing, and interacting, the internet has become an integral part of our daily lives. To complicate things further, today’s convenience-oriented society means customers no longer want to venture to the brick and mortar businesses to simply buy items. On the contrary, they are looking for businesses that allow them to shop at the convenience of their homes, which makes e-commerce…

Top 5 Best SEO Service Agencies in Dubai

In today’s internet age it is imperative to hire a good SEO (Search Engine Optimization) service agency to boost your business website’s ranking in popular search engines and derive the utmost mileage from your Digital Marketing efforts. Benefits of Using a Digital Marketing and SEO Service Agency - The agency employs experts who perform deep research on Marketing strategies and implement them in an effective manner to drive results. - These specialists can work on several of your campaigns on multiple channels…

Be Human: Surprising New Ways to Get Content Sites, eCommerce Stores and Blogs Found in Search Results

Help for Owners of Content Websites, Online Stores and Professional Bloggers Everyone knows search draws way more traffic than social media and paid ads. Getting found by Google is a profitable way to grow traffic and sales. Before pages are ranked though, search engines have to first find them. It used to take months, sometimes years, to get a site's content found by Google and major search engines. Even so, only a small percentage of internet content ends up indexed by Google. With a little help from eCommerce SaaS…

The Coffee Club Takes Action on Customer Experience through Partnership with InMoment

Australian Home-Grown Cafe Teams up with Leading Provider of Experience Intelligence The Coffee Club has partnered with InMoment, the leading provider of experience intelligence (XI), to provide a more comprehensive understanding of the customer experience, leading to promising results, including a 20-point increase in its Net Promoter Score (NPS®). “For our operating, training, and HR teams, addressing the right service concerns in order of priority in the right regions has been critical” With roots in Brisbane…

Bridging the Gap Between Marketing and Sales by Successfully Leveraging Content

You can have all the content planned in your calendar. You can have your best Salespeople working with the most profitable prospects. However, none of those strategies will work if your Marketing and Sales teams are out of alignment, working in silos. According to a study, only 10% of Marketing and Salespeople all over the world believe that there is perfect alignment between the two teams. Also, 25% of the respondents believe that this lack of alignment leads to lost opportunities for closing deals. Sales and Marketing…

TechBytes with Chris Ricciuti, VP of Product, Financial Services at Veritone

How would you best describe your journey through technology? My journey through technology is based on diverse experiences. I got my start in technology shortly after electronic trading began to permeate the financial services industry, focusing first on helping to create the plumbing that connects trading floors to exchanges and ultimately working on algorithmic trading systems in their early days. Eventually, I caught the startup bug and launched a company that built regulatory compliance software for financial…

Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.” Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively. Cyber Monday also posted 40% growth in clicks and 105% growth in ad spend for the US. Although both events originated in the US, Marin’s data shows…