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Strategic Roadmap to Improve your LinkedIn Engagement

In today's world, social media is an inevitable part of many people's lives. Specifically, millions of people utilize Facebook, Instagram, and Twitter daily, and can spend many minutes, upon hours on the sites/apps. Certain platforms, such as LinkedIn, haven't exactly been spun into the daily rotation as previously stated platforms. However, there are many personal, and company accounts that utilize LinkedIn regularly, and want their content to be out for the world to see. However, if you are aspiring to reach a larger…

Centro’s Basis Automates Advertising Performance Reporting by Integrating LinkedIn Ads

Agencies Receive Daily LinkedIn Ad Delivery Data Formatted to Match Overall Campaign Reporting Structure; Integration Reduces Time Required to Unify Reports From Different Vendors Centro, a global provider of advertising technology, announced an API integration with LinkedIn to automate campaign performance reporting. Advertisers using LinkedIn’s self-serve ad platform now receive daily performance data in Centro’s Basis. Basis is the most comprehensive, automated, and intelligent digital media platform on the market, as…

The Benefits of Having a Business LinkedIn Page

LinkedIn has become a vital tool for networking with a long list of benefits. From connecting with like-minded individuals to establishing yourself as a thought leader in your industry, read on for our top three benefits of having a business LinkedIn profile. Separating Yourself From the Competition: Being able to showcase your strengths, accomplishments, and best business qualities is of the utmost importance in today's world. With the increased amount of individuals attending college or university, continuing to…

Former LinkedIn Exec Mike Gamson Joins Relativity as New CEO to Further Accelerate Growth

Gamson brings 20 years of SaaS leadership to the chief executive position, teaming up with founder and industry veteran Andrew Sieja to solidify the company's expansion into the cloud and new markets Global technology company Relativity announced that LinkedIn veteran Mike Gamson has been named Relativity's new chief executive officer, effective July 1. Gamson brings his in-depth SaaS experience to Relativity, as well as his ability to mobilize and develop fast-growing customer-centric teams.  Sieja will serve as…

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn,…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

Best Practices for Using LinkedIn Live

LinkedIn recently announced LinkedIn Live, its version of live streaming. The option to broadcast real-time video comes 18 months after the professional social network introduced video to its site. According to TechCrunch, video has been the fastest-growing medium on its platform. LinkedIn Live provides a significant opportunity for people and organizations to broadcast live video to select groups on a more global scale. Live stream examples include sharing conferences, product announcements, behind-the-scenes tours, and…

New Partnership with Microsoft and LinkedIn to Power up Adobe Experience Cloud

When Microsoft acquired the business-oriented social networking site LinkedIn, economists and cynics alike wonder how it planned to monetize the new product. Thus far, there haven’t been any glaring Microsoft inspired changes to the site aside from some Bing advertisement synergies, but it looks like the company may be leveraging its existing Adobe partnership to add value and financial incentive to LinkedIn users. Earlier this week, Adobe, Microsoft and LinkedIn announced a new partnership amongst the three businesses…

Adobe, Microsoft and LinkedIn Join Forces to Accelerate Account-Based Experiences

Adobe announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences (ABX) through new marketing solution integrations. Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams. This partnership will drive better…

Altify Becomes LinkedIn Sales Navigator Application Platform Partner

Altify’s Relationship Map Integrated with Linkedin Sales Navigator Helps Sales Teams Turn Contacts into Relationships and Close More Business Altify has announced it is now a LinkedIn Sales Navigator Application Platform (SNAP) partner. Altify’s integration with LinkedIn Sales Navigator allows users to leverage rich account and contact information directly from the Altify Relationship Map. View contact details, get prompts on related leads and get in touch with contacts directly, all without leaving the context of…

LinkedIn Live Arrives in Beta to Disrupt Online Streaming Video Marketing

Video has Powered a resurgence in engagement for LinkedIn’s 600 Million Users LinkedIn has had an epiphany! The platform will be joining other Social Media such as Facebook and Instagram in supporting Live Streaming. The company emphasized that video, just like original content and breaking news, is extremely popular as a format among users, globally. No wonder, LinkedIn decided to embed video capabilities in its ever-popular platform. The announcement this week confirms LinkedIn’s launch of live-video, allowing users…

Findit to Launch Revised App That Will Enable Sharing to Facebook, Twitter, LinkedIN and Other Social Networks

