Banner Before Header

Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo

Lattice Engines, the world's first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo customers to engage buyers with hyper-personalized messages using always-on engagement campaigns. Lattice Engines is a member of LaunchPoint by Marketo as part of the Accelerate partner program. "Marketing teams need their own single source of truth so they can get a deeper understanding of their customers and for creating audiences for 1:1…

Integrate and Marketo Enable B2B Marketers to Accelerate Revenue

Integrate Becomes a Marketo Launchpoint Partner to Help Joint Customers Increase Pipeline, Improve Lead-To-Opportunity Rates and Reduce Customer Acquisition Costs At Adobe Summit – The Digital Experience Conference, Integrate, a leader in B2B demand orchestration, announced it has expanded its collaboration with Marketo, an Adobe company, to help joint customers drive engagement with prospects and customers more effectively and accelerate revenue. B2B marketers that use Integrate and Marketo together can automate lead…

atEvent Collaborates with Marketo to Extend Account-Based Marketing Capabilities to Event Marketing

atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up. In addition, the collaboration will allow Marketo users to easily incorporate account-based marketing (ABM) capabilities into their event strategy by using atEvent to engage with targeted accounts and…

Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification

Marketing Technology News: AI Integrated Offering Enables Marketers to Gain Actionable Insights for Account-Based Marketing (ABM) Zylotech, an AI-powered customer intelligence platform company, announced it has completed a certified integration with Marketo and is now a member of LaunchPoint, by Marketo, an Adobe company, as part of the Innovate partner program. The integrated offering provides B2C and B2B marketers with powerful customer data and embedded analytics for greater customer retention opportunities. Armed with…

LeadMD Closes 2018 Strong; Wins Top Agency Honors & Named Marketo Platinum Partner

Agency Looks Ahead to Continued Growth and Innovation in 2019 LeadMD, a leading modern marketing firm, announces it is wrapping up another high-growth year by being named a Marketo, an Adobe company platinum service partner. The company also celebrates a handpicked hire for its leadership team. Kate Stephensen Rogers was recently chosen to serve as LeadMD’s VP of people, a crucial role, tailored perfectly for her, based on her prior experience nurturing talent and leading teams. “We are excited to once again recognize…

Conversica Named Technology Partner of the Year by Marketo

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities Conversica, Inc., a leader in conversational artificial intelligence (AI) for business, announced that it has been named Technology Partner of the Year by Marketo, an Adobe company. Conversica was recognized because of its integration with Marketo, which leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.…

Former Marketo Executive Robin Bordoli Joins AdRoll Group as President of RollWorks

Bordoli Brings Expertise in Marketing Technology and B2B Strategy to RollWorks B2B Business Unit RollWorks, a division of AdRoll Group, announced that former Marketo executive Robin Bordoli will become president of the division beginning. Bordoli joins RollWorks with over 10 years of executive-level leadership and B2B marketing and Software-as-a-Service (SaaS) expertise. As president, Bordoli will be responsible for the overall strategic direction of RollWorks and driving sales and product development goals for the…

Leanplum Bolsters Leadership Team With Former Marketo & Salesforce Executives

Mobile Engagement Leader Appoints New Chief Revenue Officer and New Chief Product Officer to Continue Exponential Growth and Transform the Future of Marketing Leanplum, the leader in mobile engagement, announced hires Kate FitzGerald (CRO) and Michael Ramsey (CPO) to support global growth and help innovative brands like Kayak, Opera, and Tinder build the customer loyalty that fuels business growth. In addition, Leanplum closed 2018 with impressive growth, industry accolades, and important product advancements.…

Adobe Completes Acquisition of Marketo

Adobe announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of Marketo, customers will benefit from the combination of Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing and revenue attribution technology, helping companies further connect marketing engagement to revenue growth. Marketo Engagement Platform will become part of Adobe Marketing Cloud, the leader in…

DataGrail Becomes the Latest Member of Marketo’s Innovative Partner Program

DataGrail’s Data Transparency Platform Integrates with Marketo’s Customer Engagement Initiatives. The Partnership Ensures Data Privacy for Marketo’s Customers Today’s consumers have become extremely skeptical about how their information is processed by brands. The recent allegations on Information Technology behemoths about user data breach have added more fuel to the fire. This is becoming a problem for brands globally because today’s businesses depend on data to derive meaningful business insights. Hence, it is…

Interview with Mika Yamamoto, President, Marketo

"Small companies will never have the same resources as large companies, but now there is functionality that allows them to operate similarly to how enterprises operate."Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company- Marketo? My move from SAP to Marketo was less of moving away from something, than moving to something. The opportunity to join Marketo is one that I believe comes very infrequently in someone’s career — it’s the perfect combination of product set…

