VideoAmp Integrates Conversion Logic Capabilities

Software and data platform, VideoAmp, Inc., has launched Campaign Optimizer, a cross-channel campaign optimization solution for advertisers and agencies. Following the acquisition in March of 2020, Conversion Logic’s attribution technology has been fully integrated within the VideoAmp Platform, creating a software solution that bundles advanced audience creation, reach and frequency optimization, competitive insights, planning, activation, measurement, and attribution. Campaign Optimizer is powered by VideoAmp’s commingled…

Unruly and Publica Partner to Enhance Ad Pod Monetization and Provide Automated Deal Management Tools for CTV/OTT Publishers

Video advertising platform Unruly announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetization and automated deal management tools. CTV ad spend is expected to reach $10B by 2021 (eMarketer), with consumers and advertisers expecting the same seamless viewing experience on CTV they’ve become accustomed to from linear TV. Marketing Technology News: eCommerce Product Photography Industry Adopts Automation Through this partnership, Unruly…

MediaKind Mediaroom is the IPTV Platform Used by MEO, the Leading Pay-TV Service in Portugal

Mediaroom platform offers a unique, comprehensive, and graphically rich user experience to MEO subscribers, including linear, video-on-demand, time-shift TV, and cloud DVR services Recent upgrades from MediaKind's portfolio of solutions enable premium video storage and processing capabilities, HD user experience, live OTT streaming, and app aggregation MediaKind, a global change leader in media technology and services, announces that its long-standing Mediaroom customer, MEO, has been recognized as Portugal's leading…

LiveXLive Adds Linear OTT Channel To SLING TV To Expand Distribution Of Live Streams And Video On Demand Content

24-Hour Linear Programming Channel Extends Advertising Revenue Potential and Reaches 2.6 Million Subscribers in the U.S. LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, announced that LiveXLive launched a 24-hour linear music channel on SLING TV, a leading TV streaming service that delivers live and on-demand entertainment instantly to compatible internet-connected devices. LiveXLive's 24/7 linear OTT channel is…

TEGNA Updates Station OTT Streaming Apps on Roku

TEGNA Inc. announced it has completed an update of its stations’ over-the-top (OTT) streaming apps on Roku, enhancing the experience for viewers. TEGNA also announced it is planning to launch OTT streaming apps for its stations on Amazon Fire TV by the end of 2020. When the rollout on Amazon Fire TV is complete, TEGNA stations’ local news and other programming will be available to consumers on the two dominant OTT streaming media players, which comprise 70 percent of the U.S. market. TEGNA’s OTT station apps offer…

WeTrade Group Competes in Social E-Commerce with Technology Service Upgrade

WeTrade Group Inc. announced a plan to upgrade its cloud intelligence system service to better satisfy the Chinese market, after the technological service upgrade establishment. Along with the sustained development of social e-commerce in China, the industrial demands have been changing from the basic to a sophisticated social community e-commerce. WeTrade Group uses its advantages in technology and service to better target the market and serve audiences. Marketing Technology News: MCTV Selects MOBITV to Offer…

Zype Announces New VP of Professional Services to Bolster Strategic Planning and Operations

George Cagle joins Zype to lead professional services and sales, and drive growth Zype, the infrastructure for digital video, announced George Cagle as the new Vice President of Professional Services. With 20 years of experience in senior professional services and program management roles, Cagle will lead all aspects of Zype’s services sales, business development, operations, and more. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record As part of his role…

GroupM Taps SpotX as Primary Programmatic Partner for Digital Video and OTT

Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and over-the-top (OTT) inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the agreement, SpotX will…

Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…

Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising's requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon…

MarTech Video Interview with Adam Gaynor – VIZIO

https://youtu.be/e3UkvSRa19Y VIZIO is a high-performance consumer electronics product manufacturer headquartered in Irvine, California. VIZIO is the #1 American-based TV brand. VIZIO's ad business - VIZIO Ads,  delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps. It is leading the adtech adoption trends in the US by offering high performance, smarter products with the latest…

Survey: YouTube Overtakes Facebook As Most Popular For Sports Video Highlights

For 75 million sports video highlights consumers in the U.S., YouTube is the most popular social app for viewing highlights. Ring Digital's Fall 2020 #FutureOfTV Survey shows 53% used it on a regular basis vs. only 45% using Facebook, a dramatic shift from a 2017 survey. The August 2020 survey of 1,400 sports video highlights viewers represents a decline of eighteen points for Facebook from June 2017, when Facebook was the most popular app for highlights, used by 63% of respondents. YouTube saw a ten-point rise in the…

