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Beckon Introduces New Artificial Intelligence Capability; Empowers Marketers to Turn Messy Marketing Data into Actionable Insights with a…

AI Guides Marketers Through the Process of Using Data to Understand Where to Spend Their Next Dollar as Pressure to Demonstrate ROI Intensifies Marketers are increasingly expected to use data to make smarter, faster decisions, reallocate spend on-the-fly, and continually prove marketing's impact on the business. While marketers have no shortage of data, integrating it from disparate sources and formats into a consolidated, cross-channel view so they can use it to understand how to better spend their next marketing dollar…

InsightSquared Announces Expansion Into Marketing Analytics at Annual Ramp Conference

New Marketing Dashboards Will Help Marketers Better Measure, Understand, and Optimize Marketing's Impact on Revenue InsightSquared, the leading provider of revenue intelligence solutions, announced that it has expanded its product to include marketing analytics with a new suite of dashboards aimed at helping marketers better measure, understand, and optimize marketing performance and its alignment with sales goals. Unlike other marketing analytics solutions, InsightSquared designed its marketing analytics for the business…

Industry Insights About Google’s New Capabilities, Design Systems, Fresh Methods for Efficient Marketing and Instagram’s Usage…

Top Picks from Martech Series. Original MarTech Insights from the Week Gone By. Our staff writers present a sneak peak about the latest from Google. They have also been covering the importance of Design Systems along with emerging Social Media methodologies. Our last round-up for the week is about Instagram’s latest user control feature and how it will help stop Social Media abuse. Google Cloud Next ’18: Key Announcements Every CMO Should Know from the Event Google Cloud Next ’18 Led the Way in Turning More Heads that…

Full Circle Insights Rolls Out Marketing Analyst Service to Accelerate Value Delivery

Digital Source Tracker Beta Testing Underway to Empower Performance Marketers to Optimize Their Marketing Mix Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced the launch of the Full Circle Marketing Analyst Service, a new program designed to help customers optimize their marketing mix with funnel metrics and attribution to achieve ROI more quickly. The company also announced that its Digital Source Tracker tool, which captures digital engagements, including…

adsquare Implements Unacast’s Transparent Location Data to Build Cutting-Edge Mobile Marketing Measurement, Insights and Targeting Solutions…

Movement Data, Based on Real-World Consumer Behavior, Leads to Accurate Footfall Traffic Analysis and Powerful Audience Segmentation Unacast, the leading transparent location data platform, announced a new client utilizing its location data - adsquare, the mobile-first data exchange bringing together data buyers and sellers in a transparent and secure environment. Unacast’s data will power adsquare’s measurement, insights and targeting solutions both in the US and the EU with explicit consent data. “The effectiveness of…

Insights on Social Media Marketing: Scoop the Best for B2B Marketing

We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, digital media has taken over a major share of the branding budget in 2018. Now with smartphones and social media technology, businesses prefer to surf the tide…

Brands to Benefit from 2018 Mother’s Day Holiday; Rakuten Marketing Announces Shopping Trends and Insights

For the 2018 Mother's Day Holiday, Rakuten Marketing Expects Consumer Spending to Increase by 20 Percent Rakuten Marketing, a leading technology company that enables marketers to profit through digital marketing, today released industry data and insights for Mother's Day 2018. Comparing year-over-year (YOY) holiday spend for the two weeks leading to Mother's Day 2016 and 2017, Rakuten Marketing expects 2018 consumer spend to increase, making this Mother's Day a sweet retail period for online brands. Along with this…

Marketing Veteran Paula Burr Chosen To Lead DEG’s Analytics and Insights Team

Digital Agency DEG Hires New Director of Analytics and Insight One of the fastest growing companies, DEG is a full-service digital agency that delivers marketing messages which help connect and create a resonating impact. DEG has now hired marketing veteran Paula Burr, as the Director of Analytics and Insight. Burr will guide the team of analysts at DEG to optimize brand channels, understand their customers better through both qualitative and quantitative methods. The DEG analysts work as members of integrated agency…

Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands

The Second Part of  the Predictions Series for 2018 Covers Insights on Content Marketing, Audience Engagement, Social Media Platforms and the CMO's New Allies That Would Transform An Organization's Digital Identity Top martech CMOs and marketing executives feel that 2018 would be the most challenging year to deal with. However, the path to success would witness unprecedented developments in content marketing, employee advocacy and the growing inclination towards AI/ML technologies. We would see many significant…

Best Practices For Data-Related Insights When Building Smart Email Marketing Programs

According to a Radicati Group study from January 2017, there will be more than 3.7 billion email users worldwide by the end of the year. No other marketing channel comes close to the reach of email. Email also continuously outperforms other marketing channels, like social media or paid search. At the same time it remains the second most difficult marketing platform to execute. Image Source: kissmetric.com Email marketing is widely adopted but difficult to execute Delivering the astounding 30:1 ROI that email is reported…

Engage from Home: Acer Gains Actionable Insights into Customer Experience with 8×8

Move To The Cloud with 8x8 Communications and Contact Center Enables Greater Visibility and Resiliency, Powers Remote Work and Customer Engagement for Acer Across North And South America 8x8, Inc., a leading integrated cloud communications platform, announced that it has been selected by Acer America, one of the world’s largest multinational PC companies, as the provider of choice for its employees and contact centers in North and South America. The 8x8 X Series solution provides Acer America employees and contact center…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TCS,  CustomerGauge, CalAmp, Melrose Labs, Audian, SRAX, Inc., and Automation Anywhere. TCS Named a Leader in 2020 Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has been named a Leader in the Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific.…

SRAX Provides Brands Clarity in a Time of Uncertainty With BIGtoken Lightning Insights

BIGtoken launches research and surveys, delivering rich audience insights in hours SRAX, Inc., a digital marketing and consumer data management technology company, announces BIGtoken Lightning Insights, a new solution that gives brands the power of knowledge by returning robust audience insights in just hours. SRAX's permission-first consumer data management platform, BIGtoken, which boasts over 16 million panelists across more than 30 countries, is now providing brands the ability to quickly activate research and…

Three Reasons Why Zero-Party Data is Marketing’s Next Big Thing

With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to collect data about their target audience. In the face of this changing legislative climate, how can Marketing best approach data collection? Zero-party data, a type of data collection where users voluntarily share their personal information with companies, could offer a solution. Because zero-party data relies on building trust with consumers…

CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

NewsCred Named a Leader (Again) in the Third Gartner Magic Quadrant for Content Marketing Platforms

Positioned highest for 'ability to execute' for the third consecutive year NewsCred, the world’s leading enterprise Content Marketing Platform solution, announced it has once again been recognized as a "Leader" in the Gartner “Magic Quadrant for Content Marketing Platforms." This marks three years in a row that NewsCred has been placed highest for "ability to execute" in the Leaders quadrant. Marketing Technology News: SalesHood Steps Up to Offer Free Usage of Its Sales Enablement Platform During COVID-19 Crisis “To…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ZON, Vibes, National Retail Solutions, Espressive, Groupon, Amperity and Replicant.ai. ZON, the Region’s First Fully Decentralized Mobile E-commerce Platform, Closes UAE’s Largest Ever Seed Funding Round ZON, the region’s first fully decentralized mobile-only e-commerce network, has closed its seed funding round at an unprecedented US$8 million, making it the largest recorded single…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Huble Digital, Aparavi, Arkose Labs, MarqVision, Broadvoice, Nutanix, and Uberflip. Hubspot Solutions Partners The B2B Marketing Lab and Mpull Join Forces to Form Huble Digital Huble Digital has launched as a result of the merger of HubSpot Elite Solutions Partner, The B2B Marketing Lab, and HubSpot Diamond Solutions Partner, MPULL, two of the largest HubSpot Software Solutions…