True Influence InsightBase Named “Best Influencer Marketing Management Platform” in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World True Influence, the technology leader of intent-based marketing and demand generation solutions, announced that its InsightBase 4.0 platform has been selected as the winner of the "Best Influencer Marketing Management Platform" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising…

Demandbase Named Best Overall MarTech Company of the Year by MarTech Breakthrough

Demandbase wins MarTech Breakthrough Awards for its innovations in the ABM category Demandbase, the leader in Account-Based Marketing (ABM), has been named Best Overall MarTech Company of the Year by the MarTech Breakthrough Awards. With over 2,500 nominations in 2019, the MarTech Breakthrough Awards recognize the best companies, technologies, products and services in the field of Marketing, Ad & Sales Technology. MarTech Breakthrough is part of the Tech Breakthrough Awards organization, a leading market intelligence…

Snappy Kraken Named ‘Best Overall Content Marketing Company’ in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that it has been selected as the winner of the "Best Overall Content Marketing Company" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising…

DialogTech Named Best Overall Marketing Analytics Platform by MarTech Breakthrough

DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, has been named Best Overall Marketing Analytics Platform by MarTech Breakthrough. MarTech Breakthrough is part of the Tech Breakthrough Awards organization which recognizes the industry leaders in today's hottest categories of technology. The mission of the MarTech Breakthrough Awards is to honor top companies, technologies and products breaking through with innovations in the sales and marketing technology industry today.…

MarTech Breakthrough Announces Inaugural MarTech Breakthrough Award Winners

Program Recognizes Top Marketing, Ad and Sales Technology Companies and Solutions MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, announced the winners of the inaugural MarTech Breakthrough Awards program. The winning MarTech Breakthrough selections showcase marketing technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in MarTech solutions across the globe.…

Evergage Named ‘Best Customer Data Platform’ in MarTech Breakthrough Awards

While Traditional CDPs Serve as Systems of Record, Evergage Recognized for Also Being a System of Action Evergage, The 1-to-1 Platform company, announced it has been named "Best Customer Data Platform" in the inaugural MarTech Breakthrough Awards. The awards program – a new addition to the Tech Breakthrough Awards organization – recognizes the best companies and products in the fields of marketing, sales and ad technologies. More than 2,000 nominations were received from organizations all over the world. Judges –…

AdRoll Group’s RollWorks Honored with 2018 MarTech Breakthrough Award

RollWorks Named “Best Remarketing Platform” in Annual Marketing Technology Awards Program RollWorks, a division of AdRoll Group, announced that it has been selected as the winner of the “Best Remarketing Platform” award by MarTech Breakthrough. MarTech Breakthrough is an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. The RollWorks growth platform combines data and machine learning to deliver highly targeted campaigns that focus…

Mediafly Recognized with Prestigious 2018 MarTech Breakthrough Award

Company Honored with “Best Content Sharing Platform” Designation Sales enablement platform, Evolved Selling solution provider, and technology company, Mediafly, announced that it has been selected as the winner of the “Best Content Sharing Platform” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation,…

Sureshot Launches Breakthrough Connector Framework For Martech Integrations

Scalable Platform Creates Better Integrations for Increased Customer Engagement Sureshot, a marketing technology firm, announced the release of a new connector framework that promises to revolutionize the martech integration process, as well as the user experiences (UX) of marketers everywhere. David York, CEO of Sureshot, maintains the connector framework represents a breakthrough in integration technology because it supports the creation of user interfaces on top of a data transfer layer and robust workflow…

Salesmsg Releases Breakthrough “CRM Texting”

Salesmsg, a provider of the popular two-way business text messaging platform for sales, marketing, and support professionals, announced the release of new features that eliminate the need to import contacts from CRM's into the Salesmsg platform, as well as manage contact record field changes in multiple systems. This new feature increases the speed to value for customers by decreasing the time and required to integrate and import contacts. "No one ever said, 'I love importing contacts.' Managing spreadsheets is a pain,"…

Qualtrics Announces a Breakthrough End-to-End Automated Solution for Vaccine Management + Citizen Experience