LiveXLive Adds Linear OTT Channel To Samsung TV Plus, Expanding Distribution Of Live Stream And Video On Demand Content To Samsung Smart TVs…

24-Hour Linear Programming Channel On Samsung TV Plus Extends LiveXLive's Advertising Platform and Reaches Millions of Samsung's Consumers LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that Samsung Electronics will add the LiveXLive linear streaming channel to Samsung TV Plus, its free Smart TV video service that delivers instant access to 145 channels and growing in news, sports, entertainment and more. Samsung TV Plus…

Trace Partners with Molotov Solutions to Develop its OTT Platform Worldwide

Using the Molotov platform, TracePlay will offer more than 25 live TV channels, 100 radio channels and some 1,000 hours of on-demand content Trace, the international media group dedicated to empowerment and entertainment of afro-urban people, has entrusted Molotov Solutions to develop and operate the new version of its OTT platform, TracePlay. Trace will soon launch Trace Academia, the world's first free online edutainment platform dedicated to vocational training. Molotov is an OTT distribution platform that has…

Sendbird Launches Self Service Option for Sendbird Calls APIs, Making It Fast and Easy for Any Organization to Embed Voice and Video Calling…

Company continues to add new features to Sendbird Calls to facilitate online connections and reduce social isolation caused by COVID-19 Sendbird, the leading interactions API service for mobile and web applications, announced that it has opened a self-service portal for Sendbird Calls APIs. The new option makes it fast and easy for organizations to bring the power of voice and video to their apps. The company has also added several new features to the APIs, including call event webhooks and on-device recording.…

SimulTV Picks Limelight Networks’ Edge Compute Services for Global Delivery of Its Fast-Growing Video Network

Limelight Networks, Inc., a leading provider of content delivery network (CDN) and edge cloud services, announced that SimulTV selected its Edge Compute services to help deliver more than 130 live, online channels worldwide. Working with Limelight, SimulTV is able to accelerate its time-to-market in key regions and ensure quality viewing experiences. SimulTV leverages cross-platform technology such as Over-The-Air (OTA) and Over-The-Top (OTT) broadcasting to deliver quality, family entertainment to people around the world…

You.i TV Launches Next-Gen Video Experience SDK; Partners with MediaKind on Deployment

You.i Engine One 6.0 brings unparalleled performance, reach, and user experience for the enterprise You.i TV, the leader in premium software tools for OTT application development, today launched a new generation of its flagship You.i Engine One product, with MediaKind as an initial deployment partner. MediaKind will use You.i Engine One 6.0 to accelerate deployment and enable its video provider customers to offer more engaging user experiences. You.i Engine One 6.0 leverages the industry’s most robust development framework…

Verizon Media Brings Premium, Unified Demand to Publishers With OTT Smart Auction

The header bidding-like solution is specifically for premium OTT publishers that deliver longform on-demand or live streaming video Verizon Media announced the launch of OTT Smart Auction, a header bidding-like solution for over-the-top (OTT) publishers. OTT Smart Auction is a server-to-server container integration that enables OTT programmatic demand to compete with reserved demand in a real-time, unified auction in a publisher’s ad server. Ad-supported longform video is a rapidly growing market that’s expected to…

Pypestream Announces Integration With Conviva, Providing OTT Brands With AI-Powered, Proactive Customer Experience

Integration resolves user concerns proactively and more efficiently, increasing customer satisfaction while eliminating call center queries Pypestream, the leading customer experience automation platform with all-in-one cloud messaging and conversational AI, announces its integration with the leader in global streaming media intelligence, Conviva. The joint offering delivers proactive customer experiences within digital conversational experiences through notifications, eliminating the need for customers to reactively call…

Synamedia Brings the Benefits of Cloud to Its Entire Video Network Portfolio With New VN Cloud Managed Service

Synamedia, the world's largest independent video software provider, launched Synamedia VN Cloud, a managed service for its entire video network portfolio. Drawing on Synamedia's vast experience, VN Cloud brings together broadcast quality of service with the latest cloud technologies to provide the flexibility and scale broadcasters and video service providers expect today. VN Cloud is the industry's first solution to offer end-to-end video network functionality on any public, private or hybrid cloud, and breaks new ground by…