How is The Location Data Landscape Shaping Up in 2018?

If a Tool Is Limited by the Availability of Low-Quality Data, It Just Won't Be of  Value. As the Data Market Becomes More Crowded, It's Also Important to Focus on Transparency, says Unacast CEO  Thomas Walle When a Location Data platform raises significant funding from leading investors in the industry, it ought to make waves. Unacast, the makers of Real Time Graph, scooped $17.5 million. Clear with their plans for the future and ambitious in taking their product road-map to new territories, the Thomas Walle-led company…

Unacast Scoops $17.5 Million to Add More Power and Transparency to Location Data

Company Will Continue to Empower Businesses to Make Smarter Decisions by Providing Unprecedented Access to Human Activity Through the Real World Graph Barely months before GDPR comes into force, Unacast, the maker of Real World Graph, has announced that is has raised $17.5 million in a new funding round. The leading contextual and transparent location data platform scooped the funding round from its lead investors, Transatlantic fund White Star Capital, and joined by strategic investor Telia, a leading European telco, and…

AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac Asimov and Sigmund Freud would have made a fabulous pair as a CTO and a CMO, running a tech company in 2018. Why? Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today. Most marketing leaders would agree that AI will remain a …

Hitting The Spot with Location Data

A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base  ‘Location Data Is Tying Digital Spend To Offline’ Gladys Kong - CEO, UberMedia: Despite the rise of e-commerce, the majority of real-world business outcomes still occur in offline environments beyond the reach of digital attribution models. Mobile location data is closing that gap. In the last few years, UberMedia has released multiple innovations linking business efforts and results to actual location…

Jibestream Launches New Features to Simplify Integration of Indoor Location Data

New Features Include A Redesigned CMS Homepage, Self-Serve Map Editor, Latitude-Longitude Coordinate Conversion Utility And More  Jibestream, the premier indoor mapping platform provider, announced the addition of new features and enhancements to streamline integration and simplify adoption. New additions to the Jibestream platform include a redesigned Content Management System (CMS) homepage, a self-serve map editor, a latitude-longitude coordinate conversion utility, expanded support for map formats, and a map…

Verto Analytics Expands in Location and POI Data Enrichment with a Single-Source Behavioral Panel, Selects Unacast’s Turbine Location Engine

Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution - Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment Unacast, an award-winning and industry-leading location data and strategic insights company, is pleased to announce a new partnership with Verto Analytics, a premier market research and behavioral research platform. Verto Analytics will use Turbine, Unacast’s Platform as a…

Blis Launches New Research Series on Global Consumer Behaviour, Drawing on Data from More Than 2.5 Million Consumers in 133,000 Locations

Report is first in research series that will form the cornerstone of Blis’ evolution to delivering  real-world intelligence that provides real, actionable insights for businesses to deeply understand their customers Blis, the global leader in real-world intelligence, launched the first of its quarterly insights series, ‘Real-world intelligence: how the world eats’. The series, powered by the Blis Smart Platform, examines the patterns of behaviour from over 2.5 million consumers in 133,000 locations globally. The ‘How the…

HERE and Blis Partner to Enrich Insights and Data Through Location Intelligence

HERE Technologies, a global leader in mapping and location platform services, and Blis, a global pioneer in advanced location data technology, announced a partnership that will enhance Blis’ audience ability to deliver premium, accurate and scalable points of interest (POIs) across all of its location-targeting insight capabilities and tools. HERE Places, the company’s global database of places, will enhance Blis’ robust POI database, which maps verified GPS data to real-world locations. With access to more than 1 billion…

180byTwo Launches eCHO: B2B Intent Data at the Company Location Level

180byTwo, the leader in B2B Audience Solutions announced the launch of eCHO, the industries first true cross channel location based B2B Intent solution. Powered by billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial Intelligence (AI), this solution enables B2B and ABM Marketers to more accurately identify and activate customer and prospect accounts when there is genuine buying intent, allowing for more targeted sales and marketing campaigns across channels. Users of this new solution…

Centriply Creates Common Ground for TV Ad Campaigns, with Data-Driven and Location-Based Audience Buying

Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Planning Platform Update There are two adages in life "Timing is everything." and "Location, location, location."  The Targeted TV specialist Centriply, announced its new updated martech platform, TangoGEO2.0 taps into both. Creating common ground for media by combining the many layers of TV and digital video impressions. Achieving unmatched scale by using the impact of broadcast, the reach of cable and the performance of OTT/Addressable to support each…

