Digitas Global Head of Programmatic Joins OpenX To Lead Agency and Brand Strategy

Experienced Agency Leader Previously Led Programmatic Media and Brand Strategy Over 15 Year Stint at Publicis Owned Digitas OpenX, the world's largest independent advertising technology provider, announced that agency and digital media veteran Carol (Chung) Reed is joining the company as global senior vice president of buyer development. In the role, Reed will lead all agency and brand relationships for OpenX. Reed comes to OpenX after 15 years at Digitas, part of Publicis Media, where she led the transformation of the…

OpenX Awarded First Platinum Status Recognition from the Trustworthy Accountability Group (TAG) for Comprehensive Approach to Quality and…

Leading Independent Ad Exchange Is One of Only Five Companies Globally to Achieve Highest Level of Quality Certification OpenX, the world's largest independent advertising exchange, announced that the company has achieved Platinum Status for its commitment to quality from the Trustworthy Accountability Group (TAG), designating compliance with all four of the available TAG seals: Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Certified Against TAG's Inventory Quality Guidelines. Less…

ownerIQ and OpenX Expand Partnership to Bring Second-Party Data Into the Programmatic Ecosystem

New Audience PMP Feature will Increase Scale and Opportunity by Providing DSPs Access to Transparent Retailer and Brand Audience Data ownerIQ, the leader in second-party, transparent data solutions, announced their new Audience Private Marketplace (PMP) feature in partnership with OpenX, the world’s largest independent advertising exchange. This new product offering leverages the existing DealID infrastructure between Exchanges and DSPs to enable advertisers on almost any DSP to easily access transparent retailer and…

OpenX Names Former Google Executive Michael Martin As VP of Global DSP Partnerships

OpenX, the world’s leading independent advertising technology provider, announced the appointment of Michael Martin as VP of Global DSP Partnerships. Michael joins OpenX after more than 10 years at Google where he most recently served as head of sales, media & platforms for DoubleClick and previously held leadership roles for DBM, AdX and other teams within Google’s advertising business. In his new role, Michael will lead OpenX’s global demand team that partners with 400+ DSPs and 34,000+ advertisers, spanning 190…

OpenX Brings Programmatic Video Exchange to Japan and APAC Market

Publishers, Buyers Can Now Access Video Inventory Through Industry’s Highest Quality Marketplace OpenX, the world’s leading independent advertising technology provider, announced the launch of the company’s video marketplace in Japan and APAC following record growth in the video business in the US and Europe. Publishers and marketers in Japan and APAC can now access video inventory through the OpenX Exchange, one of the industry’s largest and highest quality programmatic advertising exchanges. “As OpenX continues to…

TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX

Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this trend and the growing role of opt-in video advertising for digital campaigns, we spoke to Maggie Mesa, VP, Business Development–Mobile at OpenX.Tell us about your role at OpenX and the team and technology that you handle. I head the mobile division at OpenX and have helped the company navigate the larger shift to mobile that we’re seeing in digital media as we have grown the company…

OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer

OpenX's Latest Announcement Follows Series of Senior Mobile and Video Product Hires Leading programmatic adtech provider, OpenX has announced the appointment of Todd Parsons as Chief Product Officer. An expert in audience identification, Todd Parsons brings more than 15 years of experience developing products that meet the changing needs of marketers in the rapidly evolving media landscape. The new position will allow the company to increase focus on innovation, and accelerate the development of programmatic solutions for…

OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization

Prebid Video Solution Advances OpenX’s Position as Leading Global Partner for Video Monetization OpenX, the world’s leading independent advertising technology provider, announced the general availability of the company’s video header bidding solution built for Prebid technology. The announcement marks another key milestone in the company’s strategy of providing publishers with multiple options to monetize their video inventory in a fully open and high quality marketplace. OpenX’s new video header bidding solution…

OpenX Continues APAC Expansion; Opens Southeast Asia Hub in Singapore and Announces Further Expansion into Australia

Expansion to Southeast Asia Will Supplement OpenX’s Already Strong Presence in Other Asian Markets OpenX, the world’s leading independent advertising technology provider, announced that the company is expanding its Asia Pacific presence to Southeast Asia with the opening of a Singapore office which will serve as a regional hub for the company as its business continues to experience strong international growth. OpenX Co-Founder Jason Fairchild made the announcement from ATS Singapore during a presentation on the need to…

OpenX Expands Mobile and Video Product Leadership Team with New Hiring

OpenX Welcomes Senior Hires from Viacom, Hulu, and Adcolony; Demonstrates How Mobile and Video Growth Continues to Surge in Q1 of 2018 Outpacing Overall Industry Growth OpenX, a leading independent advertising technology provider, shared deeper insights into the rapid growth of its mobile and video business today and announced it has appointed a trio of industry veterans in product development and management to support the company’s thriving mobile and video business units. Sophia Chung joined as Vice President of Product…