Findit, Inc., a Nevada corporation trading on the OTC PINK: FDIT, owns and operates the website Findit.com, prepares to launch newly revised Native App in Android and IOS through Google Play Store and Apple App Store. The App will be available in the near future with newly revised features for members and visitors to benefit from. The revised app will provide anyone who wants to download the App the option of joining Findit or not joining but being able to view the content that is being posted by Findit members.…

LinkedIn Introduces Interest Targeting

The Largest Professional Network in the World Is Enabling Businesses to Own the Conversations That Matter the Most to Their Audience LinkedIn marketing teams have always been extremely pro-active when it comes to connecting businesses with their target audiences. However, with the ever expansive content, conversation, and engagement, the company has begun to realize that it is becoming a daunting task. Acting swiftly, LinkedIn has introduced a brand new channel in their campaign manager, naming it interest targeting.…

Leadfeeder Partners with LinkedIn Sales Navigator

Leadfeeder and LinkedIn Sales Navigator are teaming up this year, and we're excited to share this announcement with our customers and future customers. As many marketers and sales people know, LinkedIn Sales Navigator empowers its users with access to LinkedIn's more than 590M+ member network. With the two powers combined, now sales and marketing professionals can find and build relationships with prospects and customers with even greater speed and efficiency. According to LinkedIn research, on average, sales leaders who…

Integrate Partners with LinkedIn Marketing Solutions to Enable B2B Marketers to Automate and Manage Leads in Real Time

Using Integrate’s Demand Orchestration SaaS Platform, Marketers Can Now Seamlessly and More Quickly Engage New Prospects Generated from LinkedIn Integrate, the leader in demand orchestration, announced it is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform directly to the LinkedIn Marketing Solutions platform, enabling B2B marketers to significantly increase the efficiency and effectiveness of their LinkedIn lead generation campaigns. Using Integrate, marketers can now…

Hootsuite Announces New Features to Help Businesses Large and Small Maximize Impact with LinkedIn Pages

Updates Include Improved Publishing and an Easier Way to Monitor and Engage with Audiences via New LinkedIn Notifications API That Helps Hootsuite Customers Further Succeed with Social Hootsuite, the leader in social media management trusted by more than 17 million customers and employees at more than 80 percent of the Fortune 1000, announced a deeper collaboration with LinkedIn Marketing Solutions. Hootsuite will be the first partner to build on LinkedIn’s new Notifications API, empowering the more than 30 million…

Vimeo is First Video Platform to Launch End-to-End Integration for LinkedIn Company Pages

Vimeo, the world’s largest ad-free open video platform, announced a product integration with LinkedIn that will enable broader and more effective distribution from the video platform to the professional network. Anyone using video as a professional communications tool can now natively publish videos with a single click from their Vimeo account to their LinkedIn Company Page as well as other destinations, using Vimeo’s Publish to Social feature. The integration also unlocks aggregated video analytics, so content creators can…

LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution

LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing Platform Bid adieu to the traditional ways of LinkedIn ad measurement. Today, LinkedIn announced a major integration with Google Marketing Platform to provide accurate attribution of every LinkedIn ad inside a single, unified reporting dashboard. For B2B marketing teams, this new integration could solve complex issues pertaining to LinkedIn ad measurement. Recommended: …

Oracle and LinkedIn Collaborate to Improve Candidate and Employee Experience

Expanded Relationship Helps Organizations Address the Challenges of Today's Rapidly Changing Global Talent Marketplace Oracle and LinkedIn announced that they are working together to help HR professionals meet the shifting demands of the talent economy. A series of new integrations between Oracle's Human Capital Management Cloud (Oracle HCM Cloud) and Taleo Enterprise Edition, and LinkedIn, will help HR teams attract, engage and retain employees by growing their talent pool, improving the candidate experience, enhancing…

LinkedIn + Glint: Helping Talent Leaders Build Winning Teams

LinkedIn has announced that they have entered into an agreement to acquire Glint, a leader in employee engagement that helps people in organizations do their best work, develop their skills, and improve business results. The Head of Talent and Learning Products at LinkedIn expressed his excitement on welcoming Glint into the LinkedIn family following the closing. He said they have spent a lot of time thinking about how they can help answer some of the toughest questions that keep HR leaders up at night: How do I get…

LinkedIn Is Changing How Sponsored Content Appears on Its Platform

LinkedIn is improving its sponsored content format so that advertisers can generate higher ROI while using the same strategy LinkedIn is making changes on how business users will read/view sponsored content on this highly popular B2B platform. The company states that through the new content design, it intends to help marketers generate highly actionable clicks. LinkedIn is confident that their initiative will help marketing teams achieve business targets efficiently. Several minor and major changes will be announced with…