Marketo Selects OneTrust for Global Privacy Program and Marketing Compliance

The Global Leader in Digital Marketing Automation Leverages OneTrust for PIA/DPIAs, Data Mapping and Cookie Consent OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, announced Marketo is using OneTrust for their General Data Protection Regulation (GDPR) and global privacy management and marketing compliance efforts. Marketo implemented OneTrust's Assessment Automation for privacy impact assessments and data protection impact assessments…

Marketo is a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year

Leading Marketing Automation platform and a MarTech RADAR entrant, Marketo, Inc., has announced it has been named a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for the seventh consecutive year. The company was positioned furthest to the right on the completeness of vision axis in the entire Magic Quadrant. Recommended: Bizible Unveils Bizible Discover At the time of this announcement, Arun Anantharaman, Chief Product Officer, Marketo, said, "Marketo is thrilled to be named a Leader once again in…

Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition

Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for Delivering Transformative Customer Experiences Across Industries and Companies of All Sizes The company that promoted “Engagement Economy” as a pillar of customer success in business is now set to sail on a new path with Adobe. Marketo, the leading B2B marketing technology company and a MarTech RADAR 150 company for 2018, will enter Adobe’s stable, adding to the matured group of Marketing…

Marketo Accelerates Quarterly Sales Forecasting Process and Improves Accuracy with Clari

Leading Engagement Marketing Solutions Provider Leverages Clari to Up-Level Sales Execution and Forecasting with Better Visibility and Operational Speed Clari announced that Marketo, the leading provider of marketing engagement, analytics, and attribution software, has chosen Clari's predictive sales management solution to add consistency and visibility to its sales forecasting process. "The ability to accurately predict the forecast is most critical for our organization," said Eric Johnson, Chief Sales Officer at…

Marketo Appoints Mika Yamamoto as Global President to Deliver End-To-End Customer Experience

Former SAP Chief Digital Marketing Officer Will Drive New Growth and Operational Efficiencies Marketo, Inc., the leading provider of marketing engagement, automation, and attribution software, announced the continued expansion of its leadership team with the appointment of Mika Yamamoto as Global President. As the former Chief Digital Marketing Officer (CDMO) for SAP, Yamamoto brings 20 plus years of enterprise marketing experience to Marketo, and will focus on delivering a world-class, end-to-end experience for Marketo's…

Televerde and Marketo Enter into Global Agreement to Increase ROI for Enterprise Marketers

Companies Also to Bring Turnkey SDRs-As-A-Service to Joint Customers Leveraging the Marketo Engagement Platform Televerde, the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, announced a three-year, strategic agreement with Marketo, Inc., the leading provider of marketing engagement, analytics, and attribution software, to maximize efficiency, ROI, and revenue for enterprise marketing leaders. Marketo and Televerde are also announcing the…

NewsCred Joins Marketo Accelerate Program and Announces New Platform Integrations to Drive Content Marketing Success

Partnership Builds upon Long-Standing Relationship with Marketo, Adding Email Creation and Analytics Integrations to the Offering NewsCred, the global leader in enterprise content marketing, announced it has joined the Marketo Accelerate Program, the MarTech industry’s first partner accelerator. With NewsCred’s integration into the Marketo Engagement Platform, marketers will be able to marry NewsCred’s leading content and analytics with Marketo’s marketing technology to deliver a unified and measurable experience for…

Bombora Brings Hyper-Personalized ABM to Marketo Powered by Intent Data

Bombora's Intent Data Allows Marketo Customers to Find the Companies Actively Researching Their Products and Services, Then Drive Conversion Marketo and Bombora have joined hands today to transform how Marketo customers use data in their marketing campaigns. Bombora is now offering its services to new and existing Marketo customers globally. Built on a recently announced native integration, this relationship makes Bombora’s Company Surge™ intent data available to all Marketo customers. Don't Miss: MarTech RADAR 2018: Top…

Clari and Marketo Announce Strategic Partnership to Break Barriers Between Sales and Marketing

Integrated Solutions to Create Alignment for Building a Healthy Pipeline and Converting It into Closed Business Clari, the leading provider of AI solutions for sales, and Marketo, the leading provider of engagement marketing software and solutions, announced a strategic partnership to unite sales and marketing across the revenue funnel. "Most sales and marketing teams operate in silos — and it's hurting the business," said Andy Byrne, CEO of Clari. "Our partnership with Marketo is aimed at breaking that data…