The new solution helps governments navigate the distribution and administration of vaccines with automated workflows on a single system. It integrates with existing health systems to accelerate vaccine adoption and build community trust EY has signed on to co-deliver the implementation services of the Qualtrics vaccine management solution Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced it is releasing a vaccine management solution to help governments…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from ChannelAdvisor (E-Commerce), Genus AI (AI/ML), Riversand (Data Management Platform), Vyopta (Unified Communications), and BrandMaker (CRM). ChannelAdvisor Introduces Shoppable Media ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced the launch of Shoppable Media, a comprehensive suite of…

Nuvi Named Best Social Media Analytics Platform by MarTech

Innovation in AI and Natural Language Processing engine drives platform growth and ROI across the customer journey Nuvi, the leading enterprise Social Customer Experience (CX) platform, has been recognized as the Best Social Media Analytics Platform, according to the 2020 MarTech Breakthrough Awards program. 2020 marks the third occurrence of the annual MarTech Breakthrough Awards. With 2,750 nominations this year coming in from all over the world, the competition was extremely fierce. According to MarTech's…

Defining ‌AI,‌ ‌Machine‌ ‌Learning‌ ‌and‌ ‌Deep‌ ‌Learning‌ for MarTech

Technology is developing today at a pace that’s never been seen before. New advancements and breakthroughs happen far more readily than at any time in the past. One of the most talked-about areas of cutting-edge tech is that of artificial intelligence (AI). AI is driving the digital transformation of organizations in all manner of niches. So wide-ranging are the applications of AI, that you’ve probably already interacted with an example of the tech today. Despite AI’s growing ubiquity, though, it’s still not an area…

Inference Solutions Wins AI Breakthrough Award for Best Conversational Interface

Inference Solutions, a global provider of Intelligent Virtual Agents (IVAs), announced that its Studio platform has won the "Best Conversational Interface" award from AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today. Studio is a code-free, self-managed IVA development platform that makes it easier for service providers and enterprises of all sizes to launch speech-enabled, omni-channel…

InMarket Releases its Breakthrough Moments List of Best-Performing Campaigns in the First Half of 2020

Mired in uncertainty due to COVID-19, these brands adapted their strategies to meet changing consumer needs and surging demand, resulting in massive success on the InMarket platform InMarket, the leader in 360-degree consumer intelligence and real-time activation, released an overview of its top performing Breakthrough Moments winners from the first half of 2020. Despite the uncertainty of H1 2020, the impact of the events surrounding the COVID-19 pandemic helped propel many of the company's top performing partner brands…

Acronis Lauded by Frost & Sullivan for its Breakthrough Integrated Data Protection

Acronis Cyber Protect's integration of backup, disaster recovery, anti-malware, and management features creates capabilities that are not available in competing solutions Based on its recent analysis of the North American data protection market, Frost & Sullivan recognizes Acronis with the 2020 North American New Product Innovation Award for Acronis Cyber Protect, the first integrated cyber protection product – combining data protection, cybersecurity and management capabilities. Acronis Cyber Protect combines data…

Acqueon Introduces Breakthrough Mutual Identity Verification Solution for Trusted Customer Engagement

Acqueon Identity increases dramatically right party contact and outreach performance Acqueon, a leading conversational engagement software company, introduced Acqueon Identity, a breakthrough solution enabling brands and consumers to authenticate each other. Acqueon Identity leverages components of Journey’s innovative Trusted Identity technology and uses smartphone onboard biometrics, facial recognition, and existing mobile apps combined with any enterprise offboard biometrics to enable trusted communications with…

MarTech Interview with Kevin Knieriem, CRO at Clari

"Establishing that alignment also opens up the opportunity to set KPIs and targets throughout every level of the funnel from lead to opportunity to customer — or worst case, lost deal." CRO as a role is on the rise. What do you attribute that to? I attribute it to organizations shifting to a Revenue Operations model. Revenue teams at many organizations are increasingly aligning to bring sales, marketing and customer success under one roof. Given the current climate, it’s more important than ever that these teams are…

Amplitude Announces New Breakthrough in Product Analytics

Industry-First No-Code Milestone Analysis Will Help Product Teams Identify How New Users Become High-Value Customers Amplitude, the leader in product intelligence, today announced the launch of its new milestone analysis capability. An industry first, Amplitude’s no-code milestone analysis empowers product teams to pinpoint the exact moments in the customer journey that convert new users into high-value customers. By identifying these key milestones, product teams can engineer product experiences to ensure that more…