OpenX Announces GDPR Publisher Compliance 4 Months Ahead of EU Deadline

Publishes Open-Source Data Processing Agreement and Resources For Publisher Partners to Support Compliance with GDPR OpenX, the world’s leading independent advertising technology provider, announced that it is one of the first advertising exchanges globally now in compliance with its publisher obligations under the General Data Protection Regulation (GDPR) — a full four months before the May deadline. As a free and open contribution to the ad tech community, OpenX is also making available a GDPR-ready data processing…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from TRONADZ, Nano Interactive, OpenX, DoubleVerify to Adverty. TRONADZ Announces the World’s First Decentralized Advertising Platform The advertising industry is a multi-billion global business that connects consumers and content creators. The industry creates and manages the link between consumers, products, companies, and translates content into effective campaigns. In a bid to give…

Study: Consumer Spending and Marketing Budgets Set to Rebound in Q4 and 2021

OpenX released a new study with leading market research company The Harris Poll examining the variety of ways that both consumer behavior and marketing tactics have changed in 2020. From an economic perspective, the report paints a promising picture, and in a year when 54 percent of consumers say they are spending less money, and 61 percent of marketers have cut budget, both groups expect a rebound and return to normal in Q4 and 2021. Despite the pandemic, 58 percent of consumers expect to spend the same amount or more…

IDnow Announces Bettina Pauck As New COO

IDnow, a leading provider of Identity Verification-as-a-Service solutions, is welcoming Bettina Pauck as Chief Operations Officer to its management team. She will head the Operations division at the Munich site as well as the Leipzig site, which will be part of the IDnow Group as of September. IDnow took this new subsidiary over as part of the acquisition of Wirecard Communication Services. Marketing Technology News: Docusign Promotes Sheridan to Lead International and Welcomes Gaylor as New CFO Following the…

Cloudingo Sees Accelerated Growth And Adoption; Case Study With MuleSoft

Symphonic Source, a leader in data management and data quality tools and services announced that its Cloudingo, data quality orchestration product for Salesforce is seeing continued growth and momentum. This is exemplified in the successful completion of a data quality orchestration engagement of Cloudingo for a major US retailer. Cloudingo’s customer company is a large US-based retailer with over 2500 brick and mortar stores, and a robust e-commerce platform, that relied on Salesforce for managing customer data. Customers…

Logiq Promotes Global MarTech Innovation Leader, Tom Furukawa, to CEO

Logiq, Inc., a global provider of eCommerce and fintech business enablement solutions, has promoted global Martech innovator, Tom Furukawa, to the position of chief executive officer of Logiq. He previously served as chief technology officer of the company’s DataLogiq subsidiary. Furukawa succeeds Brent Suen, who has been appointed executive chairman of Logiq and who will continue to serve as president. Matthew Burlage, who was previously chairman, will continue to serve as director and chair of the audit committee.…

Bloomreach Introduces ‘Relevance by Segment’ Feature for Bloomreach Experience Platform (brX)

‘Relevance by Segment’ Provides Scalable Personalization for B2C eCommerce and Scalable Contextual Targeting for B2B Bloomreach, the leader in commerce experience, announced a new ‘Relevance by Segment’ feature for its digital experience platform, Bloomreach brX. Relevance by Segment is a new capability of the brX platform which enables Bloomreach customers to automatically optimize search and category product ranking as well as recommendations based on the preferences of all of the customers within a specific segment.…

OroCommerce Recognized as Emerging Provider in Gartner’s 2020 Magic Quadrant for Digital Commerce

Digital commerce pioneer Oro, Inc., announced that OroCommerce, the No. 1 open source digital commerce platform built for manufacturers, distributors, and suppliers, was recognized by Gartner in its 2020 Magic Quadrant for Digital Commerce. Gartner is the world's leading research and advisory company. OroCommerce is the only platform in the market to be designed first and foremost for the needs of B2B sellers, while still offering a full range of modular B2C services and additional features for the business-to-government…

Moz To Update Proprietary Page Authority Metric to Better Predict Ranking Ability

The newest iteration of Page Authority will provide SEOs insight to more accurately gauge page strength and help identify where to take action Moz, Inc., the leader in search engine optimization technology, announces an upcoming update to the algorithm behind Page Authority, bringing a more accurate prediction of a page’s ability to rank on a search engine results page (SERP.) The Page Authority metric is powered by a machine-learned, neural network model that uses more than 40 link-related factors to gauge a page’s…

Snapdeal Launches ‘Pride Of India’ E-Store

Snapdeal, India’s leading value-focused marketplace, launched its ‘Pride of India E-store’ ahead of the country’s 74th Independence Day. The e-store offers specially curated patriotic-themed items. It also has products from Indian artisans, weavers, craftsmen, and women entrepreneurs. The move will also help sellers of these indigenous products revive business as they rebuild their businesses after the massive disruption due to the Covid-19 pandemic. “India’s small businesses comprise the majority of the sellers on…