PeerLogix and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data

PeerLogix, Inc, the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets. This partnership is powered by LiveRamp, a leading provider of omnichannel identity resolution, and their Data Innovators program. Using these new audience segments, advertisers can reach consumers…

Verve Announces Integration with Yext, Enabling Brands to Power Multi-Location Mobile Marketing Campaigns with Place Data from Yext

Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity platform and launch multi-location mobile marketing campaigns. Integration with Verve enables new capabilities for Yext customers as consumer dependence on mobile steadily increases and brand…

Sift Uses Digital Element’s Geolocation, Proxy Data to Improve Mobile App Targeting Solution

NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale Digital Element, the global geolocation data and services provider, announced that Sift, a mobile advertising technology provider utilizing artificial intelligence (AI) and machine learning, has selected its NetAcuity EdgeTM datasets to use within its mobile app targeting solution, ensuring that clients’ ads are more accurately delivered both in the United States and abroad. With more than 1.4 billion unique profiles of smartphone…

Unlock Location Intelligence Capabilities with CARTO’s New Data Enhancements

The Announcement Includes Integration of Third-Party Data Streams, a New Interface for Data Scientists Designed to Augment Location Intelligence Analytics Madrid-based location intelligence platform, CARTO, has unveiled a new data strategy at the ongoing CARTO Locations conference. The new data strategy is anchored on derivative data streams, which optimize modern location data sources to help organizations to better harness the power of location intelligence across a variety of business challenges. Recommended Read: …

GeoSpark Analytics’ BlueGlass is a Location-Based, AI-Powered Data Analytics Platform

BlueGlass is Operational at the US Department of Defense, Intelligence Community and A Small Number of Commercial Enterprises GeoSpark Analytics, a new company providing location-based information for risk and threat assessment and decision support, has launched BlueGlass, its flagship platform. BlueGlass aggregates millions of data points and provides machine speed reporting on trends and events in user-defined geographic areas. The launch is supported by an additional $2 million investment from Zero Gravity Capital.…

White Paper by V12 Data Explores Mobile Location Solutions to Target Automotive Purchase Intenders

The White Paper Will Help Automotive Brands Understand How They Can Use Mobile Data Solutions To Boost Engagement And Conversions  People-based audience provider, V12 Data, announced the release of a new white paper that explores mobile techniques and opportunities for automotive marketers to acquire in-market car shoppers at four times the conversion rate of other automotive lead data. The white paper will help automotive brands understand how they can use mobile data solutions to boost engagement and conversions…

Unacast Continues to Attract Top Location & Proximity Data Industry Executives

New hires to the Data Partnerships team include Ariyo Noibi and John Patrick Smith  Unacast, the world’s leading platform of location and proximity data and the creators of the Real World Grap, announced the addition of two new positions to help strengthen the company’s data partnerships team and focus on brands direct and Fortune 500 brands. The new hires include Ariyo Noibi and John Patrick Smith to the Data Partnerships team. Noibi comes from PlaceIQ and Smith from Cuebiq—both prominent companies in the location and…

Dataiku Selected as Platform for NATO’s Allied Command Transformation Focusing on AI Projects

Dataiku will Partner with ACT and Member Nations to Develop and Deploy AI in the Field Dataiku, one of the world's leading enterprise AI and machine learning platforms, announced today a collaboration with NATO's Allied Command Transformation (ACT) to serve as one of the central platforms for building and deploying AI projects. ACT will contract with Dataiku's world-class team of data scientists and domain experts to help solve some of ACT's most challenging use cases in the field. "We…

Domo Launches its Next Generation Appstore Including Third-Party Data Catalog from AWS Data Exchange

With New Enterprise Apps, One of the Industry’s Largest Collection of Data Connectors and an Expanding Partner Ecosystem, Domo Makes It Easy to Find and Build Solutions to Modernize Any Business Process Domo launched the next generation of the Domo Appstore including a new collaboration with Amazon Web Services (AWS) designed to help customers modernize any business process and get BI leverage at cloud scale in record time. Through Domo’s collaboration with AWS, customers will be able to access and integrate any data…

Channeling the Flow of Data Through an Organization to Gain Better Marketing Insights

Data forms a cornerstone of every modern business, but too much data can easily get out of hand. As Marketing has moved online, the number of sources of data has dramatically increased. Now, across Advertising, Marketing, and Sales platforms, there are dozens of streams of data for marketers to round up, and it is easy for useful information to get lost in the process. From different platforms to varying file-types and locations, it can be tough to make decisions when you can’t see all your data in one place. Furthermore,…