MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Candid (B2B Commerce), The World Counter (Content Management), Overseas Adventure (Technology), Click (Native & Programmatic Advertising), to Samba TV (Entertainment). Candid Set Out for World’s First Fully Integrated Marcom Platform Dutch marketing and communication platform Candid has acquired Millford Brand ID effective January 1. The agency is the market leader in brand…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Florida Funders (Native & Programmatic Advertising), Foxy Bingo (Video Platforms), Cadent (TV Advertising), Bancard (B2B Commerce), to RealNetworks (Entertainment). Florida Funders Invests in Kliken, a Digital Platform Designed to Simplify Online Marketing and Ignite Lead Generation Florida Funders, a hybrid of a venture capital fund and an angel investor network that’s…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Epsilon (Customer Experience Management), Quadient (Customer Experience Management), Kim Dotcom (Content Management), ViacomCBS (Entertainment), to Arc Publishing (Analytics). Epsilon Launches Signals to Recognize In-Market Intent Faster, Optimize Audiences and Remove Barriers to Activation Epsilon launched Signals, a new product that recognizes near real-time consumer buying signals…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Okera (Analytics), Sayollo (Native & Programmatic Advertising), Searchlight Capital (Entertainment), Deck (eCommerce), to TaskUs (Customer Experience Management). Okera and Starburst Announce Strategic Partnership Okera and Starburst, the Presto Company, announced a strategic partnership to automate sensitive data discovery, security, and privacy protections, enabling secure data…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Vidy (Video), Hive9 (Marketing Segmentation), Docubay (Video), Esquire (eCommerce), to BBTV (Entertainment). Vidy Expands Decentralized Video Ad Network Vidy, the world’s first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. When users play a video ad, they will be rewarded with VidyCoin, which can be used for buying goods in…

MarTech Interview with Stan Pavlovsky, CEO at Shutterstock

"Brands don’t just need imagery that delivers continuity in a scene for existing projects that need to be completed, they also need content that fits the current mood of the globe, including people social-distancing, wearing masks, waving from indoors and cars, speaking from far distances or communicating through technology." What’s the feeling of having such an important job in such a different moment in the industry? What are the main challenges? I transitioned into my role as CEO of Shutterstock on April 1st, after…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from SearchBlox (Customer Experience), Knotch (Content Intelligence), Coupang (eCommerce), Giift (Customer Engagement), Ubisoft (Videos). SearchBlox Introduces SearchAI SmartSuggest, Answers and Personalization SearchBlox introduced SearchAI SmartSuggest, SearchAI Answers, and SearchAI Personalization. “These new products use artificial intelligence to make search simultaneously smarter…

MarTech Interview with Umesh Sachdev, CEO and co-founder at Uniphore

"Working together with the Tech Mahindra team, we’ll be able to combine the power of AI, automation and analytics to help businesses around the world reduce costs, improve customer satisfaction and – especially important for the work from home era – improve security using advanced biometrics capabilities." Hi Umesh, please tell us about the role you handle and how you arrived at Uniphore. I am the CEO and co-founder at Uniphore. My cofounder Ravi and I worked together during our time as students at the Jaypee Institute…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from EverCommerce (E-commerce), LiveXLive (Entertainment), Sinch (Unified Communications), Thanx (Customer Experience), and Aviso (Sales Intelligence). EverCommerce Acquires Updox EverCommerce, a leading service commerce platform, completed the acquisition of Updox, a complete healthcare communication platform for in-person and virtual care. Headquartered in Dublin, OH, Updox serves more…

MarTech Interview with Robin Bordoli, President at RollWorks

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about the importance of B2B martech partnerships, like the one you just had with HubSpot? To understand the importance of RollWorks’ partnerships with HubSpot and Marketo, it’s necessary to step into the shoes of the modern marketer. If you can picture the iconic “The Scream” by Edvard Munch then you have an idea of what most modern marketers…

Martech Predictions Series 2021: Top CX Trends and Changes You Should Expect in 2021

Evolving consumer behavior and expectations, particularly among Millennial and Generation Z consumers, have pushed customer service to move beyond omnichannel to truly differentiate and compete on customer experience. With continued restrictions in many parts of the world due to the COVID-19 pandemic, typical consumer behavior has also been disrupted, with businesses adjusting to support customers in new ways. With these forces in place, I see several trends that will shape CX for years to come. Embeddable Experiences…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Upfluence (Influencer Marketing), Fanplayr (Customer Experience), Ipsos MMA (Predictive Analytics), Bigtincan (Sales Enablement), and Zoom (Unified Communications). SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Attendify (Customer Experience), DemandLab (Marketing Attribution), Deloitte Digital (Customer Support), Agillic (Customer experience), and RingCentral (Unified Communications). Attendify Releases MeetNow to Smoothen Event Experience Management Attendify, the leading platform provider of virtual and hybrid event applications and event data management tools, announced its new MeetNow…

MarTech Interview with Mark Elliot, CMO at BioCatch

"The beautiful thing about behavioral insights is that they can be applied to so many applications and industries. We are always talking to players in other sectors and are ready to innovate…trust me, we are just getting started!" Hi, please tell us about your journey into technology and how you started at BioCatch? Prior to joining BioCatch I spent my career at large organizations within the financial services industry – Capital One and TIAA to name a couple. I ran a digital/direct banking business as well as led…

2021 Mobile App Marketing Predictions with Adjust Martech Leaders

Customers spent close to $75 billion globally on Mobile App Marketing campaigns just to drive user installs on their devices. However, the pandemic crisis and high cost of advertising continued to plague marketers from scaling their mobile app marketing efforts. To know how to scale further in 2021, we spoke to industry leaders from the mobile martech world. Today's Martech Predictions Series is special. We have managed to get together 3 top-level executives from a leading Mobile Marketing technology company, Adjust.…

Martech 2021: The Data Checklist for Marketers in the New Year

What comes to mind when you hear Martech 2021? Before you say it… Yes, I know that every trend or prediction piece you read around this time last year probably fell quickly by the wayside when the COVID-19 threw the whole world upside down in March. But before you give up and choose not to read on, let’s remember that the recent vaccine arrival has given us all a reason to be optimistic about the months ahead. When we actually think back to the annual promise that each year will be “the year of digital transformation”,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Medallia (Customer Experience), Jornaya (Behavioral data), RingCentral (Unified Communications), YouMail (Customer Service), and SproutLoud (Marketing Automation). Bluevine Capital Chooses Medallia For Experience Management Medallia, Inc., the global leader in experience management, announced that Bluevine Capital has selected Medallia as its experience management platform of choice.…

Predictions Series 2021: MarTech Interview with Amit Bendov, CEO at Gong

"The sales industry has been completely overhauled in the last 2-3 years as automation alleviates administrative tasks for reps, and enterprises adopt artificial intelligence to glean better insights from data and so on. " Tell us about Gong’s 2020 Growth map – what has been your most decisive moment this year? This year was truly one like no other. As a result of the pandemic we saw our platform (that uses AI to draw data and insights from sales conversations wherever they happen) triple in revenue in the first half…

11 Compelling MarTech Predictions that Focus on the Data-Analytics Relationships in Marketing and Sales

Data enrichment has finally become a marketing operation. Each year, we review tons of reports and e-books on how data is getting richer and managed better with Cloud and AIOps solutions. The biggest beneficiaries are Marketing and Sales teams, in addition to the thousands of business analysts and researchers who mine data to keep their marketing and sales efforts "well oiled". This year, mostly due to the COVID-19 crisis, and economic slowdown due to the tense geopolitical reasons has been a challenging one -- not just for…